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INDONESIA
Jurnal Ilmu Komunikasi dan Sosial Politik
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256445     DOI : https://doi.org/10.47233/jiksp
Core Subject : Science, Social,
Environmental Science Library & Information Science
Jurnal Ilmu Komunikasi dan Sosial Politik, dengan E-ISSN : 3025-6445, adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh CV.ITTC INDONESIA, dan bersifat open accsess dan proses penerbitan artikelnya melalui proses review. Jurnal ini memublikasikan artikel-artikel yang berkaitan dengan Jurnal Ilmu Komunikasi dan Sosial. Pengajuan naskah terbuka sepanjang tahun, naskah harus sesuai dengan fokus dan ruang lingkup Ilmu Komunikasi, Jurnalistik, Hubungan Masyarakat, Periklanan, Manajemen Komunikasi dan Media, Sosiologi dan ditulis dengan mengikuti pedoman penulisan jurnal. Jurnal ini terbit 1 tahun 4 kali ( January, April, August and December)
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 347 Documents
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Dampak Komunikasi Orang Tua Dalam Meraih Mimpi Dan Depresi Generasi Z Yogyakarta Aprilia, Tyara; Sirajudin Halid; Supriyadin
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i3.2183

Abstract

Generasi Z, yang lahir antara tahun 1997 hingga 2012, menghadapi tantangan unik dalam mencapai mimpi mereka di tengah perkembangan teknologi yang pesat. Penelitian ini mengeksplorasi dampak komunikasi orang tua terhadap kesehatan mental dan pencapaian cita-cita anak-anak generasi Z di Yogyakarta. Dengan menggunakan metodologi kuantitatif dan survei sebagai metode pengumpulan data, penelitian ini menemukan bahwa komunikasi yang terbuka dan mendukung dari orang tua berkontribusi positif terhadap kesehatan mental anak, sementara komunikasi yang bersifat mengontrol dapat memicu gejala depresi. Hasil penelitian ini menekankan pentingnya peran orang tua dalam membangun hubungan komunikasi yang sehat untuk mendukung perkembangan emosional dan psikologis anak.
Pengaruh Penggunaan Media Sosial TikTok Terhadap Peningkatan Penjualan Mie Ayam Angmewah Di Wonogiri Fernanda Andriansyah, Alfian; Amirul Mu’minin; Euprhasius Gabriel Ansel Bram Simanjuntak
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i3.2186

Abstract

Penelitian ini menyelidiki bagaimana penggunaan media sosial TikTok berdampak pada peningkatan penjualan Mie Ayam Angmewah Wonogiri. Data dikumpulkan dengan metode kuantitatif melalui kuesioner dari seratus responden, yang merupakan pelanggan aktif Mie Ayam Mewah dan pengguna TikTok. Analisis data dilakukan menggunakan SPSS, yang mencakup uji validitas, reliabilitas, normalitas, linearitas, dan regresi. Hasil penelitian menunjukkan bahwa penggunaan TikTok memiliki pengaruh yang signifikan terhadap peningkatan penjualan; dengan nilai koefisien determinasi (R²) sebesar 0,647, jadi data tersebut menunukan bahwa TikTok memengaruhi 64,7% ke dalam peningkatan penjualan. Konten inovatif, seperti testimoni pelanggan, video proses pembuatan mie, dan kolaborasi dengan influencer, berhasil menarik perhatian audiens, meningkatkan visibilitas merek, dan meningkatkan penjualan. Untuk menjangkau audiens yang lebih luas, pendekatan interaktif seperti live streaming dan tantangan viral memberikan nilai tambahan. Hasil penelitian menunjukkan bahwa bisnis kuliner lokal dapat menggunakan TikTok sebagai alat pemasaran digital yang efektif. Penelitian ini juga membantu mengembangkan strategi pemasaran kreatif, terutama untuk meningkatkan daya saing bisnis kuliner di era internet.
Pengaruh Konten Gaming Pada Aplikasi Tiktok Terhadap Perilaku Generasi Z Diwilayah Sleman Yogyakarta Afan Al fauzi; Afit Setyo Nugroho; Yanuardo Dwi Rangga
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i3.2189

