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Auliya Rosiana
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emhum@smartindo.org
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+6281386831183
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emhum@smartindo.org
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Jl. Kenari No.44A, Muja Muju, Umbulharjo, Yogyakarta, Daerah Istimewa Yogyakarta 55165
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Kota yogyakarta,
Daerah istimewa yogyakarta
INDONESIA
Empowering Humanity
Published by PT. Smart Training Indonesia
ISSN : -     EISSN : 29871867     DOI : 10.58765/emhum.v1i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences
The Empowering Humanity contains writings from research on community organizations, industries, and related agencies to increase community participation in development, community empowerment, and or the implementation of community service
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 35 Documents
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DIGITAL CONSUMER LITERACY, FOMO, AND THE RISKS OF ONLINE LOANS FOR STUDENTS AT PP DARUL ARQOM PURWOREJO Dinda Sukmaningrum; Dodi Setiawan Riatmaja; Narwanto Nurcahyo
EMPOWERING HUMANITY Vol. 4 No. 1 (2026): Current Issues 7
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v4i1.429

Abstract

The development of digital technology and social media has transformed the consumption patterns of the younger generation, including santri who are now increasingly exposed to the digital ecosystem. This community empowerment program aims to improve digital consumer literacy, raise awareness of the Fear of Missing Out (FOMO) phenomenon, and enhance understanding of the risks of online loans among santri at PP Darul Arqom Muhammadiyah Jono Purworejo. Activities were conducted using an interactive educational approach based on the Stimulus-Organism-Response (S-O-R) framework, including interactive lectures, case simulations, group discussions, and digital campaigns. The results of the activities showed an increase in participants’ knowledge regarding the dangers of FOMO, their ability to identify illegal online lending practices, and their readiness to adopt responsible financial behaviors. This program contributes to shaping students who are digitally savvy and critical of consumerist pressures in the e-commerce era.
DIGITAL MARKETING MENTORING FOR THE MSME ELJOGJAWI_BATIKSANTRI VIA THE TIKTOK PLATFORM Ahmad Hudaifah; Agustinus Tri Wicaksono; Arnoldus Yansen Kopong Samon; Naima Andleeb
EMPOWERING HUMANITY Vol. 3 No. 2 (2025): Current Issues 6
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v3i2.393

Abstract

Digital marketing assistance for the MSME "Eljogjawi Batiksantri" in Yogyakarta was conducted to optimize the use of TikTok as a platform for creative content-based marketing. The initiative was prompted by low view counts and engagement levels on the @eljogjawiofficialstore TikTok account, which directly impacted brand awareness and sales. The assistance employed in-depth interviews and a "learning-by-doing" approach, grounded in the theoretical frameworks of Uses and Gratifications (U&G), Customer Relationship Management (CRM), and Experiential Learning Theory. The process was guided by Ki Hajar Dewantara’s philosophy of *Ngerti, Ngrasa, Nglakoni* (3N) emphasizing understanding, reflection, and concrete action. Results showed an increase in capacity and a shift in the MSME owner's mindset from a product-centric orientation to one focused on value and customer experience. However, technical limitations on the TikTok Business account specifically restrictions on using trending audio were a primary factor hindering content performance. These findings underscore that the success of an MSME's digital strategy depends not only on content creativity but also on a deep understanding of the technical and algorithmic characteristics of the digital platforms employed.
DIGITAL MARKETING MENTORING, BRAND POSITIONING, AND PACKAGING DEVELOPMENT STRATEGY FOR MSME “BAPAKE STIK KENTANG JOGJA” lulu fatin athifah; Yesika Serlanova; Andang Panji Nugroho; Agus Dwi Cahya
EMPOWERING HUMANITY Vol. 4 No. 1 (2026): Current Issues 7
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v4i1.392

