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E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS)
Published by Sekolah Tinggi Ilmu ekonomi Semarang
ISSN : -     EISSN : 27971759     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
eProsiding STIE SEMARANG is a journal with an objective to be a leading peer-reviewed platform and an authoritative source of information. eProsiding STIE SEMARANG publishes original research articles, review articles and case studies focused on economics and business which has neither been published elsewhere in any languages nor is it under review for publication anywhere. This is in harmony with the mission of the STIE Semarang to advance and disseminate knowledge and understanding. In this regards, eProsiding STIE SEMARANG offers open access to its journal articles. Focus & Scope FOCUS AND SCOPE eProsiding STIE SEMARANG is a peer-reviewed journal. eProsiding STIE SEMARANG invites academics and researchers who do original research in the fields of Policy economics, management, and accounting, including but not limited to: Management Science Marketing Financial management Human Resource Management International Business Entrepreneurship Policy Economics Monetary Economics, Finance, and Banking International Economics Public Sector Economics Economic development Regional Economy Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 128 Documents
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ANALISIS PENERAPAN STANDAR AKUNTANSI KEUANGAN EMKM PADA PENYUSUNAN LAPORAN KEUANGAN UMKM DI KECAMATAN SAYUNG KABUPATEN DEM AK Lutfiyah, Inayatul; Andini, Rita; Lestari, Utami Puji
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 4 No 1 (2024): Entrepeneurship and Creative Economy In The Digital Era
Publisher : STIE Semarang

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Abstract

Discovering how MSMEs in Sayung District use the Accounting Standards for Micro, Small and Medium Entities (SAK EMKM) to compile their financial reports is the main objective of this study. This study employed a mixed-methods approach to data analysis. It collected data from MSME players in Sayung District using questionnaires and direct interviews. A method known as purposive sampling is used in the sampling process. This study makes use of one hundred pieces of data. According to the findings, most micro, small, and medium-sized enterprises (MSMEs) are confused about the meaning of accounting and its documentation. MSMEs are still reluctant to keep records because they still think that accounting is not important and is just a waste of time. The obstacles for MSME actors in implementing SAK EMKM are low understanding, awareness and also lack of socialization in the field of accounting.
PENGARUH LITERASI KEUANGAN, LITERASI DIGITAL DAN INTENSITAS MENONTON KONTEN TERHADAP PERILAKU KONSUMTIF PENGGUNA TIKTOK PADA MAHASISWA PENDIDIKAN EKONOMI UNIVERSITAS PGRI WIRANEGARA Wahyuni, Laili; Sobakh, Nurus; Nurhayati, Dies
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 4 No 1 (2024): Entrepeneurship and Creative Economy In The Digital Era
Publisher : STIE Semarang

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Rapid advances in information and communication technology have given rise to various social media platforms, one of which is TikTok, which presents information in various formats. As a result, consumer behavior is increasingly widespread due to the ease of purchasing goods. People are now trying to meet their needs while pursuing goods that are not only necessary but also desired. This research aims to examine separately and simultaneously the influence of Financial Literacy, Digital Literacy, and Content Watching Intensity on the consumer behavior of TikTok users. The method used in this research is quantitative with a deductive approach. The research population consisted of 333 students, with a sample of 77 respondents determined using the Slovin formula. Data was collected through questionnaires and tested using validity and reliability tests. Data analysis was carried out using multiple linear regression, classical assumption test, t test, F test, and coefficient of determination (R²). The results of the research show that there is a partial influence of financial literacy on consumptive behavior with a significant value of 0.000 < 0.05, there is a partial influence of digital literacy on the consumptive behavior of TikTok users with a significant value of 0.002 < 0.05, there is no partial influence of the intensity of watching content. on the consumptive behavior of TikTok users with a significant value of 0.835 > 0.05 and there is an influence of financial literacy, digital literacy and the intensity of watching content simultaneously on the consumptive behavior of TikTok users with an F-count value of 5.888 > F-table 2.73 and a significant value of 0.001 < 0.05.
PENGARUH SOSIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN DIMEDIASI OLEH BRAND AWARENESS PADA FUELS COFFEE KOTA BANDUNG Kurniawan, Muhammad Aldy; Fitriani, Efi
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 4 No 1 (2024): Entrepeneurship and Creative Economy In The Digital Era
Publisher : STIE Semarang

