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Lembaga Publikasi Ilmiah (LPI) Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913                                Telp 021-8757150  08118114379                    Email:  lpi@journal-laaroiba.com
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RESLAJ: Religion Education Social Laa Roiba Journal
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN : 2656274X     EISSN : 26564691     DOI : https://doi.org/10.47467/reslaj
Core Subject : Religion, Economy, Education, Social,
Religion Economics, Econometrics & Finance Education Environmental Science Social Sciences
RESLAJ: Religion Education Social Laa Roiba Journal is a scientific journal of the National Islamic Institute of Religion (IAI-N) Laa Roiba Bogor. Managed by the Institute of Research and Community Service (LPPM) IAI-N Laa Roiba in colaboration witf Intelectual Association for Islamic Studies (IAFORIS) and Masyarakat Ekonomi Syariah. The RESLAJ is published every June and December to support the development of research and studies on religious, educational, social, economic, and broadcasting issues of Islamic dakwah from various perspectives. Therefore. This journal will feature research papers and theoretical, empirical and practical studies relating to religious, educational, social, economic and Islamic dakwah issues. P-ISSN 2656-274X. E-ISSN 2656-4691. DOI: 10.47467/reslaj. Starting from Volume 1 Number 1 2019 to Volume 6 Number 3 of 2024 published on the website with the URL https://journal.laaroiba.ac.id/index.php/reslaj. Starting from Volume 6 Number 4 2024 onwards it will be published with the URL https://journal-laaroiba.com/ojs/index.php/reslaj.
Arjuna Subject : Umum - Umum
Articles 1,411 Documents
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Efektivitas Promosi Wisata Berbasis Website Menggunakan Analisis SWOT di Tanjung Duriat Salsabila Fatin Adilah; Oman Sukirman; Dally Nur Arif
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5023

Abstract

The development of information technology, especially the internet, has significantly changed the way tourism is promoted. Websites as digital media play an important role in promotional strategies, especially for tourist destinations that want to expand their reach and increase tourist visits. This research aims to analyze Tanjung Duriat's tourism promotion strategy through the website with a SWOT analysis approach, to identify the destination’s strengths, weaknesses, opportunities, and threats faced by the destination. The research method used is a qualitative method with a descriptive approach. Data were obtained through interviews, direct observation of the website, and study of related literature. The results showed that the Tanjung Duriat website has great potential to promote the tourist destination. However, there are still some weaknesses such as the lack of content updates and website features. In addition, the website promotion strategy also faces challenges in significantly increasing visibility and number of visits. Based on the SWOT analysis, this study suggests improving the quality of website content and features, as well as optimizing the use of social media connected to the website to increase tourist attraction. The website-based Tanjung Duriat tourism promotion strategy using the W-O strategy, strategy was chosen because the Tanjung Duriat website does not yet have a person specifically to manage the website. In the W-O strategy, there is a strategy to add human resources specifically to manage the website, if there is someone who is devoted to managing the website, it will make it easier for Tanjung Duriat to optimize the website which is used as one of the tourism promotion media. With the right strategy, the Tanjung Duriat website is expected to be an effective promotional tool in increasing tourist visits to these destinations.
Pengaruh Fasilitas Terhadap Kepuasan Pengunjung di Kiara Artha Park Bandung Arif Ariagus Dwi Fajar; Gilang Pratama Putra; Neni Rohaeni
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5024

Abstract

The problem addressed in this thesis is the influence of facilities on visitor satisfaction at Kiara Artha Park Bandung. The purpose of this research is to identify the facilities and visitor satisfaction at Kiara Artha Park Bandung. The research method used is a quantitative approach with a descriptive approach. Data collection was conducted by distributing Likert scales to respondents who have visited and experienced Kiara Artha Park Bandung. The sampling technique employed is random sampling, with a research sample consisting of 100 respondents selected randomly. Data analysis was carried out using descriptive analysis to measure the influence of facility variables on visitor satisfaction. The results of the study indicate that facilities have a positive and significant impact on visitor satisfaction. The most influential facilities include cleanliness, comfort, and the completeness of public facilities. Based on these findings, it is recommended that the management of Kiara Artha Park continues to improve the quality and availability of facilities to enhance visitor satisfaction and the park's appeal as a tourist destination.
Hubungan Lingkungan Kerja dan Disiplin Kerja terhadap Performa Karyawan pada PT Dea Warna Abadi Anggraeni, Natasya; Mei Retno Adiwaty
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.5026

