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I-Con Media
Published by Sekolah Tinggi Ilmu Ekonomi Tenggarong
ISSN : -     EISSN : 2655724x     DOI : 10.61509/lux
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
I-Con Media Jurnal Ekonomi Manajemen dan Bisnis adalah forum diseminasi ilmu bisnis multi-disiplin yang bertujuan untuk menjembatani ilmu dan praktik manajemen dan kewirausahaan di Indonesia. I-Con Media menerbitkan hasil-hasil penelitian yang berdampak tinggi terhadap teori dan praktik manajemen dan kewirausahaan, Baik yang berbentuk makalah konseptual, studi kasus, maupun laporan penelitian empiris. Topik yang dikembangkan dalam publikasi I-Con Media adalah sebagai berikut: Manajemen Stratejik Keuangan Pemasaran Operasional Sumber Daya Manusia Kewirausahaan Usaha Mikro Kecil & Menengah Usaha Start-up Perusahaan milik keluarga Pembiayaan usaha
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 55 Documents
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Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Laptop merek Asus di Tenggarong Wildan, Muhammad Wildan; Wijayanti, Silvana Kardinar; Hendra
I-Con Media مجلد 7 عدد 2 (2024): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM7295

Abstract

This study entitled The Effect of Brand Image and Product Quality on Purchasing Decisions for Asus brand laptops aims to determine the effect of brand image on purchasing decisions, the effect of product quality on purchasing decisions and the effect of brand image and product quality on purchasing decisions for Asus brand laptops. This study uses two independent variables, namely brand image and product quality and one dependent variable, namely purchasing decisions. The data in this study were collected through distributing questionnaires to 100 Tenggarong people who used Asus brand laptops as research samples. The sampling technique used was purposive sampling. Based on data analysis, the results showed that the indicators in this study were valid and reliable. In the classical assumption test, the data is normally distributed, there is no heteroscedasticity and multicollinearity. In the hypothesis test in the t test it is known that the brand image variable has a significant effect on purchasing decisions, the product quality variable also has a significant effect on purchasing decisions. In the F test it is known that brand image and product quality have a joint effect on purchasing decisions. In the R2 test, it is known that the magnitude of the influence of brand image and product quality on purchasing decisions is 87.8%. While the remaining 12.2% is influenced by other factors outside the brand image and product quality variables.
PENGARUH PROMO GRATIS ONGKOS KIRIM, ONLINE CUSTOMER REVIEW, DAN LAYANAN CASH ON DELIVERY TERHADAP KEPUTUSAN PEMBELIAN DIFITUR TIKTOK SHOP PADA GENERASI Y DAN GENERASI Z FERI, MUHAMMAD; Wijayanti, Silvana Kardinar; Ilham
I-Con Media مجلد 7 عدد 2 (2024): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM7298

Abstract

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STRATEGI PENGEMBANGAN WISATA BENSAMAR KAMPONG TUHA DI LOA IPUH DARAT KECAMATAN TENGGARONG TABLIK, MUHAMMAD; Luthman, Awang Yacoub; Putri, Eva Noorhya Akhmar Ramadhan
I-Con Media مجلد 7 عدد 2 (2024): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM72107

Abstract

This research aims to formulate the right strategy in developing tourism in Bensamar Kampong Tuha by considering five key variables namely environmental protection, revitalization of history and culture, local wisdom, creative economy, and human resource development (HR) to develop tourism in Bensamar Kampung Tuha. The method used in this research is factor analysis using a quantitative approach. The sampling technique is random, with a total of 40 respondents. The results of factor analysis show that local wisdom is the most important variable for the success of Bensamar Kampung Tuha's tourism development strategy. The results show that tourism development strategies that focus on local wisdom can increase destination attractiveness, strengthen local communities, and ensure environmental and cultural sustainability. This study suggests that tourism development in Bensamar Kampung Tuha should focus on strengthening local wisdom, while still considering the importance of environmental protection, historical and cultural revival, creative economy, and human resource development.
A PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP NIAT BELI SMARTPHONE BEKAS PADA KONTER HANDPHONE SARANG REPAIR DI KOTA BANGUN Zali, M. ROZALI; Fahleti, Widya Hana; Dewi, Septira
I-Con Media مجلد 7 عدد 2 (2024): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM72142

