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INDONESIA
Jurnal Ilmu Komunikasi dan Sosial Politik
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256445     DOI : https://doi.org/10.47233/jiksp
Core Subject : Science, Social,
Environmental Science Library & Information Science
Jurnal Ilmu Komunikasi dan Sosial Politik, dengan E-ISSN : 3025-6445, adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh CV.ITTC INDONESIA, dan bersifat open accsess dan proses penerbitan artikelnya melalui proses review. Jurnal ini memublikasikan artikel-artikel yang berkaitan dengan Jurnal Ilmu Komunikasi dan Sosial. Pengajuan naskah terbuka sepanjang tahun, naskah harus sesuai dengan fokus dan ruang lingkup Ilmu Komunikasi, Jurnalistik, Hubungan Masyarakat, Periklanan, Manajemen Komunikasi dan Media, Sosiologi dan ditulis dengan mengikuti pedoman penulisan jurnal. Jurnal ini terbit 1 tahun 4 kali ( January, April, August and December)
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 497 Documents
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Strategi Konten Payo Creative dalam Meningkatkan Brand Awareness Usaha Mikro Kecil Menengah Kuliner Fish in Fun dan Sushi Ryoku di Kota Palembang Muhammad Rayhan Septian; Nurseri Hasnah Nasution; Muslimin .
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v4i1.4868

Abstract

The rapid development of digital technology has significantly transformed communication and marketing practices in the business sector. Social media, particularly Instagram, has become an effective platform for Micro, Small, and Medium Enterprises (MSMEs) to promote their products while building brand awareness among consumers. This study aims to examine the Instagram content strategy developed by Payo Creative in enhancing brand awareness for culinary MSMEs, namely Fish in Fun and Sushi Ryoku, in Palembang City. The research focuses on the planning, implementation, and evaluation processes of the content strategies designed and executed by Payo Creative as the agency responsible for managing the digital communication activities of both businesses.This study employs a qualitative approach using a case study method to gain an in-depth understanding of the phenomenon under investigation. Data were collected through interviews, observations, and documentation, and were analyzed using data reduction, data presentation, and conclusion drawing techniques. The study is grounded in social media content strategy theory and the concept of brand awareness within the context of digital marketing communication.the findings reveal that Payo Creative implements various content strategies emphasizing storytelling, informative and educational content, consistent visual identity, and engaging copywriting. Furthermore, the utilization of Instagram features such as Reels, Stories, and Insights contributes to the effectiveness of message delivery to audiences. These strategies have succeeded in increasing audience engagement, strengthening brand image, and enhancing brand recognition among target consumers. The use of analytical data from Instagram Insights also assists in identifying content types that align with audience needs and preferences, enabling more effective marketing communication.This study concludes that Instagram content strategies that are creatively designed, consistently implemented, and data-driven play a significant role in improving brand awareness for culinary MSMEs. Payo Creative, as a creative agency, has proven effective in helping Fish in Fun and Sushi Ryoku establish stronger brand identities and foster closer relationships with consumers through social media. The findings of this study are expected to serve as a reference for MSME owners and digital marketing practitioners in developing effective communication strategies to strengthen brand positioning in the digital era
Dialektika Relasional Gen Z Pada Era Always-on di Kabupaten Sleman (Studi Kualitatif Dialektika Relasional dalam Komunikasi Interpersonal Negosiasi Batas Peran Gen Z Pada Era Always-on di Kabupaten Sleman,Yogyakarta) Dela Esti Maulidiya; Aurelia Retno Wulan; Tri Utari Wardayani
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v4i1.4870

Abstract

This study aims to understand how Generation Z negotiates the boundaries between their professional and personal lives through interpersonal communication in the ‘always-on’ era in Sleman Regency. The study employs a descriptive qualitative approach, using Baxter and Montgomery’s Relational Dialectics Theory as the basis for analysis. Data were collected through in-depth interviews, observation and documentation involving seven Generation Z informants aged 17–26 who work in Sleman Regency, Yogyakarta. Data analysis utilised the Miles and Huberman model, which encompasses data reduction, data presentation and drawing conclusions. The findings indicate that Generation Z’s communication responses are dynamic and influenced by the urgency of the message, work experience, technological developments, and personal circumstances. The study also identified a tension between the demands of professionalism and the need to maintain personal space. To manage this tension, the informants employed various communication strategies, such as selective responses, managing notifications, using auto-replies, and delaying responses. These findings suggest that role boundaries are constructed through a process of ongoing communicative negotiation.
Inovasi Layanan Pengaduan Online “Lapor Padang” Dalam Meningkatkan Akuntabilitas Pemerintah Kota Padang Nabila Laila Rani; Miftahul Hasanah; Rifha Tri Oktary; Zara Handayani; Yulia Hanoselina; Yuliarti .
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v4i1.4882

