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E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS)
Published by Sekolah Tinggi Ilmu ekonomi Semarang
ISSN : -     EISSN : 27971759     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
eProsiding STIE SEMARANG is a journal with an objective to be a leading peer-reviewed platform and an authoritative source of information. eProsiding STIE SEMARANG publishes original research articles, review articles and case studies focused on economics and business which has neither been published elsewhere in any languages nor is it under review for publication anywhere. This is in harmony with the mission of the STIE Semarang to advance and disseminate knowledge and understanding. In this regards, eProsiding STIE SEMARANG offers open access to its journal articles. Focus & Scope FOCUS AND SCOPE eProsiding STIE SEMARANG is a peer-reviewed journal. eProsiding STIE SEMARANG invites academics and researchers who do original research in the fields of Policy economics, management, and accounting, including but not limited to: Management Science Marketing Financial management Human Resource Management International Business Entrepreneurship Policy Economics Monetary Economics, Finance, and Banking International Economics Public Sector Economics Economic development Regional Economy Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 128 Documents
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PENGARUH KEPERCAYAAN, FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PT. BPR BKK PURWOKERTO KANTOR CABANG TAMBAK Susanti, Yulia Eka
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 4 No 1 (2024): Entrepeneurship and Creative Economy In The Digital Era
Publisher : STIE Semarang

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Abstract

This study aims to find out more deeply related to: Trust, Facilities, and Service Quality towards Customer Satisfaction. Customer satisfaction is very urgent, especially for financial institutions (banking). The research problem is whether Trust, Facilities, and Service Quality have an influence in determining Customer Satisfaction and the aim is to find out whether Trust, Facilities, and Service Quality have an influence on Customer Satisfaction. The method in this study uses a quantitative approach using multiple linear regression analysis. In this study, the population was new customers of PT. BPR BKK Purwokerto Tambak Branch Office for the period of October 2021, as many as 390 (three hundred and ninety) customers. In the study, samples were taken using slovin and the sample was 80 respondents, sampling using Accidental sampling. Data analysis using multiple regression, t and F hypothesis tests, R square with the help of SPSS application The results of the study based on data processing obtained the results of the t test of the trust factor variable (X1) obtained a t count value of -0.283 and a t table of 1.665. This means that t count <t table while the significance is 0.778 where this value is> 0.05. Therefore, the t count value <t table (-0.283 <1.665) there is no significant influence between the trust factor and customer satisfaction. The facility factor variable (X2) obtained a t count value of 4.715 and a t table of 1665. This means that t count> t table while the significance is 0.000 where this value is <0.05. Therefore, the t count value> t table 4.715> 1.665) there is a significant influence between the facility factor and customer satisfaction. The service quality factor variable (X3) obtained a t-value of 8.442 and a t-table of 1.665. This means that t-value > t-table while the significance is 0.000 where this value is <0.05. Therefore, the t-value > t-table (8.442 > 1.665) there is a significant influence between the service quality factor and customer satisfaction. From the Anova test, the F-value > F-table is 155.128 > 2.72 with a significance level of 0.000. Because the probability (0.000) is much more <0.05, it means that the model is fit. The coefficient of determination can be seen from the R square of 0.860. That the variables of trust, facilities and service quality are able to explain customer satisfaction by 86%, the rest are other variables. Based on the results of the study, PT. BPR BKK Purwokerto Tambak Branch Office needs to pay close attention to the Trust, facilities and service quality factors so that customer satisfaction increases.
PENGARUH PEMBERIAN DANA PENGEMBANGAN, BUSINESS COACHING, DAN MARKETING TERHADAP KEBERHASILAN USAHA PESERTA P2MW Maulidiananda, Widya; Indarti, Nunuk; Sangadji, Etta Mamang
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 4 No 1 (2024): Entrepeneurship and Creative Economy In The Digital Era
Publisher : STIE Semarang

