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INDONESIA
Kompartemen: Kumpulan Orientasi Pasar Konsumen
Published by Universitas Pasundan
ISSN : -     EISSN : 29880793     DOI : 10.56457
Core Subject : Economy,
Economics, Econometrics & Finance
Kompartemen: Kumpulan Orientasi Pasar Konsumen, is a scientific journal published by the Management Science Doctoral Program, Pasundan University, Bandung, Indonesia. Kompartemen: Kumpulan Orientasi Pasar Konsumen contains scientific journals in the field of management studies that are open to access with the intention that the results of scientific publications. Can be widely reached and can be beneficial for scientific developments in the field of management science.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 31 Documents
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Organic Fertilizer Marketing Strategy Juniartiningsih, Baiq Maya; Anwar, Khairil; Novida, Sari
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 1 No 2 (2023): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v1i2.425

Abstract

The issue of waste management is a significant concern in the NTB Province, Indonesia. Mataram City produces 314 tons of waste per day, with the majority (273 tons) being sent to landfills. Similarly, West Lombok Regency generates 175.4 tons of waste daily, with only 01.76 tons allocated for landfill disposal. Notably, Kebon Kongok landfill serves as a disposal site for both areas. In addressing this waste issue, the Lingsar Regional Integrated Waste Processing Site (TPST) has emerged as a vital player, employing Black Soldier Fly (BSF) Bioconversion Technology to process organic waste. This aligns with the government's flagship program of achieving zero waste in West Nusa Tenggara by efficiently managing, reducing, and utilizing waste, ultimately contributing to economic development. One key aspect of the study pertains to the organic fertilizer market strategy at the UPTD Regional Waste Landfill of NTB Province. It aims to understand the Price Effect (X1), the Promotion Effect (X2), and their combined influence on demand (Y) for organic fertilizer. The research employs a quantitative descriptive method conducted at the UPTD TPA Regional Waste province BSF Lingsar Unit, involving 30 farmer respondents. Data is analyzed using Regression Analysis and Multiple Correlation (Multiple Regression Analysis) through the SPSS Program. Results indicate that respondents exhibit a high perception of demand for organic fertilizer. The Multiple Linear Regression model showcases the effects of Price and Promotion strategies on Demand. The F Test (Anova) confirms that both strategies significantly impact demand. Further analysis reveals that the Price strategy (X1) has no significant individual effect on demand, while the Promotion strategy (X2) partially influences demand. The Coefficient of Determination Test (R2) indicates that Price and Promotion strategies jointly contribute 40.5% to the demand for organic fertilizer, leaving the remaining 59.5% influenced by other independent variables. This research underscores the importance of strategic pricing and promotion in driving demand for organic fertilizer in Lingsar District, West Lombok Regency, and the broader implications for waste management and economic development in the NTB Province.
The Role of Financial Literacy in Developing Financial Management Skills in Early Children Susanti, Illa; Kemala, Ratu
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 1 No 2 (2023): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v1i2.484

Abstract

This research aims to describe the role of financial literacy in developing financial management skills in early childhood, using descriptive qualitative methods. This research was conducted in several elementary schools, where data was collected through observation, in-depth interviews with teachers and parents, as well as analysis of documents and school records related to the curriculum and financial learning activities. The results of this research show that financial literacy plays a crucial role in shaping children's understanding of money, saving and spending. Children who are exposed to basic financial concepts from an early age demonstrate a more mature understanding of the value of money and the importance of financial management. In addition, it was found that interactive and engaging financial literacy teaching can increase children's interest and understanding of this topic. This research also reveals that support from parents and teachers is very important in developing children's financial literacy. Collaboration between school and home is an important factor in ensuring children receive consistent and effective financial education. Based on these findings, this study recommends more intensive integration of financial literacy in primary school curricula and closer collaboration between schools and parents in educating children about financial management. In conclusion, financial literacy is an important aspect in early childhood education and has a significant impact on the formation of their financial management skills. The implications of this research are valuable for the development of educational policies and teaching practices in schools.
Exploration of Entrepreneurship Management Strategies as Innovation and Sustainability in the Digital Era Rajuddin, Wa Ode Nursaadha
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 1 No 2 (2023): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v1i2.510

