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INDONESIA
Master Manajemen
Published by Universitas Nusa Nipa
ISSN : 30257441     EISSN : 30257433     DOI : 10.59603
Core Subject : Science,
Decision Sciences, Operations Research & Management
Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 205 Documents
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Pengaruh Brand Awareness, Content Marketing, dan E-Wom terhadap Impulsive Buying Produk Emina di Shopee pada Generasi Z di Kota Bekasi Rani Anggitasari; Idel Eprianto; David Pangaribuan
MASMAN Master Manajemen Vol. 4 No. 3 (2026): Agustus: Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v4i3.1446

Abstract

This study aims to analyse the influence of brand awareness, content marketing and electronic word of mouth (e-WOM) on impulse buying of Emina products via the Shopee e-commerce platform amongst Generation Z in Bekasi, both partially and simultaneously. The study employed a quantitative approach with an associative design. Data were collected via an online questionnaire from 115 respondents selected using purposive sampling and analysed using multiple linear regression with SPSS. The results indicate that brand awareness has a positive and significant effect on impulsive buying, whilst content marketing and e-WOM do not have a significant effect when analysed individually. Simultaneously, the three variables had a significant effect on impulsive buying, contributing 26.5%, whilst 73.5% was influenced by other factors outside the model. These findings indicate that brand awareness is the primary factor driving impulsive purchases of Emina products on Shopee. Therefore, Emina needs to strengthen brand awareness, improve the quality of its content marketing, and optimise e-WOM.
Analisis Model Zmijewski (X-Score) dalam Memprediksi Financial Distress PT Krakatau Steel (Persero) Tbk dan PT Gunawan Dianjaya Steel Tbk Dhia Rania Rajasa Putri; Hendra Sastrawinata; Agung Anggoro Seto
MASMAN Master Manajemen Vol. 4 No. 3 (2026): Agustus: Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v4i3.1449

Abstract

This study aims to analyze  the financial distress conditions  experienced by PT Krakatau Steel (Persero) Tbk and PT Gunawan Dianjaya Steel Tbk in the period from 2015 to 2024 by utilizing the Zmijewski (X-Score) model. In addition, this study also aims to find out the level of accuracy of the model in predicting the company's financial condition. Financial distress refers to a condition of decline in financial performance, which can be an early sign  of financial distress if not treated quickly. Therefore, a model is needed that can help detect possible financial difficulties for companies early on. In this study, a descriptive quantitative approach is used by utilizing secondary data consisting of annual financial statements of PT Krakatau Steel (Persero) Tbk and PT Gunawan Dianjaya Steel Tbk which can be accessed from the Indonesia Stock Exchange or the company's official website. This analysis was carried out using the Zmijewski model which refers to three financial ratios, namely Return on Assets, Debt Ratio, and Current Ratio. The results of this study show that PT Krakatau Steel (Persero) Tbk is in a healthy condition in 2015-2016, with an X-Score below 0, while in 2017-2024 it is predicted to experience financial distress because  the X-Score value is above 0. Meanwhile, PT Gunawan Dianjaya Steel Tbk was consistently in good condition during the research period because all X-Score values  were below 0. Thus, the Zmijewski model (X-Score) is more accurately applied to companies that have relatively stable financial conditions.
Efisiensi Model Bisnis Take Away dalam Meningkatkan Keuntungan Usaha Kopi: Analisis HPP, Margin, dan Break Even Point Dzulqarnain Dzulqarnain; Deni Firmansyah
MASMAN Master Manajemen Vol. 4 No. 3 (2026): Agustus: Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v4i3.1471

Abstract

This study analyzes the causal mechanism through which an efficient take-away business model improves the profitability of coffee businesses by positioning cost of goods sold (COGS), contribution margin, and break-even point (BEP) as sequential mediating variables. The study employed a quantitative explanatory design to examine causal relationships among the variables. Data were collected from 120 micro and small coffee businesses in Makassar, Jabodetabek, Bandung, and Jambi and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings show that an efficient take-away model reduces COGS by 33.0% through restructuring operational cost components. This efficiency increases net margin by 8.0 percentage points and accelerates the achievement of BEP by approximately 50% compared with the conventional model. COGS, contribution margin, and BEP jointly function as sequential mediators, with a total indirect effect of 0.412, exceeding the direct effect of 0.235. The model explains 64.5% of the variation in increased coffee business profitability. Financial feasibility indicators also favor the take-away model through lower initial investment, higher monthly net cash flow, shorter payback period, higher estimated annual ROI, and lower business risk. These findings indicate that take-away efficiency is not merely a cost-reduction strategy but an integrated financial mechanism for improving profitability.
Pengaruh Work Life Balance & Family Supportive Supervisor Behavior (FSSB) terhadap Kinerja Karyawan Generasi Z: Studi pada Karyawan Store Hokben di Tangerang Kota Hayrun Nisa; Dwi Kristanto
MASMAN Master Manajemen Vol. 4 No. 3 (2026): Agustus: Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v4i3.1472

Abstract

The purpose of this study is to determine whether Work-Life Balance, Family Supportive Supervisor Behavior (FSSB) significantly affect Employee Performance at the HokBen Store in Tangerang City. The sample in this study was 107 HokBen Store employees in Tangerang City. Data collected through a questionnaire with a Likert Scale processed using Microsoft 2016 Software and SPSS v.25 Software. The sampling technique used in this study is non probability Sampling using saturated sampling. The research method used is multiple linear regression. Data analysis techniques are used to test the Validity Test, Reliability Test, Descriptive Analysis Test, Classical Assumption Test, Normality Test, Heteroscedasticity Test, Multicollinearity Test, Correlation Coefficient Analysis Test, Simple Correlation Analysis Test, Multiple Linear Regression Analysis Test, Determination Coefficient Test, T Test, F Test The results of this study indicate that Work-Life Balance (X1) has a positive and significant effect on Employee Performance at the HokBen Store in Tangerang City. Family Supportive Supervisor Behavior (FSSB) (X2) has a positive and significant effect on Employee Performance (Y) at the HokBen Store in Tangerang City.
Pengaruh Pelatihan, Pengembangan Karir, dan Lingkungan Kerja terhadap Kinerja Guru : Studi Empiris pada SMP Negeri 11 Tangerang Clarissa Putri Az Zahra; Syaiful Anwar
MASMAN Master Manajemen Vol. 4 No. 3 (2026): Agustus: Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v4i3.1480

Abstract

This study aims to deeply analyze the influence of training, career development, and work environment on teacher performance at SMP Negeri 11 Tangerang. The research applies a quantitative approach using a descriptive survey method. The main subjects of this study are all permanent and honorary teachers within the school environment. The population covers all educators, with a sample of 50 respondents carefully selected based on specific criteria using a non-probability sampling (purposive sampling) technique. Primary data were collected directly through the distribution of Likert scale questionnaires and analyzed using multiple linear regression methods with the assistance of SPSS version 26 software and Microsoft Excel 2021. Secondary data were obtained through extensive library research. Empirical analysis results indicate that, partially, the training variable has a significant positive effect on teacher performance at SMP Negeri 11 Tangerang. Conversely, career development and work environment variables prove to have no significant effect on improving teacher performance at the school. Keywords: Training, Career Development, Work Environment, Teacher Performance.

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