Abstract

The demand for information that is very fast and easy makes producers engaged in the field of communication make innovations by creating or developing practical communication tools, one of which is creating cellular phones. At this time, the sale of used smartphones has become a fairly large market and continues to grow. Many consumers choose used smartphones as a more affordable alternative compared to buying new products. The purpose of this study is to find out and examine how to manage price perceptions, product quality, and trust to build Intention to Buy Used Smartphones at Sarang Repair Mobile Counters in Kota Bangun. The research data was collected through a questionnaire. The samples studied were 50 respondents. The analytical method used in this study uses Multiple Linear Regression Analysis with hypothesis testing, namely the f-test and t-test.The results of this study indicate that (1) price perception, product quality, and trust have a simultaneous effect on the intention to purchase used smartphones at Sarang Repair  phone counter in Kota Bangun, and this has been accepted and proven to be true. (2) price perception, product quality, and trust have a partial effect on the intention to purchase used smartphones at Sarang Repair phone counter in Kota Bangun, and this has been accepted and proven to be true. And, (3) trust has the most dominant effect on the intention to purchase used smartphones at Sarang Repair phone counter in Kota Bangun, and this has been accepted and proven to be true.
PENGARUH KEPEMIMPINAN SERTA PELATIHAN TERHADAP KINERJA CLEANING SERVICE PADA PT. GSS DI INSTALASI BEDAH SENTRAL RSUD AJI MUHAMMAD PARIKESIT TENGGARONG Irawn, Dedi; Noorhya Akhmar Ramadhan Putri, Eva Noorhya Akhmar Ramadhan Putri; Zainuddin, Muhammad
I-Con Media مجلد 7 عدد 2 (2024): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM72143

Abstract

Dedi Irawan (2024) The Effect of Product Quality and Service Quality on Indihome Internet Customer Satisfaction in Residents in Griya Tambak Tenggarong Rail Housing, The objectives of this study are The objectives of this study are as follows: To determine the influence of leadership and motivation variables simultaneously and significantly on the performance of the cleaning service team at PT. GSS at the Central Surgical Installation of Aji Muhammad Parikesit Hospital To determine the influence of leadership variables partially and significantly on the performance of the cleaning service team at PT. GSS at the Central Surgical Installation of Aji Muhammad Parikesit Hospital To find out the training variables partially and significantly on the performance of the cleaning service team at PT. GSS at the Central Surgical Installation of Aji Muhammad Parikesit Hospital The number of samples in this study was 7 people The results of the study were obtained that the variables of leadership and training had a positive and significant effect on the morale of PT. GSS at the central surgical installation of Aji Muhammad Parikesit Hospital. Leadership variables have a positive and significant effect on the morale of PT. GSS at the central surgical installation of Aji Muhammad Parikesit Hospital. Training variables have a positive and significant effect on the morale of PT. GSS at the central surgical installation of Aji Muhammad Parikesit Hospital.
Analisis Persediaan Bahan Baku Home Industry Bapak Ran Di Desa Rempanga Kecamatan Loa Kulu HANA, NORHANA; Aryani, Farida; Noorhya Akhmar Ramadhan Putri, Eva
I-Con Media مجلد 8 عدد 1 (2025): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM8186

Abstract

Indonesia is the largest producer of tempeh in the world and the largest soybean market in Asia. Approximately 50% of the total soybean consumption in Indonesia is used for tempeh production, 40% for tofu, and the remaining 10% for other products such as tauco and soy sauce. The average annual per capita consumption of tempeh in Indonesia is estimated at 6.45 kg. This study aims to: (1) Determine the optimal raw material ordering quantity in one period at Mr. Ran's home industry in Desa Rempanga; (2) Calculate the inventory cost of raw materials using the Economic Order Quantity (EOQ) method; (3) Establish the Reorder Point (ROP) for raw materials at Mr. Ran's home industry. This research employs a descriptive quantitative design, where the descriptive approach aims to provide a systematic overview of the research subject through data analysis. Data were collected through interviews and observations. The results of the study indicate that: (1) The optimal raw material ordering quantity in one period at Mr. Ran's home industry is 52 kg; (2) The inventory cost using the EOQ method is Rp 708,265 per order; (3) The optimal Reorder Point (ROP) is at an inventory level of 403.36 kg
PENGARUH PELAYANAN, SUASANA TOKO DAN LOKASI TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MODERASI PADA 11’ (SEBELAS) VAPESTORE DI TENGGARONG AWALUDIN; Ilham; Noorhya Akhmar Ramadhan Putri, Eva
I-Con Media مجلد 8 عدد 1 (2025): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM8192

Abstract

The existence of smoking behavior as part of a lifestyle and necessity, as well as seeing the dangers of smoking which are quite high, has led to the emergence of technological innovation in terms of smoking with electronic cigarette products or electric vaporizers which are usually called vapes. . The aim of this research is to determine the role of customer satisfaction as a moderating variable whether it is able to strengthen the influence of service, shop atmosphere and location on customer loyalty. The population in this study were 11 customers in Tenggarong. The sample in this study was 90 people who had made purchases at 11 Tenggarong. Sampling used non-probability sampling techniques and data analysis tools using Structural Equation Modeling (SEM) using Smart PLS version 4 software. The results of the research show that (1) Service has no effect on Customer Loyalty (2) Store Atmosphere has no effect on Customer Loyalty (2) Store atmosphere has no effect on customer loyalty (3) Location has no effect on customer loyalty (4) Customer satisfaction has no effect on customer loyalty (5) Customer satisfaction does not moderate service on customer loyalty (6) Customer satisfaction does not moderate store atmosphere on customer loyalty (7) Customer Satisfaction does not moderate Location on Customer Loyalty.
PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA OUTLET SELALU TEH DI TELUK DALAM Novira Rahayu Putri; Dewi, Septira; Johansyah
I-Con Media مجلد 8 عدد 1 (2025): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM8194

