cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Angga Endre Restianto
Contact Email
jki.jurnal@gmail.com
Phone
+6283834847530
Journal Mail Official
jki.jurnal@gmail.com
Editorial Address
Gedung D, Lantai 1, Ruang Badan Penerbitan Jurnal, Universitas Brawijaya, Malang, Indonesia. Ketawanggede, Kec. Lowokwaru, Kota Malang, Jawa Timur.
Location
Kota malang,
Jawa timur
INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 352 Documents
 9   10   11   12   13 
ANALISIS IMPLEMENTASI STRATEGI DIGITAL MARKETING PADA SOSIAL MEDIA SEBAGAI SARANA PROMOSI BISNIS Septyaningtyas, Rizmalia Nanda; Nugroho, Dian Ari
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.3.14

Abstract

The current development of information technology, especially social media, offers benefits for business people to improve their marketing. The craft business in Indonesia is one of the creative industry sectors that is in great demand by business people because of its broad target market and increasing market demand. Gift box is an art and craft designed to give gifts to others by giving an interesting and unique impression. In the current era of globalization where gift box sales promotion can be done through social media. One of the social media that is currently trending among millennial youth is TikTok. This research was conducted to create a digital marketing strategy for the TikTok application to increase sales of the gift box aesthegift business. This research is a qualitative descriptive study using data collection methods, which use interviews/documentation and literature studies to obtain information and data. The purpose of this research is to find out how the strategy for creating digital marketing content on the TikTok application is right for increasing sales in the gift box aesthegift business.
GAYA KEPEMIMPINAN KEPALA SATUAN KERJA DALAM MENINGKATKAN EFEKTIVITAS KINERJA TENAGA KERJA Feralda, Aulia A`yunina; Aryati, Ana Sofia
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.2.22

Abstract

The Housing-Provision Work Unit is an organization established by the Ministry of Public Works and Housing. The organization works at the municipal level under the Directorate General of Housing. This research examines the performance gap between field workers in Gianyar and filed workers in Klungkung. The workers are field facilitators in technical and empowerment department. The objective of this research is to describe the style used by the work unit leaders from both regencies to enhance the effectiveness of the workers’ performance. The primary data of this qualitative descriptive research was harvested from observations and interviews with seven informants; they are field facilitators, assistant to field facilitators, and municipal coordinators, while the secondary data was acquired from relevant documents that help the accomplishment of this study. This research finds that the work unit leaders use participative leadership style. However, in order to improve performance effectiveness, they should apply two leadership styles that suit the real working situation and condition. Here participative and delegative styles need to be applied due to the complexity and the dynamics of the actual work.
ANALISIS INOVASI BISNIS DALAM MENINGKATKAN DAYA SAING BERBASIS INNOVATION CANVAS Simamora, Lydia Anabella Lestari; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.3.01

Abstract

This research aims to analyze the business internal and external environments of Liebe Co and to identify the innovation potentials of the company. The data of this qualitative descriptive research was acquired from three methods; they are interview, observation, and documentation. The results of the Porter’s five forces analysis indicate that the threat for Liebe Co comes from newcomers and substitute products. Then, the innovation canvas suggests that there are three innovation potentials that can be implemented by Liebe Co; they are product innovation, marketing innovation, and technological innovation.
PENERAPAN MODEL KANO PADA PERANCANGAN KUALITAS PELAYANAN Anshory, Heffy Hasim; Hapsari, Raditha Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.24

Abstract

This study aims to identify important attributes of barbershop services according to customer perspectives. Data was collected through Google Forms from customers in Sragen Regency. Validity and reliability were assessed using JASP, and analysis employed the Kano model. Findings revealed three customer need categories: one-dimensional, attractiveness, and indifference. One-dimensional needs include easy access, cleanliness, and well-groomed staff. Attractiveness needs are not expected but enhance satisfaction, such as a comfortable waiting area and complete tools. Indifference needs are negligible and do not affect satisfaction. To improve satisfaction, barbershops should focus on one-dimensional and attractiveness needs, fulfilling indifference needs upon request. Understanding and meeting customer needs effectively enhance satisfaction and profitability. Recommendations include prioritizing one-dimensional and attractiveness needs, responding to indifference needs when requested, improving communication, and continuous evaluation.
PENGARUH STRES KERJA DAN PERILAKU CYBERLOAFING TERHADAP KINERJA KARYAWAN Puspita, Advensia Yesie Riani; Sudiro, Achmad
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.3.13

Abstract

The objective of this research is to analyze the effect of job stress and cyberloafing industry on the performance of Kawi Branch Office of Bank Rakyat Indonesia in Malang. This explanatory research explains the relationship between variables. Using saturated sampling, 82 members of the population were selected as the sample. The data was harvested from Likert-scaled questionnaires and was analyzed using multiple linear regression and descriptive statistics analysis in IBM SPSS Statistics version 26. This study finds that (1) job stress and cyberloafing influence employee performance, (2) job stress affects employee performance, and (3) cyberloafing behavior influences employee performance. Therefore, this research suggests organizations to consider the balance between work load and time limit for employees and to make regulations regarding the use of computer and internet belonging to the organizations in order to enhance employee performance.
PENGARUH GREEN ENTREPRENEUR ORIENTATION TERHADAP FIRM PERFORMANCE DENGAN MEDIASI GREEN INNOVATION Abanan, Muchammad Zuhri Ramadhani; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.3.25

