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INDONESIA
Journal of Business and Management Inaba
Published by Universitas Indonesia Membangun
ISSN : 28296559     EISSN : 28295331     DOI : https://doi.org/10.56956/jbmi.v2i02
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
This journal encompasses original research articles, review articles, and short communications, including: Financial Management, Marketing Management, Human Resource Management, Organizational Behavior, Strategic Management, Operations Management, Change Management, Management of Sharia, Entrepreneurship, E-Business, Knowledge Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 44 Documents
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THE PSYCHOLOGICAL FACTORS AFFECTS ONLINE BUYING BEHAVIOUR Nuradina, Kartika
Journal of Business and Management Inaba Vol. 1 No. 2 (2022): Volume 1 Number 2, December 2022
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v1i02.120

Abstract

In the last five years, consumer behaviour has transformed from offline buying to online buying. There are various factors which affect why such a phenomenon happened. For example, there is the influence of external factors such as technological development, social change, pandemic situation, and modern lifestyle. On the other hand, internal factors such psychological aspects can also affect the change in the shift towards online buying style. This study provides a systematic review of consumer behaviour in online retailing, based on literature review of online consumer behaviour in the field of marketing and business, published in international peer-reviewed journals between periods of 2015 to 2020. This study highlighted the importance of psychological factors such as perception and attitude, motivation, emotion, trust as the factors which influence the transformation towards online buying. Further discussion was also done in regards to the psychological factors based on the psychological and consumer behaviour theoretical framework. The purpose of this article is to gain a comprehensive understanding of the psychological factors that can influence consumers in making online purchases of goods. Based on the findings from this study, insights for future research is presented for academics, as well as important points for practitioners and professionals in terms of understanding psychological factors that can influence the purchase decisions made by consumers.
THE INFLUENCE OF SOCIAL MEDIA MARKETING, ELECTRONIC WORD OF MOUTH AND E-SERVICE QUALITY ON PURCHASE DECISIONS IN BUKALAPAK MARKETPLACE Meltareza, Ridma; Redyanti, Chela
Journal of Business and Management Inaba Vol. 1 No. 2 (2022): Volume 1 Number 2, December 2022
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v1i02.121

Abstract

Bukalapak is one of the E-commerce companies in Indonesia. From the owner of a local shopping brand through its own group which was founded in 2010. Bukalapak's net income in the 2017-2021 period fluctuated and at the end of 2021, it decreased significantly. The purpose of this study was to determine the effect of Social Media Marketing, Electronic Word Of Mouth, and E-Service Quality on Purchase Decisions at the Bukalapak Marketplace in Bandung City. The research method used was quantitative methods with descriptive and verification approaches. The types of data used are primary and secondary data sources. The sampling technique used is purposive sampling with a sample size of 100 respondents. The descriptive results show that Purchase Decision, Social Media Marketing, Electronic Word Of Mouth, and E-Service Quality show the poor category. The results of the Coefficient of Determination Simultaneously the effect of Social Media Marketing, Electronic Word Of Mouth, and E-Service Quality on purchasing decisions is 74.5%, the remaining 25.5% is influenced by other factors and hypothesis testing shows that Social Media Marketing partially has a significant effect on decisions. Purchases with a Sig value of 0.035 < 0.05, Electronic Word Of Mouth partially has no significant effect on purchasing decisions with a Sig value of 0.064 > 0.05, and E-Service Quality partially has a significant effect on purchasing decisions. Social Media Marketing, Electronic Word Of Mouth, and E-Service Quality simultaneously have a significant effect on Purchase Decisions with a Sig value of 0.000 <0.05
THE EFFECT OF PRICE DISCOUNT AND ELECTRONIC WORD OF MOUTH ON IMPULSE BUYING AT MARKETPLACE SHOPEE: Study on Students of Universitas Indonesia Membangun Bandung Utami, Widyastuti Nurmalia; Juanda, Trysna Aditiya
Journal of Business and Management Inaba Vol. 1 No. 2 (2022): Volume 1 Number 2, December 2022
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v1i02.122

Abstract

The purpose of this study was to determine the effect of Price Discount and Electronic Word of Mouth on Impulse Buying in the Shopee Marketplace. The research method used is a quantitative research method with a descriptive and verification approach. The type of data used is primary data and secondary data with data collection using questionnaires and search data through library research and online research. Sampling technique using Non-Probability Sampling with Purposive Sampling method with the number of respondents as many as 80 respondents. Prerequisite testing includes validity test, reliability test, descriptive analysis, verification analysis and hypothesis testing. The results showed that Price Discounts were in the sufficient category with a score of 1290 and Electronic Word of Mouth was classified in the sufficient category with a score of 1693. Price Discounts had a positive and significant effect on Impulse Purchases, this statement was evidenced by the value of tcount > ttable (2,441 > 1,991) and value Sig. namely 0.001 < 0.05, Electronic Word of Mouth has a positive and significant effect on Impulse Buying, this is evidenced by the value of tcount > ttable (3.017 > 1.991) and the value of Sig. ie 0.020 < 0.05. Price Discount and Electronic Word of Mouth have a simultaneous effect on Impulse Buying, based on the results of simultaneous hypothesis testing (F test), obtained Fcount > Ftable (7,994 > 3.12) and the value of Sig. 0.003 < 0.05.
THE CORRELATION BETWEEN SOURCE OF AWARENESS TO BRAND AWARENESS WITH BUYING DECISION IN WEST JAVA FMCG CONSUMER Rachmansyah, Arief
Journal of Business and Management Inaba Vol. 1 No. 2 (2022): Volume 1 Number 2, December 2022
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v1i02.123

