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Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi
Published by Asosiasi Riset Ekonomi dan Akuntansi Indonesia
ISSN : 30255899     EISSN : 30254728     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Ilmu bidang Ekonomi dan Akuntansi, sebagai media bagi para dosen, guru, peneliti dan para praktisi dalam bidang Ekonomi dan Manajemen
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 254 Documents
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Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Persepsi Harga Terhadap Kepuasan Konsumen Pada Usaha Julietta Fried Chicken Di Bekasi Utara Feby Lenny Ardiati; Dhian Tyas Untari; Andrian Andrian
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.397

Abstract

This study aims to determine the simultaneous influence between Service Quality, Product Quality, and Price Perception on Customer Satisfaction which has an impact on Julietta Fried Chicken's business in North Bekasi. The population in this study were all buyers at the Julietta Fried Chicken business in North Bekasi. This research method is quantitative research and to obtain samples in this study the authors used purposive sampling method and hair formula. Data collection through distributing questionnaires to 105 customers at the Julietta Fried Chicken business in North Bekasi. Data is processed using SPSS data analysis software version 26. This can be seen that the sig value is 0,002 <0,05 and the t-count value is 3,118> t-table 1,98326. The Product Quality variable has a positive and significant effect on Customer Satisfaction. It can be seen that the sig value is 0,000 <0,05 and the t-count value is 10,066> t-table 1,98326. The Price Perception variable has a positive and significant effect on Customer Satisfaction. This can be seen that the sig value is 0,024 <0.05 and the t-count value is 2,298> t-table 1,98326. From the research results obtained that partially and simultaneously the three independent variables are proven to be significant and have an effect on the Y variable. Therefore, the application of Service Quality, Product Quality, and Price Perception provided by the company can minimize the level of customer satisfaction at the Julietta Fried Chicken Business in North Bekasi.
Pengaruh Gaya Kepemimpinan, Motivasi, Dan Disiplin Kerja Terhadap Kinerja Karyawan Muhammad Faizal Rizky; Sugeng Suroso; Ery Teguh Prasetyo
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.398

Abstract

This research was conducted with the aim of knowing partially and simultaneously the independent variables, namely Leadership Style, Motivation and Work Discipline, on the dependent variable, namely Employee Performance. This research was conducted at PT. Champ Resto Indonesia Bekasi branch. The data analysis used is the classical analysis test and multiple regression analysis, to test and prove the research hypothesis using the SPSS Version 26 application. Data collection was carried out by distributing questionnaires to 51 employees at PT. Champ Resto Indonesia Bekasi branch. Partially the results show that the Leadership Style variable has a significant effect on Employee Performance, with the results showing t-count (4.017) > t-table (2.012) sig (0.01) < (0.05) the Motivation variable has a significant effect on Performance Employees, with the results showing t-count (3.045) > t-table (2.012) sig (0.03) < (0.05). And the Work Discipline variable has a significant effect on Employee Performance, with t-count results (4.496) > (2.012) sig (0.00) < (0.05). Simultaneously, the results obtained from this research are that the Leadership Style, Motivation and Work Discipline variables simultaneously have a significant effect on the Employee Performance variable with results showing f-count (7.998) > f-table (2.80) sig (0.00) < (0.05). Contribution of Leadership Style, Motivation and Work Discipline to PT Employee Performance. Champ Resto Indonesia Bekasi Branch 68.1%.
Pengaruh Transformasi Digital Terhadap Kinerja Produk Aplikasi Low-Code No-Code B-Pro Bisnis Mahasiswa Dwi Lailatun Nisa; Irsal Fauzi
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.402

Abstract

Current information technology developments enable UMKM and creative endeavours to improve their business performance through the LCNC (Low-Code, No-code) Platform, as well as offer great potential for improving productivity and business development processes. The study aims to identify and analyze the impact of Privacy, Rapidity, Cost Reduction, Complexity Reduction, Easy Maintenance, Involment of Business Profile, and Minimalisation of Unstable on the performance of the Low-code No-code B-Pro Business Student application at Ngudi Waluyo University. The influence we want to know is whether it's direct or indirect. This type of research is quantitative, using 113 populations with purposive sampling techniques. The test tools used are statistical analysis methods of multivariate development of regression and path analysis. The results of this study showed that significant influence on the variables Rapidity and Involment of business profile significantly affected the performance of low-code no-code applications.
Pengaruh Content Marketing, Sosial Media, Dan Word Of Mouth (WOM) Dalam Meningkatkan Brand Awareness Pada Digital Print Finsa Studi Kasus Digital Print Finsa Samban Erla Julian Ferdiana; Jaya Ramadaey Bangsa
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.403

