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Contact Name
Auliya Rosiana
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emhum@smartindo.org
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+6281386831183
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emhum@smartindo.org
Editorial Address
Jl. Kenari No.44A, Muja Muju, Umbulharjo, Yogyakarta, Daerah Istimewa Yogyakarta 55165
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Kota yogyakarta,
Daerah istimewa yogyakarta
INDONESIA
Empowering Humanity
Published by PT. Smart Training Indonesia
ISSN : -     EISSN : 29871867     DOI : 10.58765/emhum.v1i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences
The Empowering Humanity contains writings from research on community organizations, industries, and related agencies to increase community participation in development, community empowerment, and or the implementation of community service
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 25 Documents
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KARANGGENENG MAKMUR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSME) SERVICES MARKETING STRATEGY TO IMPROVE THE ECONOMY OF VILLAGE COMMUNITIES Sunyoto, Danang; Mulyono, Agus; Yoyce Ogwu, Ibukun
EMPOWERING HUMANITY Vol. 2 No. 1 (2024): Current Issues 3
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v2i1.194

Abstract

To develop a marketing strategy for Micro, Small, and Medium Enterprises (MSMEs) in Karanggeneng Makmur Village, Sendangadi, Mlati, Sleman, and Yogyakarta using the SWOT analysis method. The village has great MSME potential but still faces various challenges in marketing its products and services, which have an impact on the economic growth of the village community as a whole. The SWOT method is used to identify the strengths, weaknesses, opportunities, and threats faced by MSMEs in the village in terms of marketing their services. Analysis results shows that MSMEs have a unique diversity of products and services, but face limited market access and a lack of knowledge about effective marketing strategies. However, there are opportunities to exploit potential markets around the village and support from local governments and non-governmental organizations. Based on the results of the analysis, an innovative and sustainable marketing strategy was developed to increase market access and income for MSMEs, which is expected to contribute to improving the economy of the village community as a whole. It is hoped that the results of this research can provide useful insights for the development of MSMEs and local economic development in rural areas.
ASSISTANCE IN PREPARING FINANCIAL REPORTS USING THE SIAPIK APPLICATION BY INTEGRATING THE TEACHINGS OF TRI N (NITENI, NIROKKE, NAMBAHI) Chandra Putry, Nur Anita; Putri, Fuadhillah Kirana; Pratama, Yhoga Heru; Fauzi, Fitriya
EMPOWERING HUMANITY Vol. 2 No. 1 (2024): Current Issues 3
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v2i1.211

Abstract

This community service focuses on assisting the preparation of financial reports using the Financial Information Recording Application System (SIAPIK) by integrating the Tri N Teachings (Niteni, Nirokke, Nambahi) at the Jogja Car AC Specialist workshop. The workshop, which has been operating for 3 years, has experienced obstacles in financial reporting such as financial records that are still manual and there is still a lack of synchronization between records and actual transactions. This Abdimas will use lecture, discussion, self-assignment, role play, and evaluation methods as problem solving efforts. The service team will provide material in the form of how to make financial reports by integrating the Tri N Teachings (Niteni, Nirokke, Nambahi). The hope is that after participating in this service activity, business actors can recognize and remember how to prepare financial reports in accordance with Indonesian SAK for Micro, Small and Medium Entities (SAK EMKM), imitate and apply the knowledge gained, and develop the preparation of financial reports manually and switch to the SIAPIK accounting application system.
TRAINING ON FINANCIAL STATEMENTS AND PRACTICE WITH THE DIGITAL-BASED 3N METHOD FOR CATFISH FARMING BUSINESS GROUPS IN BANTUL Lestari, Septiana Ika; Wahyudi, Renaldi Dwi; Islamiati, Dian; Kurniawan, Irfan; Rinofah, Risal; Ogwu, Ibukun Yoyce
EMPOWERING HUMANITY Vol. 2 No. 1 (2024): Current Issues 3
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v2i1.214

Abstract

This community service activity aims to help the Patil Berkah Jaya catfish farming group located in Gunturgeni village, Poncosari, Srandakan, Bantul. The problem that occurs in catfish farming groups is that financial reports are still compiled manually which is less efficient and error-prone. So that socialization and training on writing financial reports with a digital-based 3N (Niteni, Nirokke, Nambahi) strategy such as excel and google spreadsheets are needed. By conducting this training, it is hoped that it can provide knowledge and a positive impact on the understanding of writing financial reports digitally. As a result of this training, group members learned to make digital financial reports that are more efficient, accurate, and innovative, thus increasing transparency and facilitating financial evaluation for business development.
BUSINESS STRATEGY WITH BUSINESS MODEL CANVAS (BMC) AND SWOT ANALYSIS ON COTO MAKASSAR LAO MANRE MSME Hadi Saputro, Edwin Dwi Kusdantoro; Fatra, Nargadias; Yudagara, Enggar Pandu; Alfatunnisah, Anna; Al Hafri, Shahnur; Aprilianto, Flavio; Cahya, Agus Dwi; Fauzi, Fitriya
EMPOWERING HUMANITY Vol. 2 No. 1 (2024): Current Issues 3
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v2i1.217

