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Comdent: Communication Student Journal
Published by Universitas Padjadjaran
ISSN : -     EISSN : 29868297     DOI : 10.24198/comdent
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Comdent: Communication Student Journal is a peer-reviewed academic journal published by the Faculty of Communication Science, Universitas Padjadjaran. Comdent: Communication Student Journal publishes twice a year (May-October and November-April). Each edition received the article that will be reviewed by the internal editor and reviewers with related expertise. Comdent: Communication Student Journal aims to encourage research in communication studies.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 96 Documents
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Implementasi marketing communications B2B dalam meningkatkan stakeholder engagement (Studi pada Blibli) Firdaus, Muhammad Akmal; Dewi, Retasari
Comdent: Communication Student Journal Vol 3, No 2 (2025): November 2025 - April 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v3i2.70047

Abstract

Latar Belakang: Sebagai salah satu unit bisnis PT Global Digital Niaga Tbk, Blibli for Business berupaya memperkuat posisinya di pasar Business-to-Business (B2B) melalui implementasi strategi marketing communications yang terintegrasi. Namun, studi mengenai implementasi marketing communications dalam konteks B2B di Indonesia, khususnya yang berfokus pada upaya membangun stakeholder engagement dari perspektif komunikasi masih relatif terbatas. Tujuan: Penelitian ini bertujuan untuk menganalisis implementasi marketing communications pada Divisi Business Insight Blibli selama pelaksanaan job training dalam meningkatkan stakeholder engagement. Metode: Penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data berupa wawancara, observasi partisipatif, dan studi kepustakaan untuk memperoleh pemahaman mengenai perencanaan dan pelaksanaan aktivitas komunikasi di lingkungan kerja. Hasil: Temuan penelitian menunjukkan bahwa kegiatan penyusunan copywriting, event planning, post-event reporting, riset mitra potensial, dan pengelolaan merchandise menerapkan tahapan Attention, Interest, Desire, dan Action (AIDA) dalam membangun perhatian, ketertarikan, minat, hingga mendorong tindakan kolaboratif dari para pemangku kepentingan. Hambatan yang dihadapi meliputi dinamika kebutuhan klien institusional, keterbatasan waktu dalam penyusunan materi komunikasi, serta kebutuhan koordinasi lintas divisi dalam penyelarasan informasi. Penelitian ini juga menunjukkan bahwa praktik komunikasi pemasaran yang terstruktur dan berbasis data berperan dalam memperkuat kepercayaan, reputasi organisasi, dan efektivitas komunikasi dalam membangun stakeholder engagement. Temuan tersebut berkontribusi pada pengembangan kajian komunikasi pemasaran B2B di Indonesia dengan memberikan gambaran empiris mengenai penerapan strategi komunikasi dalam membangun hubungan dengan pemangku kepentingan pada sektor bisnis digital.
Pengalaman komunikasi terapeutik: Studi fenomenologi pada fisioterapis militer Mufliha, Ihat; Dida, Susanne; Rodiah, Saleha
Comdent: Communication Student Journal Vol 3, No 2 (2025): November 2025 - April 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v3i2.70553