Abstract

This research aims to determine the influence of content marketing, social media and word of mouth (WOM) in increasing brand awareness among Finsa Samban Digital Print consumers. The influences you want to know are direct and indirect influences. This research uses a quantitative method with a descriptive research model which presents an accurate, systematic and factual description of a situation or phenomenon on variables through hypothesis testing by distributing questionnaires. This research used a sample of 96 respondents. Samples were taken using a purposive sampling method using non-probability with characteristics of a minimum age of 17 years and having used a product or service from Digital Print Finsa at least once. The test tools used are research instrument tests, classical assumption tests and multiple regression analysis tests. From the results of this test it can be concluded that marketing content has a significant direct influence on brand awareness. Social Media has an indirect influence in the research results in the T Test which is stated to have no significant effect on brand awareness. The results of the study on word of mouth (WOM) have a significant direct influence on brand awareness on Digital Print Finsa Samban.
Pengaruh Shopee Live, Brand Ambassador K-Pop EXO, Dan Brand Image Terhadap Keputusan Pembelian Pada Produk Scralett Whitening Di E-Commerce Shopee Studi Kasus Pada Konsumen Scralett Kota Semarang Yunita Tri Arviani; Jaya Ramadaey Bangsa
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.404

Abstract

The aim of this research is to determine the influence of Shopee Live, EXO's k-pop Brand Ambassador, and Brand Image on purchasing decisions for Scarlett Whitening products on Shopee e-commerce. The location of this research was conducted on Scarlett Whitening consumers in Semarang City. This type of research uses quantitative research and the methods used are survey research and associative approach research. The main instrument of this research is a questionnaire with 100 respondents using the Slovin formula. Data collection was obtained by distributing questionnaires to Scarlett Whitening consumers in Semarang City who were selected using purposive sampling. Data processing uses Microsoft Excel and IBM SPSS Version 25 software. The data analysis used is multiple linear regression analysis. The research results concluded from the data analysis of the F test results showing that Shopee Live, Brand Ambssador K-Pop EXO, and Brand Image simultaneously had a positive influence on purchasing decisions for Scarlett Whitening products on e-commerce Shopee. Furthermore, data analysis of the T test results shows that Shopee Live does not have a partial positive influence on the decision to purchase Scarlett Whitening on Shopee e-commerce, while the K-Pop EXO Brand Ambassador and Brand Image have a partial positive influence on the decision to purchase Scarlett Whitening on e-commerce. Shopee commerce.
Peran Minat Beli Dalam Memediasi Digital Marketing, Brand Awareness, Brand Ambassador, Online Customer Review Dan Citra Merek Terhadap Keputusan Pembelian Pengguna Scarlett Whitening Vina Damayanti; Ari Siswati
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.405

Abstract

This research aims to analyze and explain the impact of digital marketing and brand image on work interest as intervening variables. The data collection method was carried out through questionnaires to 100 Scarlett Whitening consumer respondents, using techniques of non-probability sampling. Data analysis was carried out using the multiple linear regression method. The research results show that there is a significant positive influence of the variables digital marketing on buying interest, while variable brand awareness also has a positive and significant effect on buying interest. The brand ambassador variable does not show a significant influence on purchasing interest, while the online customer review variable has a positive and significant influence on purchasing interest. Apart from that, the brand image variable also has a positive and significant effect on purchasing interest, as well as variable digital marketing, brand awareness, brand ambassador and brand image has a positive and significant effect on purchasing decisions, and online customer does not a significant influence on purchasing decisions. However, the purchase interest variable was not proven to be an intervening variable that mediates the influence of digital marketing, brand awareness, brand ambassador, online customer review and brand image on purchasing decisions.
Analisis Pengaruh Modal, Kinerja SDM, Peran Pemerintah Dan Teknologi Terhadap Perkembangan Usaha Mikro, Kecil Dan Menengah Di Kecamatan Ungaran Barat Mayandha Zulfa Poetri Utomo; Abdul Aziz
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.406

