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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 352 Documents
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ANALISIS STRATEGI PENGEMBANGAN BISNIS FESYEN BERKELANJUTAN DI INDONESIA Syahfara, Awang Diaz; Yuniarinto, Agung
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.16

Abstract

PYLLS is a fashion MSME that develops sustainability fashion concept combined with contemporary, casual, and positive vibes themes. The objective of this research is to identify the company’s business environment and to determine the appropriate strategy for its development in Indonesia. The problems of this qualitative descriptive research were analyzed using SOAR (Strengths, Opportunities, Aspirations, Results) with the 5-I approach (Initiate, Inquire, Imagine, Innovate, Inspire to Implement). The result of this research is the description of PYLLS’ business environment, which later was used to determine the appropriate strategy for the company. This study finds that the appropriate strategy is the intensive strategy which encompasses market penetration, market development, and product development, the appropriate business development technique is the economic scale enhancement. The recommended SA strategies are adding product variations and maintaining quality through quality check. SR strategies are increasing content frequency, using environmentally friendly materials, and expanding marketing using social media. OA strategies are making collaboration, seeking investors, making business proposals concerning the potentials of sustainable fashion, adding human resource, improving the system, organizational structure, and standard operational procedure. OR strategies are activating other promotions in social media, encouraging consumers to review, and developing more unique sustainable fashion products.
Peran Knowledge Management Dalam Meningkatkan Kualitas Layanan Pendidikan Burhani, Ahmad Zaki; Rofiaty, Rofiaty
Jurnal Kewirausahaan dan Inovasi Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2024.03.1.01

Abstract

The objective of this research is to explore to what extent knowledge management enhances the quality of an education service. This research was conducted at Thursina International Islamic Boarding School, an education institution in Malang. The data of this qualitative research was harvested from observations, library research, and interviews with two key informants, i.e., the Principal of Academic and the IT Project Leader, and three supporting informants. This research finds that the good implementation of knowledge management increases the services provided by the education institution. Knowledge management contributes to the enhancement of service quality aspects from tangibles, reliability, responsiveness, assurance, and insurance. However, the application of knowledge management in Thursina International Islamic Boarding School is still hampered by different capabilities between employees in using knowledge management facilities and by employee turnover.   Abstrak Penelitian ini bertujuan untuk mengeksplorasi sejauh mana peran implementasi knowledge management dalam meningkatkan kualitas layanan pendidikan. Penelitian diterapkan pada suatu lembaga pendidikan yaitu Thursina Internasional Islamic Boarding School, Malang. Penelitian menggunakan pendekatan penelitian kualitatif dengan teknik pengumpulan data menggunakan wawancara, observasi dan studi dokumentasi. Narasumber kunci dalam penelitian ini adalah Principal of Academic & IT Project Leader dan tiga narasumber pendukung lainnya. Hasil penelitian menunjukkan bahwa dengan pengimplementasian knowledge management yang baik memiliki peran positif dalam meningkatkan kualitas layanan pendidikan yang diberikan. Peran tersebut berkontribusi dalam meningkatkan aspek kualitas layanan yang diberikan mulai dari bukti langsung, kehandalan, responsivitas, jaminan, dan asuransi. Selain itu, ditemukan beberapa kendala yang berpotensi untuk menghambat penerapan knowledge mangement yang ada di Thursina IIBS. Seperti kemampuan yang berbeda-beda diantara para karyawan dalam memanfaatkan fasilitas knowledge management dan kerap terjadinya turn over karyawan.
ANALISIS SWOT-AHP DALAM MENENTUKAN STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN Hadi, Ahmad Abdul; Hussein , Ananda Sabil
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.03

Abstract

The growing globalization era has required businesses to adapt to the increasingly competitive markets. Hobi Amatir is a business that sells ornamental fish. The sales volume of this company was decreasing, requiring it to develop its marketing strategy and improve its service in order to survive the business competition. The objective of this case study is to design alternate marketing strategies and to determine the prioritized marketing strategies. The population and the sample serve as the informants. Here SWOT was used to analyze the business’ internal and external environments, while Analytical Hierarchy Process was used to measure the weight of each factor and prioritized marketing strategy. The Analytical Hierarchy Process consisted of objective tier (the prioritized marketing strategy for Hobi Amatir), Criterion tier (consumer, cost, convenience, and communication), and alternative tier (the weakness-opportunity strategy). The data was harvested observations, questionnaires, and interviews with six key informants considered knowledgeable and capable of handling the marketing. This study finds that, in criterion tier, consumer is the prioritized factor (0.408) and that, in alternative tier, handling the breeding and selling of predatory ornamental fish is the prioritized alternate strategy (0.300).
STRATEGI INOVASI PERTANIAN SEBAGAI UPAYA MEWUJUDKAN KETAHANAN PANGAN Supraptha, I Gede Chaitanya Indra; Prabandari, Sri Palupi
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.3.22

