cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Angga Endre Restianto
Contact Email
jki.jurnal@gmail.com
Phone
+6283834847530
Journal Mail Official
jki.jurnal@gmail.com
Editorial Address
Gedung D, Lantai 1, Ruang Badan Penerbitan Jurnal, Universitas Brawijaya, Malang, Indonesia. Ketawanggede, Kec. Lowokwaru, Kota Malang, Jawa Timur.
Location
Kota malang,
Jawa timur
INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 352 Documents
 10   11   12   13   14 
PENGARUH SOCIAL MEDIA MARKETING DAN ADVERTISING TERHADAP BRAND AWARENESS SUBURBIA COFFEE Yudistira, Ahmad Sidiq
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.3.24

Abstract

The objective of this research is to identify the effects of communication mix, social media marketing, and advertising on the brand awareness of Suburbia Coffee’s target customers. This research is categorized as explanatory research, a study conducted through presenting the positions of variables being studied and the relationship between them. The number of samples used in this study were 100 respondents. The data was harvested through questionnaires and was processed in SPSS version 26. This research finds that social media marketing and advertising simultaneously have positive and significant effect on the brand awareness of Suburbia Coffee’s prospective customers. Further, partial wise, social media marketing produces a significant effect on the awareness toward Suburbia Coffee, while the effect of advertising is significant and dominant.
PENGARUH PEMASARAN MEDIA SOSIAL DAN PENJUALAN PRIBADI TERHADAP KESADARAN MEREK Mulya, Visakha; Handrito , Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.1.03

Abstract

The twentieth-century technological development has brought innovation in financial sector through the emergence of financial technology, colloquially referred to as fintech. One of the peer-to-peer lending companies in Indonesia is PT SimpleFi Teknologi Indonesia, or AwanTunai. According to Techinasia, fintech startups have grown rapidly during the last few years, but most consumers do not realize it. The objective of this quantitative explanatory research is to identify the partial effects of social media marketing and personal selling on brand awareness. From the population of Indonesian entrepreneurs who know about AwanTunai, 110 people were selected as the respondents through the use of purposive sampling. The data was harvested online via Google Forms and was analyzed using multiple linear regression in Statistical Product and Service Solution (SPSS) 24,0 for Windows. This study finds that social media marketing and personal selling positively and significantly influence the brand awareness. Therefore, the social media marketing and personal selling organized by AwanTunai have created brand awareness among entrepreneurs. However, the company needs to improve their consistency in posting content in social media, promote openness in its communication, and provide trainings for its sales representatives so that the awareness of entrepreneurs to AwanTunai increases.
PENGARUH KOMITMEN ORGANISASIONAL DAN KEPUASAN PELATIHAN TERHADAP INTENTION TO STAY MELALUI KEPUASAN KERJA Sitanggang, Maylisa Rianti; Azzuhri, Misbahuddin
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.22

Abstract

The objective of this research is to identify the effects of organizational commitment and training satisfaction on the intention to stay in Novo Club with job satisfaction as the mediating variable. This research is categorized as an explanatory study as it explains the causal relationship between variables through hypothesis testing. The respondents are 83 members of the first batch of Novo Club. In order to identify both direct and indirect effects, path analysis was incorporated. This study finds that organizational commitment and job satisfaction significantly influence the intention to stay and that training satisfaction has no significant effect on the said intention. Furthermore, organizational commitment indirectly affects the intention to stay through job satisfaction, and training satisfaction also indirectly influences the intention to stay through job satisfaction.
PENGARUH KUALITAS BARANG, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN Salsabila, Farah; Sudiro, Achmad
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.09

Abstract

Kalome is a micro, small, and medium-sized enterprise in Malang that sells aromatic candle. This product started to be high in demand in the beginning of 2020 during the Covid-19 pandemic as it helps people sleep well and remove stress. However, its sales in Malang are lower than other major cities such as Yogyakarta. In order to achieve high purchase decision, goods must be reliable and good in quality, priced according to its usefulness and quality, promoted in the correct method. The objective of this research is to identify the influence magnitude of goods quality, price, and promotion on purchase decision, the influence magnitude of goods quality on the purchase decision, the influence magnitude of price on the purchase decision, and the influence magnitude of promotion on the purchase decision. The sample of this quantitative descriptive research is 65 consumers of Kalome therapeutical aromatic candle in Malang area, selected using purposive sampling technique. The data was analyzed using multiple linear regression, coefficient of determination, and hypothesis testing. This research finds that goods quality, price, and promotion simultaneously have significant impact on the purchase decision. Partially, goods quality significantly influences the purchase decision, and price significantly affects the purchase decision, while promotion has no significant influence on the purchase decision.
IMPLEMENTASI STRATEGI TALENT ACQUISITIONS Putra, Reynaldi Sudarno; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.20

