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Jl. Kesehatan No. 3, Maumere 86111 - Nusa Tenggara Timur, Kab. Sikka, Provinsi Nusa Tenggara Timur, 86111
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Master Manajemen
Published by Universitas Nusa Nipa
ISSN : 30257441     EISSN : 30257433     DOI : 10.59603
Core Subject : Science,
Decision Sciences, Operations Research & Management
Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 195 Documents
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Analisis Penerapan Metode Umpan Balik 360 Derajat dalam Evaluasi Kinerja Karyawan di Bagian Preventive Maintenance PT. Doulton Abdul Aziz; Deva Siviana; Syamsul Hidayat
MASMAN Master Manajemen Vol. 4 No. 1 (2026): Februari: MASMAN : Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v4i1.1203

Abstract

This study aims to analyze the implementation of the 360-degree feedback method in employee performance evaluation in the Preventive Maintenance department of PT. Doulton. Employee performance evaluation is a crucial element in an organization to ensure work effectiveness, competency improvement, and continuous development of human resource quality. This study uses performance assessment data from six employees with indicators in the form of assessment scores, performance categories, feedback, and corrective action plans. The results show that employee performance assessment scores range from 28.6 to 40.2, with the majority of employees falling into the “adequate” performance category. The findings also indicate that the dominant aspects of feedback are the need to improve consistency, communication, initiative, and work effectiveness. The most recommended follow-up strategy is coaching, while for employees with excellent performance, development through leadership training and promotion is recommended. Conceptually, the implementation of feedback-based performance evaluation has supported the principle of continuous development, but the implementation of the 360-degree method still requires strengthening, especially in the multi-source aspect of assessment to be more objective, comprehensive, and in accordance with the theoretical characteristics of 360-degree feedback. Thus, implementing this method can be an effective strategy for improving employee performance and career development in the Preventive Maintenance department if implemented systematically and involving various assessors.  
Analisis Penerapan Service Marketing pada Bisnis Cuci Sepatu Erafftel Gymnastiar Mustaqiim; Ihsan Hamdan; Taufik Arrahman
MASMAN Master Manajemen Vol. 4 No. 1 (2026): Februari: MASMAN : Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v4i1.1204

Abstract

The development of the service sector in Indonesia requires micro-enterprises to adopt marketing strategies that enhance service quality and strengthen business competitiveness. In the context of service-based businesses, the service marketing approach is considered relevant as it emphasizes the management of service delivery and overall customer experience. This study aims to analyze the implementation of service marketing in Erafftel, a shoe cleaning service business located in Padang City, West Sumatra. The study employs a qualitative approach, with data collected through direct observation of operational activities and in-depth interviews with the business owner to obtain comprehensive information regarding service processes, service marketing strategies, and operational practices. The findings indicate that the services provided by Erafftel reflect the main characteristics of services, namely intangibility, inseparability, variability, and perishability. Furthermore, the service marketing mix consisting of seven elements—product, price, place, promotion, people, process, and physical evidence—has been implemented, although in a relatively simple and not yet fully structured manner. The people and process elements emerge as the most dominant factors influencing perceived service quality, as they are directly related to interactions between service providers and customers, while physical evidence serves as a supporting factor in building customer trust. The implications of this study suggest that strengthening the application of service marketing can contribute to improved service quality, increased customer satisfaction, and the long-term sustainability of micro service enterprises.
Pengaruh Fear of Missing Out (Fomo) dan Gaya Hidup terhadap Perencanaan Keuangan Pribadi dengan Literasi Keuangan sebagai Variabel Moderasi: Studi Kasus pada Generasi Z di Kota Medan Ade Ulfa Safira Hasibuan; Atika Atika; Purnama Ramadhani Silalahi
MASMAN Master Manajemen Vol. 4 No. 1 (2026): Februari: MASMAN : Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v4i1.1208

Abstract

This study aims to analyze the influence of Fear of Missing Out (FoMO) and lifestyle on personal financial planning of Generation Z in Medan City with financial literacy as a moderating variable. Generation Z has unique characteristics, including a tendency to exhibit consumptive behavior influenced by technology and social media, which is often reinforced by feelings of FoMO. The type of research used in this study is quantitative research. By using data collection techniques with survey or questionnaire methods. The results of this study show that the Fomo value variable (X1) has a calculated t value of (3.427). This value is greater than the t table value of 1.985. This can be interpreted that Fomo (X1) has a significant effect on Financial Planning, and the significant value of the t test is 0.004 <0.05, so the first hypothesis is accepted. The Lifestyle value variable (X2) has a calculated t value of (5.976). This value is greater than the t table value of 1.985. This can be interpreted as meaning that Lifestyle (X2) has a significant effect on Financial Planning, and the t-test significance value is 0.021 <0.05, thus the second hypothesis is accepted. The interacted variables of FoMo and Financial Literacy obtained a calculated t-test result of 2.259>t-table 1.985 and have a significance value of 0.005 <0.05. The interacted variables of Lifestyle and Financial Literacy obtained a calculated t-test result of 9.581>t-table 1.985 and have a significance value of 0.001 <0.05.
Kualitas Pelayanan dalam Menangani Keluhan Peserta pada BPJS Kesehatan di Kota Jambi Kinanti Eksa Putri; Dwi Kurniawan; Fitri Widiastuti
MASMAN Master Manajemen Vol. 4 No. 1 (2026): Februari: MASMAN : Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v4i1.1239

