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Kiwari
Published by Universitas Tarumanagara
ISSN : -     EISSN : 28278763     DOI : 10.24912/ki
Core Subject : Humanities, Social,
Humanities Social Sciences
Kiwari (EISSN: 2827-8763) merupakan jurnal hasil karya tulis dari mahasiswa Fakultas Ilmu Komunikasi Universitas Tarumanagara. Jurnal ini menjadi forum publikasi bagi hasil karya mahasiswa. Artikel yang diterbitkan masih jauh dari sempurna dan terbuka untuk saran serta kritik yang membangun. Kiwari menerbitkan artikel hasil penelitian dalam bidang ilmu komunikasi, yang meliputi komunikasi politik, komunikasi antar budaya, komunikasi bisnis, komunikasi digital, komunikasi antar pribadi, komunikasi organisasi, dll.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 478 Documents
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Dinamika Komunikasi Awal Perempuan Pengguna Bumble: Strategi dan Faktor Keberhasilan Chrysantia, Adelya; Junaidi, Ahmad
Kiwari Vol. 5 No. 1 (2026): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v5i1.37013

Abstract

This study analyzes the success of women's initial interactions on the Bumble dating app amid advancements in information and communication technology that are transforming digital interpersonal communication, particularly through the unique "women first move" feature, which empowers women as conversation initiators. This phenomenon is relevant in Indonesia, where the rapid growth of dating app users among urban youth means the initial stage determines relationship continuation through factors such as shared interests, communication activity, and a sense of security. The research aims to analyze women's initial communication strategies on Bumble and identify success determinants, including activity, consistency, comfort, and barriers. Employing a descriptive qualitative approach, with in-depth interviews of active female users, male supporters, and communication experts, the data were analyzed through source triangulation and member checking to ensure validity. Findings reveal strategies dominated by authentic self-presentation via natural profiles, simple opening messages, consistent communication rhythms; the control feature enhances security and selectivity; success is influenced by two-way communication activity, shared interests, balanced comfort, while barriers like symbol misinterpretation are adaptively overcome, contributing to gender- sensitive digital communication in Indonesia. Penelitian ini menganalisis keberhasilan interaksi awal perempuan di aplikasi kencan Bumble di tengah perkembangan teknologi informasi dan komunikasi yang mengubah pola komunikasi interpersonal digital, khususnya melalui fitur unik "women first move" yang memberdayakan perempuan sebagai inisiator percakapan. Fenomena ini relevan di Indonesia dengan pertumbuhan pengguna dating apps di kalangan generasi muda urban, di mana tahap awal menentukan kelanjutan hubungan melalui faktor kesamaan minat, keaktifan komunikasi, dan rasa aman. Tujuan penelitian adalah menganalisis pola strategi komunikasi awal perempuan di Bumble serta mengidentifikasi faktor penentu keberhasilan seperti keaktifan, konsistensi, kenyamanan, dan hambatan. Menggunakan pendekatan kualitatif deskriptif dengan wawancara mendalam terhadap informan perempuan pengguna aktif, laki-laki pendukung, dan ahli komunikasi, data dianalisis melalui triangulasi sumber dan member check untuk validitas. Hasil menunjukkan strategi didominasi pengelolaan citra autentik melalui profil natural, pesan pembuka sederhana, ritme komunikasi konsisten; fitur kontrol meningkatkan rasa aman dan selektivitas; keberhasilan dipengaruhi keaktifan komunikasi dua arah, kesamaan minat, kenyamanan seimbang, sementara hambatan misinterpretasi simbol diatasi adaptif, berkontribusi pada komunikasi digital gender-sensitive di Indonesia.
Pengaruh Influencer Sonny Willim terhadap Ketertarikan Generasi Z pada Modifikasi Otomotif di Indonesia Ruslim, Alexander Maximus; Rusdi, Farid
Kiwari Vol. 5 No. 1 (2026): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v5i1.37014