Abstract

The Talent of War has impacted various industry sectors around the world, including technology companies where the quality of business operations and products are highly influenced by the talent they have. Therefore, PT.X, one of the largest technology companies in Indonesia, is very concerned about the implementation of an effective talent management strategy, especially in the talent acquisitions department in order to compete in getting the best talent. This research aims to analyze the implementation of PT.X's Talent Acquisitions strategy. This research uses a qualitative case study approach. The results showed that PT.X has implemented the recruitment strategy and talent mapping to talent acquisitions well. PT.X also utilizes technology and digital tools to support the process. However, PT.X still needs to maximize the talent acquisitions function, especially to reduce the recruitment time which is still fairly long. This research provides insight into the implementation of Talent Acquisitions strategies in technology companies in Indonesia. The results of this study are expected to help other companies in improving their talent management and development.
PENGARUH REWARD DAN PUNISHMENT TERHADAP KINERJA KARYAWAN Yudantari, Adelia; Andarwati, Andarwati
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.3.11

Abstract

Employee performance is one of the key factor for companies to attain their goals. Therefore, they make efforts to improve it, giving reward and punishment to name one, but the expected improvement is not optimal. The objective of this research is to identify the effect of reward and punishment on the performance of the employees of Bank Sinarmas Syariah in East Java. Through this quantitative research, explanations regarding the influence of the independent variables on the dependent one shall be provided. The data of this study was harvested from Likert-scaled questionnaires distributed to the bank’s employees. The population of this research is the employees of Bank Sinarmas Syariah in Malang, Surabaya, and Kediri. Using saturated sampling, 60 people were selected as the respondents. The results of the multiple linear regression analysis performed in SPSS have led to findings that both reward and punishment partially have positive and significant impact on employee performance. Therefore, Bank Sinarmas Syariah in East Java should apply the reward and punishment system fairly and objectively so that their impacts on employee performance are stronger.
STRATEGI PENGEMBANGAN STARTUP DENGAN MENGGUNAKAN PENDEKATAN LEAN CANVAS Suryajaya, Dewa Made Bagus Bhima; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.07

Abstract

The objective of this research is to identify the implementation of development strategy carried out by Lets Play Indonesia, a startup business, using the Lean Canvas approach. This study was conducted in response to the numerous collapsing initial driving startups and the worsening macroeconomic conditions during the last few years which disrupt the operation of educational startups. The data of this research was harvested from interviews, observations, and documentations. The results of the Lean Canvas analysis indicate that Lets Play Indonesia has not filled the key metrics part, so the product development strategy is required, in this case by adding an exercise evaluation feature. Furthermore, Lets Play Indonesia needs to add its customer segments by implementing market development strategy since its services have been well accepted. In terms of channels, Lets Play Indonesia needs to implement a more massive market penetration. Here information regarding the excellence of the solutions that they offer can be spread more widely using LinkedIn, company website, press release, and commerce journal. In general, Lets Play Indonesia needs to implement a focus strategy by applying differentiation and cost leadership strategies.
IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) BERDASARKAN KONSEP TRIPLE BOTTOM LINE Juliano, Kelvin Allen; Rofiaty, Rofiaty
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.18

Abstract

The objective of this research is to identify the implementation of Corporate Social Responsibility (CSR) program by the Regional Office of PT Bank Rakyat Indonesia (Persero) Tbk in Malang. The program was implemented using the Triple Bottom Line concept known as the 3Ps, consisting of profit, people, and planet, in order to create corporate image. The data of this qualitative descriptive research was harvested from documentation and interviews with the office’s logistics staff as the executor of the program. This study finds that the Regional Office of PT Bank Rakyat Indonesia has carried out its Corporate Social Responsibility program well and harmoniously based on the Triple Bottom Line. Past studies have found that there are components of the program which were not optimally implemented and irrelevant to be applied this year. Therefore, this research suggests the office (a) to supervise its CSR activities, (b) to conduct controlling to ensure the accuracy of the program, (c) to maintain the consistency of its CSR implementation, and (d) to take advantage from the positive impacts for the company’s sustainability and the attainment of Good Corporate Governance (GCG).
Analisis Perumusan Strategi Bisnis pada UMKM Qudsi, Imam Al; Rohman , Fatchur
Jurnal Kewirausahaan dan Inovasi Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2024.03.1.16

