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Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
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JEBD
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Engineering
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 945 Documents
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Analisa Peluang, Ancaman, dan Tantangan Perdagangan Internasional Bagi Indonesia dengan Negara Cina Amanda Irdan Natasya
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

International trade plays a crucial role in promoting economic growth, enhancing national competitiveness, and strengthening a country's integration into the global economy. The trade relationship between Indonesia and China has become increasingly strategic due to the continuous growth of bilateral trade, investment, and economic cooperation. However, this relationship also presents various opportunities, threats, and challenges that require appropriate policy responses. Therefore, this study aims to analyze the opportunities, threats, and challenges of international trade between Indonesia and China, as well as to identify strategies for improving Indonesia's competitiveness amid the dynamics of global trade. This study employed a qualitative research method using a library research approach. Data were collected through documentation techniques from various secondary sources, including accredited scientific journals, books, scholarly articles, and official reports published by national and international institutions. Data were analyzed using content analysis, involving the stages of data reduction, data presentation, interpretation, and conclusion drawing. The findings indicate that Indonesia–China trade relations provide significant opportunities through increased exports of strategic commodities, foreign direct investment, industrial downstream development, technology transfer, and stronger integration into global value chains. Nevertheless, the study also identifies several threats, including intensified competition from imported products, dependence on raw materials and capital goods from China, and vulnerability to geopolitical changes and global supply chain disruptions. Furthermore, the main challenges faced by Indonesia include limited industrial competitiveness, insufficient technological innovation, high logistics costs, and the continued dominance of primary commodity exports. This study contributes to the development of international trade studies by strengthening the understanding of Indonesia–China bilateral trade from the perspectives of comparative advantage, competitiveness, and global value chains. The findings suggest that strengthening industrial downstream policies, improving human resource quality, fostering technological innovation, and diversifying export markets are essential strategies for enhancing Indonesia's competitiveness in international trade. Future research is recommended to employ empirical or mixed-method approaches by utilizing primary data and quantitative analysis to provide a more comprehensive understanding of the evolving dynamics of Indonesia–China trade relations.
Pengaruh Pemanfaatan Artificial Intelligence (AI) Learning Tools Terhadap Motivasi Belajar Intrinsik Mahasiswa Universitas Pamulang Dea Karolina; Dwi Yulianto; Muhammad Rosyid Rafiudin; Kartika Johar Ngafisah; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study examines the effect of utilizing Artificial Intelligence (AI) Learning Tools on the intrinsic learning motivation of students at Universitas Pamulang. AI Learning Tools such as ChatGPT, Google Gemini, and Microsoft Copilot are increasingly used by students to support academic activities, yet their influence on intrinsic motivation remains underexplored, particularly within the Indonesian higher education context. This study employs a quantitative approach with a survey method, grounded in the Technology Acceptance Model (TAM) and Self-Determination Theory (SDT). Data were collected from 100 students of Universitas Pamulang across five faculties who actively use AI Learning Tools, selected through purposive sampling, and analyzed using simple linear regression with IBM SPSS. The results indicate that the utilization of AI Learning Tools has a positive and significant effect on students' intrinsic learning motivation (B = 0.150; t = 5.372; p = 0.000), with the regression equation Y = 8.285 + 0.150X and a coefficient of determination (R²) of 0.227, meaning AI Learning Tools utilization explains 22.7% of the variance in intrinsic learning motivation, while the remaining 77.3% is influenced by other factors outside the model. These findings confirm the relevance of TAM and SDT in explaining how perceived ease of use and usefulness of AI technology can foster students' autonomous, competence-driven learning motivation.
Pengaruh Strategi Penjualan, Hubungan Dengan Pelanggan, Inovasi Produk, Adaptasi Teknologi Dan Dukungan Pemerintah Terhadap Kemampuan Bertahan Pedagang Di Pasar Tanjung Jember Angga Pramudya Romadhon; Nely Supeni; Ahmad Sauqi
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.4924