Abstract

Latar Belakang: Komunikasi terapeutik merupakan komponen penting dalam pelayanan kesehatan karena berperan dalam membangun kepercayaan, meningkatkan keterlibatan pasien, serta mendukung keberhasilan terapi dan rehabilitasi. Namun, kajian komunikasi terapeutik masih didominasi oleh konteks pelayanan kesehatan sipil, sedangkan pengalaman tenaga kesehatan dalam lingkungan militer masih relatif terbatas dalam penelitian. Tujuan: Penelitian ini bertujuan untuk mengeksplorasi pengalaman komunikasi terapeutik pada fisioterapis militer guna memahami bagaimana mereka memaknai, menghayati, dan menjalankan komunikasi terapeutik di tengah pertemuan nilai-nilai humanistik profesi tenaga kesehatan dan budaya organisasi militer yang bercirikan hierarki dan disiplin. Metode: Penelitian menggunakan pendekatan kualitatif dengan metode fenomenologi transendental Edmund Husserl yang dioperasionalisasikan melalui prosedur analisis Moustakas. Data dikumpulkan melalui wawancara mendalam semi-terstruktur terhadap enam fisioterapis militer TNI Angkatan Darat yang bertugas di rumah sakit militer di Jawa Barat. Analisis data dilakukan melalui tahapan epoche, phenomenological reduction, imaginative variation, serta synthesis of meanings and essences. Hasil: Pengalaman komunikasi terapeutik fisioterapis militer dimanifestasikan melalui empat dimensi utama, yaitu kesetaraan pelayanan, negosiasi hierarki dalam ruang klinis, strategi edukasi pasien, dan pembangunan relasi terapeutik. Komunikasi terapeutik dimaknai sebagai ruang negosiasi antara identitas profesional sebagai tenaga kesehatan dan identitas institusional sebagai prajurit. Para fisioterapis berupaya menyeimbangkan penghormatan terhadap hierarki militer dan komitmen terhadap kebutuhan pasien melalui komunikasi yang empatik, adaptif, dan berpusat pada pasien. Secara konseptual, penelitian ini memperkaya pemahaman komunikasi terapeutik dalam organisasi berhierarki tinggi, serta secara empiris memberikan gambaran mendalam mengenai pengalaman fisioterapis militer dalam konteks komunikasi kesehatan di Indonesia.
Pengaruh gaya kepemimpinan dan motivasi kerja terhadap kinerja karyawan PT Panarub Industry Sasikirana, Aulia Nabila; Basit, Abdul
Comdent: Communication Student Journal Vol 3, No 2 (2025): November 2025 - April 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v3i2.60779

Abstract

Latar Belakang: Kinerja karyawan merupakan aspek krusial dalam menentukan keberhasilan suatu perusahaan, terutama di sektor manufaktur seperti PT. Panarub Industry. Faktor-faktor seperti gaya kepemimpinan dan motivasi kerja memiliki peran penting dalam membentuk tingkat produktivitas serta efektivitas kerja karyawan. Penentu kinerja karyawan yang baik atau tidaknya dapat diukur salah satunya dengan melihat gaya kepemimpinan yang ada di perusahaan serta motivasi kerja dari para karyawannya. Tujuan: Penelitian ini bertujuan untuk menganalisis terkait bagaimana pengaruh gaya kepemimpinan dan motivasi kerja terhadap kinerja karyawan, baik secara parsial maupun simultan. Metode: Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner yang disebarkan kepada karyawan, kemudian dianalisis menggunakan regresi linear berganda untuk mengetahui hubungan antarvariabel. Populasi dan sampel yang digunakan dalam penelitian ini berjumlah 10.000 orang karyawan yang tersebar di berbagai divisi dan unit kerja.  Lebih lanjut sampel yang digunakan menggunakan rumus Slovin sehingga didapatkan sampel sebanyak 99 responden. Hasil: Hasil menunjukkan bahwa gaya kepemimpinan dan motivasi kerja memiliki pengaruh yang signifikan terhadap kinerja karyawan, dengan kontribusi bersama sebesar 75,6%, sementara sisanya dipengaruhi oleh faktor eksternal lainnya. Motivasi kerja memiliki pengaruh yang lebih dominan dibandingkan gaya kepemimpinan. Sehingga dapat disampaikan bahwa gaya kepemimpinan yang baik dan juga motivasi kerja yang tinggi mampu memberikan pengaruh terhadap kinerja karyawan. Temuan ini memberikan kontribusi teoretis dan praktis dalam pengembangan strategi manajerial, khususnya dalam perumusan gaya kepemimpinan yang adaptif serta kebijakan motivasi yang relevan dengan kebutuhan karyawan. Hasil penelitian ini diharapkan menjadi referensi bagi perusahaan dalam meningkatkan produktivitas melalui pendekatan kepemimpinan dan motivasi kerja yang tepat sasaran.
Analisis bibliometrik model pencarian dan pemrosesan informasi dalam studi komunikasi di Scopus Tsuroyya, Nabilah; Firdaus, Nisrina; Nabil, Zahran; Fridan, Ridzkia Muhammad
Comdent: Communication Student Journal Vol 3, No 2 (2025): November 2025 - April 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v3i2.70482