Abstract

This study examines the influence of gaming content on TikTok on the behavior of Generation Z. With the rapid growth of technology and social media, TikTok has emerged as a popular platform among teenagers, including Generation Z, who actively consume various content, including gaming-related media. Using a quantitative method with a survey approach, data were gathered from 100 active TikTok users aged 12-27 years in Sleman, Yogyakarta, through questionnaires. The data were analyzed using SPSS software to evaluate the relationship between the frequency of gaming content consumption and its impact on social behavior and daily interactions. The findings reveal a significant influence of gaming content on TikTok on Generation Z's behavior, accounting for 58% of the variance. Key effects include increased time spent on the platform, changes in entertainment preferences, and shifts in social interaction patterns. This research highlights how gaming content on TikTok shapes Generation Z's digital habits and underscores the importance of understanding social media's role in the social and psychological development of young people.
Pengaruh Love Language Terhadap Keharmonisan Pada Pasangan Remaja Di Kota Yogyakarta Cicilia Levina Putri Jelita; Ryan Apriliano Wijaya; Fallum Falfadiga Syef Afgatan
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i3.2197

Abstract

Romantic relationships among adolescents are often influenced by the way they express and receive affection. Understanding love languages ​​is key to strengthening relationships and increasing emotional satisfaction. The purpose of this study was to explore the impact of love languages ​​on the harmony of young couples in Yogyakarta. Through a quantitative survey approach, data were collected from 100 participants aged between 17 and 24 years using a structured questionnaire. The results of the analysis showed that "affirmative words" and "quality time" had a significant relationship with emotional satisfaction and relationship harmony. These findings emphasize the importance of verbal communication and emotional presence in creating healthy relationships. This study also provides insight to adolescents and counselors regarding the dynamics of romantic relationships through the application of the concept of love languages. Recommendations for the development of interpersonal relationship education based on love languages ​​have also been presented.
Analisis Sentimen Pada Postingan Akun @Hermanderu67 Dan Influencer Palembang Di Instagram Selama Pilgub 2024 Dalam Menggunakan Klasifikasi Naive Bayes Ikhsan, Alfansuriy Rahmanda; Norma Juainah; Najmi Muhammad Fadli
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i2.3469

Abstract

This research aims to analyze public sentiment on Instagram posts from the @hermanderu67 account and several Palembang influencers during the 2024 South Sumatra gubernatorial election. Using the Naïve Bayes classification method, this study examines user comments to identify the tendencies of positive, negative, and neutral sentiments toward the political messages conveyed. The analysis is based on the growing phenomenon of social media as a political campaign arena, particularly among young voters, where public opinion is largely shaped through rapid and massive digital interactions.The findings indicate that Herman Deru’s political communication strategy through social media was relatively successful in building a positive image, as reflected by the dominance of positive sentiments in user comments. However, the presence of negative and neutral sentiments also reveals that social media is a dynamic space of political discourse, where criticism and appreciation coexist. This study affirms that social media functions not only as a channel for information distribution but also as a digital political arena that significantly influences public opinion and voter preferences.
Strategi Customer Relationship Management (CRM) PT Global Surya Medika Dalam Mempertahankan Loyalitas Pelanggan Regita Cahya Ramadhanti; Tira Fitriawardhani; Julyanto Ekantoro
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i2.3471

Abstract

This study aims to examine the CRM (Customer Relationship Management) strategies applied by the Customer Retention Unit of PT Global Surya Medika Surabaya to achieve customer loyalty. The research is based on the concepts of Financial Benefit, Social Benefit, and Structural Tie as proposed by Kotler and Keller. This study uses a case study approach with qualitative methods through interviews, observations, and literature review. The results of this study show how PT Global Surya Medika implements CRM to retain customers. Financial Benefit, Social Benefit, and Structural Tie are forms of CRM implementation at PT Global Surya Medika in maintaining customer relationships by combining the communication capabilities of Public Relations and Marketing with technology. It starts with identifying customers through Repeat Purchase, Rejecting Competitors, and Word of Mouth. The types of customer loyalty obtained by PT Global Surya Medika are weak loyalty and premium loyalty. Premium loyalty is a very high level of customer loyalty, where customers are not only loyal but become enthusiastic fans who are hard to tempt by competitors and are even willing to pay more. Weak loyalty is a superficial level of loyalty, where customers keep purchasing not out of brand love but due to convenience, lower price, or availability. The company then differentiates customers based on existing customer data, interacts through various intermediary platforms and direct communication, and continuously modifies health equipment service offerings and updates medical devices within a certain time frame according to health procedures to match customer needs.
Strategi Komunikasi TikTok @Triasmadani Dalam Meningkatkan Corporate Branding Di Kalangan Calon Pekerja Migran Indonesia Winda Dwi Rahmawati
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1654

