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Dedi Junaedi
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Lembaga Publikasi Ilmiah (LPI) Institut Agama Islam (IAI) Nasional Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913 Telp 021-8757150 08118114379
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Da'watuna: Journal of Communication and Islamic Broadcasting
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN :  2798690     EISSN : 27986683     DOI : https://doi.org/10.47467/dawatuna
Core Subject : Religion, Science, Education, Social,
Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Dawatuna: Journal of Communication and Islamic Broadcasting  is a peer-reviewed national journal on communication, dakwah, broadcasting, education and Islamic studies managed by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS) .  This journal focused on communication, dakwah, broadcasting, education, and Islamic studies  through the publication of articles, research reports, and book reviews. The Journal is published The Journal is published four time a year on January, April, July,  and October. The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting, Communication, Dakwah & Islamic propagation, Islamic education,  Islamic studies, Islamic education, and other related issues. E-ISSN 2798-6683 P-ISSN 2798-690X. Starting from Volume 1 Number 1 2021 to Volume 5 Number 1 of 2024 published on the website with the URL https://journal.laaroiba.ac.id/index.php/dawatuna. Starting from Volume 4 Number 2 2024 onwards it will be published with the URL https://journal-laaroiba.com/ojs/index.php/dawatuna.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 254 Documents
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Pengaruh Media Sosial Terhadap Perilaku Konsumen : Studi Kasus Instagram dan Pembelian Produk Fashion Nursapia Harahap; Hafiz Mansyur; Nadya Dwi Ananda; Dwi Arlintang; Elisa Damayanti; Susan Ramadhani; Nisrina Ardra Hafizha; Afrini Yuninda Silitonga; Rangga Diva
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 4 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i4.3473

Abstract

This study aims to examine the influence of social media usage, particularly Instagram, on consumer behavior in the context of fashion product purchases. The method used in this research is a quantitative approach, with data collected through questionnaires distributed to respondents. The results show that Instagram usage has a significant impact on the frequency of fashion product purchases. The t-test reveals that each additional hour of Instagram use per day significantly increases the frequency of fashion purchases. These findings indicate the importance of Instagram as an effective marketing platform in the fashion industry.
Makna Pengalaman Putus Sekolah Bagi Remaja di Era Digital: Studi Fenomenologi pada Remaja di Desa Cikampek Utara, Kabupaten Karawang Adi Satria, Arif
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 4 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i4.3509

Abstract

The government has stipulated that everyone should have the right to a proper education. But there are many children who do not fulfill the minimum 9-year compulsory education requirement. Across Indonesia, around 83.7 thousand students dropped out of school in the 2020/2021 academic year based on data collected by the Ministry of Education, Culture, Research and Technology (Kemdikbudristek). Adolescents who drop out of school are at risk of experiencing situational low self-esteem, juvenile delinquency, early marriage, and the loss of a quality generation. The purpose of the study was to gain an in-depth understanding of the meaning of the experiences of adolescents who dropped out of school in the digital era. This study used a qualitative approach with phenomenological methods on five informants in North Cikampek Village, Karawang Regency. The results of the study found 10 themes, namely: Reasons for Dropping Out of School, Use of Cellphone/Gadget/Smartphone, Use of Social Media, Emotional Response, Activities after Dropping Out of School, Decision Making to Drop Out of School, Family Response, Environmental Response, Future Expectations, and Importance of Education.
Interaksi Simbolik Antara Wisatawan Asing dan Pedagang Lokal di Monumen Nasional Jakarta Wibowo Irawan, Rozy Putra Pratomo; Annisa Pratama Putri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 4 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i4.3514

