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Department of Communication Studies, Faculty of Social and Political Sciences, Universitas Muhammadiyah Yogyakarta Jl. Brawijaya, Tamantirto, Kasihan, Bantul, Yogyakarta 55183
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Jurnal Audiens
Published by Universitas Muhammadiyah Yogyakarta
ISSN : -     EISSN : 27224856     DOI : https://doi.org/10.18196/jas
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Audiens focuses on issues of media review, whether print, electronic, film, social media and new media and various on communication including: 1. Advertising, Public Relations, and Broadcasting 2. Social Media, New Media, Information Communication and Technology 3. Health Communications, Disaster Communications, Sport Communication 4. Political Communication, Political Marketing 5. Multiculturalism, Islam and Communication
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol. 7 No. 1 (2026): March" : 8 Documents clear
A Systematic Literature Review and Bibliometric Analysis of Crisis Communication in Digital Media (2015–2025): Mapping Trends and Intellectual Structures Waskito Aji, Tofa; Hastjarjo, Sri; Hermawati, Tanti
Jurnal Audiens Vol. 7 No. 1 (2026): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i1.732

Abstract

This study maps the trends and conceptual structure of crisis communication in digital media (2015–2025). Anchored in crisis/risk communication, platform/medium perspectives, and trust-building, we conduct a PRISMA-guided systematic literature review using Covidence. A Scopus query produced 76 records; after screening, 19 journal articles met the inclusion criteria (English, OA, article, final stage). We perform bibliometric mapping using VOSviewer and code outlet quartile, research method, organization type, social media platform, and yearly output. Four reproducible clusters emerge: (i) a public-health core (public health, epidemiology, procedures); (ii) social-media–trust–netnography; (iii) crisis management/risk communication with network analysis and fake news; and (iv) public relations/digital communication. Reflecting a significant pandemic-driven surge (84.2% of publications during 2021–2025), high-quality (Q1/Q2) research predominantly employs computational and netnographic methods on Twitter/X and multi-platform settings to address COVID-19 as a thematic anchor linking health communication, platform orchestration, and disinformation. The synthesized literature highlights orchestration-on-platform, trust-by-design, and evidence-based counter-misinformation as critical pillars emphasized for navigating digital crises; future research should extend to non-health crises, short-form/video platforms, and causal/longitudinal designs.
Science Journalism in the Post-COVID-19 Landscape: A Bibliometric Systematic Review Through the Lens of Post-Normal Science Saputro, Imam
Jurnal Audiens Vol. 7 No. 1 (2026): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i1.741

Abstract

This study aims to explore publication in science communication in collaboration with journalism. Using a Bibliometric-Systematic Literature Review (B-SLR) with the PRISMA protocol, bibliometric data were collected from the Scopus database and analyzed using Bibliometrix and VOSviewer tools to visualize citation networks, co-authorship, and thematic clusters. The analysis covered 85 peer-reviewed articles published between 2007 until 2025. Results reveal a steady rise in publication volume, with a significant surge between 2020 and 2023, coinciding with the COVID-19 pandemic and the heightened need for credible, evidence-based science journalism. Major contributors are concentrated in the Global North, particularly the United States, Germany, and the United Kingdom, while Asia’s participation especially Japan, China, and India are growing. Southeast Asian countries, including Indonesia, remain underrepresented. Thematically, five main clusters emerge: pandemic communication, methodological and public trust studies, science journalism training, media perception, and storytelling approaches. The main finding of this study is that science communication is undergoing a paradigm shift towards a Post-Normal Science model, but this transformation remains dominated by the Global North and has not been balanced by an inclusive epistemic distribution, especially in Southeast Asia. Overall, science communication has evolved into an increasingly inclusive and multidisciplinary international research field. Nonetheless, this study is limited by its reliance on indexed publications, which may introduce geographical and linguistic bias, especially the underrepresentation of non-English publications.
Inclusive Communication in Public Service Innovation "Si Nduk KEREN” as Media for Civic Engagement in Pacitan Regency Winarsih, Atik Septi; Kencono, Dewi Sekar; Yecyec, Faye Lorraine M.
Jurnal Audiens Vol. 7 No. 1 (2026): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i1.742

