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Comdent: Communication Student Journal
Published by Universitas Padjadjaran
ISSN : -     EISSN : 29868297     DOI : 10.24198/comdent
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Comdent: Communication Student Journal is a peer-reviewed academic journal published by the Faculty of Communication Science, Universitas Padjadjaran. Comdent: Communication Student Journal publishes twice a year (May-October and November-April). Each edition received the article that will be reviewed by the internal editor and reviewers with related expertise. Comdent: Communication Student Journal aims to encourage research in communication studies.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 96 Documents
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Bibliometric analysis of social exchange theory on communities in communication science research Pratama, Tomi Fajar; Oktayuana, Yashirly Asyhurin; Rinaldi, Siti Annisa; Liyana, Andhiny Haarisah; Mahmud, Amir
Comdent: Communication Student Journal Vol 4, No 1 (2026): Mei 2026 - Oktober 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v4i1.70390

Abstract

Background: Community is one of the most relevant forms of social relations in examining the dynamics of interaction between individuals in the contemporary era. The selection of community as the focus is based on its alignment with the basic assumptions of Social Exchange Theory (SET), which views social exchange relationships as considering the aspects of rewards and costs in reciprocal interactions that are also accompanied by the building of trust and carried out voluntarily. From the perspective of communication science, this theory is able to explain how individuals build, maintain, and develop relationships in various forms of communities, both offline and digital. Purpose: This study aims to review the development of academic studies on the use of SET, especially from the community perspective. Methods: This study employs bibliometric analysis using international publication data indexed in Scopus for the period 2015 to 2025. A total of 400 articles were analyzed with the assistance of VOSviewer software to visualize trends, authors, citations, and research opportunities. Results: Publications grew significantly, peaking at 69 articles in 2025. Keyword mapping revealed three clusters: tourism and residents’ attitudes, digital communities and motivation, and social capital and trust. Conclusion: SET has emerged as a fundamental theoretical framework for explaining communication processes, participation, collaboration, and relationship building within communities. Tourism is the most heavily studied topic related to SET. Implications: On a theoretical level, this study establishes SET as a communication theory of reciprocal message and meaning exchange in communities. On a practical level, this study creates a research map indicating areas that have not been adequately explored, such as community empowerment, ecotourism, online health communities and platform-based digital communities.
Flexibility and exploitation paradox: Communication study of visual communication precariat in Bandung Rafhan, Muhammad Fauzan; Bakti, Iriana; Elita, Rd Funny Mustikasari
Comdent: Communication Student Journal Vol 4, No 1 (2026): Mei 2026 - Oktober 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v4i1.70862

Abstract

Background: The visual communication industry in Bandung has grown rapidly, yet leaves freelancers with structural vulnerabilities such as economic uncertainty and weak social protection. The glorified narrative of flexibility risks triggering overwork and exploitation. Precariat studies mostly take sociological and economic approaches, overlooking how freelancers communicatively construct flexibility narratives. Purpose: This study explores how freelance visual communication workers in Bandung experience precarity, particularly how they perceive flexibility and navigate exploitation. Methods: A descriptive qualitative approach with a constructivist paradigm and a social phenomenology perspective was employed. Primary data were gathered through observation and semi-structured in-depth interviews with four freelance visual workers with at least two years of experience, complemented by secondary data from government documents and journals. Data analysis utilized horizonalization, validated through method and source triangulation. Results: The massive growth of visual communication actors in Bandung expands and reproduces systemic precariat conditions. A flexibility paradox emerges, where workers interpret flexibility as creative method autonomy rather than schedule freedom. Economic uncertainty and the absence of social protection are individualized as personal responsibilities driven by gig economy logic. Lacking formal contracts triggers relational exploitation because working relationships rely on vulnerable trust capital. Through daily interactions, workers normalize and internalize vulnerabilities as professional consequences, meaning communication processes unconsciously reproduce the precariat condition itself. Conclusion: Precariat conditions among freelance visual communication workers in Bandung stem from both structural vulnerability and workers’ own meaning-making. Flexibility is understood as freedom of creative method, not of time, while economic risk and trust-based agreements are accepted as personal responsibility and professionalism. Implications: This study extends precariat research into communication science by treating flexibility as a narrative that shapes how workers interpret their conditions. Practically, it highlights the need for contract literacy, written agreements, and stronger social protection for freelance creative workers.
Organizational communication in services as institutional branding practice at ULT Universitas Padjadjaran Maulana, Arif; Mirawati, Ira; Setianti, Yanti; Lukman, Syauqy
Comdent: Communication Student Journal Vol 4, No 1 (2026): Mei 2026 - Oktober 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v4i1.71422

