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Da'watuna: Journal of Communication and Islamic Broadcasting
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN :  2798690     EISSN : 27986683     DOI : https://doi.org/10.47467/dawatuna
Core Subject : Religion, Science, Education, Social,
Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Dawatuna: Journal of Communication and Islamic Broadcasting  is a peer-reviewed national journal on communication, dakwah, broadcasting, education and Islamic studies managed by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS) .  This journal focused on communication, dakwah, broadcasting, education, and Islamic studies  through the publication of articles, research reports, and book reviews. The Journal is published The Journal is published four time a year on January, April, July,  and October. The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting, Communication, Dakwah & Islamic propagation, Islamic education,  Islamic studies, Islamic education, and other related issues. E-ISSN 2798-6683 P-ISSN 2798-690X. Starting from Volume 1 Number 1 2021 to Volume 5 Number 1 of 2024 published on the website with the URL https://journal.laaroiba.ac.id/index.php/dawatuna. Starting from Volume 4 Number 2 2024 onwards it will be published with the URL https://journal-laaroiba.com/ojs/index.php/dawatuna.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 247 Documents
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Analisis Pemberitaan Banjir Lahar Dingin di Sumatera Barat dalam Media Detik.com dan Antaranwes.com Assaudi, Budi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i5.3649

Abstract

     News related to the cold lava flood disaster in West Sumatra that was broadcasted in print, electronic and online media became public consumption, causing perceptions in the community. Online media both Antaranews.com and Detik.com have news related to cold lava floods in West Sumatra. The media provided information from different perspectives in presenting the news. The floods came from material from Mount Marapi that erupted some time ago, most of which was on the slopes of the mountain. The material was washed away by rainwater downstream. Meanwhile, Antaranews.com provides information to the public by quoting the statement of Andalas University researchers that the accumulation of fallen tree material in the upper reaches of the Batang Anai river became a natural dam, due to the volcanic eruption of Mount Marapi accompanied by high rainfall as the cause of the collapse of natural dams and resulting floods. Framing analysis is viewed from syntactic, thematic, script and rhetorical structures. This research uses a qualitative approach with the theory of Zhongdang Pan and M. Kosicki. The results prove that the two online media have different points of view and news packaging, each emphasizing based on the data and facts received. After analyzing the two news articles, the researcher concluded that both news articles provided information on the causes of the flood disaster in West Sumatra. However, if seen in the Detik.com online media, the floods were caused by moderate to heavy rains that washed away volcanic material from the eruption of Mount Marapi in the form of cold lava. Another case with the information put forward by the Antaranews.com media that the flood was caused by the collapse of a natural dam in the upstream section of the Batang Anai river due to the vibration of the volcanic earthquake of Mount Marapi accompanied by high rainfall.
Persepsi Publik Tentang Digitalisasi Layanan Pusaka Kemenag Wulandari, Yuyun
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i5.3668

Abstract

The Ministry of Religious Affairs (MoRA) as one of the government institutions in Indonesia has adopted digitalization in an effort to improve the efficiency and quality of services to the community. One of the digitization initiatives undertaken by the Ministry is the use of PUSAKA Super Apps. This study aims to analyze public perceptions of the digitization of MoRA services using PUSAKA. Through a survey of PUSAKA users, this study collects quantitative data on how the public describes their experience in using services that have been digitized by the MoRA. The results of this study show that public perceptions of the digitization of MORA services using PUSAKA are quite good. However, some obstacles such as server and network errors still need to be fixed. Keywords: Digitalization, Public Services, Ministry of Religious Affairs, PUSAKA, Public Perception. Kementerian Agama (Kemenag) sebagai salah satu institusi pemerintah di Indonesia telah mengadopsi digitalisasi dalam upaya meningkatkan efisiensi dan kualitas layanan kepada masyarakat. Salah satu inisiatif digitalisasi yang dilakukan oleh Kemenag adalah penggunaan PUSAKA Super Apps. Penelitian ini bertujuan untuk menganalisis persepsi publik tentang digitalisasi layanan Kemenag dengan menggunakan PUSAKA. Melalui survei kepada pengguna PUSAKA, penelitian ini mengumpulkan data kuantitaif tentang bagaimana masyarakat menggambarkan pengalaman mereka dalam menggunakan layanan yang telah didigitalisasi oleh Kemenag. Hasil penelitian ini menunjukkan bahwa persepsi publik terhadap digitalisasi layanan Kemenag dengan PUSAKA cukup baik. Namun, beberapa kendala seperti error pada server dan jaringan masih perlu diperbaiki. Kata Kunci: Digitalisasi, Layanan Publik, Kementerian Agama, PUSAKA, Persepsi Publik.
Strategi Pengelolaan Konten pada Akun Instagram @syca.official dalam Membangun Customer Engagement Evita, Jeanette; Diana Amalia
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i5.3730