Abstract

The research entitled Service Quality in Handling Complaints of BPJS Kesehatan Participants in Jambi City aims to investigate the quality of BPJS Kesehatan services in handling participant complaints and identify improvement efforts that are carried out in a sustainable manner. This study uses a qualitative approach with a phenomenological design to understand participants' experiences, perceptions, and satisfaction levels in depth. Data was collected through interviews, observations, and documentation of participants and service officers, then analyzed through the stages of data reduction, data presentation, and conclusion drawing systematically. The results of the study show that the quality of service at BPJS Kesehatan Jambi City is relatively good, characterized by adequate facilities, relatively clear service procedures, information transparency, and high responsiveness of officers in following up on complaints. However, accessibility challenges are still found, especially for participants who have limitations in the use of digital technology and access to information. Improvement efforts such as the development of digital-based complaint channels, optimization of face-to-face services, improving officer competence, and consistently implementing standard operating procedures reflect the institution's commitment to improving the quality of public services effectively and sustainably.
Pengaruh Budaya Organisasi dan Motivasi Pegawai terhadap Komitmen Organisasi Pegawai Badan Pusat Statistik (BPS) Kota Jambi Candra Irawan; Dahmiri Dahmiri; Ovie Yanti
MASMAN Master Manajemen Vol. 4 No. 2 (2026): Mei: MASMAN : Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v4i2.1333

Abstract

 Employee organizational commitment at the Central Bureau of Statistics (BPS) of Jambi City refers to the level of psychological attachment, loyalty, and willingness of employees to remain part of the organization and contribute optimally to achieving institutional goals. This commitment reflects the extent to which employees possess a sense of belonging, accept organizational values, and demonstrate seriousness in carrying out their duties and responsibilities as public servants. This study aims to determine and analyze the influence of organizational culture and employee motivation on employee organizational commitment at the Central Bureau of Statistics of Jambi City. The research method used is a descriptive quantitative approach with data collection techniques through observation and questionnaire distribution to respondents. The data analysis method used is multiple linear regression analysis with the assistance of SPSS version 25 software. The results of the study indicate that, based on the t-test, organizational culture and employee motivation partially have a positive and significant effect on employee organizational commitment at the Central Bureau of Statistics of Jambi City. In addition, based on the F-test, organizational culture and employee motivation simultaneously have a significant effect on employee organizational commitment at the Central Bureau of Statistics of Jambi City.
Transformasi Kepemimpinan dengan AI: Peluang dan Risiko bagi Dunia Kerja Masa Kini Fanny Ariza Afifa; Avanin Hanina Sukotjo; Ahmad Yusril Ghufron; Mochammad Isa Anshori
MASMAN Master Manajemen Vol. 4 No. 2 (2026): Mei: MASMAN : Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v4i2.1334

Abstract

The digital transformation driven by the acceleration of Artificial Intelligence (AI) has fundamentally transformed leadership paradigms and the structure of the modern workplace. This study aims to provide an in-depth analysis of the various strategic opportunities and systemic risks arising from the integration of AI into contemporary organizational leadership practices, where technology is no longer merely a tool but a collaborative partner in managerial processes. Using a Systematic Literature Review (SLR) method on 30 reputable scientific journals with publications spanning up to 2026, this article analyzes the transition of the leader’s role from a conventional hierarchical model toward the concept of Augmented Leadership. Data analysis results indicate that AI implementation offers significant opportunities through data-driven decision-making systems with high precision, intelligent resource allocation optimization, and enhanced leadership intervention effectiveness, which has been documented to reach up to 35%. However, this transformation also brings a series of complex multidimensional risks, including algorithmic biases that could trigger inequality cascades, ethical dilemmas related to operational transparency (black box), and the potential erosion of the meaning of work for employees. The discussion in this article emphasizes that the success of this transformation depends not only on technical expertise, but also on redefining leadership competencies to prioritize emotional intelligence and ethical governance frameworks such as the CARE Framework (Control, Awareness, Responsibility, and Evaluation).
Kepemimpinan Cerdas Berbasis AI: Optimalisasi Manajemen Tim di Lingkungan Digital Rahayu Ningtyas Lestari; Cantika Sayu Ramadhani; Jofite Maulana Rohman; Mochammad Isa Anshori
MASMAN Master Manajemen Vol. 4 No. 2 (2026): Mei: MASMAN : Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v4i2.1337