Abstract

Public service issues are still characterized by a suboptimal public complaints system, service transparency, and government response to public reports. This study aims to analyze the innovation of the complaint service "Lapor Padang" in improving the accountability of the Padang City Government. This study uses the theory of public service innovation as a basis for analyzing the implementation of the complaint service "Lapor Padang" in improving public service accountability in Padang City. The method used is a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation at the Padang City Communication and Informatics Office. The results show that the "Lapor Padang" service makes it easier for the public to submit complaints, increases the responsiveness of Regional Apparatus Organizations (OPD), and strengthens transparency through a report tracking system. However, its implementation still faces obstacles in the form of suboptimal inter-agency coordination, limited human resources, and low digital literacy among the community. Overall, the "Lapor Padang" service contributes to improving the accountability and quality of public services in Padang City.
Tiktok Sebagai Arena Mobilisasi Politik Dalam Pemilu Indonesia Yurni Jusiani; Dea Sadariah; Sinta Rahmawati; Sri Wahyuni
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v4i1.4891

Abstract

The development of digital technology has transformed the political communication patterns of Indonesian society, particularly through the use of social media. TikTok has become a platform that plays a crucial role in the political communication process because it can present information concisely, engagingly, and easily understood by the younger generation. This study aims to analyze TikTok's role as an arena for political mobilization in the 2024 Indonesian General Election, particularly in shaping the political preferences and behavior of young voters. The method used is a qualitative research approach with a literature study through data collection from scientific journals, books, academic articles, and various previous studies relevant to digital politics, social media, voter behavior, and the 2024 General Election. The results show that TikTok functions not only as a political campaign medium but also as a space for political image formation, digital narrative construction, and mobilization of political support. Campaign strategies that utilize visual content, humor, music, and popular culture have proven effective in increasing emotional closeness between candidates and young voters. In addition to its positive impact in increasing public political participation, the use of TikTok also poses challenges in the form of simplification of political information, the formation of digital echo chambers, and the potential for manipulation of public opinion. Therefore, improving digital political literacy is crucial to support the quality of democracy in the digital era.
Reputasi Badan Gizi Nasional dalam Menangani Pemberitaan Negatif di Media Digital Terkait Pengelolaan Program Makan Bergizi Gratis (MBG) Marsha Amina Safira; Najwa Shahab; Karimah Faizah; Nasywa Rahmadhita; Tria Patrianti
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v4i1.4913

Abstract

The National Nutrition Agency (BGN) is an Indonesian government agency dedicated to fulfilling the nutritional needs of the Indonesian people. Established in 2024, the new agency has a vision and mission to build a healthier Indonesian nation. They began their journey by launching their first program, Free Nutritious Meals (MBG). MBG is a BGN program aimed at improving the nutritional status of the Indonesian people. However, throughout the MBG program, there has been much public debate. From food poisoning issues to MBG cars hitting students, the program has raised public concerns. Furthermore, the management of the MBG program has also been questioned by the public, from the categorization of community groups deemed inappropriate to the issue of the Head of BGN, Dadan Handayana, who is suspected of being involved in a corruption case. All of the problems that have befallen BGN due to the ongoing MBG program have questioned its success in the public eye. Through online news, the public has provided negative comments about the MBG program, which has impacted BGN's reputation as an institution that promotes the MBG program. Therefore, the purpose of this study is to analyze and observe the National Nutrition Agency's actions in addressing negative news coverage in digital media related to MBG management. This research approach uses qualitative methods, with data collection techniques including digital media observation, literature review, and media monitoring.
Peran Digital Marketing Dalam Menciptakan Brand Equity Rumah Sakit Jih Yogyakarta 2025 Tri Puji Astuti; Dwi Maharani; Agatha Yesia Rustania
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v4i1.4921

Abstract

The development of digital technology has transformed the way hospitals communicate with the public. Digital marketing functions not only as a promotional medium but also as a strategic approach to building brand equity through the dissemination of health information, strengthening public trust, and fostering relationships with the community. This study aims to analyze the role of digital marketing in creating brand equity at JIH Hospital Yogyakarta and to identify the challenges in its implementation. The study employed a qualitative approach using a case study method within a constructivist paradigm. Data were collected through in-depth interviews, observations, and documentation, and were analyzed using data reduction, data display, and conclusion drawing. The findings indicate that digital marketing contributes to building brand equity through the implementation of the 7Ps marketing mix, including service information delivery, pricing transparency, integrated digital channels, content-based promotion, human resource development, integrated digital services, and strengthened physical evidence. These strategies enhance brand awareness, brand association, perceived quality, and public trust. The main challenges include changes in digital consumer behavior, platform algorithm dynamics, content consistency, ethical health communication, and maintaining a consistent digital patient experience.
Kritik Kekuasaan dalam Stand-Up Comedy: Analisis Wacana Kritis Pertunjukan "Komoidoumenoi" Pandji Pragiwaksono Wafiq Azizah Ali; Vera Wijayanti Sutjipto
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v4i1.4928

