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<![CDATA[Pengaruh Stres Kerja dan Motivasi Kerja Terhadap Kinerja Karyawan ]]>
<![CDATA[Damayanti, Yuanita Dwi]]>;
<![CDATA[Kurniawati, Desi Tri]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 3 No. 1 (2024) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jki.2024.03.1.13
<![CDATA[This study identifies the effects of job stress and work motivation on employee performance at PT Prudential Life Assurance of Malang. The objective of this explanatory research is to analyze the effects of the independent variables, i.e., job stress and work motivation, on the dependent variable, i.e., the performance of the employees of PT Prudential Life Assurance in Malang. Using saturated sampling, 105 employees of the company were selected as the sample. the data was harvested using 5-point Likert scaled questionnaires and was analyzed using multiple linear regression in SPSS version 25. This study finds that job stress and work motivation simultaneously affect the dependent variable, that is employee performance. The results of the t-test indicate that job stress and work motivation partially have dominant effects on the employee performance. Further, the R squared value suggests that the effect magnitude of the variables is 0.844. this means that the independent variables consisting of job stress and work motivation influence the dependent variable, i.e., employee performance, by 84.4%. The remaining 15.6% is affected by other variables not discussed in this research. Abstrak Penelitian ini mengidentifikasi pengaruh stres kerja dan motivasi kerja terhadap kinerja karyawan PT. Prudential Life Assurance Malang. Jenis penelitian yang digunakan dalam penelitian ini ialah explanatory research yang bertujuan untuk menganalisis adanya pengaruh antara variabel bebas yakni stres kerja dan motivasi kerja terhadap variabel terikat yakni kinerja karyawan pada PT. Prudential Life Assurance Malang. Sampel yang digunakan dalam penelitian ini sebanyak 105 karyawan dengan menggunakan teknik sampling jenuh. Penelitian ini menggunakan analisis regresi linier berganda dengan bantuan SPSS versi 25 dalam pengolahan data. Pengumpulan data pada penelitian ini menggunakan kuesioner dengan skala likert lima kategori pembobotan. Hasil penelitian menunjukkan bahwa stres kerja dan motivasi kerja memiliki pengaruh secara simultan terhadap variabel terikat yakni kinerja karyawan. Berdasarkan pada hasil Uji t didapatkan bahwa stres kerja dan motivasi merja secara parsial memiliki pengaruh terhadap kinerja karyawan serta stres kerja merupakan variabel yang memiliki pengaruh dominan terhadap kinerja karyawan. Kemudian dilihat dari nilai R Square menunjukkan bahwa besarnya pengaruh antar variabel sebesar 0.844 yang berarti bahwa variabel bebas yang terdiri dari stres kerja dan motivasi kerja dapat mempengaruhi variabel terikat yakni kinerja karyawan sebesar 84.4% dan sebesar 15.6% sisanya dipengaruhi oleh variabel lain yang tidak dibahas dalam penelitian ini.]]>
<![CDATA[IMPLEMENTASI BUSINESS DEVELOPMENT PADA UMKM BERBASIS DIGITAL (STARTUP) ]]>
<![CDATA[Prasetya, Muhammad Dwiky Ilham]]>;
<![CDATA[Pradana, Bayu Ilham]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jki.2023.02.2.13
<![CDATA[This study finds that (1) the company’s goal definition refers to its vision of the six-dimensional milestone of smart city, (2) the company’s start refers to the initiation of its business model, (3) the company’s idea phase starts from the board of directors and market demand, (4) the project plan consists of project-based business activities and mainstream business activities, (5) the business model is based on the Business Model Canvas, (6) the business plan was divided into two: for each product and for the overall business, (7) the development phase was conducted both in-house and through cooperation with other companies, (8) the prototyping was carried out by creating the Minimum Viable Products, (9) the test phase involves both internal and external parties, (10) the realization phase consists of Smart City Master Plan, Information and Communication Technology Blueprint, and Smart Branding Blueprint, (11) the lesson learned is marked by the decision-making queues and double positioning, (12) the communication and internal marketing was held by conducting weekly and biweekly meetings, (13) documentation refers to the company’s grand design, and (14) the company’s continuous improvement refers to the development of the next version.]]>
<![CDATA[PENGEMBANGAN PRODUK DENGAN PENDEKATAN DESIGN THINKING ]]>
<![CDATA[Layyina, Annisa Kamil]]>;
<![CDATA[Hussein, Ananda Sabil]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 3 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jki.2023.02.3.06
<![CDATA[This research was conducted to produce an appropriate product development for Infires Lab, a company engaged in K-Pop merchandise industry. The approach used in this qualitative descriptive research is design thinking, which consists of five stages: empathize, define, ideate, prototype, and test. The informants are collectors of K-Pop merchandise who are also the users of Infires Lab. The data was harvested from semi-structured interviews, observations, and questionnaires. The results of the design thinking analysis indicate that users need special and sturdy products that can protect photocard collections from damage, which are not too small so that they can be found easily, and which are aesthetic in terms of color and design. Based on the results of the usefulness test conducted on users and target users, the produced prototype has fulfilled the need of the users and the K-Pop merchandise collectors.]]>
<![CDATA[STUDI KELAYAKAN BISNIS PADA USAHA KOS ]]>
<![CDATA[Nugraha, Rifat Tri]]>;
