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I-Con Media
Published by Sekolah Tinggi Ilmu Ekonomi Tenggarong
ISSN : -     EISSN : 2655724x     DOI : 10.61509/lux
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
I-Con Media Jurnal Ekonomi Manajemen dan Bisnis adalah forum diseminasi ilmu bisnis multi-disiplin yang bertujuan untuk menjembatani ilmu dan praktik manajemen dan kewirausahaan di Indonesia. I-Con Media menerbitkan hasil-hasil penelitian yang berdampak tinggi terhadap teori dan praktik manajemen dan kewirausahaan, Baik yang berbentuk makalah konseptual, studi kasus, maupun laporan penelitian empiris. Topik yang dikembangkan dalam publikasi I-Con Media adalah sebagai berikut: Manajemen Stratejik Keuangan Pemasaran Operasional Sumber Daya Manusia Kewirausahaan Usaha Mikro Kecil & Menengah Usaha Start-up Perusahaan milik keluarga Pembiayaan usaha
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 55 Documents
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PENGARUH HARGA CITRA MEREK DAN FITUR TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE VIVO OLEH PEGAWAI DAN SISWA DI SMA NEGERI 2 MUARA BADAK FATIMAH, NURUL; JOHANSYAH, JOHANSYAH
I-Con Media مجلد 4 عدد 2 (2021): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

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Abstract

Digitalization and rapid development in technology have been changing customers’needs and wants, including the needs for telecommunication tools. It creates new challenges and fierce competition for smartphone makers. The purpose of this study is to determine the effect of price, brand image and features simultaneously and partially on purchase decisions for Vivo smartphones. The respondents for this study were 106 employees and students of SMA Negeri 2 Muara Badak.. The analytical tool used is multiple regressions and testing the research hypothesis using the F test and t test.Simultaneously, it shows that price, brand image and features have a significant influence on purchasing decisions on purchase decision. Partially it shows that price, brand image and features positively and significantly affect purchase decisions with a value of Fcount 8,496> F table 2.70. The most influential variabel in this study is Price with t count 6.115> t table 1.659. It implies that price still becomes the strongest predictor for students and teachers when deciding to purchase a smartphone.
PENGARUH BRAND IMAGE DAN BRAND ATTITUDE TERHADAP BRAND EQUITY KOSMETIK MEREK ORIFLAME PADA PEGAWAI SMA NEGERI 2 MUARA BADAK BAHRI, KASMA; Wijayanti, Silvana Kardinar
I-Con Media مجلد 4 عدد 2 (2021): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

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Abstract

The purpose of this study was to determine the influence of brand image and brand attitude simultanously and partially on brand equity of Oriflame Cosmetics. The samples in this study were 32 people consisting of employees at SMA Negeri 2, Muara Badak. The analytical tool used to analyze the data was multiple regression and hypotheses of this study tested using the F test and t test. The results of this study revealed that simultanously these two variables, namely band image and brand attitude have a significant effect on brand equity. Partially, brand image and brand attitude also have a significant effect on brand equity. Between these two variables the most influencing is brand attitude.
PENGARUH ATRIBUT WISATA TERHADAP KEPUASAN WISATAWAN PANTAI JINGGA DI MUARA BADAK HERLISA, HERLISA; FAHLETI, WIDYA HANA
I-Con Media مجلد 4 عدد 2 (2021): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

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Abstract

This study aims to determine the effect of the attractions, facilities and accessibility variables simultaneously and partially on the satisfaction of Jingga Beach tourists in Muara Badak. Sampling was done by means of puprosive sampling, namely by distributing questionnaires to tourists who had been to Jingga Beach in Muara Badak for two weeks as many as 60 respondents. Then analyzed using multiple linear regression analysis method. The results obtained show that attractions have an effect on tourist satisfaction, while facilities and accessibility have no effect. Attractions, facilities and accessibility simultaneously influence Jingga Beach tourists in Muara Badak. 
PENGARUH KEBIJAKAN HARGA DAN PENGEMBANGAN DESAIN TERHADAP KEPUTUSAN PEMBELIAN TELEVISI MEREK SHARP PADA TOKO WANDHA ELEKTRONIK DI MUARA BADAK MULIATI, MULIATI; PUTRI, EVA NORHYA AKHMAR RAMADHAN
I-Con Media مجلد 4 عدد 2 (2021): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