Abstract

Stand-up comedy in Indonesia has evolved beyond entertainment to become a significant medium for political critique and social commentary. This study analyzes the discourse embedded in Pandji Pragiwaksono’s stand-up comedy show "Komoidoumenoi" (2020–2022), which explicitly references Aristophanes’ ancient Greek term for powerful figures made the subject of comic ridicule. Using Norman Fairclough’s three-dimensional Critical Discourse Analysis (CDA) framework, comprising text, discursive practice, and sociocultural practice, this research examines how Pandji constructs power critiques through linguistic choices, rhetorical strategies, and comedic framing. The findings reveal three dominant discursive strategies: (1) satire as a legitimating device for political criticism, (2) humor as a counter-hegemonic tool that subverts dominant power narratives, and (3) the strategic use of historical and cultural intertextuality to anchor contemporary political critique. This study argues that "Komoidoumenoi" functions not merely as entertainment but as a site of discursive resistance that challenges power structures while navigating the boundaries of public acceptability in post-Reformasi Indonesia.
Strategi Servis Excellent Pada Bento Kopi Lontar Melalui Analisis 5A+S (Attitude, Attention, Action, Ability, Accountability, Speed/Satisfaction) Moch Angga Adjie Saputra; Ariyan Alfraita; Fitria Widiyani Roosinda
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v4i1.4933

Abstract

This study aims to identify and analyze the service excellence strategy at Bento Kopi Lontar through the 5A+S analysis, which includes Attitude, Attention, Action, Ability, Accountability, and Speed/Satisfaction. This research is motivated by the importance of service quality in the food and beverage industry, especially coffee shops, which face intense competition. Therefore, service quality becomes an important factor in creating customer satisfaction and maintaining customer loyalty. This study uses a descriptive qualitative research method with data collection techniques consisting of interviews, observations, and documentation. The research informants include the manager, public relations officer, employees, and customers of Bento Kopi Lontar. The results indicate that the implementation of the 5A+S concept at Bento Kopi Lontar has been carried out quite well. Employees demonstrate friendliness, provide attention to customers, act responsively, possess good service skills, take responsibility in resolving problems, and strive to deliver fast service to increase customer satisfaction. Thus, the implementation of 5A+S plays an important role in supporting the service excellence strategy at Bento Kopi Lontar to create quality service and improve customer satisfaction.
Strategi Komunikasi Orang Tua Mengatasi Kecanduan Belanja Online Di Shopee (Studi Kualitatif Deskriptif Pada Mahasiswa Universitas Dharma Andalas) Okta Tiara Rahmi; Ria Edlina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Online shopping addiction among students has become a phenomenon with easy access and various promotions offered by Shopee, making students tend to buy unnecessary items until they get trapped in debt due to the Shopee Paylater feature service, resulting in financial problems that ultimately use tuition fees to pay off debts. The purpose of this study is to describe the communication strategies implemented by parents in overcoming online shopping addiction, especially on the Shopee platform, experienced by Dharma Andalas University students. The research method used in this study is a qualitative study with a descriptive approach. The data used are observation methods, semi-structured interviews, and documentation. Data analysis uses data reduction, data presentation and drawing conclusions. The theory used in this study is the Family Communication theory. The results of this study indicate that in an effort to overcome online shopping addiction in children, parents have several communication strategy patterns. There are four communication patterns used by parents in dealing with children who are addicted to online shopping, namely, a consensual pattern involving open communication between parents and children, a pluralistic pattern with openness in the family, where children are given space to be honest about the problems they face. Parents can provide guidance and appropriate solutions to prevent children from stress due to online shopping debt. The protective pattern emphasizes children's compliance with family rules. Parents ask children to delete the Shopee application as a step to stop uncontrolled shopping habits. Furthermore, the Laissez-faire pattern shows a lack of parental involvement in communication, therefore it is important for parents to improve communication in the family and provide emotional support so that children are better able to deal with problems.Keywords: Communication Strategy, Online Shopping Addiction, Shopee Paylater, Family Communication, Parents
Analisis Strategi Komunikasi PT Kereta Api Indonesia (KAI) DIVRE II Sumatera Barat Dalam Penanganan Kecelakaan Kereta Api di Kota Padang Tahlia Amanda; Ria Edlina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is motivated by the high frequency of railway accidents in Padang City, which not only affect safety aspects but also generate public communication issues that influence public trust in institutions. The research aims to analyze the communication strategies implemented by PT Kereta Api Indonesia (KAI) Regional Division II West Sumatra in handling railway accident issues. This study employs a descriptive qualitative approach, with data collected through in-depth interviews, observation, and documentation, and analyzed using data reduction, data display, and conclusion drawing. The findings reveal that PT KAI perceives accidents as reputational crises that require responsive and adaptive communication strategies. The strategies include centralized information dissemination through a single-gate system, the use of official spokespersons to maintain message consistency, and the utilization of mass media and social media for information distribution. In addition, the company emphasizes a balance between the speed and accuracy of information while prioritizing empathy toward victims. Despite challenges such as limited initial data and the rapid flow of digital information, a structured communication strategy is effective in managing public perception. This study concludes that effective communication strategies play a crucial role in maintaining organizational reputation and public trust

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