Abstract

Instagram plays a very strong role, especially in the era of digital marketing. There are many features that support the growth of a brand in an industry, particularly in the beauty industry. Beauty industry has a very ripid development, especially with the emergence of various new products that are increasingly tailored to Indonesian consumers. The rapid development of trends and cosmetic products makes digital marketing era increasingly popular. Moreover, currently social media, especially Instagram has supported influential trends in digital marketing. @syca.official has become one of the local cosmetic brands that has grown significantly and plays special role in this Indonesian beauty industry. Not only does @syca.official market products through digital campaigns, but it also serves as a community platform for women and beauty enthusiasts to share information, reviews, and support each other through their created content. Among the many local cosmetic brands that continue to grow, @syca.official stands out with its unique content concept and campaigns, thereby enhancing customer engagement.  In executing this strategy, @syca.official employs several methods, starting from sharing more relevant content, optimizing content quality according to the target audience and current trends, structuring content flow based on consumer interests, and fostering a connection between the brand and its consumers.
Pengaruh Penggunaan Podcast Mendoan Terhadap Pembentukan Perilaku Wajar Mengumpat Generasi Z di Kota Malang Clara Aprilia Gozali
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 4 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i4.3823

Abstract

Mass media and social media have transformed patterns of communication and behavior, especially among Generation Z. Amidst a variety of podcasts that use Indonesian language as their communication medium, podcast Mendoan chooses to disregard the norms of polite and proper language usage as an example for its listeners. This study aims to investigate whether the use of podcast Mendoan influences the normalization of swearing behavior among Generation Z in Malang City. The researcher employs cultivation theory, which emphasizes the influence of mass media on shaping perceptions and beliefs. This research utilizes a quantitative approach to test hypotheses with a sample size of 100. The findings indicate that the use of Podcast Mendoan in shaping the normalization of swearing behavior among Generation Z in Malang City demonstrates the influence of new media. Referring to the media's influence on shaping perceptions, understanding, and individual behaviors towards social reality, podcast Mendoan may lead its listeners to view swearing behavior as something commonplace or acceptable in daily conversations.
Efektivitas Media Visual Baliho pada Program Lapor Pak Kapolsek Rahmawati, Rifka Amelia; Yusuf, Eka; Ema
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i5.3987

Abstract

A communication must consider the way the message is conveyed so that it is easily understood, accepted and attracts public attention in increasing public trust. Cikampek Police recently launched an innovative program, the 'Report the Police Chief' program. This program was designed in an effort to shape the implementation of Precision Police and open up space for police communication with the community. In this program, the Cikampek Police are assisted by the media in carrying out socialization, namely the Billboard media. For this reason, it is currently considered effective if seen from the perspective of society, namely heterogeneous, that is, divided into various groups such as people who live and carry out activities in the jurisdiction of the Cikampek Police. This research uses the S-O-R Theory by Hovland and uses a quantitative approach. The population in this study were people in the jurisdiction of the Cikampek Police, with a sample of 90 people who met the age limit criteria of 17-45 years. The results of this research concluded that there was an influence on the effectiveness of the Report Mr. Police Chief billboard media on the attitudes of the community in the jurisdiction of the Cikampek Police, which was proven by the results of the T Test or Hypothesis which showed a significance result of 0.001 < 0.05 with a calculated T value of 17.691 > T Table 1.986
Strategi Personal selling dalam Komunikasi Pemasaran: Upaya Meningkatkan Brand awareness di Production House Tryma Creative Maheswari, Dita Meisya; Dharta, Firdaus Yuni; Poerana, Ana Fitriana
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i5.4055

Abstract

The marketing strategy paradigm shift from conventional to digital has brought significant changes to the economic sector. The use of digital platforms as a marketing tool causes competition between companies to become increasingly fierce. To survive and develop, companies need to have an effective marketing communications strategy to increase brand awareness. Brand awareness is one of the key factors influencing consumer purchasing decisions; The higher the brand awareness of a product or service, the more likely consumers are to choose it. This research aims to explore personal selling strategies in marketing communications at the Tryma  Creative Production House in order to increase brand awareness. The research method used is qualitative with a descriptive approach. Integrated Marketing Communications (IMC) theory is used as a framework for understanding and analyzing the strategies implemented. The research results show that the personal selling strategy used by Tryma  Creative includes: 1) Conducting face-to-face meetings or via Zoom to build personal relationships with clients, 2) Providing high-quality service at the initial meeting to give a positive and professional impression, and 3) Utilizing communication via social media and WhatsApp to maintain continuous interaction with clients. This approach has been proven to significantly increase Tryma  Creative's brand awareness, making the company better known and trusted by consumers. These findings provide important insights for other companies looking to optimize their personal selling strategies in the digital era.
Analisis Retorika Dakwah Ustadz Hanan Attaki dalam Video Youtube “Kalo lagi Mentok, Harus Gimana?”: Kajian Retorika Aristoteles Mita Mar'atul Fauziah; Hindun; Falasifa; Hanna Maulida Syifa
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i5.4151