Abstract

The rapid advancement of digital technology compels MSMEs to adapt by leveraging social media as an effective marketing tool. Bapake Stik Kentanga culinary micro-enterprise located at Jl. Prof. DR. Soepomo SH No. 72A, Warungboto, Umbulharjo, Yogyakarta possesses strong market potential but has yet to optimize digital marketing or establish a clear brand positioning to differentiate itself from competitors. This study aims to analyze strategies for using TikTok as a promotional medium to boost brand awareness while strengthening the brand's identity as a crispy, savory, and youth-oriented local snack. A qualitative approach utilizing Participatory Action Research (PAR) was employed, involving observation, interviews, mentoring, and content performance evaluation. The results indicate that creating content such as product reviews, storytelling, behind-the-scenes production footage, and local culinary recommendations can significantly expand audience reach and enhance user engagement. Uploaded content garnered over 8,000 views in the first week, accompanied by an increase in new followers. These findings confirm that a TikTok-based digital marketing strategy, when combined with strong brand positioning, is highly effective in increasing MSME visibility at a low cost.
STRENGTHENING THE CROSS-BORDER COLLABORATION ECOSYSTEM: NETWORKING AND COMPETITIVENESS IN SMES Syamsul Hadi; Rima Sotlikova; Bernadetta Diansepti Maharani; Auliya Rosiana; Dika Prawita
EMPOWERING HUMANITY Vol. 4 No. 1 (2026): Current Issues 7
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v4i1.446

Abstract

The fashion Micro, Small, and Medium Enterprises (MSME) sector faces continuous challenges in expanding international networks, managing supply chains, and overcoming uneven digital adoption in the global market. This community service activity aimed to strengthen the cross-border collaboration ecosystem and enhance the competitiveness of the Muslim fashion SME "Dejubah" through an international empowerment framework. Conducted collaboratively by Universitas Sarjanawiyata Tamansiswa and Mindanao State University, the program featured three international experts from the Philippines, Uzbekistan, and Pakistan. The methodology employed a three-phase systematic approach: preparation and needs assessment, implementation via interactive hybrid lectures and Focus Group Discussions (FGD), and final evaluation. The results demonstrated that direct on-site mentorship effectively validated the SME's operational readiness and fostered meaningful person-to-person (P2P) networking. Furthermore, the engagement crystallized a strategic collaborative blueprint focusing on upstream supply chain integration, cross-border P2P reseller programs, and expansion into institutional B2B/B2G markets. Ultimately, targeted international interventions significantly elevate the dynamic capabilities and global market readiness of local fashion MSMEs.
TRANSFORMING ELDERLY ENTREPRENEURSHIP AT SEKOLAH LANSIA YOGYAKARTA VIA TRIKON PRINCIPLES Syamsul Hadi; Alifah Widya Rachmawati; Wilhelmus Taek; Antonius Jun Nipu; Hung Yeh Sun
EMPOWERING HUMANITY Vol. 4 No. 1 (2026): Current Issues 7
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v4i1.456

Abstract

This community service program aimed to strengthen the entrepreneurial mindset of elderly individuals through a qualitative and participatory approach. Implemented in collaboration with the Department of Women Empowerment, Child Protection, Population Control and Family Planning (DP3AP2KB) of Yogyakarta City, the program involved elderly participants at the Sekolah Lansia in Prawirodirjan. Recognizing the advanced age of the participants, the needs assessment was conducted through interactive discussions and participatory dialogue. Activities included entrepreneurship discussions grounded in local wisdom and Ki Hadjar Dewantara's Trikon leadership principles (Continuity, Convergence, Concentricity). This intervention shifted the entrepreneurial paradigm toward "Karya Lansia" (Elderly Creations), leveraging their existing experience, skills, social networks, and trust. Findings revealed that participants viewed business activities primarily as a means to stay busy and seek happiness, rather than solely to maximize profit. Program evaluation demonstrated increased enthusiasm and institutional pride, driven by the city government's structured educational tiers (Standard 1, 2, and 3), each lasting one year and culminating in a formal graduation ceremony (wisuda). This program generated a qualitative community-based empowerment model integrating the Resource-Based View with elderly social capital, fostering a sustainable, happiness-oriented empowerment approach aligned with healthy and productive aging.

Page 4 of 4 | Total Record : 35

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