<![CDATA[Hapsari, Raditha Dwi Vata]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 3 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jki.2023.02.3.17
<![CDATA[This research aims to conduct a feasibility study on the Alamanda girls' boarding house business. Girls' boarding houses are a popular form of accommodation sought after by students and professionals in need of temporary living arrangements. The study evaluates various aspects of business feasibility, including market analysis, financial analysis, risk analysis, and environmental analysis. The research methodology involves collecting primary data through direct observation at the business location and conducting interviews with the business owner, staff, and customers. Secondary data is also utilized to support the analysis. The findings indicate that the Alamanda girls' boarding house business has a promising market potential. There is a high demand for girls' boarding house accommodation, particularly in areas near universities and office complexes. The financial analysis reveals a favorable long-term profit potential for the business. Based on the research findings, it can be concluded that the Alamanda girls' boarding house business is feasible for development. To enhance business success, it is recommended to implement effective marketing strategies, maintain service quality and facilities, and manage risks effectively. ]]>
<![CDATA[PENGARUH STRES KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN ]]>
<![CDATA[Tamin, Fadhlan Rizkiyanto]]>;
<![CDATA[Armanu, Armanu]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 3 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jki.2023.02.3.04
<![CDATA[The objective of this research is to identify the effects of job stress and work discipline on the performance of BPS employees in Malang City. This explanatory research explains the causal relationships between variables through hypothesis testing. Using saturated sampling, all 31 employees of BPS of Malang City were selected as the respondents. The primary research data was harvested from Likert-scaled questionnaires, and the secondary was collected from books, past studies, online articles, official website, and documents related to the profile of the organization. This study employs multiple linear regression analysis, research instrument test, classical assumption test, and hypothesis testing. The results of the analysis indicate that the job stress among the employees of BPS of Malang City is low and that their work discipline is high. This research also finds that job stress has no significant effect on the employee performance and that work discipline significantly affects the employee performance. Furthermore, job stress and work discipline simultaneously have significant effect on the employee performance.]]>
<![CDATA[PENGARUH PENANGANAN KELUHAN PELANGGAN DAN FITUR APLIKASI TERHADAP KEPUASAN PELANGGAN ]]>
<![CDATA[Susianti, Dewi]]>;
<![CDATA[Anggraeni, Rila]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 3 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jki.2023.02.3.15
<![CDATA[The development of Information Systems Technology in the field of health through the internet one of them is E-health. Applications that provide online Health Services one of them is Halodoc. This study aims to examine and analyze the effect of handling customer complaints on user satisfaction Halodoc in Malang and the effect of features on user satisfaction Halodoc in Malang. Determination of the number of samples using non-probability Sampling based on Purposive Sampling techniques and obtained 60 respondents. In this study, to measure customer satisfaction, Likert scale is used by using a measuring instrument in the form of questionnaires, interviews, literature studies, and internet browsing. The results showed that complaints (X2) partially handling complaints (X2) significantly affect user satisfaction (Y). Because the path coefficient marked positive (0.360) indicates the influence of both is positive or unidirectional, so H3 is accepted or significant. The results of the path analysis showed that the handling of complaints significantly affect user satisfaction. The results also showed that the application features offered to service users have a positive impact on the satisfaction of Halodoc application users in Malang.]]>
<![CDATA[PENERAPAN FAULT TREE ANALYSIS (FTA) TERHADAP FAKTOR KETERLAMBATAN PENYELESAIAN PROYEK RENOVASI INTERIOR ]]>
<![CDATA[Denata, Fian Azis]]>;
<![CDATA[Puspaningrum, Astrid]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jki.2023.02.2.24
<![CDATA[PT Prima Daya Nugraha is a contractor specialized in mechanical, Electrical & HVAC, established in 2013. The satisfaction of partners and customers is its business strategy for growth and development. As the company progresses, it opened a new business area in 2022, i.e., interior project. The company has taken an interior job and renovation project for Matahari Department Store Festival Citylink in Bandung and Matahari Department Store Uptown in Semarang. The object of this qualitative descriptive research is the interior renovation project of Matahari Department Store Festival Citylink in Bandung. The completion of this project was delayed, but the contractor company faced difficulties in analyzing factors that had caused the delay. Therefore, fault Tree Analysis (FTA), a qualitative analytical tool, is needed. The analysis was conducted in stages of identifying problems that had caused the delay, making the fault tree construct diagrams along with the logic gate from the basic event to the top event. The stages have enabled the analysis on factors causing the delay, the identification of fault event combination, i.e., the minimal cut set, that had led to the occurrence of the top event, the qualitative fault tree analysis using the Boolean algebra to acquire the minimal cut set, and the identification of events causing the top event.]]>