Abstract

This study examines the communication strategy of TikTok @triasmadani in enhancing the corporate branding of PT Trias Insan Madani among Prospective Indonesian Migrant Workers (CPMI). Using a descriptive qualitative method, this research analyzes the application of new media theory and Integrated Marketing Communication (IMC) strategy in the company’s TikTok content. The results show that PT Trias Insan Madani successfully utilizes TikTok as the main platform to improve corporate branding by presenting language learning, inspirational, and informative content. The company implements seven IMC elements – advertising, direct marketing, sales promotion, public relations, personal selling, social media marketing, and events- tailored to TikTok’s characteristics. This strategy aims to build trust among CPMI, deliver accurate information, educate prospective migrant workers, and enhance content creativity. The study concludes that PT Trias Insan Madani’s TikTok communication strategy is effective in improving corporate branding and receives positive responses from CPMI.
Analisis Perilaku Trash-Talk Dalam Komunikasi Virtual Pada Game Online Mobile Legends Sulton Solihin
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1658

Abstract

is increasingly prevalent and disruptive, negatively impacting players' personalities and involving aggressive communication. Its aim is to provide insights into the forms, effects, and importance of communication ethics in online gaming, as well as to encourage parental supervision of children playing online games. A qualitative descriptive method was employed to understand trash-talk behavior through direct observation, with data analyzed using content analysis techniques and the effective communication principles of REACH, alongside cyberbullying classification. Christine Hine's virtual ethnography approach serves as the primary foundation for this study, ensuring data validity through triangulation. Findings indicate that trash-talk behavior in Mobile Legends often involves provocation and insults that disrupt the gaming environment. The study identifies six categories of trash-talk such as animal taunts, sexuality, demeaning remarks, profanity, intellectual insults, and threats. Analysis reveals that this behavior violates principles of effective communication and falls under cyberbullying, significantly impacting players' mental well-being. In conclusion, the research highlights the importance of awareness and strategies to reduce trash-talk within the gaming community, including raising player consciousness, tightening regulations, promoting a culture of mutual respect, and supporting research and technology development to address this issue. .
Pemanfaatan TikTok Sebagai Media Promosi PPDB SMK Mahadhika 4 Jakarta Timur Pada Tahun Ajaran 2023/2024 Arif Krisbiantoro; Akhmad Syafrudin Syahri
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1665

Abstract

In the modern era, communication media have become completely digital and now a new term is starting to emerge, namely New Media. This is also due to the increasingly massive use of the internet in various countries, one of which is Indonesia. One form of communication is promotional activities which aim to inform about goods or services. The aim of this research was to see how SMK Mahadhika 4 Jakarta utilizes one of the New Media, namely TikTok, as a means of their promotion in the PPDB (New Student Acceptance) program by looking at the content presented by the smkmahadhika4 account on their TikTok media. The research method used in this thesis uses descriptive qualitative methods with the Miles, Huberman and Saldana data processing model. This research seeks to collect data from observations, documentation and interviews related to the use of New Media, namely TikTok as a means of promoting SMK Mahadhika 4 Jakarta in the PPDB (New Student Acceptance). The author draws the conclusion that in using TikTok as a promotional tool for PPDB SMK Mahadhika 4 Jakarta, TikTok is used as a medium to convey information with various types of content such as entertainment, music, animation and other informative content, but the use of TikTok media has not had a direct impact on PPDB SMK Mahadhika 4 Jakarta.
Peran Gatekeeping Dalam Program Talkshow Rakyat Bersuara Live Di Inews (Studi Kasus) Muhamad Junaedia; ‪christopher yudha erlangga
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1717

Abstract

With communication, humans can connect and interact with other humans. Communication can also help in terms of information sharing and education, one of which is by using mass media. Information that is not clear about its truth and authenticity can cause social conflicts in society, therefore it is important to learn about the disadvantages and benefits obtained from the mass media. One of the mass media that is currently still trusted in terms of conveying information, be it an event, phenomenon, or entertainment, is the television media. Television is a means of communication media that plays a role in conveying messages to the audience, one of which is messages in the form of information or news related to public problems. The Voice People's Program aired on iNews is a program with a talk show format that discusses problems or events that are currently occurring. What is discussed in this study is about the Role of Gatekeeping in the Live Voice People's Talk Show Program on iNews, by using a descriptive qualitative research method with a constructivist paradigm through case study analysis, then the theory used is the Westley and Maclean's model Gatekeeping theory. The results of the study show the importance of the role of gatekeepers in the People's Voice program by going through several important stages, then there are several individuals who play an important role as gatekeepers. So that information conveyed to the public can be well received and worthy of being broadcast to the public through television media.

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