Abstract

This study aims to examine the quality of population administration services for vulnerable groups, which remains a challenge in realizing inclusive governance. The elderly and individuals with special needs often face access barriers, including mobility, information access, and service access. Proactive, inclusive service innovation is crucial to ensuring the equal fulfillment of administrative rights. This study aims to measure the level of satisfaction of the elderly and individuals with special needs with the implementation of the "Si nDuk KEREN" innovation program in Pacitan Regency and to identify service elements with the highest and lowest scores as a basis for service improvement. The study used a simple mixed-methods approach, combining a quantitative component (measuring nine service elements in accordance with national regulations) and a qualitative component (in-depth field findings to explain the factors underlying the scores). The study distributed the Community Satisfaction Index to 50 respondents. The results show that the elements of requirements and service products received the highest satisfaction scores, indicating procedural clarity and certainty of service outcomes. In contrast, elements of service time, staff competence, and facilities and infrastructure received relatively lower scores, primarily due to resource limitations, geographical challenges, and the need to adjust services for the elderly and individuals with special needs. Despite logistical challenges in data collection and field service delivery, the program significantly increased access to population administration services through home visits and free collective services. These findings confirm that the "Si nDuk KEREN" innovation contributes to strengthening inclusive governance, and that improvements in time efficiency, staff capacity building, and the provision of more vulnerable-friendly facilities are needed.
Konstruksi Peran Perempuan dalam Ambivalensi Pemberdayaan Simbolik dan Reproduksi Makna Patriarki: Analisis Wacana Kritis Video Klip Ariana Grande “Positions” Hakim, Rahman; Muhamad Risqi Mei Sonjaya
Jurnal Audiens Vol. 7 No. 1 (2026): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i1.756

Abstract

The construction of women in popular media, such as music videos, often reproduces patriarchal values despite being framed within seemingly progressive narratives of empowerment. The positioning media as a space of ideological contestation shaped by power relations. This study examines how the visual text and lyrics of Ariana Grande’s Potitions interact with discursive practices and their socio-cultural context. Unlike previous studies focusing on women as passive objects, this study uncover the paradox of sumbolic empowerment, where women occupy strategic positions in the public sphere yet remain constrained within patriarchal systems. Using a qualitatative approach, the analysis applies Fairclough’s three-dimensional framework of text, discursive practice, combined with a liberal feminist perspective. Analysis was conducted across all scenes, examining camera framing, costume, visual blocking, and lyrical diction. The findings reveal that women’s roles are constructed through a multitasking form of empowerment, with women occupying strategic public positions while remaining embedded within patriarchal oppression. This study reinforces the argument that media is not a neutral space, but an arena of meaning production shaped by power relations and market interest
Strategi Komunikasi Krisis Zulkifli Hasan Menyikapi Isu Deforestasi dan Banjir Sumatra
Jurnal Audiens Vol. 7 No. 1 (2026): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i1.761

Abstract

This study analyzes Zulkifli Hasan’s crisis communication strategies in response to public attribution of responsibility for the 2025 Sumatra flood disasters, which were linked to his past policies. Utilizing the Situational Crisis Communication Theory (SCCT) framework, this research identifies that although the crisis is categorized as a preventable crisis, which theoretically necessitates a full apology, the subject instead implemented a combination of self-defense strategies. The research findings reveal three primary tactics: (1) Denial through the “attack the accuser" tactic to discredit the Harrison Ford interview video as a biased and modified film product; (2) Diminish using a "democratic surplus" narrative to shift ministerial responsibility to the structural failures of regional autonomy during the Reformation era; and (3) Bolstering via "ingratiation" by associating himself with the legitimacy of President Prabowo Subianto’s administration and employing theological emphasis to assert personal integrity. The novelty of this research lies in its analytical focus on managing reputational crises triggered by the re-contextualization of past digital footprints within a long-form podcast narrative format, a dimension that addresses a gap in crisis communication studies previously dominated by short-form social media platforms. This study suggests that future research utilize big data-based sentiment analysis methods to quantitatively measure the effectiveness of such rhetoric in shifting public perception.
Tren Riset Echo chambers dalam Kampanye Politik di Media Sosial: Analisis Bibliometrik Publikasi Scopus (2014-2024)
Jurnal Audiens Vol. 7 No. 1 (2026): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i1.783