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Abstract

The Independent Learning-Independent Campus (MBKM) policy through the Student Entrepreneurship Development Program (P2MW) was launched by the Ministry of Education, Culture, Research, and Technology to prepare students to face the world of work and strengthen the entrepreneurial ecosystem by funding student proposals at Universitas PGRI Wiranegara. With this funding and mentoring, it is hoped that the success of student businesses will increase and develop innovative, impactful, and sustainable characters. The purpose of this study was to determine the effect of providing development funds, business coaching, and marketing on business success. The research design used was causal and descriptive using quantitative methods; the instruments used were questionnaires given to 40 research samples. The analysis tests used were the classical assumption test and multiple linear regression analysis, followed by partial tests and simultaneous tests. The results of the study showed that there was a positive and significant influence, partially and simultaneously, between the provision of development funds, business coaching, and marketing on the success of the businesses of participants in the student entrepreneurship development program. With an R square value of 75.5% obtained, which had a simultaneous contribution to the success of the businesses of participants in the student entrepreneurship development program at Universitas PGRI Wiranegara. Meanwhile, 24.5% of business success is influenced by other variables that were not studied.
PENGARUH LITERASI KEWIRAUSAHAAN, LITERASI KEUANGAN, DAN MEDIA SOSIAL TERHADAP MOTIVASI BERWIRAUSAHA MELALUI MINAT BERWIRAUSAHA PADA MAHASISWA PENDIDIKAN EKONOMI UNIVERSITAS PGRI WIRANEGARA Romadloniah, Mutiara; Pradikto, Sugeng; Suchaina, Suchaina
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 4 No 1 (2024): Entrepeneurship and Creative Economy In The Digital Era
Publisher : STIE Semarang

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Abstract

Entrepreneurship is the key to creating innovation and jobs that can encourage country's economic growth. where every period the unemployment rate increases. Therefore, to reduce the unemployment rate with entrepreneurial activities, the difficulty that many find is growing motivation and interest in entrepreneurship in students. This research aims to determine the influence of entrepreneurial literacy, financial literacy, social media on entrepreneurial motivation mediated by entrepreneurial interest. This research includes a quantitative approach, the population of this research is 186 economic education students for the 2021-2023 class. The research sample was 65 respondents. The instrument used was a questionnaire consisting of 25 statements. The analytical tests used are the classical assumption test, path analysis test, and hypothesis test. The results of this research are: 1) there is a direct influence between the variables Entrepreneurship Literacy, Financial Literacy, and social media on entrepreneurial motivation. 2) there is a direct influence between the variables Entrepreneurship Literacy, Financial Literacy, and social media on motivation for entrepreneurship. 3) there is an indirect influence between the variables Entrepreneurship Literacy, Financial Literacy, and social media on motivation for entrepreneurship through interest in entrepreneurship.
RELEVANSI INFORMASI KINERJA KEUANGAN TERHADAP RESPON INVESTOR PADA PERUSAHAAN SEKTOR BARANG KONSUMEN NON-PRIMER DI INDONESIA Silaban, Christo Gusnandar; Murti, Nugroho Wisnu
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 4 No 1 (2024): Entrepeneurship and Creative Economy In The Digital Era
Publisher : STIE Semarang

