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INDONESIA
Journal of Business and Management Inaba
Published by Universitas Indonesia Membangun
ISSN : 28296559     EISSN : 28295331     DOI : https://doi.org/10.56956/jbmi.v2i02
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
This journal encompasses original research articles, review articles, and short communications, including: Financial Management, Marketing Management, Human Resource Management, Organizational Behavior, Strategic Management, Operations Management, Change Management, Management of Sharia, Entrepreneurship, E-Business, Knowledge Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 47 Documents
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Marketing Communication Effect on Customer Relationship-A New Paradigm Shift in Customer Satisfaction: Evidence from Nigerian Airline Industry Adebayo, Adeyemi Abdulwasiu
Journal of Business and Management Inaba Vol. 3 No. 2 (2024): Volume 3 Number 2, December 2024
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v3i2.352

Abstract

Due to competition that is evolving in Nigerian airline industry and the need to build relationship with customer has results in the aviation sector’s quest to device effective marketing communication elements to generate satisfaction. This study investigated the impact of marketing communication on customer relationships within selected airline companies in Lagos state, Nigeria. Employing a quantitative research design due to the infinite population size, the study utilized a survey method with questionnaires to collect primary data from domestic customers of the chosen airlines. The sample size of 246 was determined using Godden model, employing multistage sampling techniques. A total of 150 questionnaires were gathered for data analysis. Standard multiple regression was employed to analyze the data. The findings indicated that advertising showed a significant relationship with customer relationships (β = .227, t = 2.015, p < .011), and sales promotion also exhibited a positive and significant relationship with customer relationships (β = 0.412, t = 1.925, p = .005). The study concluded that implementing effective marketing communication elements such as advertising and sales promotion by airline management enhances the relationship between the firm and its customers by facilitating interaction between customers and airline service providers. The study recommends that airline service providers should formulate their communication strategies to raise awareness, stimulate interest and desire, and prompt actions among customers toward their services. This approach aims to establish robust customer relationships capable of enduring the dynamic business environment and enhancing customer satisfaction.
Competitive Advantage Analysis Of MSMES In The Culinary Sector: Reviewing The Influence Of Market Orientation And Green Supply Chain Management Sudirman, Acai; Sinaga, Onita Sari; Julyanthry, Julyanthry; Grace, Ernest
Journal of Business and Management Inaba Vol. 3 No. 2 (2024): Volume 3 Number 2, December 2024
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v3i2.366

Abstract

Market orientation, which includes understanding consumer needs, responding to competitors, and coordinating between business functions, is considered a factor that can improve the competitiveness of MSMEs by better adjusting their products and services to consumer preferences. On the other hand, implementing green supply chain management, which focuses on environmentally friendly practices throughout the supply chain, can improve the company's image and operational efficiency, thereby providing a more sustainable competitive advantage. This study aims to analyze the effect of market orientation and green supply chain management on competitive advantage in culinary sector MSMEs. Through survey methods and regression analysis, this study attempts to find the relationship between these variables in the context of MSMEs. The study results concluded that market orientation and green supply chain management positively and significantly affect the competitive advantage of culinary sector MSMEs. These findings are expected to provide insight for MSMEs in the culinary sector about the importance of adopting market orientation and green supply chain management strategies to strengthen their competitive position amidst increasingly tight competition and increasing consumer environmental awareness.
Live Streaming Sales, Trust, Content Marketing Tiktok Application and Consumer Buying Interest Suryowati, Budi; Nur Mila Chofifah
Journal of Business and Management Inaba Vol. 3 No. 2 (2024): Volume 3 Number 2, December 2024
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v3i2.371

Abstract

The number of TikTok users in Indonesia reached 157.6 million users as of July 2024. Important factors in the social media platform include live streaming sales, trust, and content marketing. This study aims to examine how live streaming sales, trust, and content marketing on TikTok affect consumer buying interest. The population in this study is TikTok application users in DKI Jakarta with a sample size of 100 people obtained using the Slovin formula. Sampling was done using purposive sampling techniques. Data analysis using the Partial Least Square - Structural Equation Modeling (PLS-SEM) method with SmartPLS software version 4. The results of the study show that live streaming of sales on the Tik Tok application has an effect on buying interest. Trust has no effect on buying interest on the Tik Tok Application. Marketing Content Affects Buying Interest on the Tik Tok Application
Implementation Of Marketing Strategies To Increase Sales At The Color Master Paint Shop Suci Komala Dewi; Syahrudin, Muhammad
Journal of Business and Management Inaba Vol. 3 No. 2 (2024): Volume 3 Number 2, December 2024
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v3i2.375