Abstract

This study aim to analyze the Symbolic Interactions that occured between Foreigner and Local trader in Monumen Nasional Jakarta that basicly have different background of culture. This study is using the Qualitative with Case Study Method, the paradigm is Postpositivsm. Symbolic Interactions with Concept by George Herbert Mead (Mind, Self, Society) is used for this study to analyze the Symbolic Interactions between the subject. The data will be taken by Interview, Observation and Documentation Method. The result of this study is described that foreginer and Local trader Monumen Nasional Jakarta are using Verbal and Non-verbal Symbol to do communication. And this study described that the Symbolic Interactions between Foreigner and Local Trade is match with the concept that created by George Herbert Mead (Mind, Self, Society)
Strategi Komunikasi dalam Membangun Konsep Pesantren Karyawan di Pondok Pesantren At-Taqwa Cikarang Ahmad Agus Salim
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 4 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i4.3516

Abstract

Pesantren At-Taqwa Cikarang is often referred to as an employee boarding school, although its students do not only come from employees or workers, but the boarding school is dominated by employees or workers. This research aims to analyse the communication strategy applied by Pondok Pesantren At-Taqwa Cikarang in building the concept of employee boarding school. The main focus of this research is how the communication strategy of Pondok Pesantren At-Taqwa Cikarang in building the concept of employee islamic boarding house. This research uses a qualitative approach with the presentation of descriptive data analysis. The method used in this research is using a case study. This research uses a communication planning model developed by Philip Lesly which consists of organisational components and public components. The results showed that in the organisational component, it was found that the communication strategy used was direct communication and through social media. All students play a role in communication activities and act as communicators. In this component, feedback is marked by the presence of employees who register at Pondok Pesantren At-Taqwa Cikarang. Evaluation activities are carried out if there are employee students who do not want to recite the Koran and by looking at the parameters of likes, comments and subscriptions on social media.
Pemanfaatan Media Sosial Tiktok Sebagai Media Komunikasi Pemasaran untuk Meningkatkan Nilai Jual Bagi Usaha Mikro, Kecil dan Menengah di Pasar Tanah Abang Indrawan, Robby; Marbu Linko, Bagas
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 4 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i4.3532

Abstract

Marketing is the most important aspect in business. There are many ways to market products or services, one of which is social media. Social media is an online medium where users can easily participate, share and create content including blogs, social networks, wikis, forums and virtual worlds. Blogs, social networks and wikis are the most popular forms of social media used by people, Tiktok is an application that provides unique and interesting special effects as a marketing medium. The aim of this study is to analyze the use of TikTok social media as a marketing medium to increase the selling value of UMKM at Tanah Abang Market. This study uses a qualitative approach with a case study method collected through observation, interviews and literature study. According to the findings of this study, Tiktok is an effective marketing medium for increasing sales.  
Analisis Framing Film Tuhan Izinkan Aku Berdosa Kurnia Handita
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i5.3537

Abstract

The film "Tuhan Izinkan Aku Berdosa" is an interesting work to be analyzed from the perspective of moral and religious framing. Hanung Bramantyo's film adaptation of Muhidin M. Dahlan's novel "Tuhan Izinkan Aku Menjadi Pelacur" offers a complex and controversial framing analysis. In this movie, themes of morality and religion are explored through a complex narrative and deep characters. The moral framing in the movie highlights the complex moral dilemma faced by the main character, who tries to balance between his religious faith and a complicated personal life. Religious framing in this context addresses the way the movie portrays religious teachings, religious practices, and their influence on the character's life. This research uses a descriptive qualitative method. George Lakoff's framing theory and framing theory in media studies provide a foundation for understanding how the selection of visual and narrative viewpoints can influence audience interpretation. The research is based on an in-depth literature study, including analysis of several related journals and books that discuss the role of framing in film. Through this approach, the movie "God Permits Me to Sin" is explained not only as a visual narrative, but also as a work of art that uses framing techniques to explore the psychological and social complexities in the story. .
Strategi Personal Branding Konten Kreator Melalui Media Sosial Tikok Erika Yosita Putri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i5.3538

