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INDONESIA
Journal of Business and Management Inaba
Published by Universitas Indonesia Membangun
ISSN : 28296559     EISSN : 28295331     DOI : https://doi.org/10.56956/jbmi.v2i02
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
This journal encompasses original research articles, review articles, and short communications, including: Financial Management, Marketing Management, Human Resource Management, Organizational Behavior, Strategic Management, Operations Management, Change Management, Management of Sharia, Entrepreneurship, E-Business, Knowledge Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 47 Documents
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Achieving Customer Satisfaction in Indomaret Bendul Sukatani Retail Business Widiya Avianti
Journal of Business and Management Inaba Vol. 2 No. 2 (2023): Volume 2 Number 2, December 2023
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v2i02.215

Abstract

This study aims to analyse the Promotion Program and Service Quality to Achieve Customer Satisfaction at Indomaret Bendul Sukatani. The data sources in this study are the results of observations, interviews, and documentation. Based on the research conducted, the following results and conclusions were obtained: The promotion process is carried out Continue by cashiers with limited human resources. Competitive prices offered in promotions are one of the more attractive to consumers in shopping. Promotional features in the form of the Indomaret Poinku application help increase consumer interest in shopping at Indomaret Bendul Sukatani. Factors that can be improved provide an understanding of the advantages of the Indomaret Poinku application purple program. Service quality is in accordance with the provisions of the Company, namely using the SOP 7 Service Vocabulary. Programmes that are already running on the Online and Offline shopping system can be improved to achieve fast and precise service to make it easier for consumers to shop quickly without waiting in long queues.
The Influence Of Perceived Benefit And Ease Of Use On Interest In Using The Ovo Digital Wallet Sianturi, Todung Barita; Panigoro , Aggi Panigoro Sarifiyono; Sabilla Saberina
Journal of Business and Management Inaba Vol. 2 No. 2 (2023): Volume 2 Number 2, December 2023
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v2i02.227

Abstract

This research aims to determine the influence of perceived usefulness and ease of use on interest in using the OVO digital wallet. This research uses associative research methods with data collection through surveys and non-probability sampling techniques. A total of 100 respondents were taken as samples in this research. The data was then analyzed using multiple linear regression analysis for goodness of fit tests such as the t test, f test, and R2. The research results show that perceived usefulness and ease of use have a positive and significant influence on interest in using the OVO digital wallet. These findings indicate that perceived usefulness and ease of use are the factors that most influence interest in using the OVO digital wallet. Apart from that, the appearance of the features also has an important influence on application usage. An attractive appearance can increase consumer satisfaction and encourage further application use. Therefore, companies must continue to innovate to improve the appearance of application features and beautify them. Apart from the display features, the company must issue various promos, discounts and free vouchers to attract consumers to use the OVO digital wallet application. This can increase interest in using the application and strengthen the company's brand image. Apart from that, companies must consider good quality customer service and ensure that the application can always be used smoothly. Overall, this research provides useful information for companies in developing OVO digital wallet applications. By paying attention to perceived benefits, ease of use, feature display, and promotions, companies can increase interest in using the application.
Effect Of Debt To Equity Ratio, Price Earning Ratio And Price To Book Value On Stock Returns In The Company PT. Bank Cimb Niaga Tbk Period 2013-2022 Hasanah; Kusumawardhani , Aninditha Putri; Sarifiyono , Aggi Panigoro
Journal of Business and Management Inaba Vol. 2 No. 2 (2023): Volume 2 Number 2, December 2023
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v2i02.228

Abstract

This research aims to determine the description and influence of Debt to Equity ratio, Price Earning Ratio, and Price to Book Value on Stock Returns. The object of this research is PT Bank CIMB Niaga Tbk, the method used is descriptive and verification methods with a quantitative approach. The population in this study were ten financial reports of PT Bank CIMB Niaga Tbk for the 2013-2022 period using a sampling technique, namely non-probability sampling, a saturated sample type. The results of this research show that the Debt-to-Equity Ratio, Price Earning Ratio, Price to Book Value, Stock Returns fluctuate, tend to decrease, and are below standard. Based on the results of the determination test, it is known that partially the influence of the Debt-to-Equity Ratio is 13.4%, the influence of the Price Earning Ratio is 5%, the influence of Price to Book Value is 15.7% and the influence of the Debt-to-Equity Ratio, Price Earning Ratio and Price to Book Value simultaneously affect share returns of 58.8%.
The Impact of Financial Shock Factor and Financial Well-being Factor on the Resilience of Malaysian B40 Household Ariffin, Ariezan Zainal
Journal of Business and Management Inaba Vol. 2 No. 2 (2023): Volume 2 Number 2, December 2023
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v2i02.235