Abstract

The Index of Industrial Production (IIP) in Indonesia continues to increase, showing the progress of the industry in Indonesia. Moreover, the rapid growth of infrastructure and property will require quality paints to beautify and protect the building. The high need for attractive and diverse paint colours is one of the reasons that can be considered especially if a store only sells special editions of certain types of paint according to consumer demand. The method used is a qualitative method with Literature Review (LR). The results of this study suggest that it is necessary to implement a marketing strategy in increasing sales at the Colour Master Paint Shop. In terms of segmentation, the Colour Master Paint Shop has a positive impact, especially on geographical location. There needs to be further segment focus related to the demographic location of the Colour Master Paint Shop. As for the need to innovate product marketing with the help of E-commerce so that targeting is more widespread and sales of the Color Master Paint Shop increase
The Influence Of Creative Economic Development On The Tourism Attraction Of Semarang City Indra Tri Saputra; Dina Yulia Wijaya; Syahrudin, Muhammad
Journal of Business and Management Inaba Vol. 3 No. 2 (2024): Volume 3 Number 2, December 2024
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v3i2.379

Abstract

The tourism sector plays a key role in increasing investment, foreign exchange earnings, local revenue, and employment. The sector is also responsible for creating and expanding formal and non-formal jobs and enterprises across the country. This study is intended to determine how the influence of Creative Economy Development on Tourism Attraction of Semarang City. In this study the authors used a survey method with descriptive and associative approaches in collecting data the authors also held a questionnaire by taking the population of visitors to the creative economy of Semarang City and using sample selection through the sample random sampling method with an error rate of 10%. Based on the results of the calculations obtained from the Influence Test Results, Creative Economic Development has a significant influence on the Tourism Attraction of Semarang City
Market Orientation: Do University Student Experiences Matter? A Case Study Of Second Year University Students In Uganda Omagor, Charles; Nakigudde, Racheal; Asingo, Angela
Journal of Business and Management Inaba Vol. 4 No. 1 (2025): Volume 4 Number 1, June 2025
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v4i1.374

Abstract

Market orientation in the higher education sector is receiving growing scholarly attention. There are several studies which show that market orientation has positive outcomes for organization performance. However, there is a lack of evidence in studies examining the relationship of market orientation and university student experiences in general and in specific Uganda. Hence, this study. A qualitative approach was deemed appropriate for the study. A sample of nine students in their second year of study in the Faculty of Marketing and international Business was used. Personal in-depth interviews using structured open-ended questions were used to examine the variables under study. A qualitative data analysis was carried out which showed that market orientation has many associations with university student experiences. The main themes for market orientation were customer focus and functional orientation which are important in creating and sustaining student experiences. The results showed some lapses in the implementation of market orientation. The findings for the association between study variables were consistent with extant literature except in cases where the study returned mixed results. The main themes for student experiences revealed that self-motivation is very important, gossip can have negative outcomes on student experiences, and though the physical environment is important it had not been well attended to. Lastly, the influence of peers and participation in non-academic activities could have mixed effects.
The Attraction Of The Menu Set At Mari Merangkai Bunga Seroja Restaurant In Bandung Fajri, Ilham; Wibawa, Idham Sakti; Karnita, Ita
Journal of Business and Management Inaba Vol. 4 No. 1 (2025): Volume 4 Number 1, June 2025
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v4i1.410