Abstract

Latar Belakang: Di era percepatan informasi, ketersediaan data yang masif menjadi sangat penting bagi individu untuk meningkatkan kewaspadaan terhadap berbagai risiko sosial, lingkungan, maupun kesehatan. Namun, kemudahan akses informasi ini dapat memicu paradoks informasi akibat ketidakseimbangan kualitas dan jumlah informasi yang diterima. Dalam konteks tersebut, teori Risk Information Seeking and Processing (RISP) menjadi penting sebagai kerangka untuk memahami bagaimana individu mencari dan memproses informasi terkait risiko. Tujuan: Penelitian ini bertujuan untuk memetakan tren perkembangan RISP di seluruh dunia serta mengidentifikasi fokus utama dari penelitian-penelitian mengenai informasi tersebut. Metode: Penelitian ini menggunakan metode bibliometrik dengan basis data Scopus sebagai sumber data utama. Proses seleksi menghasilkan 104 artikel jurnal ilmiah dalam rentang waktu 2016 hingga 2025. Data tersebut diolah dan divisualisasikan menggunakan perangkat lunak VOSviewer untuk menganalisis hubungan antar-unsur seperti tren tahunan, penulis paling produktif, institusi, negara, serta pemetaan kata kunci. Hasil: Temuan menunjukkan bahwa penelitian RISP mengalami dinamika dengan puncak produktivitas pada tahun 2023 yang dipicu oleh urgensi pencarian informasi selama pandemi COVID-19. Amerika Serikat mendominasi publikasi dengan 62 artikel, sementara Yang, J.Z. menjadi penulis paling produktif. Analisis jaringan kata kunci mengidentifikasi empat klaster utama yang menghubungkan konsep inti RISP dengan aspek psikososial, penggunaan media sosial, serta aplikasi pada krisis kesehatan dan informasi medis.
Generation Z perception of Folkative credibility as a nomad media Pratama, Ammara Nayla Fatiha; Sjuchro, Dian Wardiana; Bakry, Gema Nusantara
Comdent: Communication Student Journal Vol 4, No 1 (2026): Mei 2026 - Oktober 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v4i1.71322

Abstract

Background: Folkative, a popular nomad media among Generation Z, received a wave of criticism in early 2025 due to errors in some of its news content. However, over time, the number of followers of the media's Instagram account actually experienced a significant increase. While previous studies focused on the motivation and Generation Z’s information fulfillment by the media, the above phenomenon actually shows a shift in context where Folkative is now seen as a media whose credibility is questionable in the eyes of the public. Purpose: This study aims to measure Generation Z's perception of Folkative's credibility by referring to the Source Credibility Theory of Carl Iver Hovland, Irving Lester Janis, and Harold H. Kelley. Methods: This study uses a quantitative descriptive approach with a survey design. Data were collected using an online questionnaire compiled based on the operationalization of two dimensions of credibility, namely source credibility and message credibility. Results: The majority of research respondents as part of Generation Z perceive that the @folkative Instagram account as a news source had good credibility, as did its news content. Dynamism (4.05) is the source credibility indicator with the highest average score, and Social Tie (3.45) is the lowest. For message credibility, Accurate (3.69) is the indicator with the highest average score, and Believable (3.46) is the lowest. Conclusion: Research respondents as part of Generation Z perceive that Folkative has a good credibility as a nomad media with branding as the most prominent characteristic. Implications: An appropriate branding strategy could become a gateway to better assessments from the audience regarding other characteristics in credibility perception.
Implementation of employer branding at PT Telkom Indonesia in maintaining corporate image Adinda, Asyfa Haliya; Anisa, Renata; Setianti, Yanti; Sani, Anwar
Comdent: Communication Student Journal Vol 4, No 1 (2026): Mei 2026 - Oktober 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v4i1.70590