Abstract

This study was conducted to analyze the influence of influencer Sonny Wilim on Generation Z's interest in automotive modification. The rapid growth of social media has positioned influencers as a powerful source of information, significantly shaping the preferences and behaviors of young audiences. Using the Uses and Gratifications theory, this study explains that Generation Z actively selects content that fulfills their needs for information, entertainment, identity, and social interaction. The research employed a quantitative approach by distributing questionnaires offline to 100 Generation Z respondents who follow Sonny Wilim’s automotive content. The data were analyzed using PLS-SEM 3.0. The findings reveal that Sonny Wilim has a very strong and significant influence on Generation Z’s interest in automotive modification. This is evidenced by a path coefficient of 0.998, a T-statistic value of 26.152, and a p-value of 0.000. Furthermore, an R-square value of 0.996 indicates that the influencer variable explains 99.6% of the variance in Generation Z’s interest. These results reinforce the crucial role of influencers in increasing interest and engagement among young audiences in the automotive modification industry and offer strategic implications for optimizing digital marketing through influencer collaboration. Penelitian ini dilakukan dengan tujuan untuk menganalisis pengaruh influencer Sonny Wilim terhadap minat Generasi Z dalam dunia modifikasi otomotif. Perkembangan media sosial telah menjadikan influencer sebagai salah satu sumber informasi yang berpengaruh kuat dalam membentuk preferensi dan perilaku generasi muda. Menggunakan teori Uses and Gratifications, penelitian ini menjelaskan bahwa Generasi Z secara aktif memilih konten yang dapat memenuhi kebutuhan informasi, hiburan, identitas, serta interaksi sosial. Metode penelitian yang digunakan adalah pendekatan kuantitatif melalui penyebaran kuesioner offline kepada 100 responden Generasi Z yang mengikuti konten otomotif Sonny Wilim dengan indikator utama kredibilitas influencer, daya tarik influencer, interaksi dengan audiens, minat kognitif, minat afektif, dan behavior. Hasil penelitian menunjukkan bahwa influencer Sonny Wilim memiliki pengaruh yang sangat kuat dan signifikan terhadap minat Generasi Z dalam modifikasi otomotif. Hal ini dibuktikan melalui nilai koefisien jalur sebesar 0,998, nilai t-statistik sebesar 26,152, serta p-value 0,000. Selain itu, nilai R-Square sebesar 0,996 mengindikasikan bahwa variabel pengaruh influencer mampu menjelaskan 99,6% variasi minat Generasi Z. Temuan ini memperkuat pentingnya peran influencer dalam meningkatkan ketertarikan dan keterlibatan generasi muda pada industri modifikasi otomotif serta memberikan implikasi strategis bagi pelaku industri dalam memaksimalkan pemasaran digital melalui kolaborasi dengan influencer.
Peran Komunikasi Interaktif dalam Live Streaming untuk Membangun Kepercayaan Konsumen Lavenia, Angie; Candraningrum, Diah Ayu
Kiwari Vol. 5 No. 1 (2026): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v5i1.37024