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Abstract

The purpose of this study was to determine the effect of price policy and design development simultaneously and partially on the decision to purchase Sharp televisions at Wandha electronics store in Muara Badak, and to find out the most influential variable on the purchase decision of Sharp television at the Wandha electronics store in Muara Badak. The samples in this study were 30 respondents. The data analysis technique of this research was multiple regression, with hypothesis testing using the F test and t test. The results showed that simultaneously and partiallyl both of these variables, namely the price policy and design development significantly and positively influence the decision to purchase Sharp televisions at the Wandha Elektronik Store in Muara Badak. The most influential variable is the price policy.
PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO PADA MAHASISWA SEMESTER SATU DI SEKOLAH TINGGI ILMU EKONOMI TENGGARONG WARIANTO, ARIEF; ZAINUDDIN, MUHAMMAD
I-Con Media مجلد 4 عدد 2 (2021): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

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Abstract

A lot of cellular phone products are present and sold in Indonesia. One of the most popular android smartphones today is the Oppo Smartphone. Since its inception in the world of mobile phones, Oppo has been known as a manufacturer that often sells its cellphone products at quite expensive prices but provides comparable quality and is no less quality than well-known manufacturer products so that it can compete in terms of bargaining power and purchasing decisions by new consumers. The purpose of this study was to determine the effect of product quality and promotion variables simultaneously and partially on purchasing decisions for Oppo smartphones by first semester students at STIE Tenggarong. The most dominant influence of variables on purchasing decisions in this study. The sample in this study were 30 people. The analytical tool used is multiple regression and testing the research hypothesis using the F test and t test. Simultaneously it shows that product quality and promotion have a significant influence on purchasing decisions on Oppo Smartphone purchases by the first semester students at STIE Tenggarong. Partially it shows that product quality and promotion have a positive and significant effect on purchasing decisions with a value of f 6960> f table 2.70. The most dominant variable in this study is product quality with t count 5,335> t table 1,628 while the promotion variable has t count 3,401> t table 1,628. 
PERSEPSI MASYARAKAT TERHADAP PEMBANGUNAN JARINGAN GAS RUMAH TANGGA DI DESA GAS ALAM KECAMATAN MUARA BADAK KABUPATEN KUTAI KARTANEGARA Wahyuddin; Fahleti, Widya Hana
I-Con Media مجلد 5 عدد 1 (2022): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM5145

Abstract

One of the government's programs in seeking alternative energy is the construction of a household gas network that has been running from 2017 to the present. One area that has received a household gas network is Gas Alam Badak Village in Muara Badak, Kutai Kartanegara. The success of the development carried out by the government cannot be separated from the perceptions of the surrounding community, both those who accept it or reject it. This study aims to determine people's perceptions of the construction of household gas networks in Gas Alam Village, Muara Badak, Kutai Kartanegara. This type of research is quantitative descriptive, with a total population of 1,117 households while the sample is 168. The results of the study were seen from the cognitive, affective, and evaluative aspects of the Gas Alam Village community to support the household gas network program. 
Pengaruh Country Of Origin, Brand Image, dan Persepsi Kualitas Terhadap Niat Beli Hp Xiaomi (Studi Pada Mahasiswa STIE Tenggarong yang berada di Muara Badak) SEPTIANI, AYU SHERINA; PUTRI, EVA NOORHYA AKHMAR RAMADHAN
I-Con Media مجلد 5 عدد 1 (2022): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM5147