Abstract

The Coronavirus (Covid-19) pandemic that once affected a country in the past has left various impacts, including financial shocks such as job loss, increased healthcare expenses, and heightened financial stress among low-income B40 households in Malaysia. Financial well-being can serve as a turning point to address these financial shocks, with the presence of financial literacy and access to financial services enabling communities to overcome financial crises. In this study, the researcher will examine three main objectives: to assess the financial shock factors and financial well-being factors affecting the resilience of B40 households. Additionally, the researcher aims to explore the relationship between financial shocks and financial well-being and its impact on resilience. Finally, the researcher seeks to find solutions to the issues that arise. This study utilizes data from 102 respondents from the states of Sabah and Terengganu collected through survey questionnaires. Multiple regression analysis using the Statistical Package for the Social Sciences (SPSS) is employed to examine the financial shock and financial well-being factors. Pearson correlation analysis is also used to assess the relationship between these two variables. The study findings indicate that the Covid-19 pandemic is a financial shock factor among B40 households, and financial literacy and access to financial services are financial well-being factors. Both of these factors are interrelated and have an impact on resilience. Based on the results provided, it is hoped that the government will continue to strengthen financial well-being, such as enhancing financial literacy and financial access among B40 households.
The Impact That Work Environment, Work Motivation, And Work Discipline Have on The Performance of Hammer Strong Bandung Employees Apriyani, Nenti; Jaya, Rama Chandra; Nuradina, Kartika
Journal of Business and Management Inaba Vol. 2 No. 2 (2023): Volume 2 Number 2, December 2023
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v2i02.252

Abstract

Hammerstout Bandung is a company operating in the field of fashion (clothes), shirts, jeans, sweatshirts, and jackets targeting the young Bandung market. Hammer Stout Bandung produces and sells its brand. This is through sales offline or online with digital marketing. In the 2017-2020 period, Hammerstout Bandung experienced a decline in production which was indicated to be due to various factors that could influence the employee's performance. This research aims to determine and analyze the influence of work discipline, work environment, and work motivation on the performance of Hammer Stout Bandung employees. The total research sample was 63 respondents who were Hammerstout Bandung employees. Data analysis uses multiple linear regression and hypothesis testing. The study's findings demonstrate that work discipline significantly and favorably affects employee performance at Hammerstouth Bandung. Employee performance at Hammerstouth Bandung is positively and significantly impacted by the work environment. Workplace motivation significantly and favorably affects employee performance at Hammerstouth Bandung. With a combined influence contribution of 84.0%, work environment, work motivation, and work discipline have a considerable impact on employee performance in Hammerstouth Bandung. Other characteristics not included in this research account for the remaining 16.0% of the variation in performance.
The Influence of Perceived Ease of Use on Online Purchasing Decisions on E-Commerce Shopee in Solokanjeruk District, Bandung Regency Fadillah, Sugiharto; Septiani, Nisa; Janah, Nisa Raudatul
Journal of Business and Management Inaba Vol. 3 No. 1 (2024): Volume 3 Number 1, June 2024
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v3i01.253

Abstract

The Shopee E-Commerce application is an online buying and selling site and is one of the e-commerce sites currently developing in Indonesia, including in the Solokanjeruk District area. Even though online shopping has numerous benefits, the complexity of using the website itself, in this case an online shopping site, can be something that can confuse users. So, this research aims to determine the influence of Perceived Ease of Use on online purchasing decisions at Shopee E-Commerce in Solokanjeruk District, Bandung Regency. Knowing the ease of use of Shopee will increase sales at the Shopee marketplace. The method used in this research is quantitative using associative descriptive research. With a population of Shopee application users in Solokanjeruk District of 16,254 people. The sampling technique used was probability sampling with simple random sampling and using the Slovin formula to obtain a sample of 100 respondents. The research results show that Perceived Ease of Use has a significant influence on online purchasing decisions at Shopee E-Commerce in Solokanjeruk District, Bandung Regency. From these results it can be concluded that the null hypothesis is rejected, and the alternative hypothesis is accepted so that "Perceived Ease of Use has a significant influence on online purchasing decisions in E-Commerce in Solokanjeruk District, Bandung Regency"
Personal Selling Done by Raffles Hotel Jakarta’s Salespersons Wibawa, Idham Sakti; Fajri, Ilham; Faturrahman, Azhali Cendra
Journal of Business and Management Inaba Vol. 3 No. 1 (2024): Volume 3 Number 1, June 2024
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v3i01.286