Abstract

This study addresses the fragmentation of prior research on echo chambers, social media, and political campaigns by providing a systematic bibliometric mapping of their intellectual structure and evolving trends. Using a bibliometric approach, this study analyzes 238 documents indexed in the Scopus database published between 2014 and 2024. The findings demonstrate a marked acceleration in publication output, particularly after 2018, reflecting the increasing centrality of digital platforms in political communication research. Geographically, the United States dominates scholarly production, followed by the United Kingdom and several European countries, indicating a concentration of knowledge production in Western contexts with limited representation from the Global South. Disciplinary analysis reveals the dominance of Social Sciences and Computer Science, underscoring the hybridization of political communication and computational approaches. Furthermore, co-occurrence network analysis identifies three major thematic clusters: (1) individual-level processes, including selective exposure and affective polarization; (2) political actors, campaign strategies, and electoral dynamics; and (3) platform-based communication, discourse, and the diffusion of misinformation. These results suggest a significant shift from early descriptive studies toward more complex, integrative, and data-driven analyses of digital political environments. This study contributes by bridging fragmented strands of literature and offering a comprehensive global overview that highlights both the consolidation of dominant research agendas and the need for more geographically diverse and theoretically integrated future research.
Peran Komunikasi Edukatif Kesehatan Gigi dan Mulut Berbasis Quantum Learning pada Siswa SDN Ngringin Yogyakarta Hidayatillah, Arifah Nurul; Vebrynda, Rhafidilla; Utami, Sri
Jurnal Audiens Vol. 7 No. 1 (2026): March
Publisher : Universitas Muhammdiyah Yogyakarta

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Abstract

Penelitian ini bertujuan untuk menganalisis peran komunikasi edukatif berbasis Quantum Learning memengaruhi perilaku kesehatan gigi dan mulut anak-anak sekolah dasar. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus pada implementasi program GETHO (Good Teeth and Oral) di SD Negeri Ngringin, Sleman, Yogyakarta. Pengumpulan data dilakukan melalui observasi partisipatif, wawancara mendalam, dan dokumentasi, kemudian dianalisis secara tematis dan induktif. Hasil penelitian menunjukkan bahwa pengalaman belajar multisensori, aktivitas interaktif, dan penerapan skema TANDUR dapat meningkatkan partisipasi siswa dan pemahaman mereka mengenai pesan kesehatan gigi dan mulut. Program GETHO membantu siswa memahami pentingnya menjaga kesehatan gigi dan mulut. Kajian ini menegaskan bahwa keberhasilan pendidikan kesehatan anak-anak tidak hanya ditentukan oleh materi dan media pembelajaran, tetapi juga bagaiaman komunikasi pendidikan yang partisipatif dan bermakna.
Diskursus Media Sosial tentang Antrean Masuk Sekolah Dasar Muhammadiyah Sapen dan Pembentukan Persepsi Publik Hidayanto, Rizky; Junaedi, Fajar
Jurnal Audiens Vol. 7 No. 1 (2026): March
Publisher : Universitas Muhammdiyah Yogyakarta

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Abstract

This study aims to examine how digital discourse shapes public perceptions of the admission queue phenomenon at SD Muhammadiyah Sapen Yogyakarta. The research employs a qualitative design using a digital text analysis approach. Data were collected from user comments on an Instagram post by @gnfi discussing the school’s high demand. The comment corpus was analyzed using Voyant Tools to identify word frequency, keyword distribution, semantic relationships, and meaning structures through Cirrus, Trends, Bubblelines, Mandala, ScatterPlot (t-SNE), and TermsBerry visualizations. Findings reveal that public conversations extend beyond administrative admission procedures to reflect institutional reputation and prestige, competition for access to primary education, social pressure indicated by the FOMO phenomenon, and parents’ aspirations for their children’s future. Digital discourse emerges as a form of collective meaning construction shaped by user participation and horizontal communication. The results highlight the role of social media in shaping public perceptions of school quality. This study contributes to digital communication scholarship by demonstrating that educational reputation is socially constructed through online discourse and offers practical implications for educational institutions and policymakers in managing digital reputation and promoting equitable access to education.

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