Abstract

Background: As competition for digital talent intensifies, companies are under pressure to build a strong image as an attractive and relevant workplace for younger generations. PT Telkom Indonesia (Persero) Tbk, a leading telecommunications provider in Indonesia undergoing digital transformation, faces the challenge of maintaining its image as an employer amid a changing industrial environment. Purpose: This study aims to describe how PT Telkom Indonesia conducts its employer branding efforts through three interconnected steps: building the Employee Value Proposition (EVP), marketing to external audiences, and internal employee engagement to maintain corporate image. Methods: A qualitative and technical design combining participant observation, extensive interviews, and analysis of relevant documents and literature was used. Results: PT Telkom Indonesia was found to have integrated employer branding through internal initiatives such as the Four-Pillar EVP framework, digital communication strategies via Instagram @livingintelkom and LinkedIn, experience-based programs like Digistar, GPTP, GPSP, and employee ambassador programs. Conclusion: This study concluded that PT Telkom Indonesia implements employer branding by integrating the Employee Value Proposition (EVP), external marketing, and internal marketing to maintain a corporate image as a truly competitive employer. Implication: These findings highlight the importance of aligning organizational values, communication, and employee experience to strengthen employer appeal and the company's long-term reputation.
Television journalist safety negotiations in implementation and dynamics Newsroom Kompas TV Firdaus, Insan Maulana; Hidayat, Dadang Rahmat; Besman, Abie
Comdent: Communication Student Journal Vol 4, No 1 (2026): Mei 2026 - Oktober 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v4i1.71454

Abstract

Background: Workplace safety in the field of journalism poses a challenge in practice; as cases of violence and other workplace accidents continue to occur, indicating that journalism is a high-risk profession for its workers. Although the Indonesian Television Journalists Association (IJTI), in collaboration with the International Labor Organization (ILO), has developed and provided occupational safety and health (OSH) guidelines for television journalists, workplace accidents involving journalists still occur. Purpose: This study aims to analyze the implementation of the IJTI Occupational Safety and Health (OSH) Guidelines in high-risk reporting and to explain the relationship between organizational structure and journalists’ actions in shaping safety practices. Methods: This study employs a qualitative approach through a case study of the violence against Kompas TV journalists while covering the Aceh disaster relief center in December 2025. Data were collected through in-depth interviews, non-participant observation, and document analysis, and were then analyzed using the Miles, Huberman, and Saldaña interactive model, with interpretations grounded in Anthony Giddens’s Theory of Structuration. Results: The study found that the implementation of the Occupational Safety and Health (OSH) Guidelines did not occur as a process of compliance with procedures, but rather as a practice that is continuously negotiated through the interaction between organizational rules, newsroom culture, journalists’ reflective capacity, and the dynamics of reporting. This study produced the concept of “Safety negotiation,” which consists of five dimensions: risk negotiation, editorial negotiation, operational negotiation, external negotiation, and professional negotiation. Conclusion: This study concludes that journalist safety is an ongoing process of negotiation shaped by organizational structures, the reflective actions of journalists, and field dynamics rather than merely a matter of adherence to formal procedures. Implications: These findings underscore the need for media organizations to strengthen adaptive safety governance through open communication, cross-functional coordination, and continuous evaluation of high-risk reporting.
Analysis of special event management “Magelang on Stickers: Kemeceria” Nurochmah, Fida Fachrian; Ratnasari, Eny; Putri, Wahyu Eka
Comdent: Communication Student Journal Vol 4, No 1 (2026): Mei 2026 - Oktober 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v4i1.71729