Abstract

Batu is a city located in East Java, Indonesia. This city is located fifteen kilometers northwest of Malang and about ninety kilometers southwest of Surabaya. Batu is famous as an agricultural area in East Java that produce flowers, apples, and vegetables. According to the Statistics Indonesia of Batu City, the agricultural products of the city reached 2996 tons in 2021, and the consumption of its citizens was higher, i.e., 22,845 tons. These figures indicate gaps in the food resilience of the city, which encourage efforts to enhance the said resilience. Using the data acquired from interviews, observations, and documentations, this descriptive research conducted qualitative analysis using case study approach and finds that agriculture in Bati City is more advanced than its horticultural agriculture, thanks to the existing technological advancement. Gaps were found in the production of non-horticultural crops, i.e., rice. In the overall, innovation and technology in Batu City is highly developed. Therefore, this research recommends the development of sustainable innovation and technology, the reinforcement of institutional roles, and the preservation and creation of policies regarding price stability.
PENGARUH MOTIVASI KERJA DAN KEPUASAN KERJA TERHADAP KINERJA PEGAWAI Ramadhan, M. Agil; Suryadi, Nanang
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.3.09

Abstract

This study aims to determine the effect of work motivation and job satisfaction on performance in employees of the Kediri District Trade Office. The variables of this study are work motivation (X1), job satisfaction (X2) and employee performance (Y). This study used a quantitative method using data collection techniques in the form of interviews, observation, literature and questionnaires. While the analysis used is the validity test, reliability test, classic assumption test, multiple linear regression test, t test and f test and the coefficient of determination. Sampling in this study used a saturated sample with the consideration of all employees of the Kediri Regency Trade Office, totaling 57 employees based on the results of the research conducted. The results of this study indicate that partially work motivation influences employee performance and partially job satisfaction influences employee performance. This study also shows the results that simultaneously work motivation and job satisfaction affect employee performance.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN Purba Tambak, Anastasya Gloria Eure Eka; Aryati, Ana Sofia
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.3.20

Abstract

This research was based on the phenomenon of decreased employee performance at the Hanna Sejahtera Oil Palm Plantation. Intense competition among those engaged in oil palm plantations requires companies to maintain sustainability through employee performance. The purpose of writing this research is to determine the effect of transformational leadership and the work environment on employee performance (a study on Hanna Sejahtera's oil palm plantations). This type of research is explanatory with a quantitative approach. The population of this research is all employees in the research project totaling 300 people. Respondents in this study were taken by random sampling method and amounted to 75 respondents as a sample based on Slovin calculations. This study uses multiple linear regression analysis which has previously been carried out by instrument testing and classical assumption tests. Hypothesis testing is done by using an analysis tool F test and t test. The results of this study indicate that there is a significant influence of Transformational Leadership and the Work Environment on Employee Performance both simultaneously and partially. This research implies that transformational leadership and a well-implemented work environment can improve employee performance at the Hanna Sejahtera Riau Oil Palm Plantation Company.
Pengaruh Motivasi Kerja, Reward, dan Punishment Terhadap Kinerja Karyawan Prahastyorini, Wiwing Galuhsiwi; Aryati, Ana Sofia
Jurnal Kewirausahaan dan Inovasi Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2024.03.1.22