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Abstract

The issue of accounting information's losing significance internationally, particularly in determining the utility of accounting information generated from financial statements, is one that requires attention in Indonesia. This focus originates from the practical reality that domestic investors continue to prioritize financial performance, with financial reports serving as their primary source of information. The purpose of this research is to assess the relevance of financial performance information based on earnings per share and accounting-based measures (i.e., current ratio, net profit margin, and return on equity) to investor responses. The observation focused on stock trading operations in Indonesia's secondary market for consumer cyclicals sector. The observation concentrated on stock trading activity in Indonesia's secondary market for non-primary sector companies. The sector is more vulnerable to technological innovation than other sectors. The investigation was conducted on companies with longitudinal data, especially 50 companies from 2019 to 2023. The analysis tool can be utilized to do panel data regression on a balanced sample of data. The research showed that investors respond immediately to current ratio information (p-value < 0.05). However, the research found that profit-based performance information (i.e., net profit margin and return on equity) has no significant influence on investor response (p-value > 0.05). These results show that investors in sectors considered to be more responsive to innovation are more interested in information about firm assets that can predict future performance than profit information, which is more historical. This is supported by the fact that market-based performance information (i.e., earnings per share) receives immediate and considerable attention from investors. This study is intended to serve as a reference for future value relevance studies in more particular areas. Upcoming research should also consider economic situations, which can be incorporated into the analysis model to assess the coherence of the research conclusions.
Pengaruh Kemudahan Mengakses E-Commerce Dan Pembayaran Digital Terhadap Perilaku Konsumtif Remaja Generasi Z di Kelurahan Grati Tunon Kecamatan Grati Kabupaten Pasuruan Salmita, Fajrin A’yun; Pradikto, Sugeng; Suchaina, Suchaina
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 4 No 1 (2024): Entrepeneurship and Creative Economy In The Digital Era
Publisher : STIE Semarang

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This research aims to determine the partial or simultaneous affect of the variables of ease of accessing e-commerce (X1) and digital payments (X2) on the consumptive behavior (Y) of Generation Z teenagers, Grati Tunon Village, Grati District, Pasuruan Regency.With technological developments, e-commerce applications and digital payments are widely used by Generation Z teenagers in making transactions or buying and selling. The convenience offered by this application triggers consumptive behavior among Generation Z teenagers. Consumptive behavior is the behavior of consuming excessive amounts of goods that are not needed just for desires.This research uses quantitative research methods, data collection uses a questionnaire distributed to 90 respondents. Data processing uses SPSS software and is analyzed using validity tests, reliability tests, descriptive statistics, classical assumption tests, multiple linear regression tests and hypothesis tests.The results of the research show that (1) There is a partial affect of the ease of accessing e-commerce on the consumptive behavior of Generation Z teenagers in Grati Tunon Village, Grati District, Pasuruan Regency. (2) There is a partial affect of digital payments on the consumptive behavior of Generation Z teenagers in Grati Tunon Village, Grati District, Pasuruan Regency. (3) There is an affect of the ease of accessing e-commerce and digital payments simultaneously on the consumptive behavior of Generation Z teenagers in Grati Tunon Village, Grati District, Pasuruan Regency. It is hoped that future researchers will be able to explore other factors that can affect consumptive behavior among Generation Z teenagers.
Perilaku Nasabah di Era Digital: Analisis Faktor-Faktor yang Mendorong Penggunaan Electronic Banking (E-Banking) Idatunnisak, Af; Marhamah, Marhamah; Anwar, Alfian Setia
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 4 No 1 (2024): Entrepeneurship and Creative Economy In The Digital Era
Publisher : STIE Semarang

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This study examines the influence of service knowledge, security assurance, internet connection quality, and transaction capability on customers' interest in using e-banking at PT Bank Rakyat Indonesia (BRI) Tbk, Pekalongan Branch. Despite a significant increase in the number of internet banking users over the past five years, the level of transaction activity using e-banking remains low. The study aims to analyze the factors influencing customers' interest in e-banking, focusing on knowledge, security, connectivity, and ease of transaction. The population consists of BRI Pekalongan Branch customers using e-banking, with a sample of 96 customers selected using accidental sampling. Data analysis includes descriptive statistics, validity and reliability tests, classical assumption tests, and hypothesis testing. The study found that all independent variables significantly influence customer interest, with a significance level of < 0.05. The determination coefficient of 0.871 indicates that these variables explain 87.1% of the variability in customer interest. Service knowledge, security assurance, internet connection quality, and transaction capability are crucial factors in increasing the use of electronic banking among BRI Pekalongan Branch customers. The recommendations for BRI Pekalongan Branch include enhancing e-banking promotion and providing security guarantees to protect customer transaction information.
Analisis CSR Disclosure, Green Innovation dan Profitabilitas Terhadap Nilai Perusahaan Estuti, Eni Puji; Putri, Handayani
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 4 No 1 (2024): Entrepeneurship and Creative Economy In The Digital Era
Publisher : STIE Semarang