Abstract

This study aims to evaluate the role of interactive communication in live streaming marketing in fostering consumer trust. Live streaming marketing is a type of digital communication that focuses on direct interaction between presenters and viewers through real-time features such as comments, questions, and live reactions. The method used in this study was qualitative, with an in-depth interview approach and observation of live streaming activities on e-commerce platforms. The findings of the study indicate that interactive communication conducted by presenters, including responding quickly, using convincing language, conveying product details clearly, and demonstrating a friendly and transparent attitude, plays a significant role in creating a sense of comfort and consumer trust. The interactive relationship formed during live streaming makes consumers feel cared for, appreciated, and personally involved. This encourages increased consumer confidence in the presenter's credibility and the quality of the products offered. Therefore, interactive communication in live streaming marketing functions not only as a promotional tool but also as a fundamental strategy in building long-term trusting relationships between brands and consumers. Penelitian ini bertujuan untuk mengevaluasi fungsi komunikasi yang interaktif dalam pemasaran live streaming dalam menumbuhkan kepercayaan konsumen. Pemasaran live streaming adalah salah satu jenis komunikasi digital yang berfokus pada interaksi langsung antara penyaji dan penonton melalui fitur waktu nyata seperti komentar, pertanyaan, dan reaksi langsung. Metode yang digunakan dalam penelitian ini adalah kualitatif, dengan pendekatan wawancara mendalam dan pengamatan aktivitas live streaming di platform e-commerce. Hasil penelitian menunjukkan, komunikasi interaktif yang dilakukan oleh penyaji, termasuk menjawab dengan cepat, menggunakan bahasa yang meyakinkan, menyampaikan detail produk dengan jelas, serta menunjukkan sikap yang ramah dan transparan, sangat berperan dalam menciptakan rasa nyaman dan kepercayaan konsumen. Hubungan interaktif yang terbentuk selama live streaming membuat konsumen merasa diperhatikan, dihargai, dan terlibat secara pribadi. Hal ini mendorong peningkatan keyakinan konsumen terhadap kredibilitas penyaji dan mutu produk yang ditawarkan. Oleh karena itu, komunikasi interaktif dalam pemasaran live streaming bukan hanya berfungsi sebagai alat promosi, tetapi juga merupakan strategi fundamental dalam membangun hubungan kepercayaan jangka panjang antara merek dan konsumen.
Proses Komunikasi Tokoh Agama dalam Membantu Umat Menghadapi Disonansi Kognitif Pergulatan Batin Prakasa, Arvent; Setyanto, Yugih
Kiwari Vol. 5 No. 1 (2026): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v5i1.37025

Abstract

Inner struggles are experiences commonly faced by religious individuals when deeply held beliefs come into tension with challenging life realities. Such conditions can be understood as manifestations of cognitive dissonance, defined as psychological discomfort arising from inconsistencies between beliefs and lived experiences. In this context, religious leaders play an important role through pastoral communication as a form of spiritual and interpersonal accompaniment. This study aims to examine how pastoral communication practiced by Catholic religious leaders helps believers reduce cognitive dissonance arising from inner struggles. Employing a qualitative approach with a case study method, data were collected through in-depth interviews with a Catholic religious leader and a believer experiencing inner conflict, and analyzed using thematic analysis. The findings indicate that pastoral communication emphasizing empathy, nonjudgmental acceptance, and narrative approaches creates a safe space for believers to express inner conflicts and reconstruct the meaning of their experiences. This communicative process enables believers to integrate faith with lived reality, thereby reducing inner tension. Theoretically, this study affirms the relevance of cognitive dissonance theory in the field of religious communication and highlights pastoral communication as an interpersonal communication practice that plays a significant role in empathetic and contextual spiritual accompaniment. Pergulatan batin merupakan pengalaman yang kerap dialami umat beragama ketika keyakinan iman yang diyakini berhadapan dengan realitas hidup yang penuh tekanan. Kondisi ini dapat dipahami sebagai bentuk disonansi kognitif, yaitu ketegangan psikologis akibat ketidaksesuaian antara keyakinan dan pengalaman hidup. Dalam konteks tersebut, tokoh agama memiliki peran penting melalui komunikasi pastoral sebagai bentuk pendampingan spiritual dan interpersonal. Penelitian ini bertujuan untuk memahami bagaimana proses komunikasi pastoral yang dilakukan oleh tokoh agama Katolik berperan dalam membantu umat mereduksi disonansi kognitif yang muncul dari pergulatan batin. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh melalui wawancara mendalam dengan seorang tokoh agama Katolik dan seorang umat yang mengalami pergulatan batin, kemudian dianalisis menggunakan analisis tematik. Hasil penelitian menunjukkan bahwa komunikasi pastoral yang menekankan empati, penerimaan tanpa penghakiman, serta pendekatan naratif mampu menciptakan ruang aman bagi umat untuk mengekspresikan konflik batin dan menata ulang makna pengalaman hidup. Proses komunikasi tersebut membantu umat mengintegrasikan iman dengan realitas hidup sehingga ketegangan batin dapat direduksi. Secara teoretis, penelitian ini menegaskan relevansi teori disonansi kognitif dalam kajian komunikasi religius, serta menunjukkan bahwa komunikasi pastoral merupakan praktik komunikasi interpersonal yang berperan penting dalam pendampingan umat secara empatik dan kontekstual.
Humor dalam Iklan “Iritology” dari Sudut Pandang Generasi Z Setiawan, Brandon; Sukendro, Gregorius Genep
Kiwari Vol. 5 No. 1 (2026): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v5i1.37026

