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INDONESIA
Kompartemen: Kumpulan Orientasi Pasar Konsumen
Published by Universitas Pasundan
ISSN : -     EISSN : 29880793     DOI : 10.56457
Core Subject : Economy,
Economics, Econometrics & Finance
Kompartemen: Kumpulan Orientasi Pasar Konsumen, is a scientific journal published by the Management Science Doctoral Program, Pasundan University, Bandung, Indonesia. Kompartemen: Kumpulan Orientasi Pasar Konsumen contains scientific journals in the field of management studies that are open to access with the intention that the results of scientific publications. Can be widely reached and can be beneficial for scientific developments in the field of management science.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 31 Documents
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Implementation Of Productive Wakaf In Supporting Sharia-Based Economic Development In Urban Areas Al Arif, Samsul
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 1 No 2 (2023): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v1i2.668

Abstract

This study aims to analyze the implementation of productive waqf in supporting sharia-based economic development in urban areas. The main focus of the study is to understand the role and potential of productive waqf in driving the economy and improving the welfare of urban communities. This study also explores the challenges and opportunities faced in the management of productive waqf. The research method used is a qualitative approach with case studies in several waqf management institutions in urban areas of Indonesia. Data were collected through in-depth interviews, field observations, and document studies. This approach allows the study to explore comprehensive information regarding the implementation strategy and impact of productive waqf on the sharia economy. The results of the study indicate that productive waqf has a significant contribution to sharia-based economic development in urban areas. Productive waqf that is managed professionally is able to create jobs, increase access to social services, and provide public facilities such as education and health. However, the study also found obstacles, such as low waqf literacy in the community, limited manager capacity, and lack of regulatory support. The conclusion of this study is that the implementation of productive waqf has great potential to support sharia-based economic development in urban areas, as long as it is managed well and supported by adequate regulations. This study recommends increasing waqf literacy in the community, strengthening the capacity of management institutions, and collaborating with various parties to maximize the potential of productive waqf in creating sustainable socio-economic impacts.
The Effect Of Service Quality And Promotion On Consumer Purchase Decisions At PT. Sumber Alfaria Trijaya, Tbk (Alfamart) Bintaro Utama Branch, South Tangerang City Khulsum, Yulia; Jasmani, Jasmani
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 2 No 1 (2024): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v2i1.702

Abstract

This study aims to determine the effect of service quality and promotion on consumer purchasing decisions at PT Sumber Alfaria Trijaya, Tbk (Alfamart) Bintaro Utama Branch, South Tangerang City. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study show that service quality has a significant effect on consumer purchasing decisions by 52.0%, the hypothesis test obtained t count> t table or (10.302> 1.984). Promotion has a significant effect on consumer purchasing decisions by 45.9%, the hypothesis test obtained t count> t table or (9.112> 1.984). Service quality and promotion simultaneously have a significant effect on consumer purchasing decisions with the regression equation Y = 5.903 + 0.480X1 + 0.378X2 and a contribution of 63.4%, the hypothesis test obtained F count> F table or (83.904> 2.700).
The Effect Of Service Quality And Promotion On Customer Satisfaction At The Revolving Fund Management Institution Of Micro, Small And Medium Enterprise Cooperatives Head Office In South Jakarta Anggraini, Nina; Hartuti, Elizabeth Tika Kristina
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 2 No 1 (2024): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v2i1.703

Abstract

This study aims to determine the effect of service quality and promotion on customer satisfaction at the Revolving Fund Management Institution of Micro, Small and Medium Enterprises Cooperatives Head Office in South Jakarta. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study show that service quality has a significant effect on customer satisfaction of 43.9%, the hypothesis test obtained t count> t table or (5.784> 1.652). Promotion has a significant effect on customer satisfaction of 43.8%, the hypothesis test obtained t count> t table or (5.756> 1.652). Service quality and promotion simultaneously have a significant effect on customer satisfaction with the regression equation Y = 4.939 + 0.340X1 + 0.419X2 and a contribution of 58.2%, the hypothesis test obtained F count> F table or (67.545> 3.04).
The Effect Of Promotion And Customer Reviews On Purchase Decisions At The Viondy1 Online Shop In West Jakarta City Yuliah, Dedeh; Nani, Nani
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 2 No 2 (2024): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v2i2.704

Abstract

This study aims to determine the effect of promotion and customer reviews on purchasing decisions at the Viondy1 Online Shop in West Jakarta City. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study show that promotion has a significant effect on purchasing decisions, as evidenced by the hypothesis test obtained sig.
The Effect Of Service Quality And Location On Consumer Satisfaction At Intan Motor Workshop In Cibeber, Bogor Regency Maulana, Sheikh; Jasmani, Jasmani
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 2 No 2 (2024): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v2i2.705