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Abstract

The culinary business is one sector that influences the growth of the tourism industry. Over time, the culinary business has been growing rapidly, including in Bandung City, where competition among culinary business entrepreneurs is becoming increasingly fierce. Fuels Coffee shop must be able to innovate to determine the right marketing strategy. One way is by utilizing social media marketing to build consumer brand awareness, thereby facilitating the purchase decision process. This study aims to determine the effect of social media marketing on purchase decisions mediated by brand awareness at Fuels Coffee in Bandung City. The type of research used is quantitative research with a descriptive verification approach. The data collection technique used in this study is primary data, with the method of distributing questionnaires to 100 respondents of Fuels Coffee in Bandung City. The data analysis technique uses path regression analysis and the Sobel test. The results show that social media marketing has a positive and significant effect on brand awareness and purchase decisions, and brand awareness positively and significantly mediates the relationship between social media marketing and purchase decisions.
Memahami pengaruh Self Efficacy, Locus of Control, dan Motivasi Intrinsik pada Kinerja Karyawan Indriani, Linda; Indriastuti, Ariyani; Yustika, Putri
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 4 No 1 (2024): Entrepeneurship and Creative Economy In The Digital Era
Publisher : STIE Semarang

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Abstract

This study aims to analyze the impact of Self-Efficacy, Locus of Control, and Intrinsic Motivation on Employee Performance at PT. Subah Spinning Mills, which has experienced a decline in production. Using a quantitative method with multiple linear regression analysis, the study found that all three independent variables significantly influence employee performance. The results indicate that improvements in Self-Efficacy, Locus of Control, and Intrinsic Motivation significantly enhance employee performance. The study concludes that developing these factors is crucial for improving employee performance and productivity.
ANALISIS PROFIL POTENSI PROFESI ENTREPRENEUR DI LINGKUNGAN MAHASISWA STIE SEMARANG Nikita, Deliade; Sunarto, St.
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 4 No 1 (2024): Entrepeneurship and Creative Economy In The Digital Era
Publisher : STIE Semarang

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This study aims to evaluate the entrepreneurial potential of STIE Semarang students based on their self-assessment. Data was collected from 40 respondents via a Google Form questionnaire and analyzed descriptively using cross- tabulation. The study used a Likert scale to measure responses, with results analyzed using a Frequency Distribution (FD) table to examine the distribution of entrepreneurial potential among students overall and by program. The findings indicate that the entrepreneurial potential of Accounting and Management students is generally high, with variations in the following characteristics: Leadership: Accounting 10%, Management 13.33%, Self-Confidence: Accounting 10%, Management 16.66%, Responsibility: Accounting 70%, Management 20%, Thoroughness: Accounting 50%, Management 33.3%, Business Perseverance: Accounting 30%, Management 23.3%, Risk-Taking: Accounting 40%, Management 36.6%, Creativity: Accounting 40%, Management 23.3%
FAKTOR-FAKTOR YANG MEMPENGARUHI KEBIJAKAN HUTANG PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA A, Dea Monica; Nafi’ah, Zumrotun; Lutfiana, Lina
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 4 No 1 (2024): Entrepeneurship and Creative Economy In The Digital Era
Publisher : STIE Semarang

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Company debt policy is an action by company management that will fund company operations using capital derived from debt. Debt policy describes the total long-term debt owned by the company to finance the company's operational activities. The aim of this research is to determine the influence of company size, liquidity, profitability and company growth on debt policy in food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange in 2019-2023. The population in this research is food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange (BEI) in 2019 - 2023, totaling 130 companies. The sample in this study used a purposive sampling method so that a sample of 70 was obtained. The independent variables in this study were company size, liquidity, profitability and company growth, while the dependent variable in this study was debt policy. The analytical method used is multiple linear regression test. The results of this research show that company size has a significant effect on debt policy with a significance of 0.005 <0.05. Liquidity has no significant effect on debt policy with a significance of 0.143 > 0.05. Profitability has a significant effect on debt policy with a significance of 0.000 < 0.05. Company growth does not have a significant effect on debt policy with a significance value of 0.908 > 0.05. The coefficient of determination (adjusted R Square) is 0.318. This means that the variables company size, liquidity, profitability and sales growth have a role of 31.8% in being able to explain or explain the debt policy variable. For investors to pay more attention to company size and profitability variables, company management needs to pay attention to company performance and evaluate it in relation to debt policy.
Budaya Organisasi Dan Pengaruhnya Terhadap Kinerja Karyawan di Koperasi Rejo Makmur Kabupaten Semarang Ningrum, Setya; Natoil, Natoil; Sofiana, Rina
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 4 No 1 (2024): Entrepeneurship and Creative Economy In The Digital Era
Publisher : STIE Semarang

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This research aims to determine the influence of organizational culture on employee performance, and determine the influence of leadership on employee performance at Rejo Makmur Cooperative Semarang Regency. The population in this research is all employees at Rejo Makmur Cooperative Semarang Regency has 51 employees. This research did not carry out sampling. The research method used is a descriptive analysis method, a statistical analysis method consisting of multiple linear regression analysis, partial significance testing (t-test) and testing the coefficient of determination (R2). The research results show that there is a significant positive influence between organizational culture and leadership on employee performance. The suggestion in this research is the importance of supervisors in improving organizational culture and good leadership. This is done so that employee performance can increase.
Pengaruh Celebrity Endorsement, Brand Image dan Price Terhadap Minat Beli Konsumen di Tiktok Shop Pada Mahasiswa Universitas PGRI Wiranegara Sabiila, Nadya Faza; Sangadji, Etta Mamang; Indarti, Nunuk
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 4 No 1 (2024): Entrepeneurship and Creative Economy In The Digital Era
Publisher : STIE Semarang

