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Strata Business Review
Published by CV. Strata Persada Academia
ISSN : 29876478     EISSN : 29876486     DOI : https://doi.org/10.59631/sbr
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Strata Business Review (SBR) is a peer-reviewed and open-access journal published Biannually in May and November by CV. Strata Persada Academia. The scope in this journal has a broad range of topics in all the Business Management and Accounting. SBR offers a venue for academicians, researchers, and practitioners to publish their original research or review articles and makes them open access that is easily available to the public. So it will support a wide exchange of knowledge in the field of Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 45 Documents
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PENGEMBANGAN MODEL REVISIT INTENTION PADA GEOWISATA LAVA BANTAL BERBAH SLEMAN Setiawati, Anandia Ayu; Wisnalmawati, Wisnalmawati; Arif, Nina Fapari
Strata Business Review Vol. 3 No. 2 (2025): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v3i2.367

Abstract

This study aims to develop a revisit intention model in the context of geotourism at Lava Bantal Berbah Sleman by examining the direct influence of destination image on revisit intention, as well as the mediating role of tourist satisfaction. The research involved 101 respondents selected using an accidental sampling technique by distributing questionnaires to visitors reachable through WhatsApp groups. The variables measured included destination image, tourist satisfaction, and revisit intention, and the data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (SmartPLS) approach. The findings reveal that destination image has a significant direct effect on revisit intention and that this relationship is strengthened through the mediation of tourist satisfaction. The novelty of this study lies in demonstrating that tourist satisfaction plays a crucial role in enhancing revisit intention within the geotourism context. Practically, these findings contribute to consumer behavior research and offer valuable insights for geotourism managers at Lava Bantal, particularly in optimizing destination image and satisfaction strategies to encourage repeat visitation.
PENGARUH PEMASARAN MEDIA SOSIAL TERHADAP MINAT MENGUNJUNGI KEMBALI YANG DIMEDIASI OLEH KEPUASAN WISATAWAN Denita, Gea Evi; Astuti, Widhy Tri; Wisnalmawati, Wisnalmawati
Strata Business Review Vol. 3 No. 2 (2025): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v3i2.411

Abstract

This study investigates the influence of social media marketing on revisit intention with tourist satisfaction serving as a mediating variable. A total of 75 respondents were selected using an accidental sampling technique, in which questionnaires were distributed to tourism consumers through platforms such as WhatsApp groups and Instagram. The variables examined in this research include social media marketing, tourist satisfaction, and revisit intention. Data were analyzed using the Structural Equation Model (SEM) with the Partial Least Squares (SmartPLS) approach. The findings reveal that social media marketing has a significant direct effect on revisit intention and that this relationship is strengthened through the mediating role of tourist satisfaction. The novelty of this research lies in demonstrating that tourist satisfaction substantially enhances revisit intention and plays a pivotal mediating role in linking social media marketing to behavioral intentions. Practically, the results contribute to the development of consumer behavior models and offer valuable implications for tourism marketing strategies.
Spiritual Leadership, Internal Marketing, and Organizational Citizenship Behavior: A Conceptual Review for Islamic Educational Institutions Sutanpri, Sutanpri; Abdillah, Willy; Salim, Muhartini; Hayu, Rina Suthia
Strata Business Review Vol. 3 No. 2 (2025): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v3i2.415

Abstract

This conceptual study explores the interrelationships among spiritual leadership, internal marketing, and organizational citizenship behavior (OCB) within Islamic educational institutions. Utilizing a narrative literature review of 32 peer-reviewed publications spanning 2000–2024, the paper synthesizes theoretical and empirical insights to clarify how spiritually grounded leadership practices shape employees’ attitudinal and behavioral outcomes. The review identifies spiritual leadership as a values-based framework that promotes meaning, purpose, and ethical direction in organizational settings, yet prior studies reveal inconsistencies regarding its direct influence on OCB, indicating the potential role of mediating variables. Internal marketing is proposed as a strategic mechanism that aligns institutional values with employee experience, strengthens motivation, and enhances prosocial behaviors such as OCB. Drawing on Social Exchange Theory and the Stimulus–Organism–Response (SOR) model, this paper introduces a conceptual framework positioning internal marketing as a mediator between spiritual leadership and OCB, thereby addressing a significant gap in the literature. The proposed model offers practical implications for leaders seeking to cultivate spiritually grounded, value-driven, and performance-oriented cultures in Islamic educational environments while providing a foundation for future empirical validation.
The Effect of Service Quality and Perceived Value on Customer Satisfaction Mediated by Trust Mathesa, Justin Ricky; Liestyana, Yuli; Utami, Yekti; Wahyuningsih, Tri; Oetomo, Hadi; Tugiyo, Tugiyo
Strata Business Review Vol. 3 No. 2 (2025): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v3i2.439

Abstract

This study investigates the influence of service quality and perceived value on customer satisfaction, with trust functioning as a mediating variable. The research was conducted among PBPU/Mandiri BPJS Health Insurance participants registered at the Yogyakarta JKN BPJS Health Branch. Using a quantitative approach, data were collected through purposive sampling, resulting in 110 respondents who completed a structured questionnaire. Measurements were based on a Likert scale, and data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (SmartPLS 3.0). The results indicate that all indicators used in the study demonstrate strong loading factor values, confirming their reliability as research instruments. The R-Square value shows that service quality, perceived value, and trust collectively explain 85.9% of the variance in customer satisfaction, while the remaining 14.1% is influenced by other unexamined factors. Findings further reveal that both service quality and perceived value significantly and positively affect trust and customer satisfaction. Moreover, trust is found to effectively mediate the relationship between service quality and perceived value on customer satisfaction. These results highlight the crucial role of trust in enhancing customer satisfaction within the BPJS Health Insurance service context.
The Influence of Executive Compensation, Independent Boards, and Liquidity on the Performance of Banking Firms Listed on the Indonesia Stock Exchange Dellani, Dhea; Efni, Yulia; Fitri, Fitri
Strata Business Review Vol. 3 No. 2 (2025): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v3i2.461

Abstract

Banking institutions function as financial intermediaries that rely heavily on public trust, as their operations predominantly utilize funds sourced from depositors rather than shareholders. The stability and sustainability of these institutions depend on their ability to maintain sound financial performance, which reflects managerial effectiveness in balancing liquidity adequacy, profitability, and capital sufficiency. This study investigates the influence of executive compensation, independent boards, and liquidity on firm performance measured using return on assets (ROA) among banking firms listed on the Indonesia Stock Exchange. The research employs a purposive sampling technique and analyzes 235 firm-year observations from 47 banking companies over the 2018–2022 period. Data were processed using variance-based structural equation modeling (SEM-PLS) with Warp-PLS version 5.0. The findings demonstrate that executive compensation has a significantly positive impact on firm performance. Conversely, the independent board variable shows a negative but statistically insignificant relationship with firm performance. Furthermore, liquidity exhibits a positive influence on financial performance, indicating the importance of maintaining sufficient liquid resources in supporting operational efficiency and profitability.

Page 5 of 5 | Total Record : 45

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