Abstract

This study aims to determine the effect of service quality and location on customer satisfaction at the Intan Motor Workshop in Cibeber, Bogor Regency. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study show that service quality has a significant effect on consumer satisfaction of 62.6%, the hypothesis test obtained t count> t table or (12.796> 1.984). Location has a significant effect on consumer satisfaction of 68.3%, the hypothesis test obtained t count> t table or (8.595> 1.984). Service quality and location simultaneously have a significant effect on consumer satisfaction with the regression equation Y = 6.146 + 0.365X1 + 0.495X2 and the contribution of influence is 73.3%, the hypothesis test obtained F count> F table or (18.770> 3.090).
The Effect Of Price And Facilities On Customer Satisfaction At Vera Grocery Store, Cengkareng, West Jakarta Mas'adi, Mahnun; Nuryani, Nuryani
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 2 No 2 (2024): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v2i2.713

Abstract

The purpose of this study was to determine the effect of price and facilities on customer satisfaction at Toko Sembako Vera, West Jakarta. The method used is quantitative. The sampling technique used the Rao Purba formula and obtained a sample of 96 respondents. Data analysis used validity test, reliability test, classical assumption test, regression analysis, correlation coefficient, determination coefficient and hypothesis test. The results of this study are Price has a significant effect on customer satisfaction with a determination coefficient value of 20.0% and the hypothesis test obtained t count> t table or (-4.844> 1.986). Facilities have a significant effect on customer satisfaction with a determination coefficient value of 42.7% and the hypothesis test obtained t count> t table or (8.378> 1.986). Price and facilities simultaneously have a significant effect on customer satisfaction with the regression equation Y = 24.650 + -0.134X1 + 0.495X2. The coefficient of determination value is 53.5% while the remaining 46.5% is influenced by other factors and the hypothesis test obtained a calculated F value > F table or (53.581 > 2.700).
The Influence Of Product Quality And Fanatism On The Purchase Decision Of Mie Lemonilo X Nct Dream Products Febriyanti, Deliana; Casilam, Casilam; Suparman, Yusuf
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 2 No 2 (2024): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v2i2.715

Abstract

This study aims to analyze the effect of product quality and fanaticism on purchasing decisions for Lemonilo x NCT Dream noodles. The approach used is quantitative with independent variables of product quality and fanaticism, and dependent variables of purchasing decisions. Primary data were collected through questionnaires from 100 respondents who were Indonesian NCTzens, using the non-probability sampling method and calculated using the Slovin formula. Data analysis was carried out using SPSS 26. The results showed that product quality and fanaticism significantly influenced purchasing decisions both partially and simultaneously. The coefficient of determination (Adjusted R Square) of 59.5% indicates that purchasing decisions are influenced by product quality and fanaticism, while 40.5% is influenced by other factors not studied.
The Influence Of Marketing And Brand Of Bandung Tofu Nr (Nuri) On Purchase Decisions In Sadarkarya Village Fahrozi, Ridwan; Gamiarci, Cici; Permasih, Desty
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 2 No 2 (2024): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v2i2.716

Abstract

This research is a field research with a quantitative approach. Data collection techniques were carried out through questionnaires and Google Forms, while data analysis used quantitative methods that include data reduction, presentation, and drawing conclusions. Data were analyzed using multiple linear regression with the help of the SPSS version 20 application based on 97 respondents. The results showed that the independent variables, namely marketing influence and brand influence, simultaneously influenced purchasing decisions by 94.5%, while the remaining 5.5% were influenced by other variables. Hypothesis testing showed that marketing influence (X1) had a significance value of 0.000
The Influence Of Prices And Promotions On Purchasing Decisions At PT. Madju Abadi Sejahtera West Jakarta City Nuraeni, Erni; Nani, Nani
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 3 No 1 (2025): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v3i1.733

Abstract

This research aims to determine the influence of price and promotion on purchasing decisions at PT. Madju Abadi Sejahtera, West Jakarta City. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this research show that price has a significant effect on purchasing decisions by 62.7%. Hypothesis testing shows that t count > t table or (5.548 > 1.993). Promotion has a significant effect on purchasing decisions by 59.9%, hypothesis testing obtained t count > t table or (5.016 > 1.993). Price and promotion simultaneously have a significant effect on purchasing decisions with the regression equation Y = 8.828 + 0.370X1 + 0.511X2 and an influence contribution of 72.5%, the hypothesis test obtained calculated F > F table or (88.505 > 3.13).
The Influence Of Product Quality And Brand Image On Consumer Satisfaction Of Jago Coffee In Puri Kembangan, West Jakarta Alkhaira, Yovy; Amirudin, Amirudin
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 3 No 1 (2025): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v3i1.734

Abstract

This research aims to determine the influence of product quality and brand image on consumer satisfaction of Jago coffee in Puri Kembangan, West Jakarta. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this research are that product quality has a significant effect on consumer satisfaction of 38.8%. Hypothesis testing shows that t count > t table or (4.669 > 1.984). Brand image has a significant effect on consumer satisfaction of 52.8%, hypothesis testing obtained t count > t table or (7.531 > 1.984). Product quality and brand image simultaneously have a significant effect on consumer satisfaction with the regression equation Y = 15.628 + 0.348X1 + 0.420X2 and an influence contribution of 61.5%, the hypothesis test obtained calculated F > F table or (76.718 > 2.70).

Page 3 of 4 | Total Record : 31

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