Abstract

This research aims to describe the role of financial literacy in developing financial management skills in early childhood, using descriptive qualitative methods. This research was conducted in several elementary schools, where data was collected through observation, in-depth interviews with teachers and parents, as well as analysis of documents and school records related to the curriculum and financial learning activities. The results of this research show that financial literacy plays a crucial role in shaping children's understanding of money, saving and spending. Children who are exposed to basic financial concepts from an early age demonstrate a more mature understanding of the value of money and the importance of financial management. In addition, it was found that interactive and engaging financial literacy teaching can increase children's interest and understanding of this topic. This research also reveals that support from parents and teachers is very important in developing children's financial literacy. Collaboration between school and home is an important factor in ensuring children receive consistent and effective financial education. Based on these findings, this study recommends more intensive integration of financial literacy in primary school curriculum and closer collaboration between schools and parents in educating children about financial management. In conclusion, financial literacy is an important aspect in early childhood education and has a significant impact on the formation of their financial management skills. The implications of this research are valuable for the development of educational policies and teaching practices in schools.
The Link of Social Media and Brand Image On Consumer Purchase Intention the Mediating Role E-Wom Ardani, Wayan
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 2 No 1 (2024): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v2i1.516

Abstract

Electronic Word of Mouth (E-WOM) is a form of marketing, where people provide information and make honest recommendations to other people about brands, products and services. E-WOM is a new concept from WOM which provides transparency and easy access to information via the internet. The aims of this research was to determine the role of e-WOM in mediating the influence of social media and brand image on consumer purchase intention on micro, small and medium enterprises (MSMEs). The research respondents were customers of MSMEs culinary sector in Denpasar. The size of respondents were 100 culinary customers, chosen by accidental sampling or the respondents were chosen by chance at the area and was considered appropriate as a information source. Within the survey, there were five choices of scores for each question that can be chosen concurring to the real circumstance felt by the respondent. The data were analyzed with the SmartPLS 3.0. The research revealed social media and brand image has a positive and significant both direct effect as well mediated by E-WOM on customer purchase intention. The results of this research can be as reference for MSMEs that social media, brand image, positive e-WOM are important factors to increased purchase intention.
Human Resource Development Strategy in an Effort to Increase Employee Performance at PT. Pas Global Teknologi Nur, Fauziah; Sutarto, Bambang
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 2 No 1 (2024): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v2i1.531

Abstract

This research aims to determine Human Resource Development in improving employee performance at PT Pas Global Teknologi. This type of qualitative research is used as a method in this research. The resource persons in this research were 5 employees. The data was collected through interview techniques, observation and preparation of documentation. Or it can be done using triangulation techniques, namely combining various techniques and all existing data sources. The research concluded with the result that training and human resource development activities at PT Pas Global Teknologi were carried out according to the work needs of each individual. The results of the research are (1) PT Pas Global Teknologi has made efforts to develop Human Resources to improve employee performance. The human resource development carried out by PT Pas Global Teknologi includes training, guidance and socialization between employees which is carried out for informal evaluation, namely by sharing sessions regarding employees and company team heads. (2) The performance of PT Pas Global Teknologi employees is good, this can be seen from employees who understand and carry out their duties and responsibilities at work. There are several factors to improve employee performance, namely appropriate salary or incentives, providing motivation from leaders, physical and spiritual health of employees, and good relationships between employees
Economic Analysis Of Super Philip Variety Red Onion Farming In Kediri District, West Lombok Regency Wati, Hartini; Anwar, Khairil; Mappanganro, Nurlailah
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 2 No 1 (2024): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v2i1.539

Abstract

The research was conducted in Kediri District, West Lombok Regency with the aim of finding out the costs, revenues and income of farmers and the economic feasibility of farming the Super Philip variety of shallots as well as analyzing the obstacles in developing the Super Philip variety of shallot farming. The number of respondents was 30 farmers. The data analysis included cost analysis, revenue analysis, income analysis and economic feasibility analysis of Super Philip variety shallot farming. The results show that the production costs of Super Philip variety red onion farming are Rp. 11,593,136 per area of cultivated land while the production cost per ha is IDR 40,965,141. total receipts of Rp. 17,070,300 per area of cultivated land while the total revenue per ha is Rp. 60,318,000 and total income of Rp. 5,477,164 per area of cultivated land while the total income per ha is Rp. 19,352,859 and feasibility analysis using BCR with a result of 1.47. Meanwhile, the obstacles faced in farming the Super Philip variety of shallots consist of seed availability, limited capital, pests and diseases in the Super Philip variety of shallot plants.
Efficiency Of Variety Oven Tobacco Farming 88 In Jerowaru District, East Lombok District Warni, Anggitia; Muhsin, Muhsin; Nirmawati, Nirmawati
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 2 No 1 (2024): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v2i1.542