Abstract

aim of this research is to find out the influence of capital, HR performance, the role of government and technology on the development of MSMEs in West Ungaran District. The population used in this research is traders who have MSME businesses whose business locations are in the West Ungaran District area who are domiciled in the Ungaran District area. The population was taken using data from BPS Semarang Regency in 2020, from this population a sample of 278 MSME traders in 2020 was obtained. West Ungaran District. This research method uses quantitative methods. The results of this research are that business capital, human resource performance, the role of government and technology have an important role in the development of MSMEs in West Ungaran District.
Kinerja Keuangan dengan Metode Economic Value Added (EVA) : Studi Pada PT Kimia Farma, Tbk. Yang Terdaftar Di BEI Tahun 2018-2022 Sepbeariska Manurung
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 1 No. 6 (2023): November : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v1i6.434

Abstract

Performance of the company is mostly measured by financial ratio for a spesific period. This measurement must be in accordance with generally accepted accounting treatment in preparing financial statements. Financial ratios have weaknesses in measuring performance where performance looks good but does not increase or even decrease. Therefor, other measuring are needed that can show the success of the company with the aim of adding economic value. Economic Value Added (EVA) is one of the most relevant measurements in measuring a company's financial performance because it can show how much added value can be generated during a spesific period.This research using qualitative descriptive method with secondary data from financial statement of PT Kimia Farma, Tbk listed on Indonesia Stock Exchange for 2018-2022. This study aims to find out the financial performance of PT Kimia Farma, Tbk listed on the BEI using the Economic Value Added (EVA) method. Economic value added (EVA) is an added value for the company by incurring capital costs. The result of this research indicate that financial perform with EVA method are negative, means that it performs is not optimal.
Pengaruh E-Commerce dan Kualitas Sumber Daya Manusia Terhadap Kinerja Keuangan UMKM Rika Surianto Zalukhu; Rapat Piter Sony Hutauruk; Daniel Collyn; Suci Etri Jayanti. S; Murbanto Sinaga; Sri Winda Hardiyanti Damanik
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 1 (2024): Januari : MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i1.442

Abstract

Currently, many MSMEs are struggling to develop even though they are the backbone of the Indonesian economy. On the other hand, improving the sustainable financial performance of MSMEs is believed to be one of the main keys for MSMEs to upgrade and survive. Therefore, this study aims to analyze the effect of e-commerce and human resource quality on the financial performance of MSMEs. This research was conducted on 38,343 MSME players registered in the SIMDAKOP UMKM application in Medan City in 2022. The research sample amounted to 100 people selected using simple random sampling technique. The type of data used is primary data. The data was collected using a questionnaire distributed to selected respondents. The research data were analyzed using multiple linear regression analysis method with SPSS 26 software. The results of the analysis show that e-commerce has a positive and significant effect on financial performance of MSMEs. HR quality also has a positive and significant effect on financial performance of MSMEs. E-commerce and HR quality simultaneously have a significant effect on the financial performance of MSMEs. The implication of this research is a guideline for MSMEs in making business strategy decisions to ensure sustainable financial performance of MSMEs, which will help MSMEs to upgrade and survive in competition.
Pengaruh Alat Pembayaran Non Tunai Terhadap Permintaan Uang Kartal Di Indonesia Nada Effendi; Apridar Apridar
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 3 (2024): Mei : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i3.502

Abstract

The aim of the research is to evaluate the effect of using non-cash payment instruments on the demand for currency in Indonesia. Time series data is used in the time period 2009 to 2023 with monthly observations. The analysis approach uses the Error Correction Model (ECM) to assess the correlation between variables in the short and long term. The estimation results confirm that the use of ATM/debit cards has a positive and significant impact on the need for currency, both in the short and long term. In contrast, credit card use shows a negative and significant impact on the need for currency in both time periods. Meanwhile, the use of e-money does not have an impact in the short term, but has a positive impact in the long term on the need for paper money in Indonesia. Therefore, this research suggests that Bank Indonesia should encourage more use of electronic payment tools to encourage people to reduce the use of currency, and promote the concept of a society that uses less cash (less cash society).

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