Abstract

The development of artificial intelligence (AI) has driven fundamental changes in the way organizations manage work processes, make decisions, and coordinate teams in digital environments. However, an integrated understanding of how AI-based leadership affects digital team performance, particularly through the roles of transformational leadership and digital literacy, remains limited and dispersed across different streams of literature. This study aims to analyze the role of AI in supporting digital leadership, identify its influence on decision-making effectiveness and team performance, and examine the challenges and ethical implications of its implementation in organizations. The study employs a Systematic Literature Review (SLR) approach by reviewing relevant scholarly literature on AI, leadership, digital literacy, human–AI collaboration, and digital team performance. The findings indicate that AI-based leadership can enhance team management effectiveness when implemented through transformational leadership practices that foster vision, change readiness, learning, and team coordination, and when supported by adequate digital literacy. Conversely, barriers such as low trust in AI, digital competency gaps, resistance to change, and ethical issues remain major challenges. This study contributes by offering a conceptual synthesis that positions AI-based leadership, transformational leadership, and digital literacy within a single framework to explain the optimization of digital team performance in modern work environments.
Evaluasi Internal Aplikasi E-Monev pada Dinas Pekerjaan Umum dan Perumahan Rakyat (PUPR) Provinsi Jambi Anna Maria Tampubolon; Yenny Yuniarti; Ade Perdana Siregar
MASMAN Master Manajemen Vol. 4 No. 2 (2026): Mei: MASMAN : Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v4i2.1338

Abstract

This study aims to evaluate the effectiveness of the e-monev application at the Jambi Province Public Works and Public Housing Agency (PUPR) and to identify the constraints encountered in its management. The research used a qualitative descriptive method with data collection through in-depth interviews, observation, and documentation involving seven informants directly engaged in the application's management and operation. The analysis framework adopts the e-government success element theory by Indrajit (2002), comprising three dimensions: Support, Capacity, and Value. The findings reveal that the Support dimension is already strong, marked by leadership commitment, annual socialization and training, clear policy directives, and effective inter-unit coordination. In the Capacity dimension, human resource competence is generally adequate; however, technical constraints such as network instability, system slowdowns during concurrent access, and dependency on external programmers remain significant challenges. The Value dimension confirms that the e-monev application provides positive contributions to reporting efficiency, real-time monitoring, and data-based decision-making. Nevertheless, the overall effectiveness has not yet reached the optimal level due to persistent technical and infrastructure constraints. This study is expected to serve as an empirical basis for improving the quality of digital monitoring and evaluation systems in regional government agencies.
Pengaruh Kualitas Pelayanan dan Kualitas Aplikasi terhadap Kepuasaan Pengguna Layanan Publik (Sipaduko) di Dinas Kepedudukan dan Catatan Sipil Kota Jambi Satriyo Suryo Guritno; Novita Eka Sari; Mar Atun Saadah
MASMAN Master Manajemen Vol. 4 No. 2 (2026): Mei: MASMAN : Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v4i2.1339

Abstract

This study examines the influence of service quality and application quality on user satisfaction with the Sipaduko public service application at the Department of Population and Civil Registration of Jambi City. The research is motivated by the importance of improving the quality of digital-based public services to fulfill community needs effectively and efficiently. Although Sipaduko was developed to simplify online population administration services, several obstacles remain, including limited human resources, application usage difficulties, system disruptions, and lengthy service processes. This study uses a quantitative approach with data collected through questionnaires distributed to Sipaduko users. The data were analyzed using statistical methods to determine the partial and simultaneous effects of service quality and application quality on user satisfaction, as well as to identify the most dominant variable. The results indicate that both service quality and application quality significantly influence user satisfaction, both individually and simultaneously. Among the two variables, application quality shows the strongest influence on user satisfaction in accessing digital public services.
Pengaruh Human Capital dan Labor Intensity terhadap Kinerja Keuangan Perusahaan pada Sektor Energi dan Migas di Indonesia Periode 2021-2024 Marshanda Putri Firdaus; Chicha Kurnianingrum; Indi Salwa Zahrina
MASMAN Master Manajemen Vol. 4 No. 2 (2026): Mei: MASMAN : Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v4i2.1340

Abstract

This study is based on the increasingly rapid development of the knowledge-based economy, where human capital is now regarded as one of the important assets in creating a company’s competitive advantage, especially in the energy and oil and gas sectors in Indonesia. This study aims to determine the effect of human capital and labor intensity on corporate financial performance, which is proxied by Return on Assets (ROA) during the 2021–2024 period. The research method used is a quantitative approach with multiple linear regression analysis. The research data were obtained from sample companies selected using a purposive sampling technique. The results of the study show that human capital, proxied by Value Added Human Capital (VAHU), has a positive and significant effect on corporate financial performance. These findings indicate that good human resource management is capable of increasing the company’s profitability level. On the other hand, labor intensity is proven to have a negative and significant effect on financial performance. This indicates that a high level of company dependence on labor, without being balanced by operational efficiency, can reduce the company’s ability to generate profits. In addition, simultaneously both variables are able to explain 74.5% of the variation in Return on Assets (ROA), so it can be concluded that human capital and labor intensity have a considerable contribution to corporate financial performance. Based on these results, companies need to prioritize improving the quality and competence of the workforce rather than merely focusing on increasing the number of employees. This step is important to maintain the stability of corporate financial performance in the post-pandemic era. In addition, companies also need to effectively control labor costs so that a decline in net profit margins can be avoided.

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