cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Andreas Rengga
Contact Email
garuda@apji.org
Phone
+6289682151476
Journal Mail Official
febri@apji.org
Editorial Address
Jl. Kesehatan No. 3, Maumere 86111 - Nusa Tenggara Timur, Kab. Sikka, Provinsi Nusa Tenggara Timur, 86111
Location
Kab. sikka,
Nusa tenggara timur
INDONESIA
Master Manajemen
Published by Universitas Nusa Nipa
ISSN : 30257441     EISSN : 30257433     DOI : 10.59603
Core Subject : Science,
Decision Sciences, Operations Research & Management
Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 184 Documents
 15   16   17   18   19 
Peran Mediasi Motivasi Kerja : Pengaruh Disiplin Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan PT. XYZ: Logistik Kargo Ekspor dan Impor Abimanyu Adi Nugroho; Henry Eryanto; Maulana Amirul Adha
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.974

Abstract

This study aims to provide new knowledge and insights through analysis on the effect of work discipline and work environment on employee performance, both directly and indirectly through work motivation as a mediating variable, at the import-export logistics company PT XYZ. The method used is with a quantitative approach and causality descriptive design, with SEM-PLS analysis techniques using SmartPLS 4.0. Data were collected through a questionnaire with a total of 129 employee respondents. The results showed that (1) work discipline has no direct effect on work motivation; (2) work discipline has a direct effect on employee performance; (3) work environment has a direct effect on work motivation; (4) work environment has a direct effect on employee performance; (5) work motivation has no direct effect on employee performance; (6) work discipline has no indirect effect on employee performance through work motivation; (7) work environment has no indirect effect on employee performance through work motivation.
Analisis Produktivitas Kerja Karyawan Bidang Operasional pada Colorbox Sun Plaza Medan Disti Aulia Putri; Dini Anggraini; Gina Sonia Simbolon; Irwan Nopian Sinaga
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.975

Abstract

This study aims to determine the work productivity of employees at the Colorbox Sun Plaza Medan store, a local fashion retailer serving the young women’s segment. The research employs a descriptive qualitative method with a case study approach. Data were obtained through in-depth interviews with five informants, comprising one Store Manager, one Supervisor, and three employees. The results show that employee productivity is measured by sales target achievement, display area compliance, minimal inventory losses, and positive customer feedback. Factors affecting productivity include work motivation, operational management systems, task allocation, and a supportive work environment. Although overall productivity is satisfactory, challenges such as low visitor traffic and weak supervision in the fitting room area were identified. Therefore, enhancements in motivation, training, and the strengthening of supervisory systems are needed to ensure sustained improvements in work productivity.
Implementasi Program Wirausaha Baru pada Dinas Tenaga Kerja dan Transmigrasi Provinsi Jambi Anggi Natasya Santa Glorya
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.976

Abstract

The purpose of this study is to explore the implementation of the New Entrepreneur Program (WUB), to identify obstacles to the New Entrepreneur Program (WUB), to identify efforts made by the Jambi Province Manpower and Transmigration Office to overcome obstacles to the implementation of entrepreneurial policies. This study uses a Qualitative method with Data Collection Techniques carried out, namely Observation, Interviews and Documentation. The results of this study found that the Jambi Province New Entrepreneur Program (WUB) has succeeded in creating new entrepreneurs and reducing unemployment, but its effectiveness is hampered by less sustainable post-training assistance and a weak monitoring system. To improve implementation, it is necessary to strengthen the mentoring system and monitoring mechanism with accurate reporting applications. In addition, access to capital must be expanded through partnerships with financial institutions. Financial management training is also important, especially for elderly participants. It is hoped that the WUB program can be more effective in supporting entrepreneurial growth in Jambi Province.
Pengaruh Literasi Keuangan dan Penggunaan E-Wallet terhadap Financial Behavior Mahasiswa di Kota Tasikmalaya Nazia Sariul Wafa
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.978