<![CDATA[PENGARUH STRATEGI BISNIS DAN INOVASI TERHADAP KEUNGGULAN KOMPETITIF PERUSAHAAN ]]>
<![CDATA[Firanda, Brilian Setia]]>;
<![CDATA[Moko, Wahdiyat]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jki.2023.02.2.11
<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) have become one of the most rapidly growing industries in several ASEAN countries. The increase in the number of MSME units has resulted in increased business competition. The potential issue is the risk of MSMEs being pushed out of the competition. Therefore, competitive advantage is essential for MSMEs to remain competitive in the industry. Some researchers believe that competitive advantage is influenced by business strategy and innovation. This study aims to determine the influence of business strategy and innovation on competitive advantage among owners of culinary MSMEs in the snack and pastry sector. The research utilizes a non-probability sampling technique called purposive sampling. The sample size used consists of 150 respondents from culinary MSMEs in the snack and pastry sector in Malang City. The data analysis method employed is multiple linear regression analysis using SPSS 26 software. The research instrument is tested for validity, reliability, and classical assumptions. Hypothesis testing is conducted using the F-test and t-test. Based on the analysis results, it shows that (1) business strategy has a significant influence on competitive advantage, and (2) innovation has a significant influence on competitive advantage.]]>
<![CDATA[The Implementasi Corporate Sponsorship Catur ]]>
<![CDATA[Prakarsa, Hamdi]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 3 No. 1 (2024) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jki.2024.03.1.02
<![CDATA[The Corporate Social Responsibility program is not only an activity to get the maximum benefit for capital owners or shareholders, but also provides benefits to the surrounding community. The purpose of this study is to identify and explain the process of a company in designing a chess sponsorship program. In addition, this study aims to find out and explain the sponsorship cooperation framework between PT Japfa Comfeed Indonesia Tbk and PB Percasi and analyze the benefits. This research was conducted using qualitative research with case studies. Data were collected through interviews and literature studies and then reduced by means of abstraction, including to make a summary of the core, process, and statements that must be in it. Based on this research, it can be concluded: 1) In its implementation, the process of social responsibility activities that PT Japfa Comfeed Indonesia Tbk has been in accordance with the company's vision and mission; 2) PT Japfa Comfeed Indonesia Tbk chose chess as a sponsorship-based CSR program because chess is a corporate social investment; 3) In carrying out its social responsibility activities, the scheme carried out by PT Japfa Comfeed Indonesia Tbk is based on the company wanting to gain a benefit from what has been done; 4) The social responsibility activities that PT Japfa Comfeed Indonesia Tbk carry out have an impact, namely the increasingly empowered Indonesian chess athletes due to the consistency of funding carried out. Abstrak Program Corporate Social Responsibility tidak hanya merupakan kegiatan untuk mendapatkan keuntungan sebesar-besarnya bagi pemilik modal atau pemegang saham, melainkan juga memberikan manfaat pada komunitas sekitar. Tujuan dari penelitian ini adalah untuk mengetahui dan menjelaskan proses suatu perusahaan dalam merancang program sponsorship olahraga catur dan menjelaskan seperti apa kerangka kerja sama sponsorship antara PT Japfa Comfeed Indonesia Tbk dengan PB Percasi. Penelitian ini dilakukan menggunakan penelitian kualitatif dengan sifat studi kasus. Data dikumpulkan melalui wawancara dan studi kepustakaan. Berdasarkan penelitian ini dapat disimpulkan: 1) Dalam pelaksanaannya, proses kegiatan tanggung jawab sosial yang PT Japfa Comfeed Indonesia Tbk sudah sesuai dengan visi-misi perusahaan; 2) PT Japfa Comfeed Indonesia Tbk memilih catur sebagai program CSR berbasis sponsorship dikarenakan catur merupakan investasi sosial perusahaan; 3) Dalam pelaksanan kegiatan tanggung jawab sosialnya, skema yang dilakukan PT Japfa Comfeed Indonesia Tbk didasarkan pada perusahaan ingin meraih suatu manfaat dari apa yang telah dilakukan; 4) Kegiatan tanggung jawab sosial yang PT Japfa Comfeed Indonesia Tbk lakukan menimbulkan dampak yaitu semakin terberdayanya atlit catur Indonesia akibat konsistensi pendanaan yang dilakukan.]]>
<![CDATA[ANALISIS IMPLEMENTASI MOTIVASI KERJA KARYAWAN ]]>
<![CDATA[Zidane, Muhammad Yasser]]>;
<![CDATA[Rofiaty, Rofiaty]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 3 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jki.2023.02.3.02
<![CDATA[The objective of this research is to analyze the implementation of employee’s work motivation at Bank Sinarmas Syariah in Malang. This research uses theories related to human resource management and motivation in human resource. The research object is the Islamic Business Unit of PT Bank Sinarmas in the branch office of Malang. This qualitative descriptive study uses the phenomenological approach. The primary data was harvested through interviews, observations, and documentation, which was analyzed using Moustaka’s data analysis theory. This model consists of data reduction, data elimination, data bracketing, data thematization, and data synthesis. Source triangulation and theoretical triangulation were used to validate the data. This study finds that the bank has used various forms and processes to implement the work motivation of its employees and that those forms and processes have been in line with theories related to work motivation as presented by experts.]]>