Abstract

The Influence of Country Of Origin, Brand Image and Quality Perceptions of Intention to Buy Xiaomi Cell Phones (Study of Tenggarong STIE Students in Muara Badak). The purpose of this study was to determine the effect simultaneously and partially of the variables of country of origin, brand image and perceived quality of purchase intention for Xiaomi cellphones (study of Tenggarong STIE students residing in Muara Badak). The analysis in this study is multiple regression, processed using SPSS, with a total of 26 respondents. The results obtained simultaneously show that the variables of country of origin, brand image and perceived quality have a significant effect on purchase intention of Xiaomi cell phones. Partially, country of origin has a significant influence on purchase intentions of Xiaomi cellphones, brand image has a significant effect on purchase intentions of Xiaomi cellphones and perceived quality has a significant effect on purchase intentions of Xiaomi cellphones.
ANALISIS LAPORAN KEUANGAN SEBAGAI ALAT MENILAI KINERJA KEUANGAN PERUSAHAAN PADA PT MILDA BONTANG Budyansa; Akhmadiansyah
I-Con Media مجلد 5 عدد 1 (2022): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM5148

Abstract

PT. MILDA Bontang is a company engaged in the construction sector having its address at Jl. RT port. 10 No. 42 Ex. Tj Laut Indah which has 50 permanent employees in Bontang with President Director Mr. Amalianto. This research method uses horizontal analysis method. This type of research uses a descriptive approach that uses secondary data calculations obtained by the author from the company's annual financial statements for a period of two years, from 2018 to 2019, books and other sources. The purpose of this study was to determine the company's financial performance based on the level of liquidity, solvency, and profitability of PT MILDA in 2018-2019 and financial condition based on the financial statements of PT MILDA's performance in 2018-2019. The data collection method used is the library method, the observation method and the documentation method. The liquidity ratio means the company's financial position PT. MILDA Bontang from 2018 to 2019 is in a very good position (liquid) and Solvency in 2019 has increased compared to 2018 due to the percentage decrease in debt although capital has not changed and in the last two years PT. MILDA is still making a profit, this can be seen from the company's ability to generate profitability as indicated by positive ROA and ROE.
PENGARUH IKLAN DAN CITRA MEREK TERHADAP KEPUTUSAN KONSUMEN DALAM MENGGUNAKAN SEPEDA MOTOR HONDA JENIS SCOOPY Juniarti, Shavnidar; Hendra, Hendra
I-Con Media مجلد 5 عدد 1 (2022): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM5150

Abstract

The purpose of this study was to determine the effect of advertising and brand image simultaneously and partially on consumer decision in purchasing Honda Scoopy Motorbikes. The sample in this study was 87 students of SMA Negeri 1 Muara Badak who own Honda Scoopy motorbikes. The analysis tool used is multiple regression.  The result of this study revealed that simultaneously advertising and brand image positively and significantly affect purchase decision.. Besides, partially, this study found that partially both brand image and advertising affect positively and significantly towards purchase decision respectively.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Kasus Pada Salon Rosna di Desa Gas Alam Badak I Muara Badak) SAHRUL, MUHAMMAD; DWIJATENAYA, IDA BAGUS MADE AGUNG; Kardinar Wijayanti, Silvana
I-Con Media مجلد 5 عدد 1 (2022): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM5151

Abstract

The fierce competition in business environment in acquiring and retaining customers forces business players to adaptively respond to dynamic customers’ needs and wants.Customer satisfaction has always been the key goal of marketers to achieve. Thus, marketing studies try to find out variables affecting customer satisfaction. The purposes of this study was to determine the effect of price perception and service quality simultaneously and partially on customer satisfaction at Rosna Salon in Badak I, Gas Alam Village. Data collected through questionnaire distribution to 65 customers of Rosna Salon based on saturated sampling technique. Then, the data analyzed using multiple linear regression and the result of this study revealed that price perception and service quality have positive and significant effect partially and simultanously on customer satisfaction. 

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