Abstract

This research aimed to examine how financial literacy and the use of digital payment systems impact students' financial behavior in the Tasikmalaya area. Although digital wallets are widely used for transactions, many students do not realize that this ease of access can shape their financial habits. Often, e-wallets are seen purely as convenient tools, without acknowledging their influence on spending patterns and money management. A quantitative method was employed, with data gathered via questionnaires distributed to 140 student respondents. The findings show that financial literacy significantly affects financial behavior on its own, while e-wallet usage does not have a notable individual impact. Nevertheless, when both variables are analyzed simultaneously, they significantly influence financial behavior. These outcomes are consistent with the Theory of Planned Behavior, which explains that personal attitudes, control over behavior, and habits collectively contribute to financial decisions.Based on these results, the study suggests that improving financial literacy is crucial so that students can make more informed decisions and manage their finances wisely when using digital wallets.
Analisis Hubungan Kualitas Pelayanan dan Fasilitas dengan Kepuasan Pasien di Puskesmas Selogiri Kabupaten Wonogiri Anisa Dwi Anggraini; Indra Hastuti; Adam Sasando
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.979

Abstract

Community Health Centers (Puskesmas) serve as primary healthcare facilities with a strategic role in delivering quality services and adequate infrastructure to the public. However, patient complaints are still frequently found, particularly concerning suboptimal service aspects such as unprofessional staff attitudes and uncomfortable waiting areas. This study aims to examine the relationship between service quality and facilities on patient satisfaction at Puskesmas Selogiri, Wonogiri Regency. The research employed a quantitative associative method with a survey approach. A total of 100 respondents were selected using purposive sampling. Data were collected through questionnaires and analyzed using the Spearman Rank test due to the non-normal distribution of the data. The findings revealed a very strong and positive correlation between service quality and patient satisfaction, with a correlation coefficient of 0.906. Similarly, facilities also showed a strong and significant relationship with patient satisfaction, with a correlation coefficient of 0.850. These results imply the importance of improving service interaction quality and providing comfortable facilities to enhance positive patient experiences and strengthen public trust in the services delivered by Puskesmas.
Pengaruh Brand Image, Persepsi Harga, Cita Rasa terhadap Loyalitas Konsumen: Studi Kasus Sate Ayam Pak Siboen Kota Kediri Gogot Saputro; Ahmad Idris; Dadang Afrianto
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.980

Abstract

This study aims to examine the influence of Brand Image, price perception, and taste on customer loyalty at Sate Ayam Pak Siboen, a culinary business in Kediri City. A quantitative method with a causal approach was applied, involving 140 respondents who had made repeat purchases. Data were collected using structured questionnaires. The results of multiple linear regression analysis indicate that Brand Image, price perception, and taste each have a positive and significant effect on customer loyalty, both partially and simultaneously. These findings highlight the need for businesses to consistently maintain brand strength, fair pricing, and product taste quality to foster customer loyalty.
Pengaruh Pemasaran Media Sosial, Ulasan Online Konsumen, dan Persepsi Harga terhadap Minat Beli Produk Somethinc: Pada Generasi Z di Kota Semarang dengan Citra Merek sebagai Variabel Mediasi Dewi Septiyani; Heri Prabowo; Rauly Sijabat
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.981

Abstract

The cosmetics industry in Indonesia is experiencing rapid growth, encouraging local brands such as Somethinc to continuously innovate in their marketing strategies. This study aims to analyze the influence of social media marketing, online consumer reviews, and price perception on purchase intention of Somethinc products, especially among Generation Z in Semarang City. Brand image is tested as a mediating variable in the relationship between these three factors and purchase intention. This study uses a quantitative approach with a survey method of 399 Generation Z respondents who are Somethinc product users. The sample was determined using a purposive sampling technique and refers to the Slovin formula. Data processing and analysis were carried out using path analysis techniques with the help of SmartPLS 3 software. The results show that social media, online consumer reviews, and price perception have a positive and significant influence on Somethinc's brand image. In addition, brand image is also proven to have a positive and significant influence on consumer purchase intention. However, social media marketing does not directly have a significant influence on purchase intention. In contrast, online consumer reviews and price perception have a positive and significant direct influence on purchase intention. Brand image acts as a strong mediator in strengthening the influence of these three independent variables on purchase intention. These findings suggest that Something needs to strengthen its engaging and interactive social media content strategy, collaborate with influencers, and build two-way communication to enhance its brand image, which will ultimately drive purchasing interest from young consumers.
Pengaruh Budaya Kerja, Lingkungan Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan Office PT. Antareja Mahada Makmur Kutai Kartanegara Anggita Ratna
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.982