Abstract

Background: "Magelang on Stickers: Kemeceria", or abbreviated as MOS, is an event organised by the Stick Around Initiative fine arts collective in Magelang City. This event carries the concept of a sticker art exhibition with the theme of Magelang's culinary specialities. During its implementation, MOS experienced changes in design and planning, such as postponement of the date, extension of the period, addition of committee members, and so on, which impacted the continuity of the event. Previous studies mostly discussed event effectiveness, while studies examining the management process of community-based events remain limited. Purpose: This study aims to determine the management process of the "Magelang on Stickers: Kemeceria" event. Methods:  This study uses a descriptive qualitative method and is analysed using Joe Goldblatt's event management model, which includes research, design, planning, coordination, and evaluation stages. In addition, this study also uses the concept of feasibility and planning according to Shone and Parry to explore the design and planning stages. Results: The study results indicate that the MOS event management process faced significant obstacles in the initial stages, namely research, design, and planning. The research results were not in-depth, resulting in less than optimal design and planning. This affected the coordination process between members and the evaluation stage, which is equally important because MOS will be held again the following year. Conclusion: This study identified weaknesses in the initial research phase that subsequently impacted the entire event management cycle, thereby highlighting the importance of integrating the various stages within the Goldblatt model.  Implications: This study recommends the importance of in-depth research and mature design-planning in organising special. Future research should examine community-organized arts events in other small Indonesian towns to expand the body of knowledge regarding event communication, organizational communication management, and special event management.
Sentiment analysis of YouTube comments on President Prabowo's cabinet reshuffle Wulandari, Rd Ayu; Bakry, Gema Nusantara; Nugroho, Catur
Comdent: Communication Student Journal Vol 4, No 1 (2026): Mei 2026 - Oktober 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v4i1.71336

Abstract

Background: In April 2026, the fifth cabinet reshuffle under President Prabowo’s administration caused significant polarization of public opinion in the digital sphere. Although this event highlights critical political dynamics within the red and White Cabinet, the resulting fragmentation of public perception and collective sentiment remain computationally unmapped. Purpose: this study aims to analyze sentiment trends, identify opinion biases, and map the reception of Indonesian netizens on YouTube concerning the fifth cabinet reshuffle. Methods: This descriptive quantitative study applies computationally based sentiment analysis. A total of 1.232 clean comment from the Tribun News YouTube channel, titled “6 Pejabat Terdampak Perombakan Kabinet Presiden Prabowo, Mantan Kasad Dudung Dilantik sebagai KSP,” were collected via data scraping. The dataset underwent structured text preprocessing including case folding, filtering, tokenization, and stemming and was subsequently classified using the Support Vector Machine 9SVM) algorithm. Results: Public opinion sits mostly in a negotiated position (neutral sentiment) at 65,3%. An oppositional position (negative sentiment) follows at 31,8%, and the dominant hegemonic position (positive sentiment) accounts for 2,9%. The SVM model reaches an overall accuracy of 89,47% and detects critical (negative) text with a precision of 96%. Conclusion: Using Audience Reception and Affective Publics as theoretical frameworks, this study finds that the government’s official narrative did not shape public sentiment. Netizens rejected the reshuffle’s claim to objectivity and mocked the decision as a political “power sharing” maneuver. Implications: To preserve its political legitimacy, the government must prioritize transparency when it communicates about its performance. For digital democracy research, this study shows that networked affective publics use online satire as political resistance.
Sentiment and toxicity analysis of YouTube comments: The LPDP controversy Irfan, Muhammad; Akbar, Muh.; Sonni, Alem Febri; Umajjah, Tajirah
Comdent: Communication Student Journal Vol 4, No 1 (2026): Mei 2026 - Oktober 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v4i1.70719

Abstract

Background: Indonesia and the debate over restrictions on criticism of the government—has sparked discussions on public accountability, service to the nation and freedom of expression. Purpose:  We sought to analyse audience reactions to the LPDP controversy by examining sentiment trends, toxicity levels and dominant topics of discussion in the comments section of a YouTube video uploaded by the Tempo.co channel. Methods: Data was collected via the YouTube Data API and Communalytic.org on 23 March 2026 at 09:35 WITA, yielding an initial dataset of 649 entries comprising 449 main comments and 200 replies. Results: The findings indicate that audience comments reflect a range of views on issues relating to the LPDP, including the obligations of scholarship recipients, the right to criticise the government, the use of public funds, and policy accountability. Sentiment analysis reveals a tendency towards neutral expressions, with limited positive and negative responses. Conclusion: Rather than leading to extreme polarisation, the audience actually engaged in a process of negotiating meaning regarding the relationship between state investmen. Implications: This study contributes to research in digital communication and computational social science by integrating sentiment analysis, toxicity measurement and discourse mapping to understand public responses to education policy.

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