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Contact Name
Auliya Rosiana
Contact Email
emhum@smartindo.org
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+6281386831183
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emhum@smartindo.org
Editorial Address
Jl. Kenari No.44A, Muja Muju, Umbulharjo, Yogyakarta, Daerah Istimewa Yogyakarta 55165
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Kota yogyakarta,
Daerah istimewa yogyakarta
INDONESIA
Empowering Humanity
Published by PT. Smart Training Indonesia
ISSN : -     EISSN : 29871867     DOI : 10.58765/emhum.v1i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences
The Empowering Humanity contains writings from research on community organizations, industries, and related agencies to increase community participation in development, community empowerment, and or the implementation of community service
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 32 Documents
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DIGITAL CONSUMER LITERACY, FOMO, AND THE RISKS OF ONLINE LOANS FOR STUDENTS AT PP DARUL ARQOM PURWOREJO DINDA SUKMANINGRUM; DODI SETIAWAN RIATMAJA; NARWANTO NURCAHYO; NAIMA ANDLEEB
EMPOWERING HUMANITY Vol. 4 No. 1 (2026): Current Issues 7 (In Press)
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v4i1.429

Abstract

The development of digital technology and social media has transformed the consumption patterns of the younger generation, including santri who are now increasingly exposed to the digital ecosystem. This community empowerment program aims to improve digital consumer literacy, raise awareness of the Fear of Missing Out (FOMO) phenomenon, and enhance understanding of the risks of online loans among santri at PP Darul Arqom Muhammadiyah Jono Purworejo. Activities were conducted using an interactive educational approach based on the Stimulus-Organism-Response (S-O-R) framework, including interactive lectures, case simulations, group discussions, and digital campaigns. The results of the activities showed an increase in participants’ knowledge regarding the dangers of FOMO, their ability to identify illegal online lending practices, and their readiness to adopt responsible financial behaviors. This program contributes to shaping students who are digitally savvy and critical of consumerist pressures in the e-commerce era.
DIGITAL MARKETING MENTORING FOR THE MSME ELJOGJAWI_BATIKSANTRI VIA THE TIKTOK PLATFORM Ahmad Hudaifah; Agustinus Tri Wicaksono; Arnoldus Yansen Kopong Samon; Naima Andleeb
EMPOWERING HUMANITY Vol. 3 No. 2 (2025): Current Issues 6
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v3i2.393

Abstract

Digital marketing assistance for the MSME "Eljogjawi Batiksantri" in Yogyakarta was conducted to optimize the use of TikTok as a platform for creative content-based marketing. The initiative was prompted by low view counts and engagement levels on the @eljogjawiofficialstore TikTok account, which directly impacted brand awareness and sales. The assistance employed in-depth interviews and a "learning-by-doing" approach, grounded in the theoretical frameworks of Uses and Gratifications (U&G), Customer Relationship Management (CRM), and Experiential Learning Theory. The process was guided by Ki Hajar Dewantara’s philosophy of *Ngerti, Ngrasa, Nglakoni* (3N) emphasizing understanding, reflection, and concrete action. Results showed an increase in capacity and a shift in the MSME owner's mindset from a product-centric orientation to one focused on value and customer experience. However, technical limitations on the TikTok Business account specifically restrictions on using trending audio were a primary factor hindering content performance. These findings underscore that the success of an MSME's digital strategy depends not only on content creativity but also on a deep understanding of the technical and algorithmic characteristics of the digital platforms employed.

Page 4 of 4 | Total Record : 32

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