Abstract

This study aims to examine the influence of work culture on the performance of office employees of PT. Antareja Mahada Makmur, the influence of the work environment on the performance of office employees of PT. Antareja Mahada Makmur, the influence of work discipline on the performance of office employees of PT. Antareja Mahada Makmur and the influence of work culture, work environment and work discipline on the performance of employees of PT. Antareja Mahada Makmur simultaneously. The subjects of the study were 45 employees of PT. Antareja Mahada Makmur. The sampling technique used simple random sampling. The measurement scale used in this study was the Likert scale. The data analysis technique used in the study was multiple linear analysis. The results showed that the F count value of 115.795> F table 2.83 and a significance level of 0.000 <0.05, meaning that the hypothesis was accepted, where there was an influence between the variables of work culture, work environment and work discipline simultaneously on the performance of employees of PT. Antareja Mahada Makmur. Then each variable of work culture, work environment and work discipline affects the performance of employees of PT. Antareja Mahada Makmur with a significance value of 0.000 < 0.05.
Pengaruh Disiplin Kerja, Motivasi Kerja, dan Lingkungan Kerja terhadap Kinerja Karyawan pada Prisma Billiard Kediri Muhammad Bintang Alkindy Z; Ahmad Jauhari; Beny Mahyudi S
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.983

Abstract

This study aims to analyze the influence of work discipline, work motivation, and work environment on employee performance at Prisma Billiard Kediri. The background of this study is based on the importance of employees' role in determining organizational success, especially in the service sector, which is highly dependent on human resource performance. In addition, inconsistencies were found in the results of previous studies regarding the influence of these variables on employee performance, so further studies are needed. This study uses a quantitative descriptive approach with data collection methods through questionnaires, direct field observations, interviews with relevant parties, and documentation. The sampling technique used a saturated sampling method, namely the entire population of 36 employees was used as the research sample. The data obtained were analyzed using multiple linear regression analysis techniques. The results of the analysis indicate that the variables of work discipline and work environment have a positive and significant influence on employee performance. This means that the higher the level of discipline and the better the work environment, the employee performance tends to increase. Conversely, work motivation in this study showed a negative influence on performance, indicating that the current motivation is not aligned with the goals and expectations of employees. Simultaneously, these three variables were proven to have a significant influence on employee performance. These findings imply that management needs to pay more attention to establishing a culture of discipline and creating a conducive work environment, as well as evaluating approaches to motivating employees.  
Pengaruh Kualitas Pelayanan Dan Penetapan Harga Terhadap Loyalitas Konsumen Pada Hotel Aryaduta Manado Kharies Dwi Manossoh Purnomo; Fernando Victor Dotulong; Nelfiani Nancy Kaurow; Nolvy Ruata; Fiany Laloan
Master Manajemen Vol. 3 No. 2 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i2.993

Abstract

This study is about the influence of service quality and pricing on consumer loyalty at the Aryaduta Manado Hotel. The purpose of this study is to determine the influence of (1) service quality on consumer loyalty, (2) the influence of pricing on consumer loyalty, (3) service quality and pricing on consumer loyalty. The method used in this study is quantitative in the form of a survey using a questionnaire as a data collection tool. The sampling technique uses the Slovin formula, with a population of 40 taken from consumers at the Aryaduta Manado Hotel with a precision of 0.05 or 5%. The analysis tools used are correlation analysis and multiple linear regression analysis. While the results of the simultaneous correlation coefficient value r = 0.443, indicating that service quality and pricing have a fairly strong and significant relationship to increasing consumer loyalty at the Aryaduta Manado Hotel. The determination coefficient value r2 = 0.196 indicates that the increase in consumer loyalty at the Aryaduta Manado Hotel where 19.3% is influenced by service quality and pricing together, while the remaining 80.7% is influenced by other factors. Therefore, management and employees need to pay attention to service quality and pricing to increase customer loyalty at the Aryaduta Manado Hotel.

Page 17 of 19 | Total Record : 184

 15   16   17   18   19 

Filter by Year

2023 2026


Reset
Filter By Issues
All Issue Vol. 4 No. 1 (2026): Februari: MASMAN : Master Manajemen Vol. 3 No. 4 (2025): Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen Vol. 3 No. 2 (2025): Master Manajemen Vol. 3 No. 1 (2025): Master Manajemen Vol. 2 No. 4 (2024): Master Manajemen Vol. 2 No. 3 (2024): Master Manajemen Vol. 2 No. 2 (2024): Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen Vol. 1 No. 4 (2023): Master Manajemen Vol. 1 No. 2 (2023): Master Manajemen More Issue