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Department of Communication Studies, Faculty of Social and Political Sciences, Universitas Muhammadiyah Yogyakarta Jl. Brawijaya, Tamantirto, Kasihan, Bantul, Yogyakarta 55183
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INDONESIA
Jurnal Audiens
Published by Universitas Muhammadiyah Yogyakarta
ISSN : -     EISSN : 27224856     DOI : https://doi.org/10.18196/jas
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Audiens focuses on issues of media review, whether print, electronic, film, social media and new media and various on communication including: 1. Advertising, Public Relations, and Broadcasting 2. Social Media, New Media, Information Communication and Technology 3. Health Communications, Disaster Communications, Sport Communication 4. Political Communication, Political Marketing 5. Multiculturalism, Islam and Communication
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol. 6 No. 4 (2025): Desember" : 15 Documents clear
Representasi Kulit Putih sebagai Standar Kecantikan Perempuan di Indonesia dalam Iklan Scarlett Whitening Kumara, Anindya Listya; Zahira, Nathania; Sudiwijaya, Erwan
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.559

Abstract

The research aims to determine how white skin is represented in Scarlett Whitening advertisements. This research uses Roland Barthes' semiotic method. This research utilizes the theory of representation and beauty standards in media. The findings of this study are that in Scarlett Whitening advertisements; the representation of white skin becomes the standard of female beauty in Indonesia. This is evident from, first, the myth of Indonesian women's beauty is standardized in the form of a slender female body with white facial and body skin. Second, the myth that skin color changes require time and consistent care. This creates unrealistic expectations because it ignores the fact that skin color change requires a process and consistent care over a certain period. Third, the use of Korean girl bands as models suggests that the beauty standards being promoted are global beauty standards influenced by the South Korean entertainment industry. The use of Korean girl band models reflects how local beauty standards have been influenced by the globalized South Korean entertainment industry.
Penguatan Penegakan Etika Pariwara Indonesia dalam Iklan Luar Griya, Studi dalam Iklan Pemilihan Walikota dan Wakil Walikota Yogyakarta Rohmad, Muhammad Furqon Dwi Nur; Al-Azhar, Muhammad Fachrul Ikhsan; Fadli, Hanip; Muktaf, Zein Mufarrih
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.572

Abstract

This study aims to analyze violations of the Indonesian Advertising Ethics (EPI) in the billboard advertisements of the Yogyakarta mayoral and deputy mayoral candidates, Heroe Pena, during the 2024 election campaign. The advertisements use superlative terms such as "best," "number one," and "guaranteed," which have the potential to mislead audiences without accompanying evidence. This research employs a descriptive qualitative method to explore the occurrence of these violations and their impact on public perception. The study elaborates on how the language used in political advertisements can influence public perception and create claims unsupported by concrete data. By comparing these practices with the EPI guidelines, the research finds that the use of superlative terms in the Heroe Pena advertisements violates the principles of transparency and truthfulness stipulated in advertising ethics. The findings indicate that political advertisements that do not adhere to EPI can undermine public trust and damage the candidate's image. This study highlights the importance of compliance with ethical standards in advertising, particularly in the political context, to ensure that the information conveyed to the public is honest and accurate. Therefore, this research provides significant insights into the role of ethics in political communication and its impact on the democratic process.
Relasi Gender dan Stereotype Perempuan sebagai Ibu Rumah Tangga dalam Iklan Soklin Liquid 2024 Fadli, Hanif; Al-Azhar, Muhammad Fachrul Ikhsan; Rurian, Muhammad Arfan; Junaedi, Fajar
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.577

Abstract

This research aims to analyze gender relations and the stereotype of women as housewives in the Soklin Liquid 2024 advertisement. This research uses Roland Barthes' semiotic method to explore the representation of women through denotation, connotation, and myth. The theoretical framework of this research is based on the concepts of gender relations, stereotypes, and advertising to understand how social norms shape perceptions of women's roles. The research results show that this advertisement reinforces the traditional stereotype of women as housewives responsible for domestic tasks, such as doing laundry. Women are depicted wearing neat clothing, staying indoors, while men and children are shown enjoying leisure time outside the house. This representation maintains the view that women's primary role is limited to household tasks, reflecting existing cultural norms.
Analisis Framing Tempo.co Terhadap Kontroversi Proyek Strategi Nasional PIK 2 Irwansyah, Cecep; Soekowati, Gede Moenanto; Nasirin, Anas Anwar
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.591