Abstract

In this digital era, social media, especially TikTok, has become a favored medium among the Indonesian public. TikTok has emerged as one of the social media platforms with a broad reach for sharing various types of information. Many TikTok users have become content creators, utilizing TikTok to disseminate their content. This study aims to determine the communication strategies of film review content creators to build personal branding and secure collaborations with production houses. This research employs qualitative methods and a case study approach. The case study approach is used to provide an in-depth description of how the creator @adhehdyt manages and develops strategies related to personal branding through data collected via interviews, social media content analysis, and the collection of the creator’s documentation.. Keywords: Personal Branding, Tiktok, @adhehdyt, Social Media,Communication
Pengembangan Model Pembelajaran Pendidikan Agama Islam Berbasis Teknologi dalam Era Digital di SMK Satria Muhammad Fikri Hasan; Amin Fauzi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 4 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i4.3561

Abstract

This study examines the development of an Islamic religious education learning model based on technology at SMK Satria, in the era guided by Web 3.0. Semantic technology within Web 3.0 enables smarter interactions between humans and machines, with the potential to harness artificial intelligence (AI), Internet of Things (IoT), and blockchain technology. The primary objective of this research is to identify and develop an optimal learning model that integrates Islamic religious education with information technology within the SMK Satria environment. The research methodology employs a qualitative approach with a case study as the primary method. Data were collected through participatory observation, in-depth interviews with Islamic religious education teachers and students, and document analysis such as lesson plans. The data were analyzed using content analysis to identify patterns and themes related to the use of technology in Islamic religious education learning. The results indicate that the integration of information and communication technology (ICT) in Islamic religious education at SMK Satria has enhanced the effectiveness and interactivity of learning. The use of multimedia and ICT-based learning applications facilitates better understanding of Islamic concepts through interactive visualization and audio-visual content. Additionally, technology supports student-centered learning, allowing them to adjust their learning pace and enhancing their engagement in online discussions and collaborations.
Strategi Komunikasi CSR Samsung untuk Meningkatkan Pendidikan di Indonesia melalui Program Samsung Innovation Campus (SIC) LPS, Ennita
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i5.3606

Abstract

In Indonesia, one of the challenges experienced by the government here is that there are still many unemployed people. According to data from BPS in August 2022, the unemployment rate in Indonesia was mostly from vocational school graduates, namely 9.42%, 8.57% from high school graduates, 4.59% from Diploma I/II/III graduates and graduates from university is 4.8%. This shows that existing job offers can’t be absorbed by the existing group of educational graduates. To be part of a good corporate citizen in Indonesia, Samsung through its CSR program focuses on education program. Samsung Innovation Campus (SIC), a program through technology skills training to prepare Indonesia's young generation for the digital era with coding and programming and IoT training for senior high school, and vocational high school students. The program is aiming to equip youth with digital literacy including critical technical skills, and bridging educational divides to give underserved students.
Digital Publik Relation KEMENSOS dalam Pemanfataan Sosial Media Hildawati
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i5.3640

Abstract

In the rapidly developing digital era, social media has become a highly effective communication tool for various organizations, including government institutions. This study aims to analyze the digital public relations (PR) strategies of the Indonesian Ministry of Social Affairs (Kemensos) in utilizing social media, as well as to evaluate the effectiveness and challenges faced. This research employs a qualitative method with a case study approach. Data were collected through content analysis of Kemensos' social media, in-depth interviews with Kemensos officials and digital communication experts, and online surveys of the public to evaluate their perceptions and engagement with Kemensos' social media content. The results show that Kemensos implements various digital PR strategies to increase public awareness and participation in social programs. The published content includes information on social programs, education, and important announcements, presented in various formats such as text, images, and videos. However, Kemensos faces several challenges, such as crisis management and reputation management on social media.This study finds that Kemensos' use of social media significantly influences the public's image and trust in the institution. The level of public engagement with Kemensos' content is also quite high, indicating the effectiveness of the implemented digital communication strategies. However, there is a need to improve responsiveness and crisis management in dealing with issues that arise on social media. Based on these findings, this study provides practical recommendations for Kemensos to enhance their digital PR strategies, including improving content quality, better crisis management, and increasing public engagement. This research also contributes to the development of digital public relations strategies in other government institutions, providing insights for academics and communication practitioners.

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