Abstract

This research discusses the application of Aristotle's rhetorical principles in the preaching video of ustadz Hanan Attaki entitled “Kalo Lagi Mentok, Harus Gimana?” The background of this research is the importance of understanding the stages of rhetoric in preaching to enhance understanding of the influence and effectiveness of the message conveyed. The aim of this research is to explain the stages of rhetoric in ustadz Hanan Attaki's preaching video based on Aristotle's theory. The method used is descriptive qualitative, with data collection through video research, transcription, and content analysis. The results of the study show that ustadz Hanan Attaki successfully applies Aristotle's five stages of rhetoric (Inventio, Dispositio, Elocutio, Memoria, and Pronuntiatio) effectively in his preaching. The benefit of this research is an increased understanding of rhetoric in the context of Islamic preaching and the relevance and effectiveness of its use in delivering religious messages to modern audiences.
Kerjasama dan Komunikasi Interpersonal dalam Penanganan Masalah Kesehatan Mental dengan Memperhatikan Keselamatan Pasien Aulia Rani; Arum Dwi Anjani; Devy Lestari Nurul
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 4 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i4.4387

Abstract

This research aims to determine interpersonal cooperation and communication in handling mental health problems by paying attention to patient safety. This research is a type of descriptive qualitative research that uses metadata analysis techniques through literature review. In research, a literature review refers to the analysis and integration of literature relevant to the research topic. This is an important component of research that is often considered a solid foundation for high-quality scientific work. The results of this study show that every health service in a hospital needs to pay attention to patient safety. Medical procedures given to patients have risks that can cause pain, disability or death. Risks in health services can result from errors in the system. Generally, infections after surgery or nosocomial infections occur due to errors in the nursing system such as lack of risk management and undetected resistant bacteria.  
Strategi Komunikasi Digital: Media Sosial Instagram Sebagai Sarana Promosi di MI Unggulan Darul Mujtaba Salvadora Erik Presica; Ahmad Bukhori
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i5.4414

Abstract

This research aims to identify and analyze effective digital communication strategies through Instagram social media that can be implemented by MI Unggulan Darul Mujtaba as a promotional tool. In the current digital era, social media plays an important role in building an image and attracting public interest in educational institutions. However, the challenge faced is how to optimally utilize Instagram social media to achieve these promotional goals. This research uses descriptive qualitative research with data collection methods in the form of interviews and in-depth observations of research subjects and objects. The research results show that the success of the digital communication strategy at MI Unggulan Darul Mujtaba can be seen from increased visibility, high levels of engagement, positive feedback, and an increase in the number of new student registrations. With a well-planned and implemented strategy, MI Unggulan Darul Mujtaba can make maximum use of Instagram's potential to build a positive image and attract public interest. This research contributes to the development of literature on digital communication and promotional strategies in the era of social media, as well as providing practical guidance for other educational institutions that wish to optimize the use of social media for promotional purposes.
Tradisi VS Modernitas: Konflik Generasi dan Komunikasi Gender dalam Crashing Eid Lilis Widarti; Rifma Ghulam Dzaljad; Yulia Rahmawati
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 4 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i4.4547

Abstract

This study investigates the intricate dynamics of tradition versus modernity through the lens of generational conflict and gender communication in the Netflix series "Crashing Eid." Utilizing a systematic content analysis, the research aims to identify and categorize representations of these themes within the series. The analysis focuses on key aspects such as traditional versus modern values, generational perspectives, and gender roles as depicted in the interactions and dialogues of the characters. The findings reveal that "Crashing Eid" effectively portrays the tension between traditional and modern values, particularly in the context of family expectations and personal aspirations. The series highlights the challenges faced by younger generations in balancing respect for cultural heritage with the desire for individual autonomy. Gender communication is intricately woven into these narratives, showcasing the evolving roles of women and men within the Saudi Arabian cultural setting. The study underscores the importance of media representation in reflecting and shaping societal norms and values. "Crashing Eid" serves as a poignant example of how contemporary media can address and bring to light the complexities of generational and gender-related conflicts. The research contributes to the broader discourse on cultural change and continuity, emphasizing the role of media in facilitating dialogue and understanding across different societal segments.

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