Abstract

This study aims to understand how Generation Z interprets the style of comedy in the 'Iritology' advertising series. The background of the research stems from the phenomenon of changing humor preferences in the digital era, where Gen Z is growing up in a fast-paced, dynamic, and ever-changing internet culture. This study uses the theory of incongruity humor, the characteristics of Generation Z as digital natives, and the concept of digital pop culture as its theoretical foundation. The research method employed is a qualitative case study with in-depth interviews, documentation, and literature study techniques. Data analysis is conducted through stages of data reduction, data presentation, and conclusion drawing, combined with thematic analysis. The results indicate that the humor in the Iritology ad series is perceived as absurd, hyperbolic, and parodic. However, its relevance varies between early and late Generation Z. The humor of the scene is influenced by experience with popular culture, meme consumption, and the relatability of the informants. The emotional response that arises is light, spontaneous, and tends to be temporary. Overall, Iritology humor is considered entertaining, but it does not yet fully reflect the sense of humor of today's Generation Z in depth. Penelitian ini bertujuan untuk memahami bagaimana Generasi Z memaknai gaya komedi dalam seri iklan “Iritology”. Latar belakang penelitian berangkat dari fenomena perubahan preferensi humor di era digital, di mana Gen Z berkembang dalam budaya internet yang cepat, dinamis, dan terus berubah. Penelitian ini menggunakan teori humor inkongruensi, karakteristik Generasi Z sebagai ‘digital natives’, serta konsep budaya populer digital sebagai landasan teoritis. Metode penelitian yang digunakan adalah studi kasus kualitatif dengan teknik wawancara mendalam, dokumentasi, dan studi pustaka. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan yang dipadukan dengan analisis tematik. Hasil penelitian menunjukkan bahwa humor dalam seri iklan Iritology dipahami sebagai humor absurd, hiperbola, dan parodi, namun tingkat relevansinya berbeda antara Generasi Z awal dan Generasi Z akhir. Kelucuan adegan dipengaruhi oleh pengalaman budaya populer, konsumsi meme, serta tingkat relatabilitas informan. Respons emosional yang muncul bersifat ringan, spontan, dan cenderung sementara. Secara keseluruhan, humor Iritology dinilai menghibur, namun belum sepenuhnya mencerminkan selera humor Generasi Z masa kini secara mendalam.
Symbolic Displaying: Unggahan Mobil Mewah di Instagram Hidayat, Christofer Hananta; Salman, Doddy
Kiwari Vol. 5 No. 1 (2026): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v5i1.37027

