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Dedi Junaedi
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Lembaga Publikasi Ilmiah (LPI) Institut Agama Islam (IAI) Nasional Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913 Telp 021-8757150 elmal@journal-laaroiba.com
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El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN : 26202956     EISSN : 27470490     DOI : https://doi.org/10.47467/elmal
Core Subject : Economy, Agriculture, Social, Engineering,
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam mempublikasi hasil riset dan kajian terkini bidang ekonomi, keuangan, manajemen dan bisnis Islam. Mulai 2011, jurnal ini terbit tiga kali setahun setiap Maret, Juli dan November. Jurnal ini dikelola oleh Pusat Riset dan Kajian Strategis (PRKS) Masyarakat Ekonomi Syariah (MES) Bogor Raya bekerjasama dengan Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor, Institut Agama Islam (IAI) Sahid Bogor dan Institut Umum Quro Al-Islami (IUQI) Bogor. P-ISSN 2620-2956 E-ISSN 2747-0490. Volume 1 Nomor 1 2019 sampai Volume 5 Nomor 3 of 2024 terbit website dengan URL https://journal.laaroiba.ac.id/index.php/elmal. Selanjutnya, mulai Volume 5 Number 4 2024 sampai seterusnya terbit URL https://journal-laaroiba.com/ojs/index.php/elmal.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 1,772 Documents
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Analisis SWOT dalam Pengembangan Bisnis Berbasis Sustainability Melalui Strategi Word of Mouth (WOM) pada Peternak Ayam Petelur Makmur Farm di Kabupaten Tulungagung Sega Rohma Nur Ulaika; Anas Firman Adi; Priska Wulan Ndari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 4 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i4.11805

Abstract

The development of Makmur Farm's poultry egg farming business in Tulungagung requires effective strategies to ensure sustainability. This study aims to analyze the role of SWOT analysis and Word of Mouth (WOM) strategy in sustainable business development. A qualitative approach was used, involving data collection through direct observation, in-depth interviews with owners and staff, and documentation at the farm site. Data were analyzed using SWOT to identify strengths, weaknesses, opportunities, and threats faced by the business. Results indicate that Makmur Farm has strengths in product quality and innovation, but faces weaknesses in digital marketing. Significant opportunities arise from increasing public awareness of sustainability and market trends, while threats include competition and feed price fluctuations. The WOM strategy proved effective in building customer confidence and organically expanding market reach. The discussion emphasizes the importance of integrating SWOT analysis with a digital-based WOM strategy and highlights the role of personal communication and trust-building in creating long-term sustainability for the farm. This comprehensive approach supports strategic decision-making and sustainable growth.
Pengaruh Self Control dan Intensitas Pembelian Item Virtual Terhadap Pengelolaan Keuangan Pribadi Pemain Game Roblox di Karawang Asyifa Arethania Dayanara Ryu; Ujang Suherman; Thomas Nadeak
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 4 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i4.11863

Abstract

There has been a spike in the purchase of virtual items among gamers due to the fast expansion of the online gaming market, especially on the Roblox platform. When gamers display a lack of self-control and a high intensity of acquiring virtual products, this phenomena may impact their conduct regarding personal money management. Irrational expenditure and a lack of financial stability could emerge from such circumstances. Partially and concurrently, this research intends to examine the impact of self-control and the intensity with which Roblox users in Karawang purchase virtual items on their financial management. An explanatory technique is used by this quantitative investigation. A total of 212 Roblox users in Karawang who had made virtual goods purchases in the past were surveyed using a purposive sample approach. Multiple linear regression was used to analyze the data with the help of SPSS version 26. A player's ability to exercise self-control affects their handling of their money, according to the findings. The intensity of buying virtual items also has a major impact on budgeting. Both factors impact Roblox users' ability to handle their money at the same time. The findings of this research should raise awareness about the significance of self-control while playing video games online and help advance digital financial literacy.

Page 178 of 178 | Total Record : 1772

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