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Abstract

The rapid development of technology has influenced various fields, including E- commerce. Indonesia ranks first in the use of E-commerce services, with 88.1% of internet users. TikTok, initially a social media platform, began expanding into E- commerce by introducing TikTok Shop in April 2021. As TikTok Shop is a new application, several factors such as Celebrity Endorsement, Brand Image, and Price are needed to influence consumer buying interest. This study aims to determine whether there is a partial and simultaneous influence of celebrity endorsement, brand image, and price variables on the buying interest of PGRI Wiranegara University students in TikTok Shop. This research uses a quantitative approach with a population of 116 students from PGRI Wiranegara University, and a sample of 54 students was taken using the Proportional Sampling technique. The data collection method used was a questionnaire. Data analysis used multiple linear regression techniques. The results showed that: 1) there is a positive influence of celebrity endorsement on consumer buying interest in TikTok Shop with a t-value = 3.009 > t-table = 2.009 and a significance of 0.004, 2) there is a positive influence of brand image on consumer buying interest in TikTok Shop with a t-value = 5.415 > t-table = 2.009 and a significance of 0.000, and 3) there is a positive influence of price on consumer buying interest in TikTok Shop with a t-value = 4.205 > t-table = 2.009 and a significance of 0.000. Simultaneously, these three variables significantly influence consumer buying interest with an F-calculated value of 45.366 > F-table 2.786 and a significance result of 0.000 < 0.05.
PENGARUH KEPERCAYAAN, HARGA, PROMOSI TERHADAP KEPUASAN PELANGGAN PENGGUNA APLIKASI SHOPEE PADA MAHASISWA STIE SEMARANG Wati, Erlina Agustin Eka; Heridiansyah, Jefri
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 4 No 1 (2024): Entrepeneurship and Creative Economy In The Digital Era
Publisher : STIE Semarang

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This research aims to analyze the influence of Trust, Price, Promotion on Customer Satisfaction. The research method used is a quantitative method. The research results show that the Trust variable has a positive and significant effect on customer satisfaction with a t- count value of 4.656 > t-table 2.008 (sig=0.001<0.05) The Price variable has a positive and significant effect on customer satisfaction with a t-count value of 2.297 > t-table 2.008 (sig=0.003<0.05). The promotion variable has a positive and significant effect on customer satisfaction with a t-count value of 3.109 > t-table 2.008 (sig=0.003<0.05). This model is said to be feasible or fit with an F-count value of 4.947 > F-table 2.79 (sig=0.004 <0.05). The R2 value obtained is 0.739, which means that the trust, price and promotion variables have a role of 73.9% together in being able to explain or explain the Customer Satisfaction variable. Trust has a positive and significant effect on Customer Satisfaction of Shopee application users among STIE SEMARANG students. Price has a positive and significant effect on Customer Satisfaction of Shopee application users among STIE SEMARANG students. Promotion has a positive and significant effect on Customer Satisfaction of Shopee application users among STIE SEMARANG students.
Analisis Pengaruh Customer Review and Rating dan promosi penjualan terhadap Minat Beli Konsumen pada platform e-commerce TikTok Shop (Studi pada Mahasiswa STIE Semarang) Wijaya, Hamdika Dwi; Tamrin, Moh; Agatha, Fieska Diera
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 4 No 1 (2024): Entrepeneurship and Creative Economy In The Digital Era
Publisher : STIE Semarang

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Abstract

This study aims to investigate the effect of online customer review and rating and sales promotion on consumer purchase intention on the Tiktok Shop e-commerce platform, with a focus on STIE Semarang students. The research population consists of STIE Semarang students who have made at least one purchase on the Tiktok Shop e-commerce platform in the last six months. A total of 100 respondents were selected as samples using the Cochran formula and the questionnaire was distributed via Google Form. Data analysis was performed using multiple linear regression. The results showed that online customer review and rating had a positive and significant effect on purchase intention on the Tiktok Shop e-commerce platform, with a calculated Fvalue of 110.591> Ftable 3.09 and a significance value of 0.001. and with a calculated tvalue of 4.599> ttable 1.660 with a significance level of 0.001. Furthermore, the calculation results show that sales promotion also has a significant influence on purchase intention, with a calculated ttvalue of 5.241 > ttable 1.660 with a significance level of 0.001. This research is expected to provide important suggestions and insights for the Tiktok Shop e-commerce platform in designing marketing strategies and effective decision making to increase consumer buying interest.

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