Abstract

This research can determine the amount of income received by farmers of variety 88 oven tobacco in Jerowaru Village, East Lombok Regency, on average Rp. ,36,257,950,- The amount of income received is proportional to the costs incurred in cultivating oven tobacco variety 88. Farming oven tobacco variety 88 in Jerowaru District, East Lombok Regency, the implementation of farming is relatively efficient, this is indicated by the R/ C Ratio value of 1 .9, in other words R/C > 1. means that cultivating tobacco varieties 88 in Jerowaru District is efficient or feasible to implement or continue. The obstacle faced in cultivating variety 88 oven tobacco is capital, because capital is one of the determining factors for success in carrying out variety 88 oven tobacco farming activities. Next, there is the obstacle of the availability of fertilizer which is relatively high in price, while the final obstacle is the recent uncertain weather factor. Finally, this has become a threat that causes tobacco farming harvests to fail, causing huge losses for tobacco farmers.
Developing Behavior-Based Assessment Scales To Promote Fairness In Performance Assessment Rajuddin, Wa Ode Nursaadha; Eliza, Eliza; Nurdiana, Anne
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 2 No 1 (2024): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v2i1.543

Abstract

Performance appraisal is a critical process in human resource management that influences employee motivation, development, and recognition. However, challenges in performance appraisal are often associated with subjectivity and a lack of fairness in the assessment. Therefore, this research aims to develop a behavior-based assessment scale that can promote fairness in performance appraisal. The method of developing this assessment scale involves several key steps. First, identify relevant and objectively measurable assessment criteria, such as technical skills, teamwork, initiative, and integrity. Next, establish a clear and measurable assessment scale for each criterion, whether numerical scales or specific behavioral descriptions. Validation of the scale is conducted through testing and factor analysis to ensure its reliability and validity in accurately measuring behavior. Training for evaluators and relevant employees is also a crucial part of implementing this assessment scale to ensure consistent and objective evaluations based on established criteria. The results of developing this behavior-based assessment scale are expected to enhance transparency, objectivity, and fairness in the performance appraisal process. With a measurable and relevant assessment scale in place, it is hoped to motivate employees, identify areas for development, and provide fair recognition based on the actual contributions of each individual within the organization. This research makes a significant contribution in the context of human resource management towards achieving organizational goals effectively and efficiently.
Consumer Perception of Health and Wellness Products Suhartini, Titin
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 2 No 2 (2024): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v2i2.640

Abstract

This study aims to understand consumer perceptions of health and wellness products amidst growing public awareness of the importance of a healthy lifestyle. Using a qualitative approach, this research explores factors that influence consumer perceptions, such as trust, personal experience, preferences, and social influence. Data collection methods include in-depth interviews and focus group discussions (FGDs) with 20 respondents from diverse backgrounds in age, gender, and physical activity levels. A purposive sampling technique was used to ensure a relevant variety of views on health and wellness products. The collected data was analyzed using thematic analysis, producing key themes such as trust in product safety and effectiveness, preferences for natural over chemically-based products, and the influence of community and social media in shaping perceptions. The study's findings indicate that consumer perceptions of health products are significantly influenced by personal experiences and information obtained from social environments and media. Trust in the brand and the transparency of manufacturers in providing information also play an important role in shaping consumer decisions. Additionally, it was found that consumers tend to prefer products considered natural and that offer clear health claims. This research provides insights for producers in designing marketing strategies that can enhance consumer trust through transparent education and strengthen brand reputation.
The Role Of Social Media In Building Consumer Trust In Product Kartomo, Thomas
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 2 No 2 (2024): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v2i2.641

Abstract

This study explores the role of social media in building consumer trust in products in the digital era. Using a qualitative method, the research examines consumers' perspectives and experiences with social media as a transparent and interactive marketing platform. Based on in-depth interviews and content analysis, the study finds that consumer reviews on social media significantly influence purchasing decisions, especially those reviews that include visuals and testimonials from other users. Additionally, brand transparency and responsiveness to consumer feedback highlight the importance of openness in fostering trust. Educational content provided by brands also enhances consumers' positive perceptions, as it offers additional value beyond typical promotions. Direct interaction between consumers and brands on social media strengthens the emotional connection, creating a sense of appreciation and trust toward the brand. The findings provide practical insights for companies to strategically leverage social media in establishing sustainable relationships with consumers. By focusing on aspects of consumer review credibility, transparency, educational content, and responsive interaction, companies can increase consumer trust in their products.

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