Abstract

Personal selling remains a fundamental aspect of modern marketing strategies, particularly in the hospitality industry. This study examines the nuanced techniques employed by salespersons at Raffles Jakarta, a renowned luxury hotel, to effectively engage potential clients and drive sales. Through qualitative analysis, including interviews and observations, the study explores the personalized approaches, relationship-building tactics, and adaptability demonstrated by Raffles Jakarta's sales team. Findings reveal the significance of tailoring sales pitches to individual client preferences, leveraging interpersonal skills to establish trust and rapport, and the importance of continuous adaptation to evolving market dynamics. Insights gleaned from this study contribute to a deeper understanding of effective personal selling practices within the context of upscale hospitality, offering valuable implications for both practitioners and researchers in the field of sales and marketing.
Gentala Arasy Jambi Museum Promotion Strategy in Increasing Tourist Visits Sukmamedian, Haufi; Superwiratni; Permatasari, Mustika
Journal of Business and Management Inaba Vol. 3 No. 1 (2024): Volume 3 Number 1, June 2024
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v3i01.288

Abstract

The large amount of tourist interest has not been supported by adequate facilities. One of them is access to the Gentala Arasy museum through the bridge, there are so many old street vendors who sell without rules so that it seems shabby, the lack of maintenance of lights on the Gentala Arasy bridge and at the Gentala Arasy Museum also affects the attractiveness of the tourist attraction that is the icon of Jambi City. Based on this presentation, we can see that the Gentala Arasy Museum is an interesting tourist attraction to visit, and good management is needed so that tourists who come are amazed and get a good memory of the Gentala Arasy Museum. The collected data is recorded and processed using a computer. The results will be presented in table form and then analyzed quantitatively descriptively. The known formula to determine the level of respondents' conformity between expectations and reality. 5 dimensions of characteristics used by customers in evaluating service quality, namely: reliability, responsiveness, assurance, empathy, tangible.
Effect Of Service Features, Price, And Service Quality on Online Customer Satisfaction: Study on InDrive application service users in Bandung Hajar, Asri Shopiatul; Mubarok, Dadan Abdul Aziz; Karamang, Ezra; Sarah, Siti; Akbar, Ridho Riadi
Journal of Business and Management Inaba Vol. 3 No. 1 (2024): Volume 3 Number 1, June 2024
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v3i01.296

Abstract

The purpose of this research is to determine the influence of service features, price and service quality on customer satisfaction of InDrive application service users in Bandung. The method used in this research is a quantitative method with a descriptive and verification approach. The type of data is primary and secondary research data obtained from distributing questionnaires to customers using the InDrive application service. The samples used were 100 respondents. The sampling technique in this research used the Probability Sampling technique. The data analysis methods used are Descriptive Analysis, Classical Assumption Test, Multiple Linear Regression Test, Correlation Coefficient Analysis, Determination Coefficient Analysis and Hypothesis Testing. Descriptive research results show that respondents' responses to Service Features (X1), Price (X2) and Service Quality (X3) resulted in relatively poor ratings. Based on partial test results, the Service Feature variable has a t-value of 2.065 > 1.98498 and a sig value of 0.042 < 0.05. Then the Price variable has a t-count of 3.004 > 1.98498 and a sig value of 0.003 < 0.05. And the Service Quality variable has a t-value of 0.429 < 1.98498 and 0.669 > 0.05.
The Impact of Physical And Non-Physical Work Environment On Employee Productivity Recky; Nazaruddin; Widyawati
Journal of Business and Management Inaba Vol. 3 No. 1 (2024): Volume 3 Number 1, June 2024
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v3i01.348

Abstract

The objective of this study is to evaluate the influence of the physical and non-physical work environment on employee productivity within the Social and Community Welfare Section of Indragiri Hilir Regency. The research method employed was quantitative. The population under investigation was all civil servants and contract employees in the Social and Community Welfare Section, a total of 32 individuals, with a census sampling technique. Data collection was conducted using questionnaires, while data analysis was performed with the use of SPSS software. The results demonstrated that the physical and non-physical work environment exerts a positive influence on employee productivity.

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