Abstract

Background: The Integrated Service Unit (ULT) at Universitas Padjadjaran was created to support service quality and ongoing improvement, helping strengthen the university’s overall brand identity. Purpose: This study aim to explores how coordination and internal messaging at ULT shape reliable service experiences to fulfill institutional branding goals. Methods: This study employed a descriptive qualitative approach. Data was collected using interviews, record analysis, and direct field observation. Results: ULT functions as the main frontline bridge between Unpad and public. Aside from managing daily administrative requests, staff actively link visitors with various internal departments. Quality service builds public trust, presenting Unpad as an accountable, transparent, and responsive institution. Still, staff face coordination challenges when policy guidelines are unclear or when updates arrive late, creating conflicting answers and user uncertainty. Overcoming these barriers requires formal inter-departmental links, strategic communication guides, early policy sharing, and professional skill certification. Conclusion: Service reliability depends equally on staff competence and good internal coordination. Strengthening both elements is essential for turning service delivery into a lasting brand asset. Implications: The findings suggest that universities should treat service communication as a strategic branding resource by formalizing coordination, standardizing service messages, and strengthening frontline professional competence.
Bibliometric analysis of social relationship theory in mass communication research Aryan, Muhammad Hanafi; Purwaningrum, Ervina Rizqi; Anggrahini, Anzelia; Kaunang, Daniel Wicak Imago; Carwono, Sony Cucup
Comdent: Communication Student Journal Vol 4, No 1 (2026): Mei 2026 - Oktober 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v4i1.70396

Abstract

Background: In digital ecosystems, individual information perception is mediated through social relationships, aligning with DeFleur’s Social Relationship Theory (SRT). Mass media messages are filtered by opinion leaders within social networks rather than affecting audiences linearly, as conceptualized by the hypodermic needle model. Social media algorithms further reinforce this dynamic, rendering interpersonal credibility more decisive for mass communication effectiveness than institutional media authority. Purpose: This study maps research trends on SRT regarding perception within mass communication, specifically examining how opinion leaders and algorithms disrupt linear message delivery, while identifying dominant thematic clusters via VOSviewer and exposing research gaps within communication studies. Method: Employing a Systematic Literature Review (LR) guided by PRISMA 2020 standards, this study analyzed Scopus-indexed journal articles published between 2015 and 2025. VOSviewer was utilized to process predetermined keywords and visualize inter-topic relationships. Results: The PRISMA screening narrowed 88,899 initial records to 327 articles, ultimately yielding only 8 studies directly situated within communication discipline, confirming a significant research gap. VOSviewer mapped four thematic "perception" clusters: sustainability management (red), clinical-demographics (green), psychology-education (yellow), and media stimulus-response (blue). A publication surge between 2018 and 2023 indicates that SRT has been adopted far more extensively by external disciplines than by its native field of communication studies. Conclusion: The core hypothesis of SRT that perception is socially mediated remains highly adaptive. The phenomenon of digital platformization now necessitates an extension of the theory to position algorithms and AI as algorithmic opinion leaders. Implications: This study equips communication scholars in regions with collectivist cultures, such as Indonesia, to analyze decentralized gatekeeping practices, AI-shaped public perceptions, and public acceptance of environmentally friendly policies.
Optimizing Instagram for the preservation and promotion of Reak, Wayang, and Jaipong Sya’baniyyah, Syahda Salwa; Rizkiyah, Risda Nahrun; Herdiana, Nisrina Imtinan; Nugraha, Hafsah; Novita Sarip, Ajeng Inten Legi
Comdent: Communication Student Journal Vol 4, No 1 (2026): Mei 2026 - Oktober 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v4i1.71360