Abstract

Business competition in food and beverage is increasing, and it requires an entrepreneurs to think creatively, innovatively, and adaptively in order to make their business one step ahead against the competitors. The capability of a company to excel others determines its success and sustainability. In order to survive the fierce competition, Roti Bakar Keraton, an MSME engaged in food and beverage, requires a good strategic management to develop its business. In fact, this toast-making business is still facing problems regarding sales stability, allegedly due to poor planning and strategic management. Therefore, the objective of this research is to identify the business’ internal and external factors, conducting analysis by incorporating strategic formulation, and to produce appropriate strategy that can help the business’ development. This qualitative descriptive research uses primary and secondary data, including those derived from interviews. The analysis tools are IFE Matrix, EFE Matrix, SWOT, and QSPM Matrix. The results of the QSPM matrix suggest that the business needs to focus on market penetration, with this recommendation, it is expected that the business can survive through sustainable development.   Abstrak Persaingan bisnis di bidang Food and Beverage menjadi semakin ketat. Persaingan dalam dunia bisnis mengharuskan seorang wirausaha untuk terus berpikir kreatif, inovatif dan adaptif serta menjadi lebih unggul dibanding kompetitor lainnya. Kemampuan perusahaan untuk unggul melawan kompetitor akan menentukan keberhasilan serta keberlanjutan perusahaan tersebut. Untuk bertahan dalam ketatnya persaingan bisnis, Roti Bakar Keraton bisnis yang bergerak dalam bidang bahan Food and Beverage memerlukan manajemen strategi yang baik dalam pengembangan bisnisnya. Roti Bakar Keraton memiliki permasalahan dalam hal tidak stabilnya penjualan. Permasalahan tersebut disebabkan oleh minimnya perencanaan dan manajemen strategi pada Roti Bakar Keraton. Kondisi tersebut melatarbelakangi dilakukannya penelitian ini, dengan tujuan mengidentifikasi faktor-faktor internal dan eksternal di Roti Bakar Keraton, melakukan analisis menggunakan formulasi strategi hingga menghasilkan keputusan strategi yang tepat guna pengembangan usaha Roti Bakar Keraton. Jenis penelitian dalam penelitian ini menggunakan jenis metode kualitatif deskriptif. Sumber data yang digunakan berupa data primer dari sekunder, serta data hasil wawancara. Alat analisis yang digunakan yaitu IFE Matrix, EFE Matrix, SWOT, dan QSPM Matrix. Hasil penelitian menunjukkan bahwa QSPM Matrix menghasilkan alternatif strategi pengembangan bisnis yaitu penetrasi pasar. Melalui rekomendasi strategi bisnis yang ada, diharapkan mampu bertahan dan mengembangkan bisnisnya secara berkelanjutan.
ANALISIS IMPLEMENTASI 5S (SEIRI, SEITON, SEISO, SEIKETSU, DAN SHITSUKE) PADA AREA BENGKEL Radityo, Hening Pram; Handrito, Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.05

Abstract

5S (Seiri, Seiton, Seiso, Seiketsu, Shitsuke) is Japan superior corporate culture conceptualized by Takashi Osada in 1980, about arrangement and neatness system in the environment like workshop, storing, and office. This culture is much implemented by Japan company in Indonesia, one of them is Auto 2000. The urgency of this research is to inspire other business entity’s work environment to apply 5S program as one means of lean operations. This study aims to describe the implementation of 5S on work environment of Auto 2000 Kediri Hasanuddin. This study uses 5S theory thus dissects in each variable S’ separately in account of appraising 7 areas. Data analysis method used is qualitative descriptive with triangulation for data collection method. Result describes that every area on workshop implements 5S significantly except machine restoration room. From 5 variables, shitsuke is not implemented. Areas with very good implementation are workshop area, SST room, and spare parts room. Implication of this study is becoming consideration for Auto 2000 Kediri Hasanudin in order to always keeps 5S performance that has already been good and improves the implementation performance that is not good, especially seiso that became main concern in TWC room, PDS room, and restoration room.

Page 12 of 36 | Total Record : 352

 10   11   12   13   14 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 4 (2025) Vol. 4 No. 3 (2025) Vol. 4 No. 2 (2025) Vol. 4 No. 1 (2025) Vol. 3 No. 4 (2024) Vol. 3 No. 3 (2024) Vol. 3 No. 2 (2024) Vol. 3 No. 1 (2024) Vol. 2 No. 4 (2023) Vol. 2 No. 3 (2023) Vol. 2 No. 2 (2023) Vol. 2 No. 1 (2023) Vol. 1 No. 4 (2022) Vol. 1 No. 3 (2022) Vol. 1 No. 2 (2022) Vol. 1 No. 1 (2022) More Issue