Abstract

Social media is a source of awareness among many other sources of awareness such as TV/radio, billboards/outdoor media, outlets such as shops, mini markets, stalls, people around such as friends, family etc. This study aims to find out how often people use, seek information and see advertisements on social media, and does this affect the effectiveness of social media sources of awareness? Also to find out whether brand awareness affects purchasing decisions? Especially for brand awareness in the food and beverage product category. Data were collected from 531 respondents using the survey method through a structured questionnaire with a seven-point Likert scale. Data analysis used frequency analysis, mean, standard deviation and regression analysis. In this study it was found that the frequency of people using social media is very high and social media is an effective source of awareness which ultimately has a significant effect on purchasing decisions.
THE CAREER SELF-EFFICACY TRAINING TOWARDS INCREASING CAREER MATURITY OF SLOW LEARNER STUDENTS Ekanesia, Pratidina
Journal of Business and Management Inaba Vol. 1 No. 2 (2022): Volume 1 Number 2, December 2022
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v1i02.124

Abstract

Every student has their own potential, and those with special needs are not an exception. One of them are the slow learners. They need to have a chance to compete in the career world and reach career maturity. However, some students are uncertain in deciding a career path that goes along with their ability and major. This study is aimed to test the effect of Career Self Efficacy training to career maturity improvement of 12th grade slow learner students in SMK X Bandung. This study uses a population sampling technique in which subjects’ characteristics are defined by their IQ, low level in career maturity and parents’ consent. From there, it is found that there are four slow learners majoring in culinary in 12th grade. In this study, single-group pretest-posttest design is used to measure change in career maturity after the Career Self Efficacy training. Wilcoxon sign-rank shows a significant improvement after the subjects participated in the training. Based on the result, it is suggested for school to make Self Efficacy training as a career counseling program for slow learner students.
THE INFLUENCE OF MOTIVATION, COMPENSATION AND ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AT THE HORISON BANDUNG HOTEL Akbar, Ridho Riadi; Maisan, Kifa
Journal of Business and Management Inaba Vol. 1 No. 2 (2022): Volume 1 Number 2, December 2022
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v1i02.125

Abstract

The purpose of this study was to determine the effect of Motivation, Compensation and Organizational culture on employee performance. The research method uses quantitative methods with descriptive and verification approaches. Data collection techniques were obtained through interview, questioner, study literature and access to the website. Populations in this study have as many as 114 employees. The research sampling technique was simple random sampling with a total sample of 54 employees. Data analysis in this study used descriptive analysis, Classical assumption test, Multiple linear regression analysis, Correlation coefficient analysis, Coefficient of determination (R2) and hypothesis testing with t test and F test with the help of the SPSS Program. Based on the results of the study, it is known that there is a partially significant positive influence on motivation, compensation and organizational culture on employee performance. Based on the limitations of the research at Hotel Horison Ultima Bandung and related to other 4-star hotels, the research does not show KPI hotel employees only get data from the results of questionnaires and interviews. The research contribution for Hotel Horison Ultima Bandung as the object of research, for Universitas INABA Research, and especially in the field of Human Resource Management. The novelty that this research can produce is to see the influence of motivation, compensation, and work culture, especially with the object of research at Hotel Horison Ultima Bandung.
THE EFFECT OF ORGANIZATIONAL COMMITMENT AND WORK MOTIVATION ON TURNOVER INTENTION AT CV PIRAMIDA JAYA Lawati, Susi
Journal of Business and Management Inaba Vol. 2 No. 1 (2023): Volume 2 Number 1, June 2023
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v2i01.191