Abstract

This study aims to analyze the framing of media coverage by Tempo.co regarding the controversy surrounding the development of Pantai Indah Kapuk (PIK) 2, which has been associated with the status of a National Strategic Project (Proyek Strategis Nasional or PSN). The research adopts a qualitative approach using Robert N. Entman’s framing analysis model, which includes four key elements: define problems, diagnose causes, make moral judgments, and treatment recommendations. The study focuses on four news articles published by Tempo.co on January 5, 8, 13, and 18, 2025. The findings reveal that although the reports highlight significant issues such as social inequality, environmental degradation, and spatial planning conflicts, Tempo.co tends to adopt a cautious stance in criticizing the government. The narratives primarily emphasize statements from political elites and government officials, often avoiding direct confrontation. The statement by the Coordinating Minister for Economic Affairs clarifying that PIK 2 is not a PSN further illustrates the lack of transparency in public information. These findings indicate that the media has not fully exercised its social control function. Therefore, it is crucial for the press to be more courageous in voicing social justice, especially when public aspirations are suppressed through legal mechanisms.
Tingkat Literasi Digital Mahasiswa Teknik Informatika dan Ilmu Komunikasi Universitas Muhammadiyah Bengkulu: Tinjauan Berdasarkan Kompetensi Individu Putri, Salsa Nabila; Kurniawati, Juliana
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.678

Abstract

This study examines the digital literacy of students at Universitas Muhammadiyah Bengkulu across three dimensions of individual competence: use skills, critical understanding, and communicative abilities. A mixed methods approach with a convergent parallel design was employed, integrating quantitative data from 74 respondents collected via a 5-point Likert scale questionnaire and analyzed using descriptive statistics and independent sample T-tests, along with qualitative data from in-depth interviews with 10 informants analyzed thematically. The findings indicate that students’ digital literacy ranges from sufficient to high, with differences across study programs. Informatics students excel in use skills, whereas Communication students demonstrate stronger critical understanding and communicative abilities. The T-tests revealed significant differences across all three dimensions: use skills (t = 2.150; p = 0.034), critical understanding (t = 1.993; p = 0.049), and communicative abilities (t = 1.993; p = 0.040). Qualitative findings reinforce the quantitative results, highlighting differences in patterns of media usage, comprehension, and practices according to academic orientation. The study underscores that digital literacy is shaped by a combination of individual competence and educational context. These findings are crucial for designing digital literacy programs tailored to the specific needs of different academic disciplines, enabling students to become critical, responsible, and adaptive digital users in the information age.
Pemanfaatan Akun Instagram @lifeatinka sebagai Alat Publikasi untuk Meningkatkan Citra Perusahaan PT INKA (Persero) Alhakim, Mahfudh Ghafur; Nurudin, Nurudin
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.685

Abstract

This study presents a strategic analysis of the use of the Instagram account @lifeatinka as a digital communication tool to enhance the corporate image of PT INKA (Persero). The main objective is to explain how the company employs digital communication strategies through the Instagram platform, supported by the graphic design application Canva and the video editing tool CapCut, to build and strengthen its corporate branding. The study focuses on audience interaction, visual effectiveness, and the role of social media in shaping public perception of the company.The research adopts a qualitative descriptive approach, with data collected through observation and documentation of the @lifeatinka Instagram account. The analysis evaluates the types of content, communication styles, and visual as well as audiovisual elements used in each post to identify PT INKA’s corporate branding strategy. The findings indicate that the strategic use of Instagram effectively fosters two-way interaction between the company and the public while creating a positive corporate image that reflects professionalism, openness, and innovation. Canva contributes to maintaining a consistent visual identity, while CapCut supports the creation of engaging and communicative video content. Overall, the integration of these elements makes PT INKA’s digital strategy effective in strengthening its corporate image and serves as a model of best practice in corporate communication within the digital transformation era.
Pengaruh Technostress Penggunaan Media Sosial terhadap Tingkat Produktivitas di Era Digital Nurfadillah, Rizka; Aziz, Syamsuddin; Akbar, Muh.
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.699