Abstract

The purpose of this study is to find out the influence of sales strategies, customer relations, product innovation, technological adaptation, and government support on traders' ability to survive.The population of this study is traders in the Tanjung Jember Market. The sample used was 60 respondents who were traders at the Tanjung Jember Market. The analysis method used multiple linear regression analysis. The tests used were data instrument tests (validity test and reliability test), classical assumption test (normality, multicolony, and heteroscedasticity test), multiple linear regression analysis, detrmination coefficient (R²), hypothesis test (t test and F test).The results show that some sales strategies have no significant effect on traders' ability to survive, some relationships with customers have no significant effect on traders' ability to survive, some product innovations have a significant effect on traders' ability to survive, some technological adaptations have no significant effect on traders' ability to survive, and some government support does not have a significant effect on traders' ability to survive. has a significant effect on the ability of traders to survive, and at the same time sales strategies, relationships with customers, product innovation, technological adaptation, and government support have a significant effect on the ability of traders to survive in the Tanjung Jember Market.
Pengaruh PDB, Nilai Tukar, Inflasi, dan Kondisi Geopolitik Terhadap Neraca Perdagangan BRICS Desty Nuraini; Thomas Adrian; Rizka Malia
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the influence of Gross Domestic Product (GDP), exchange rate, inflation, and geopolitical conditions on the trade balance of BRICS countries during the 2015–2024 period. The research employs a panel data regression method using the Fixed effext Model (FEM). The data were collected from various relevant international sources and analyzed using statistical software. The results indicate that the exchange rate and geopolitical conditions have a significant effect on the trade balance of BRICS countries. Meanwhile, GDP and inflation do not have a significant effect on the trade balance. Simultaneously, GDP, exchange rate, inflation, and geopolitical conditions significantly influence the trade balance. These findings suggest that external factors, particularly exchange rates and geopolitical conditions, play a more important role in determining the trade balance of BRICS countries than domestic factors such as GDP and inflation. Therefore, maintaining exchange rate stability and enhancing the ability to respond to global geopolitical dynamics are essential for sustaining the international trade performance of BRICS countries.
Pengaruh Self Efficacy, Artificial Intelligence dan Disiplin Kerja Terhadap Kinerja Karyawan dengan Motivasi Sebagai Variabel Intervening di PT. Adira Dinamika Multifinance Kota Padang Akbar .; Vicky Brama Kumbara; Chintya Ones Charli
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to determine the extent of the influence of Self-Efficacy, AI Implementation, and Work Discipline on Employee Performance with Motivation as an intervening variable at PT Adira Dinamika MultiFinance Padang. The research utilized a documentation method and primary data. The results obtained based on the partial test (t-test) indicate that: Self-Efficacy has a significant effect on Motivation at PT Adira Dinamika MultiFinance Padang; AI Implementation does not have a significant effect on Motivation at PT Adira Dinamika MultiFinance Padang; Work Discipline has a significant effect on Motivation at PT Adira Dinamika MultiFinance Padang; Self-Efficacy has a significant effect on Employee Performance at PT Adira Dinamika MultiFinance Padang; AI Implementation does not have a significant effect on Employee Performance at PT Adira Dinamika MultiFinance Padang; Work Discipline has a significant effect on Employee Performance at PT Adira Dinamika MultiFinance Padang; Work Motivation has a significant effect on Employee Performance at PT Adira Dinamika MultiFinance Padang; Self-Efficacy has a significant effect on Employee Performance through Work Motivation as an intervening variable at PT Adira Dinamika MultiFinance Padang; AI Implementation does not have a significant effect on Employee Performance through Work Motivation as an intervening variable at PT Adira Dinamika MultiFinance Padang; and Work Discipline has a significant effect on Employee Performance through Work Motivation as an intervening variable at PT Adira Dinamika MultiFinance Padang..
Pengaruh Harga, Kualitas Produk, Citra Merek, Promosi, Dan Ketersedian Produk Terhadap Keputusan Pembelian Konsumen Pada PT. Millennium Pharmacon International TBK. Cabang Jember Ahmad Andrianto; Nely Supeni; Ahmad Sauqi
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.4937

Abstract

This study aims to analyze the influence of price, product quality, brand image, promotion, and product availability on consumers' purchasing decisions at PT Millennium Pharmacon International Tbk, Jember Branch. The study employed a quantitative research approach with a sample of 60 respondents. Data were collected through observation and questionnaires, while multiple linear regression analysis was used to examine the relationships among the variables. The sample was selected using a purposive sampling technique, and the data were analyzed using the Statistical Package for the Social Sciences (SPSS). The results indicate that product quality has a positive and significant effect on consumers' purchasing decisions. Meanwhile, price, brand image, promotion, and product availability do not have a significant effect on purchasing decisions. This study concludes that product quality is the most influential factor in enhancing consumers' purchasing decisions at PT Millennium Pharmacon International Tbk, Jember Branch
Pengaruh Branding Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Melalui Loyalitas Pelanggan Sebagai Variabel Intervening Pada Cafe Lega Duo Lubuk Alung M. Taufik Hidayah; Jhon Very; Nilla Pratiwi
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.4954