Abstract

This study identified the significant influence of motivation, reward and punishment on the performance of Bank Rakyat Indonesia (BRI) Malang Regional Office employees. The type of research used in this study is explanatory research which aims to analyze the influence of the independent variables of work motivation, reward and punishment on the dependent variable, namely employee performance at Bank Rakyat Indonesia (BRI) Malang Regional Office. The sample used in this study were 126 employees from 183 using saturated sampling technique. This study used multiple linear regression analysis with the help of SPSS version 27. Data collection in this study used a questionnaire with a Likert scale. The results of the study show that the independent variables have a simultaneous influence on the dependent variable, namely employee performance. Based on the results of the t test, it was found that work motivation, reward and punishment partially had an influence on employee performance. Based on the results of the t test, it was found that work motivation, reward and punishment partially had an influence on employee performance. The results of multiple linear regression analysis show that the variables Work Motivation, Reward and Punishment have a positive and significant effect on Employee Performance.   Abstrak Penelitian ini mengidentifikasi pengaruh secara signifikan motivasi kerja, reward dan punishment terhadap kinerja karyawan Bank Rakyat Indonesia (BRI) Regional Office Malang. Jenis penelitian yang digunakan dalam penelitian ini ialah explanatory research yang bertujuan untuk menganalisis adanya pengaruh antara variabel bebas dari motivasi kerja, reward dan punishment terhadap variabel terikat yakni kinerja karyawan pada Bank Rakyat Indonesia (BRI) Regional Office Malang. Sampel yang digunakan dalam penelitian ini sebanyak 126 karyawan dari 183 dengan menggunakan teknik sampling jenuh. Penelitian ini menggunakan analisis regresi linier berganda dengan bantuan SPSS versi 27. Pengumpulan data pada penelitian ini menggunakan kuesioner dengan Skala Likert. Hasil penelitian menunjukkan bahwa variabel bebas memiliki pengaruh secara simultan terhadap variabel terikat yakni Kinerja Karyawan. Berdasarkan pada hasil Uji t didapatkan bahwa Motivasi Kerja, Reward dan Punishment secara parsial memiliki pengaruh terhadap Kinerja Karyawan. Berdasarkan pada hasil Uji t didapatkan bahwa Motivasi Kerja, Reward dan Punishment secara parsial memiliki pengaruh terhadap Kinerja Karyawan. Hasil analisis regresi linier berganda menunjukkan bahwa variable Motivasi Kerja, Reward dan Punishment memiliki pengaruh yang positif dan signifikan terhadap Kinerja Karyawan.
ANALISIS SWOT UNTUK PENENTUAN STRATEGI PEMASARAN PERUSAHAAN Putra, Dzulfikar Dhiya Khairullah; Basuki, Ananto
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.15

Abstract

Smolio Clothing is a fashion business MSME that has a child-like concept with fun, pop and colorful themes. This study aims to describe the internal and external environmental conditions of marketing and determine the right strategy for developing Smolio Clothing's fashion business in Indonesia. This research uses a descriptive qualitative research type. The problem analysis method used is SWOT analysis (Strengths, Weakness, Opportunity, Threats) and QSPM (Quantitative Strategic Planning Matrix) matrix. The results of this study indicate that the marketing conditions of the Smolio Clothing business in the IE Matrix are in quadrant II, with a grow and build strategy. Of the 11 alternative strategies formulated using the SWOT matrix, based on the results of the QSPM matrix, the right strategy to use is an intensive type of strategy in the form of market penetration with a TAS of 6.45. The strategies that Smolio Clothing can implement are conducting better marketing activities to increase brand trust, selling through various social e-commerce platforms that have sprung up, making products with new types and variants, looking for alternative suppliers to lower costs and selling.
PENGARUH EMPLOYER BRANDING, CORPORATE REPUTATION, DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP INTENTION TO APPLY JOB PADA GEN Z Wardani, Rica Aprilia; Ikhram, M. Abdi Dzil
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.02

Abstract

The objective of this research is to identify the effects of employer branding, corporate reputation, and corporate social responsibility on the intention of Gen Z to apply for job. The respondents of this quantitative explanatory research are 380 undergraduate students of Faculty of Economics and Business of Universitas Brawijaya; they were selected using simple random sampling technique. The research data was harvested from Likert-scaled questionnaires that have been tested using validity, reliability, and classical assumption tests. The research hypotheses were assessed using t-test, and the analysis were conducted using multiple linear regression; all of which were performed in SPSS. This study finds that employer branding, corporate reputation, and corporate social responsibility have partial effects on the intention of Gen Z to apply for job. Furthermore, the factor or indicator of corporate social responsibility that has the most effect is stakeholder dimension.
PENGARUH MOTIVASI KERJA, LINGKUNGAN KERJA, DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION Zahroh, Rafiqa Choridatuz; Kurniawati, Desi Tri
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.14

Abstract

The objective of this study is to identify and analyze the effects of work motivation, workplace environment, and job satisfaction on the turnover intention of employees of Bank Rakyat Indonesia in the branch office of Malang Kawi. This quantitative explanatory research explains the relationship of a variable with other variables through hypothesis testing. Using non-probability sampling method and saturated sampling technique, all seventy employees of Bank Rakyat Indonesia in the branch office of Malang Kawi were selected as the respondents. The research data was analyzed using multiple linear regression in SPSS version 25. This study finds that work motivation, workplace environment, and job satisfaction partially have negative and significant effects on turnover intention. This means that work motivation, workplace environment, and job satisfaction are factors contributing to the emergence of employees’ turnover intention.

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