Abstract

PT Dea Warna Abadi, a large textile company based in West Jakarta, is currently striving to overcome challenges in achieving sales targets, as well as addressing issues related to the work environment and work discipline that affect employee performance. This study focuses on analyzing how the work environment and work discipline are related to employee performance through a quantitative approach. A total of 50 employees from the marketing division were selected as research subjects using a saturated sampling technique. Data collection was conducted through questionnaires, and the data were then analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The study results revealed that both the work environment and work discipline impact employee performance.
Pengaruh Produk Wisata terhadap Kepuasan Pengunjung Museum Sri Baduga Bandung Dava Albamah Hafidin; Gilang Pratama Putra; Irena Novarlia
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5035

Abstract

This study aims to analyze the influence of tourism products on visitor satisfaction at the Sri Baduga Museum Bandung. The tourism products analyzed include tourist attractions, tourist facilities, amenities, and accessibility. This study uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to museum visitors. Respondents were randomly selected, and the data obtained were analyzed using a simple linear regression technique to see the relationship between the independent variable (tourism product) and the bound variable (visitor satisfaction). The results of the study show that all components of tourism products, namely tourist attractions, tourist facilities, amenities, and accessibility, have a significant effect on the satisfaction of visitors to the Sri Baduga Museum Bandung. Tourist attractions were found to be the most dominant factor in influencing visitor satisfaction, followed by facilities and accessibility. In addition, the results of the analysis also showed that the majority of visitors were satisfied with their experience at the museum, and this was reflected in their desire to visit again and their willingness to recommend the museum to friends and family. Based on these findings, it can be concluded that the quality of tourism products at the Sri Baduga Museum Bandung has an important role in increasing visitor satisfaction. Recommendations are given to museum managers to continue to improve the quality of attractions, facilities, and accessibility to maintain and increase visitor satisfaction. This research is expected to be a reference for the development of more effective tourism strategies in the future.
Peran Memorable Tourism Experience Terhadap Kepuasan Wisatawan di Museum Prabu Geusan Ulun Mariyana Kusuma Fauziyyah; Gilang Pratama Putra; Tedi Supriadi
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5060

Abstract

Prabu Geusan Ulun Museum is an educational tourism that can provide cultural information and a place to store historical heirlooms, despite having low number tourist visits. To increase the number of tourist visits, it is necessary to understand what visitors need in increasing the existence of Prabu Geusan Ulun Museum. Memorable tourism experience is an important agenda in the purpose of this research, considering that tourism is basically based on experience that has an influence on determining tourist satisfaction. Tourist satisfaction is felt when the expectations of tourists are met. The methods used in this research was quantitative method with survey as the research design. Questionairres were used to collect data from 100 respondents using non-probability sampling technique and descriptive data analysis. The finding showed that there was a significant influence of memorable tourism experience (X) on tourist satisfaction (Y) with a value of 0,001<0,05. The result of the hypothesis test of > was 14.705 > 1.984, therefore Ha was accepted. The findings of this research may help create a marketing strategy for Prabu Geusan Ulun Museum by using memorable tourism experience dimension which will later increase the number of tourist visits to Prabu Geusan Ulun Museum.
Pengaruh Kualitas Layanan Terhadap Loyalitas Pelanggan dalam Industri Jasa Pengiriman Daffa Fawwas Al Hafizh; Anak Agung Ketut Diatmika
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5069

Abstract

The use of delivery services in Indonesia is increasing, leading to intense competition among companies such as J&T Express, JNE, SICEPAT, and SPX. This study aims to examine the relationship between service quality, customer satisfaction, and customer loyalty among J&T Express users in Tangerang Regency. The results indicate that service quality has a significant impact on customer satisfaction. High customer satisfaction increases the likelihood of repeat service use and fosters stronger customer loyalty. The study supports the theory that service quality is crucial in building customer satisfaction and loyalty. It is recommended that J&T Express focus on improving service quality to retain and attract new customers. The study has limitations, such as a sample size that may not represent the broader population and potential bias in data collection. Future studies are suggested to conduct longitudinal research and explore other variables that may influence the relationship between these variables. This research employs a descriptive causal design with a quantitative approach and uses purposive sampling techniques. Data were collected from 123 respondents who are J&T users. Data analysis was performed using Partial Least Square-Structural Equation Modelling (PLS-SEM). The research findings reveal that service quality has a positive effect on customer satisfaction, service quality positively affects customer loyalty, and customer satisfaction positively impacts customer loyalty.
Efektivitas Online Customer Review, Influencer Review dan Brand Image Terhadap Purchase Intention Pada Platform Marketplace Danu Ismanto; Abdurrahman
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5070