Abstract

The development of digital technology and social media has changed the way Generation Y and Z interact, work, and interpret their daily lives. Amidst the rapid flow of information, a phenomenon known as technostress has emerged, which is psychological pressure arising from the intensity and complexity of technology use. This study aims to analyze the effect of technostress arising from social media use on the productivity levels of Generation Y and Z in Indonesia. The method used is quantitative with 400 respondents analyzed using Partial Least Square (PLS) through SmartPLS 4.0. The research instrument was compiled based on technostress and productivity indicators with a 1–4 Likert scale. The results show that digital pressure is not always negative. On the contrary, in certain contexts, technostress can encourage individuals to adapt more quickly, filter information more selectively, and form effective work strategies. These findings reinforce the concept of techno-eustress, which is a form of positive stress that can trigger increased focus, motivation, and work performance. Thus, social media is not merely a source of distraction but can also be a trigger for productivity when managed wisely. This study contributes theoretically to expanding the understanding of social media-based technostress and emphasizes the importance of digital literacy and awareness of digital health. With the ability to manage digital pressure, individuals can transform stress into productive energy that supports performance in the modern era.
Survei Kuantitatif Kepuasan Pemirsa terhadap Pelayanan Informasi dan Program Lokal TVRI Sulawesi Selatan Arienda, Hanun Dzikra; Sonni, Alem Febri; Akbar, Muh.
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.702

Abstract

This study analyzes viewer satisfaction with the information services and local programs of TVRI South Sulawesi. Using a descriptive quantitative survey, data were collected through an online questionnaire completed by 260 viewers, mostly from younger age groups. The results show a high level of satisfaction with program content, presentation, and several technical aspects of the broadcast. Viewers particularly appreciate the themes and messages of local programs, the attractive presentation, competent hosts, and suitable broadcast schedules. However, concerns remain regarding technical quality, especially signal stability and studio lighting, which require improvement. The study recommends strengthening digital broadcast infrastructure and continuing to innovate program formats and presentation styles to better meet audience expectations. These findings are expected to support TVRI South Sulawesi in improving service and programming quality and to provide a reference for other local television stations.
Membangun Citra, Mencuri Perhatian: Strategi Branding Politik Sherly Tjoanda di TikTok Akbar, Shafa' Salsabila; Rahmanto, Andre Noevi; Anshori , Mahfud
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.712

Abstract

This study aims to analyze the political branding strategy of Sherly Tjoanda through her TikTok account @sherlytjoanda during the first 100 days of her term as Governor of North Maluku for the 2025–2030 period. The study applies the concept of personal political branding with seven key indicators: competence & energy, sincerity & agreeableness, excitement, openness, sophistication, ruggedness, and conscientiousness. The research method used is qualitative content analysis with a descriptive approach. Data was obtained from 194 TikTok videos, which were then categorized according to the relevant indicators. The findings reveal that the most dominant indicators are sincerity & agreeableness (161 times), conscientiousness (149 times), and competence & energy (123 times). Other indicators—sophistication (122 times), openness (63 times), excitement (48 times), and ruggedness (45 times)—serve as supporting elements. These results indicate that Sherly Tjoanda constructs a political image of integrity, relatability, and performance orientation by utilizing TikTok as a strategic medium, representing women’s political leadership in the digital era.
Peran Media Lokal dalam Kebencanaan: Analisis Framing Pemberitaan tentang Banjir di Ponorogo Dwi Anggoro, Ayub; Lestarini, Niken; Pinaryo
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.714

Abstract

This research analyzes the role of local media in a disaster context by examining the construction of reality in flood reporting in Ponorogo by the Local Media "Kanal Ponorogo". With the dominance of hydrometeorological disasters such as floods (72% of total disaster events from 2023-2024), Ponorogo Regency was selected as the case study. Methodologically, this research is a qualitative study using the framing analysis method based on Robert N. Entman's model to dissect how Kanal Ponorogo frames the flood issue through four elements: problem definition, causal diagnosis, moral judgment, and treatment recommendation. The results of the analysis of three main news stories show that Kanal Ponorogo's reporting is dominated by a reactive and episodic pattern, focusing on disaster impacts and emergency response. The frames used vary, ranging from human interest and victim frames (highlighting the suffering of residents) to action and solution frames (emphasizing the heroic performance of the military/police). However, consistently, the reporting avoids structural analysis by simplifying flood causality solely as a natural phenomenon, without delving into root causes such as environmental governance or mitigation failures. The research concludes that while serving as a channel for citizen aspirations and providing legitimacy for authorities, the framing used has the potential to obscure the root of the problem and reduce demands for accountability. Consequently, there is a gap between the strategic potential of local media as a partner in disaster resilience and its reporting practices, which are not yet proactive.

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