Abstract

This study aims to determine and analyze the influence of branding and service quality on customer satisfaction through customer loyalty as an intervening variable at Cafe Lega Lubuk Alung. Customer satisfaction at Cafe Lega Lubuk Alung has not yet reached an optimal level, as indicated by customer complaints regarding service quality and the implementation of branding, which in turn affect customer loyalty and satisfaction. This study employed a quantitative research method using the Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS), with data analyzed using SmartPLS 3.0. The population of this study consisted of all customers of Cafe Lega Lubuk Alung, while the sample was determined using a purposive sampling technique. The results of the study indicate that branding has a significant effect on customer loyalty, service quality has a significant effect on customer loyalty, branding has a significant effect on customer satisfaction, service quality has a significant effect on customer satisfaction, customer loyalty has a significant effect on customer satisfaction, branding has a significant indirect effect on customer satisfaction through customer loyalty as an intervening variable, and service quality also has a significant indirect effect on customer satisfaction through customer loyalty as an intervening variable.
Pengaruh Kualitas Pelayanan Dan Personal Selling Terhadap Kepuasan Konsumen Di PT. Sahara Dzumirra Internasional Bogor Jawa Barat Alma Febrianty; Abdul Waris
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian ini merupakan penelitian statistik deskriptif dengan menggunakan dua variabel bebas kualitas pelayanan dan personal selling serta kepuasan konsumen sebagai variabel terikat. Metode pengambilan data pada penelitian ini dengan penyebaran kuesioner. Metode pengambilan sampel yang digunakan adalah sample jenuh yang diperoleh dari 65 responden yang merupakan Jamaah haji di tahun 2023. Teknik analisis data yang digunakan adalah analisis regresi linier berganda, koefisien determinasi dan pengujian hipotesis. Kualitas pelayanan secara parsial berpengaruh signifikan terhadap kepuasan konsumen. Personal selling secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumen. Dari hasil penelitian ini disimpulkan bahwa perusahaan mampu menjaga kualitas pelayanan yang diberikan kepada konsumen sehingga konsumen merasa puas atas kualitas pelayanan yang didapatkan. Namun dengan itu juga perusahaan diharapkan untuk meningkatkan kualitas pelayanan serta personal selling agar konsumen merasa puas menggunakan jasa layanan tersebut.  
Evaluasi Penerapan Kode Etik Akuntan Publik dalam Kasus Manipulasi Laporan Keuangan: Studi Kasus PT Tiga Pilar Sejahtera Food Tbk Lulu Audita; Dewi Frida Yana; Mutiara Khairiyyah; Satria Andre Chaniago
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian ini menganalisis kegagalan penerapan Kode Etik Akuntan Publik dalam kasus manipulasi laporan keuangan PT Tiga Pilar Sejahtera Food Tbk (AISA) serta implikasinya terhadap transparansi pasar modal Indonesia. Menggunakan metode Systematic Literature Review (SLR) berbasis kerangka PRISMA, penelitian ini mengkaji artikel terpilih, dokumen audit investigasi, dan regulasi OJK periode 2017–2023. Hasil penelitian mengungkap bahwa manipulasi sistematis dilakukan melalui tiga strategi: (1) penggelembungan piutang usaha dan persediaan senilai Rp4 triliun, (2) pencatatan pendapatan fiktif Rp662 miliar, dan (3) pembukuan ganda untuk menutupi kondisi keuangan riil. Pelanggaran kode etik oleh Kantor Akuntan Publik (KAP) terlibat, terutama terkait independensi (hubungan perikatan 12 tahun), objektivitas (kegagalan deteksi 112 transaksi mencurigakan), dan kompetensi profesional (audit investigasi ilegal oleh EY), memperparah krisis kepercayaan investor. Dampak sistemik mencakup kerugian investor Rp3,2 triliun, penurunan Investor Confidence Index (ICI) sebesar 29 poin, serta kredit macet perbankan senilai Rp52 miliar. Temuan teoritis mengonfirmasi fraud diamond theory dengan menambahkan dimensi capability (kemampuan teknis rekayasa sistem) sebagai faktor katalis kecurangan. Penelitian merekomendasikan reformasi kebijakan berbasis tiga pilar: (1) pemendekan masa perikatan auditor menjadi 3 tahun, (2) integrasi teknologi blockchain dan AI-driven anomaly detection, serta (3) penguatan pendidikan etika profesi berbasis kasus. Implikasi praktis menekankan pentingnya sinergi antara regulator, profesi akuntan, dan pelaku bisnis dalam membangun ekosistem pelaporan keuangan yang resisten terhadap manipulasi. Studi ini berkontribusi pada literatur forensic accounting dengan menawarkan perspektif kontekstual tentang dinamika kecurangan keuangan di pasar modal emerging markets.
Analisis Perkembangan E-Business di Era Gen Z Vina Natalia
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

The development of e-business in the digital era has significantly impacted economic patterns, particularly for Generation Z in Indonesia. This generation, raised with technology and the internet, excels in utilizing digital platforms for economic activities, both as consumers and entrepreneurs. This study employs a descriptive qualitative method to analyze the role of Generation Z in the digital economy, focusing on e-commerce trends and the challenges faced. The findings reveal that Generation Z plays a crucial role in the growth of the digital economy through high consumption on e-commerce platforms, an increasing number of young entrepreneurs, and their involvement as digital content creators supporting online marketing. However, challenges such as limited digital literacy and internet access in certain areas remain obstacles that need to be addressed. Therefore, strategies involving the government, private sector, and society are necessary to enhance digital literacy and expand technological infrastructure to support an inclusive and sustainable digital economy.

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