Abstract

This study aims to determine the attractiveness of set menus at Mari Merangkai Bunga Seroja restaurant in Bandung. In this study, a quantitative descriptive method with a Likert scale was used, involving 96 respondents as samples. The questionnaire distributed to respondents focused on several aspects of set menu attractiveness, including food quality, price, theme or concept, and overall dining experience. The data obtained were analyzed using a Likert scale to describe the level of attractiveness of the set menus provided by the restaurant. The results showed that most respondents gave positive ratings to the attractiveness of the set menus at Mari Merangkai Bunga Seroja restaurant. Food quality and price were the main factors influencing the attractiveness of the set menus, with most respondents feeling satisfied with the prices offered in relation to the quality and taste of the food. Additionally, the attractive presentation and the restaurant's ambiance also contributed to a positive experience with the set menu offered. Based on these findings, Mari Merangkai Bunga Seroja restaurant is encouraged to maintain and enhance the appeal of their set menu to attract more visitors
Work Stress And Turnover Intention: The Mediating Role Of Burnout In An Agribusiness Case Study Using The JD-R Model Pratama, Ananda; Puteri Andika Sari
Journal of Business and Management Inaba Vol. 4 No. 1 (2025): Volume 4 Number 1, June 2025
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v4i1.415

Abstract

This study investigates the influence of work stress on turnover intention with burnout as a mediating variable among employees at CV. Cuma Jaya Abadi (CJA), an agribusiness company in West Java. Using a quantitative explanatory design, the research integrates structured interviews, limited direct observation, and questionnaires from 59 employees. Data was analyzed using PLS-SEM with SmartPLS 4.0. Results show that work stress significantly increases burnout and turnover intention. Burnout also mediates the relationship between stress and turnover. These findings underline the importance of managing psychosocial risks in agribusiness to improve employee retention and organizational performance.
Tax Strategies And Compliance In South-West Nigeria Olumoh, Yusuf Alabi; Sanni, Mubaraq; Mustapha, Abdulrasaq; Abdulrasheed, Abdullahi Taiwo; Oluwole, Shuaib Abdul-Hakeem; Sanni, Mubarak Olayiwola; Ibrahim, Salaudeen
Journal of Business and Management Inaba Vol. 4 No. 1 (2025): Volume 4 Number 1, June 2025
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v4i1.435

Abstract

Tax compliance remains a significant challenge in developing economies, where inadequate tax strategies and weak enforcement mechanisms hinder effective revenue generation and economic development. Given the issues, this study aims to examine the impact of tax strategies on tax compliance in South-West Nigeria. Specifically, the study seeks to: assess the effect of tax planning strategies on tax compliance, evaluate the influence of compliance and risk management strategies on tax compliance, investigate the impact of tax avoidance strategies on tax compliance, and determine the moderating effect of regulatory enforcement on the relationship between tax strategies and tax compliance in South-West Nigeria. A cross-sectional survey design was adopted, targeting a population of 159,000 taxpayers and 8,818 SIRS staff with a sample size of 399 and 383 respondents. Data was analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to establish relationships among the study variables. The findings reveal that tax planning and compliance and risk management strategies positively influence tax compliance, while tax avoidance strategies negatively impact compliance. The study concludes that effective tax planning and robust compliance measures can enhance adherence to tax regulations, with regulatory enforcement playing a crucial role in strengthening compliance efforts. It recommends that tax authorities in South-West Nigeria implement stronger regulatory frameworks, improve taxpayer education, and leverage digital tools to monitor and mitigate tax avoidance practices, thereby fostering a more compliant tax environment.
HRM Strategies for Managing Generation Z Talent: Understanding Workplace Needs and Motivations Guslina, Indri; Mardiana, Rita; Adha, Adrian; Juhari, Ahmad; Giharjo
Journal of Business and Management Inaba Vol. 4 No. 1 (2025): Volume 4 Number 1, June 2025
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v4i1.414

Abstract

The purpose of this study is to examine the challenges and talent management strategies in managing Generation Z in the workplace. Generation Z, as digital natives, brings significant changes that demand the adaptation of an integrated Human Resource (HR) strategy. The method used is qualitative with a literature review approach, which collects data from various scientific journals, books, and research reports. The results of the study show that companies face challenges in three main aspects: attracting, employing, and retaining Generation Z. In terms of attracting, the challenges are building a strong company image and positive reputation, as well as creating an efficient and digital recruitment process. In terms of employing, the challenges are conducting holistic skill assessments (covering both soft skills and hard skills), implementing an effective and engaging onboarding process, and managing Generation Z's expectations realistically. Meanwhile, to retain Generation Z, companies must address the high turnover rate by providing a positive work environment, clear career development opportunities, and competitive compensation and benefit packages. By implementing these strategies, companies can not only maximize the potential of Generation Z but also be better prepared to face the challenges and opportunities of an increasingly digital future of work.

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