Abstract

This research focuses on the turnover rate of CV Piramida Jaya Bandung which varies from 2019 to 2022. However, this research also intends to understand organizational commitment, work motivation, turnover intention, and the extent to which organizational commitment and work motivation influence simultaneously and partially. employee turnover at CV Pyramid Jaya. This study uses a quantitative research design with descriptive and verification methodologies, with data collection through questionnaires, interviews, observations, and literature studies. The study population was all employees of CV Piramida Jaya, totaling 60 people, with a saturation sample which incidentally could represent all employees. Organizational commitment (X1) and work motivation (X2) are independent variables, and turnover intention (Y) is the dependent variable. Validity, reliability, and traditional assumption tests are part of data analysis. Data processing using statistical product and service solution software includes data analysis methods linear regression analysis, correlation, determination, T test, and F. Thus it is hoped that this research can explain the variables that influence CV Piramida Jaya employees' intentions to leave their jobs and offers useful advice for human resource management. According to the results of the questionnaires filled out by respondents, the main cause of employee intention to leave the company is a lack of commitment which is revealed through poor training and lack of employee attendance because it does not support careers and employees. development. Regression analysis and other appropriate statistical methods will be used to analyze the data to determine the impact of organizational commitment and work motivation on turnover intention. Also anticipated from the study findings are ideas or recommendations to improve CV Piramida Jaya's human resource management and better knowledge about the factors that affect the turnover rate in the company.
THE EFFECT OF WORKING CAPITAL MANAGEMENT ON THE PROFITABILITY OF SMALL AND MEDIUM ENTERPRISES: META-ANALYSIS Supiyadi, Dedi
Journal of Business and Management Inaba Vol. 2 No. 1 (2023): Volume 2 Number 1, June 2023
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v2i01.201

Abstract

The relatively small amount of literature related to working capital management (WCM) has contributed to some issues relevant to WCM literature, including a lack of inter-country research. The primary aim of this study was to review research on the impact of WCM on SMEs’ profitability to help researchers specify gaps in the literature and direct research efforts considering how WCM has attracted research attention, especially after the financial crisis in 2008. This paper has been carried out by adopting the SLR methodology. To the best authors’ knowledge, the inter-country review regarding the topic has been almost nonexistent to date. The review has concluded that there is a negative relation between WCM and SMEs’ profitability. Complete discussion can be concluded that further researchers can provide more empirical evidence from other countries to support the finding.
ANALYSIS OF THE EFFECT OF FINANCIAL RATIO ON SHARE PRICE AT PT UNILEVER INDONESIA TBK PERIOD 2010-2021 Sulaiman, Asep; Herlina, Listri
Journal of Business and Management Inaba Vol. 2 No. 1 (2023): Volume 2 Number 1, June 2023
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v2i01.202

Abstract

PT Unilever Indonesia Tbk experienced problems with declining stock prices. Company performance is a factor that can cause a decline in stock prices. Whether a company's performance is good or not can be seen from financial ratios such as CR, DER, NPM, EPS and PER, where investors tend to invest funds in companies with good financial ratios. The research objective was to determine the effect of CR, DER, NPM, EPS and PER on stock prices at PT Unilever Indonesia Tbk for the 2010-2021 period. Quantitative research method with a descriptive verification approach. Secondary data sources in the form of annual financial report data and purposive sampling technique. data analysis techniques with descriptive analysis, regression, correlation, hypothesis testing both partially and simultaneously and analysis of the coefficient of determination, with the help of the SPSS v24 program. The results of the study show that in testing the hypothesis the results are: (1) CR has no significant effect on stock prices. (2) DER has a significant effect on stock prices. (3) NPM has a significant effect on stock prices. (4) EPS has a significant effect on stock prices. (5) PER has a significant effect on stock prices. (6) CR, DER, NPM, EPS and PER provide a simultaneous effect (together) on the stock price.
THE INFLUENCE OF KNOWLEDGE MANAGEMENT AND NON-PHYSICAL WORK-ENVIRONMENT ON BUSINESS PERFORMANCE OF TOFU PRODUCING MSMEs IN SUMEDANG Aditya, Muhamad Sandy; Panigoro, Aggi; Saberina, Sabilla
Journal of Business and Management Inaba Vol. 2 No. 1 (2023): Volume 2 Number 1, June 2023
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v2i01.203

Abstract

The development of times and technology has driven the business ecosystem to become more dynamic. The ease of carrying out operations and business activities is a great opportunity for companies and entrepreneurs. A sustainable strategy is needed to ensure the long-term sustainability of business activities. The findings from this study are expected to determine whether there is influence of knowledge management, non-physical work environment, and organizational culture on business performance in the MSME industrial sector. From the results of this study, as for what the authors can conclude from several discussions, partially there is a significant influence and a very low relationship between Knowledge Management (X1) on Business Performance (Y), which is equal to 0.0650 or 6.5%, between Work Environment (X2) and Business Performance (Y), which is 0.0936 or 9.36%, between Organizational Culture (X3) and Business Performance (Y), which is 0.1705 or 17.05%. Simultaneously there is a significant influence and a strong relationship between Knowledge Management (X1), Non-Physical Work Environment (X2) and Organizational Culture (X3) on Business Performance (Y) with a contribution of 0.701 or 70.1%, and the rest has an influence other factors that can affect business performance is equal to 29.9%.

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