Abstract

Today's upper-class youth are increasingly active in showcasing their lifestyles on social media, particularly Instagram, as a means of asserting their social identity and prestige. One prominent form of representation is the ownership of luxury cars, which not only reflects economic achievement but also serves as a symbol of status and self-identity. This study aims to understand how the upper-class youth use luxury cars as a medium for self-image formation and how the audience responds to this representation. Using a descriptive qualitative approach, data was collected through in-depth interviews with a number of luxury car owners, then analysed using content analysis techniques to identify patterns of representation, symbolic meanings, and social interactions on Instagram. The results show that luxury cars are used to display prestige, hobbies, and achievements, build an exclusive image, and attract both positive interactions and criticism from the audience. Owning a luxury car also expands the social network and increases the digital visibility of its owners. The social media platform Instagram serves as a strategic space for the upper-class youth to express their social identity through material symbols. Today's upper-class youth are increasingly active in showcasing their lifestyles on social media, particularly Instagram, as a means of asserting their social identity and prestige. One prominent form of representation is the ownership of luxury cars, which not only reflects economic achievement but also serves as a symbol of status and self-identity. This study aims to understand how the upper-class youth use luxury cars as a medium for self-image formation and how the audience responds to this representation. Using a descriptive qualitative approach, data was collected through in-depth interviews with a number of luxury car owners, then analysed using content analysis techniques to identify patterns of representation, symbolic meanings, and social interactions on Instagram. The results show that luxury cars are used to display prestige, hobbies, and achievements, build an exclusive image, and attract both positive interactions and criticism from the audience. Owning a luxury car also expands the social network and increases the digital visibility of its owners. The social media platform Instagram serves as a strategic space for the upper-class youth to express their social identity through material symbols.
Front Matters Vol. 5 No. 1 Irena, Lydia
Kiwari Vol. 5 No. 1 (2026): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v5i1.37048

Abstract

Front Matters Vol. 5 No. 1
Analisis Konten Edukatif Malaka Project di TikTok Thommy, Thommy; Junaidi, Ahmad
Kiwari Vol. 4 No. 2 (2025): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v4i2.34984

Abstract

TikTok is one of the most popular social media platforms and has become an effective medium for sharing information, including educational content. Malaka Project, an Indonesia-based organization, utilizes TikTok to deliver education focused on social, cultural, and critical thinking issues targeted at Generation Z. This study aims to analyze the influence of Malaka Project's content on the critical thinking abilities of Generation Z in Jakarta. Using a quantitative approach, data was collected through questionnaires distributed to respondents from Generation Z. The results show that Malaka Project's educational content positively impacts the development of critical thinking skills in Generation Z. Simple narratives and engaging visuals are key elements of Malaka Project's content success. However, this study also identifies the need to enhance the interactive aspects of the content to improve audience understanding. This research highlights TikTok's potential as an innovative educational platform and provides recommendations for increasing the impact of educational content, particularly in supporting Generation Z to think critically in filtering and analyzing information in an increasingly complex digital era. TikTok merupakan salah satu platform media sosial yang paling populer dan telah menjadi wadah efektif untuk berbagi informasi, termasuk konten edukatif. Malaka Project, sebuah organisasi berbasis di Indonesia, menggunakan TikTok untuk menyampaikan edukasi berbasis isu sosial, budaya, dan pemikiran kritis yang ditujukan kepada Generasi Z. Penelitian ini bertujuan untuk menganalisis pengaruh konten Malaka Project terhadap kemampuan berpikir kritis Generasi Z di Jakarta. Dengan pendekatan kuantitatif, data dikumpulkan melalui kuesioner yang disebarkan kepada responden dari kelompok Generasi Z. Hasil penelitian menunjukkan bahwa konten edukatif Malaka Project memiliki pengaruh positif terhadap pengembangan kemampuan berpikir kritis Generasi Z. Narasi yang sederhana dan visual yang menarik menjadi elemen kunci keberhasilan konten dari Malaka Project. Namun, penelitian ini juga menemukan perlunya pengembangan aspek interaktif dalam konten untuk meningkatkan pemahaman audiens. Penelitian ini menyoroti potensi TikTok sebagai platform edukasi yang inovatif dan memberikan rekomendasi untuk meningkatkan dampak konten edukatif, khususnya dalam mendukung Generasi Z untuk lebih kritis dalam menyaring dan menganalisis informasi di era digital yang semakin kompleks.

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