Abstract

This community service activity aims to provide education to business owners through mentoring Micro, Small and Medium Enterprises (MSMEs) by discussing business strategies through the Business Model Canvas (BMC) approach and SWOT Analysis (Case Study on Coto Makasar Lao Manre). This strategy also applies the teachings of Ki Hajar Dewantara, namely “Ing Madya Mangun Karsa”. The results of observations and interviews that have been carried out show that UMKM Coto Makasar Lao Manre has intense competition among culinary business actors. Therefore, the community service team provides training related to the Business Model Canvas (BMC) approach strategy and SWOT Analysis. The purpose of this training is expected to help Coto Makasar Lao Manre Micro, Small and Medium Enterprises (MSMEs) to compete and continue to grow.
OVERCOMING THE PROBLEMS OG HEUVEL TRIBE OFFLINE STORE BASED ON 4P MARKETING AND IMPLEMENTING THE TEACHINGS OF TAMANSISWA Legiman; Ratnasari, Ayu; Fatoni, Rizal; of Ramadan, Star; Amandasari, Adellia; Kencana Dewi, Nawang; Dwi Cahya, Agus; Siripipatthanakul, Supaprawat
EMPOWERING HUMANITY Vol. 2 No. 2 (2024): Current Issues 4
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v2i2.218

Abstract

This community service program aims to apply the values taught by Ki Hadjar Dewantara Ngandel (trust), Kendel (courage), Bandel (perseverance), and Kandel (resilience) to improve the performance of the "Heuvel Tribe" clothing store, which has been experiencing a decline in sales at its physical location. The program took place from October 3-21, 2024, involving six participants who were enthusiastically engaged in each session. The materials provided were specifically designed to help address the challenges faced by the Heuvel Tribe. Collaboration with the store facilitated the delivery of solutions and strategies to increase sales, which were well received by store management. As a token of appreciation, Heuvel Tribe received a certificate recognizing their contribution to this community service program. Participants hope that this program can continue sustainably to support the growth of local businesses.
OPTIMIZING DIGITAL MARKETING AND FINANCIAL REPORTS WITH TAMANSISWA TEACHING: NGARTI NGRASA Prasetya, Arief; Kejora Renaldi, Syaquina; Alvin Maharani, Az Zahra; Puspita Sari, Devita; Maria Wadon, Legio; Supardin, Lalu; Andleeb, Naima
EMPOWERING HUMANITY Vol. 2 No. 2 (2024): Current Issues 4
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v2i2.220

Abstract

Community Service "Optimizing Digital Marketing and Financial Reports with Tamansiswa Teachings: Ngarti-Ngrasa" at UMKM Adrem Mawar Merah Mbak Tini in Piring II Village, Murtigading, Sanden, Bantul, focused on improving marketing strategies and financial management. The implementation method involves direct interviews with MSME owners to identify key problems, including a lack of understanding of marketing on online platforms and the complexity of financial reports. Interview results show that Adrem products are little known outside the Bantul area and experience difficulties in managing finances due to a lack of understanding of balance sheets and profit and loss statements. Therefore, the service team provides solutions through digital marketing materials and the preparation of effective financial reports. The aim of this program is to increase the visibility of Adrem products and increase the effectiveness of financial management, so as to improve the economy of these MSMEs.
THE ROLE OF DIGITAL MARKETING IN DINDA HAYU BATIK UMKM BY IMPLEMENTING 3N (NITENI, NIROKKE, NAMBAHI) Wahyu Firmansyah, Aditya; Indah, Uliyana; Mahardikaning Sari, Puput; Alda Kaniza, Yosy; Rambu Lemba, Retno; Ayu Rahma Putri, Astrid; Ratna Purnamarini, Tri; Fauzi, Fitriya
EMPOWERING HUMANITY Vol. 2 No. 2 (2024): Current Issues 4
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v2i2.221