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Company value (company value) is the basis for prospective investors because the company value will reflect the condition of the company. . It is important for investors to focus on company value because this is the goal of investors investing in profitable companies. The method used is a quantitative method using classical assumption tests and multiple regression tests. The results of this study indicate that the CSR Index and Green Innovation have no effect on Company Value. While Return On Assets has a positive and significant effect on Company Value in manufacturing companies listed on the Indonesia Stock Exchange in 2018-2022.
PENGARUH TRANSAKSI DIGITAL PADA PENJUALAN KOPI ABIQU KOTA PALEMBANG Dwiputri, Ardela; Saputra, Tedy Setiawan; Ramadini, Aidina Syafaroh
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 4 No 1 (2024): Entrepeneurship and Creative Economy In The Digital Era
Publisher : STIE Semarang

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The purpose of this study is to examine the effect of the application of digital transactions on coffee sales and evaluate the factors that affect the effectiveness of digital transactions. The type of research used is field research (Field Research), which is a study that collects data in the field. This research was conducted at Abiqu Coffee Palembang City. In this study, the authors used qualitative methods. The research data was collected through direct interviews with Abiqu Coffee employees and management using an open-ended questionnaire. The results showed that digital transactions had no effect on the sales of Abiqu Coffee. Although using digital transactions has advantages such as: 1) Ease of Payment, 2) Transaction Security.
PENGARUH DISKON DAN TAGLINE “GRATIS ONGKOS KIRIM” TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE SHOPEE (Studi Kasus Pada Masyarakat Kota Semarang) Aeni, Alfi Nur; Hendrayanti, Silvia
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 4 No 1 (2024): Entrepeneurship and Creative Economy In The Digital Era
Publisher : STIE Semarang

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This research aims to determine the influence of discounts and the tagline "free shipping" on purchasing decisions at Shopee (study of the people of Semarang city). The population of this research is all residents of the city of Semarang who use the Shopee application. The sample used in this research was 97 respondents. This research uses a quantitative method with purposive sampling. Data was collected using an online questionnaire distributed via a Google Form link to respondents. Data analysis uses SPSS 28 which includes validity, reliability, classical assumption tests, multiple linear regression analysis, hypothesis testing using the t test, f test and R2 test. The results of this research show that the discount variable has a positive effect with t count (3.299) > (1.665) t table and sig value. 0.001< sig.α (0.05), the tagline "free shipping" has a positive and significant effect with the calculated t value (6.091) > (1.665) t table and the sig value. <0.001 < sig.α (0.05). For further research, it would be better to add different variables such as payment by Spaylater, COD (Cash On Delivery), Consumer Reviews and develop research on factors that can influence purchasing decision variables.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN INVESTASI BAGI GENERASI MILINEAL (STUDI KASUS PADA MAHASISWA STIE APRIN PALEMBANG) Mayura, Raka; Dari, Wulan; Nopita, Sukesi; Damayanti, Suci; Aprilia, Siska; P.Y, Anggie Erika; Saputra, Tedy Setiawan
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 4 No 1 (2024): Entrepeneurship and Creative Economy In The Digital Era
Publisher : STIE Semarang

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This study aims to analyse the factors that influence investment decisions in the millennial generation, especially STIE APRIN Palembang students. Using a case study method, this research used thematic analysis to extract in-depth information from 30 student respondents. Data was collected through questionnaires and in-depth interviews, then analysed using a thematic approach to identify key patterns and themes. The results showed that factors such as financial literacy, financial behaviour, economic conditions, and government policies strongly influence millennials' investment decisions. All respondents had a basic understanding of investment, but only 50% had attended investment training. The findings indicate the need for increased financial literacy education and training programmes among university students.

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