Abstract

The escalating environmental problems has become a real threat for human, economic growth, and the environment itself. The sustainability of a business shall not be prioritized to profit only; it must also be achieved for environmental and social wellbeing as well as for dynamic changes. Green entrepreneurial orientation is a concept that carries strategic measures for environmentally-friendly business and sustainable business performance improvement. Further, green entrepreneurial orientation and green innovation are crucial concepts that must be applied by micro, small, and medium-sized entrepreneurs, particularly since MSMEs have more freedom and flexibility in innovation compared to larger companies. This research aims to analyze the effects of green entrepreneurial orientation on the performance of tempe chips business in Sanan of Malang City through the mediation of green innovation. The respondents of this explanatory research are 42 owners of MSMEs that are members of Sanan Tempe Chips Industrial Center Association in Malang City. The research instruments were assessed using validity and reliability tests, and the data was analyzed using Partial Least Squares. This study finds that green entrepreneurial orientation affects firm performance, that green innovation influences firm performance, and that green innovation mediates the influence of green entrepreneurial orientation on firm performance.
PENGARUH INOVASI PRODUK DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP CITRA PERUSAHAAN Sungandi, Vincent Meidian; Moko, Wahdiyat
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.3.12

Abstract

This research aims to identify the effect of product innovation & Corporate Social Responsibility (CSR) on the corporate image of PT Goto Gojek Tokopedia Tbk. The respondents of this quantitative case study are 100 university students. The data was harvested from Likert-scaled questionnaires & was analyzed using multiple linear regression. The results of the analysis indicate that product innovation (X1) & Corporate Social Responsibility (X2) simultaneously have positive & significant effects on corporate image (Y) as the F statistics is greater than the F table with 49.760>3.09, & the F significance value of 0.000 is smaller than 0.05 (5%). The results of the t test show that the t statistics is greater than the t table with 4781>1.90, or the sig. t (0.000) is smaller than the α value (0.05). This means that Corporate social responsibility (X2) positively & significantly affects corporate image (Y). The result of the t test for product innovation is that the t statistics is greater than the t table with 5.341>1.90, or the sig. t (0.000) is smaller than the α value (0.05). This means that product innovation (X1) positively & significantly influences corporate image (Y).
PENGARUH PENGALAMAN MAGANG, SOFT SKILL, DAN MINAT KERJA TERHADAP KESIAPAN KERJA Simanjuntak, Aristawin Raulina; Armanu, Armanu
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.11

Abstract

The objective of this research is to explain the effects of internship experience, soft skills, and work interest on the work readiness of the students of Faculty of Economics and Business of Universitas Brawijaya. Using probability sampling method and simple random sampling technique, 220 people were selected as the respondents. The data of this explanatory research was harvested from Likert-scaled questionnaires and was analyzed in SPSS version 25. This study finds that (1) internship experience positively and significantly influences the students’ work readiness, (2) that soft skills positively and significantly affect the students’ work readiness, and (3) that work interest positively and significantly impacts the students’ work readiness. Furthermore, it was found that, based on the coefficient of determination values, internship experience, soft skills, and work interest influence 58.7% of the work readiness of the students of Faculty of Economics and Business of Universitas Brawijaya.
ANALISIS STRATEGI BISNIS PADA UD. BRONTOSENO Susilowati, Susilowati; Hapsari, Raditha Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.1.05

Abstract

This research aims to identify and set the appropriate business strategy for UD. Brontoseno. This descriptive study was designed to collect data explaining the characteristics of people, events, or situations. The data was collected through documentation, library research, observations, and direct interviews with the company’s owner, employees, and customers. The methods of analysis are EFAS and IFAS, SWOT matrix, SWOT Choosing, IE (Internal-External) matrix, and QSPM. This study finds that hold and maintain is the most appropriate strategy for UD. Brontoseno and that aggressive strategy can strengthen the hold and maintain strategy.
PERAN INSTAGRAM SEBAGAI SOCIAL MEDIA MARKETING DALAM MEMBANGUN BRAND AWARENESS UNTUK MENINGKATKAN KINERJA PEMASARAN Chesaria, Adinda; Sunaryo, Sunaryo
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.1.13

Abstract

The objective of this research is to identify the roles of Instagram in social media marketing, in creating brand awareness, and in improving marketing performance at Peminpin.id, a social startup. Operating in Jakarta, the startup operates in leadership ecosystem. The data of this descriptive qualitative research was harvested through interviews, observations, and documentation and was validated using triangulation. Through data reduction, data presentation, and conclusion drawing, this study finds that Instagram that is used as social media marketing can create brand awareness to enhance the marketing performance of the startup. Furthermore, the enterprise needs strategies and consistencies in order to gain maximum outcome and to avoid failures in running their programs.

Page 11 of 36 | Total Record : 352

 9   10   11   12   13 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 4 (2025) Vol. 4 No. 3 (2025) Vol. 4 No. 2 (2025) Vol. 4 No. 1 (2025) Vol. 3 No. 4 (2024) Vol. 3 No. 3 (2024) Vol. 3 No. 2 (2024) Vol. 3 No. 1 (2024) Vol. 2 No. 4 (2023) Vol. 2 No. 3 (2023) Vol. 2 No. 2 (2023) Vol. 2 No. 1 (2023) Vol. 1 No. 4 (2022) Vol. 1 No. 3 (2022) Vol. 1 No. 2 (2022) Vol. 1 No. 1 (2022) More Issue