Abstract

ABSTRACT The teachings of Tamansiswa 3N (Niteni, Nirokke, Nambahi) can not only be applied in the world of education. Part of the 3N concept (Niteni, Nirokke, Nambahi) can also be implemented in Dinda Hayu Batik MSMEs. This community service activity aims to examine the role of digital marketing in increasing the competitiveness of MSME Dinda Hayu Batik, a traditional batik business in Yogyakarta by implementing 3N (Niteni, Nirokke, Nambahi). The 3N approach, which means observing (niteni), imitating (nirokke), and modifying (nambahi) is used as the main strategy in optimizing digital marketing, especially on social media and e-commerce platforms. The research methods used are counseling, interviews, social media content analysis and observation. The nirokke and nambahi stages help Dinda Hayu Batik MSMEs recognize market trends and preferences, while nirokke and nambahi enable product adaptation and innovation to better suit the tastes of modern consumers without losing batik's cultural identity.
EMPOWERING MSMES IN GEDANGSARI, YOGYAKARTA: CANVA AS A KEY TOOL FOR DIGITAL PROMOTION Hadi, Syamsul; Hidayat, Riskin; Susanti, Dyah Ari; Purnasari, Eni; Bin Pinjaman, Saizal
EMPOWERING HUMANITY Vol. 2 No. 1 (2024): Current Issues 3
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v2i1.222

Abstract

The objective of this community service initiative is to enhance the local economy by promoting the use of the creative digital tool Canva among the community of Sengonkerep, Yogyakarta. This area is known for its handmade crafts, traditional foods, and agricultural products. The initiative aims to enable the community to market their products more effectively through digital platforms, thereby fostering sustainable development for micro, small, and medium enterprises (MSMEs). The methods employed include workshops and hands-on training on using Canva as a digital tool for online promotion, as well as education to improve understanding of digital marketing strategies. Results from this activity indicate that 80% of participants have grasped how to use Canva for product promotion. Furthermore, participants expressed confidence that branding with Canva can enhance product image and increase consumer traffic. However, the success and sustainability of this initiative require effective collaboration with various stakeholders, including academic institutions, government entities, and other business actors. Therefore, this service activity recommends closer cooperation among all relevant parties to support sustainable local economic growth.
KWT KENCONO WUNGU TRAINING IN AN EFFORT OPTIMIZING DIGIT-BASED MARKETING THROUGH FACEBOOK WITH STUDENT TEACHING Prambada Kirsaputa, Imam; Iga Pramesty, Nadia; Afivaturokhmah, Neila; Raharjo, Anisyah; Rinofah, Risal; Fauzi, Fitriya
EMPOWERING HUMANITY Vol. 2 No. 2 (2024): Current Issues 4
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v2i2.224

Abstract

This socialization program aims to provide understanding and skills regarding digital marketing through the Facebook platform to KWT Kencono Wungu members who manage layinghens businesses. The activity was held on October 20, 2024 located in Blambangan village, Jogotirto, Berbah, Sleman, Yogyakarta, attended by 14 members out of a total of 20 invitations. The materials presented included the basics of digital marketing, strategies for using Facebook for promotion, and the application of the Tamansiswa teaching principles of Niteni, Nirokke, Nambahi in entrepreneurship. During the socialization, participants showed high enthusiasm and actively discussed, especially regarding the application of effective marketing strategies. The evaluation results showed that the majority of participants felt that they got significant benefits from this training and hoped for similar activities in the future. With this socialization, it is expected that KWT members can be more optimal in marketing their egg products, increasing competitiveness, and supporting local economic growth.
COMMUNITY EMPOWERMENT OF SENGONKEREP HAMLET GUNUNG KIDUL THROUGH TRAINING ON KUNIR ASEM CANDY AND SOAP PRODUCTION Hidayat, Riskin; Hadi , Syamsul; Fadhilah, Muinah; Agus Setiawan, Eko; Ayu Larasati, Adelia; Chandra Putry, Nur Anita; Kirana Putri , Fuadhillah; Heru Pratama, Yhoga; Fauzi , Fitriya
EMPOWERING HUMANITY Vol. 2 No. 2 (2024): Current Issues 4
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v2i2.227

Abstract

Community service activities in Sengonkerep Hamlet, Gunung Kidul, aim to improve residents' skills and economic independence through training in making tamarind candy and dish soap. The training involved a participatory approach, introducing ingredients, production practices, and mentoring. As a result, participants' level of understanding increased from 20% to 80%, and small business income rose from 20% to 75%. In addition, customer satisfaction with the products reached 85%, while participation and cooperation among community members increased to 80%. The program succeeded in improving technical skills and opened up new business opportunities based on local and environmentally friendly materials. For sustainability, further training and strengthening partnerships with various parties to support the marketing and innovation of local products are recommended

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