Abstract

Penelitian ini berjudul Pengaruh Kualitas Pelayanan, Harga dan Lokasi terhadap Kepuasan Pelanggan bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pelanggan, pengaruh harga terhadap kepuasan pelanggan dan pengaruh lokasi terhadap kepuasan pelanggan pada gerai always tea teluk dalam. Penelitian ini menggunakan 3 variabel bebas yaitu kualitas pelayanan, harga dan lokasi serta satu variabel terikat yaitu kepuasan pelanggan. Data dalam penelitian ini dikumpulkan melalui penyebaran kuesioner kepada 105 konsumen yang membeli atau mengonsumsi selalu teh sebagai sampel penelitian. Teknik pengambilan sampel yang digunakan adalah sampling tidak disengaja. Metode analisis data yang digunakan adalah analisis kuantitatif yaitu uji validitas, uji reliabilitas, uji asumsi klasik yang terdiri dari uji normalitas, uji multikolinearitas dan uji heteroskedastisitas, analisis regresi linier berganda, uji hipotesis yang terdiri dari uji t, uji f dan R2. Berdasarkan analisis data diperoleh hasil bahwa indikator dalam penelitian ini valid dan reliabel. Pada uji asumsi klasik, data berdistribusi normal, tidak terjadi heteroskedastisitas dan multikolinearitas. Pada uji hipotesis pada uji t diketahui variabel kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan. Pada uji F diketahui variabel kualitas pelayanan, harga dan lokasi secara simultan berpengaruh terhadap kepuasan pelanggan. Pada uji R2 diketahui besarnya pengaruh kualitas pelayanan, harga dan lokasi terhadap kepuasan pelanggan sebesar 77,1%. sedangkan sisanya sebesar 22,9% dipengaruhi oleh faktor lain di luar penelitian ini.
ANALISIS PENERAPAN MANAJEMEN SUPPLY CHAIN MAKANAN BEKU (FROZEN FOOD) PADA CV. MANDALA ABADI SEJAHTERA DI DESA LOA JANAN ULU Nur Fitri, Kholifah; Fahleti, Widya; Akhmadiansyah
I-Con Media مجلد 8 عدد 1 (2025): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM8196

Abstract

This research is entitled Application of Supply Chain on CV. Mandala Abadi Sejahtera in Loa Janan Ulu Village aims to find out and describe the implementation of supply chain management in the frozen food business CV. Mandala Abadi Sejahtera which is effective and efficient and to find out and describe supply chain management in the frozen food business CV. Mandala Abadi Sejahtera in Loa Janan. The research used by researchers used qualitative descriptive methods. This type of qualitative descriptive research is a recording procedure to describe or describe the condition of a subject, and qualitative descriptive research. By conducting observations and interviews obtained, the CV frozen food supply chain. Mandala Abadi Sejahtera involves at least 5 main actors, namely suppliers, producers, distributors, retailers and final consumers. The supply chain system has not been implemented perfectly. And find out what problems there are, such as an inadequate refrigerator. In this case the supply chain still uses a conventional system in the sense of creating close ties with its suppliers. CV. Mandala Abadi Sejahtera does not have its own logistics department. Usually they deliver the products they market themselves to one agent or customer to another. Business scale and cost constraints are common reasons for UMKM not to have their own logistics department. For the efficiency that CV wants to achieve. Mandala Abadi Sejahtera is still not optimal because they do not implement supply chain management as a whole. Supply Chain Management is run by the CV business
ANALISIS TINGKAT KEPUASAN PELANGGAN TERHADAP KUALITAS PELAYANAN PADA TOKO PLASTIK RIZKA DI TENGGARONG Yanti, Meli; Wijayanti, Silvana; Hendra
I-Con Media مجلد 8 عدد 1 (2025): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM81101

Abstract

Customer satisfaction is an important thing in business place satisfaction becauseif customers feel dissatisfied it will make consumers disloyal to that place ofbusiness. The writing of this final assignment uses five dimensions which includethe dimensions of direct evidence (tangibility), reliability, responsiveness,assurance and empathy to determine the level of consumer satisfaction with theservice at the Risca Plastic Shop. The problems that occur in this business placeare regarding customer satisfaction in the aspects of cleanliness and tidiness, thelocation of the business place and employees in providing orders according toconsumer wishes. This can be seen from the interview results which show that thereare still respondents who feel quite satisfied. The author suggests that businessowners pay more attention to the cleanliness of their business premises by creatinga special warehouse to store supplies and making signboards to make it easier forconsumers to find their business premises. And create a policy to increaseemployees so they don't ask questions when handling their work.Keywords: Consumer Satisfaction, Service Quality and Buying Decision

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