Abstract

Background: Traditional arts are an important part of regional identity and cultural heritage. However, the existence of Reak, Wayang, and Jaipong in Cinunuk Village, Bandung Regency, has experienced declining public attention. This phenomenon can be seen from the content on Instagram @desacinunuk.igreal, as a means of promoting and preserving culture from April to June 2025. Previous studies have mainly focused on tourism promotion and digital literacy training, while research on optimizing Instagram for the preservation of traditional arts through a digital public relations approach at the village level remains limited. Purpose: This study examines the digital public relations strategy used to optimize Instagram as a platform for preserving and promoting Reak, Wayang, and Jaipong in Cinunuk Village. Method: This study uses a qualitative case study approach. Data were collected through in depth interviews, direct observation, documentation, and analysis of Instagram content. Data were analyzed using the Miles and Huberman model through data reduction, data display, and conclusion drawing. Results: The findings reveal four main stages in optimizing Instagram through digital public relations: (1) content creation and development, (2) optimization of Instagram features, (3) training for village Instagram account administrators, and (4) content monitoring and evaluation. These efforts have helped strengthen the online presence of local culture and increase public interest in Reak, Wayang, and Jaipong through the Instagram account @desacinunuk.igreal. Conclusion: These findings show that Instagram can support the preservation and promotion of traditional arts when it’s managed as part of a digital public relations approach. This study provides practical guidance for local governments seeking to preserve traditional arts through better content management, effective use of Instagram features, and improvements in administrator capacity. Discussions on digital cultural heritage shows village level public relations can contribute to the continuity of local cultural practices.
Development communication in farmer regeneration through a systematic literature review Farodiyah, Nanda Nurul; Wahyudin, Uud; Supriadi, Dandi
Comdent: Communication Student Journal Vol 4, No 1 (2026): Mei 2026 - Oktober 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v4i1.70610

Abstract

Background: Farmer regeneration has become such an important issue because the percentage of young farmers remains low, and heavy workloads, high risk, and limited prospects often overshadow the farming profession. The literature on this subject extensively discusses agrarian, economic, and policy-related obstacles. On the other hand, the role of development communication, media representation, and the identity formation of young farmers has not been systematically mapped. Purpose: This research analyzed the development of the farmer regeneration concept, publication characteristics, and the role of communication in shaping the perception and participation of youth in the farm sector. Methods: This research employs a systematic literature review based on PRISMA guidelines. The articles studied in this research were obtained from the Scopus database with primary keywords about young farmers and complementary search terms containing agricultural communication terms, media representation, digital media, and social media. In total, 17 articles from year of 2015- 2025 were evaluated using descriptive statistics and thematic synthesis. Results: Farmer regeneration literature shifted from statements that condemned the low level of youth interest in agriculture to deeper explanations such as structural exclusion, access to resources, and negotiation of professional identity. Publications in this subject reached their highest count in 2020, dominated by quantitative methods, and concentrated in social and agricultural sciences. Conclusion: Only three articles positioned communication as the main focus. Nevertheless, media representation, public policy, social media, and knowledge networks appear as mechanisms that influence professional image, aspiration, and youth involvement. The finding confirms that development communication needs to be positioned as a participative process that connects narrative shift with improvements in land tenure, capital, market, technology, and decision-making space. Implications: The finding confirms that development communication needs to be positioned as a participative process that connects narrative shift with improvements in land tenure, capital, market, technology, and decision-making space.

Page 10 of 10 | Total Record : 96

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