Abstract

With the advent of the era of disruption, everything turns into easier, faster, and cheaper. As a result, consumer behavior is changing as well. Especially through the marketplace that more and more people use. That causes a change in conducting activity in terms of purchase. The study aims to analyze and prove the correlation of online variables customer review, influencer review, and brand image as well as to find out which variables are the most dominant in influencing purchase intention on marketplace platforms such as shopee, lazada, tokopedia, blibli and bukalapak. Primary data analysis is done using the Structural Equation Model Partial Least Square method (SEM-PLS). While online customer review and influencer review have been found to have a direct influence on brand image, brand image has a direct effect on purchase intention. Implications in this study manufacturers should pay more attention to marketing strategies to explore the impact of the impact caused in building purchase intention..
Pengaruh Customer Loyalty Terhadap Repurchase Intention Pasca Penurunan Ekonomi pada Produk Minuman Susu Bear Brand Evi Rahmawati Agustina; Anak Agung Ketut Diatmika
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5072

Abstract

The COVID-19 pandemic has led to a surge in demand for health products like Bear Brand. However, as the pandemic recedes, the company must adjust its strategy to preserve consumer loyalty in a competitive market. To encourage repeat purchases, Bear Brand should emphasize positive consumer experiences, build trust, and enhance motivation while upholding rigorous health standards and clear communication. This research seeks to examine the factors that affect consumers' decisions to repurchase Bear Brand milk drinks during the COVID-19 crisis. Conducted in the Jabodetabek region, the study employed a descriptive causal design with a quantitative method and used simple random sampling. Data was gathered from 150 individuals in Jabodetabek who had bought Bear Brand milk drinks at least twice in the past month, though the exact number of purchases was not specified. The data was analyzed using Structural Equation Modeling. The results indicate that customer motivation plays a significant role in increasing trust, loyalty, and repurchase intention for Bear Brand, with loyalty serving as a key link between trust and repurchase intention. To maintain and boost repeat purchases, Bear Brand should concentrate on highlighting health benefits, ensuring product quality, and fostering loyalty through effective programs.
Pengaruh Kualitas yang Dirasakan, Pengalaman Merek, Kepercayaan Merek dan Kepuasan Pelanggan terhadap Loyalitas Merek Silvia Ardian; Ferryal Abadi
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5073

Abstract

This study explores the influence of perceived quality, brand experience, brand trust and customer satisfaction on brand loyalty in Nike shoe products. Perceived quality is considered an important factor affecting customer satisfaction and brand loyalty. The population in this study are customers who have used Nike shoe products. Then the sample used in this study is people in the Jakarta, Bogor, Depok, Tangerang, Bekasi areas who have faithfully used Nike shoe products. In this study, data was collected from 120 respondents who met these criteria. Age 17-45 years. The data analysis technique used is SEM-PLS to test the research model with a sample size of 120 respondents, the sample selected using purposive sampling method. The analysis results show that perceived quality has a positive influence on customer satisfaction, brand experience has a positive influence on customer satisfaction, brand trust has a positive effect on brand loyalty. this study the majority of respondents were male. Therefore, further research can equalize or make gender comparisons. to increase brand loyalty, Nike products must integrate strategies that improve product quality, improve brand experience, build trust, and ensure customer satisfaction. This will create a positive cycle that supports.
Faktor – Faktor yang Mempengaruhi Loyalitas Pelanggan dan Kepuasan Pelanggan Sebagai Intervening pada Restoran Richeese Factory Kabupaten Tangerang Berlina Pebrianti; Dihin Septyanto
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5074

Abstract

In an era of globalization and increasingly competitive business today, business conditions can be said to be highly competitive. Customer satisfaction is a very important factor in fast food restaurants. High customer satisfaction can build a good restaurant reputation thus increasing customer loyalty and can ultimately drive long-term business growth. The research aims to understand the factors that influence customer loyalty and customer satisfaction as intervening on a fast food richeese factory restaurant in Tangerang district with a focus on variables such as quality of service, product quality, physical environment and brand image. This method of research uses a descriptive approach of causality with quantitative methods and applies purposive sampling techniques distributed through a questionnaire to 125 respondents against customers of the Richeese factory district of Tangerang, and has made at least 2 purchases in a month. The results of this research prove that the quality of service, product quality, physical environment, and brand image have a positive and significant influence on customer satisfaction. Furthermore, quality service, quality of product, brand image, and satisfaction of customers have a good and significant effect on customer loyalty. Then on the mediation test, customer satisfaction can mediate the quality of service, product quality, physical environment, and brand image. This research contributes to fast food restaurants to focus more on customer satisfaction and customer loyalty. The research suggested that future researchers conduct a study that covers all outlets, perform a larger data collection of 125 respondents, and use or add promotional and price variables that might influence better results.

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