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Da'watuna: Journal of Communication and Islamic Broadcasting
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN :  2798690     EISSN : 27986683     DOI : https://doi.org/10.47467/dawatuna
Core Subject : Religion, Science, Education, Social,
Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Dawatuna: Journal of Communication and Islamic Broadcasting  is a peer-reviewed national journal on communication, dakwah, broadcasting, education and Islamic studies managed by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS) .  This journal focused on communication, dakwah, broadcasting, education, and Islamic studies  through the publication of articles, research reports, and book reviews. The Journal is published The Journal is published four time a year on January, April, July,  and October. The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting, Communication, Dakwah & Islamic propagation, Islamic education,  Islamic studies, Islamic education, and other related issues. E-ISSN 2798-6683 P-ISSN 2798-690X. Starting from Volume 1 Number 1 2021 to Volume 5 Number 1 of 2024 published on the website with the URL https://journal.laaroiba.ac.id/index.php/dawatuna. Starting from Volume 4 Number 2 2024 onwards it will be published with the URL https://journal-laaroiba.com/ojs/index.php/dawatuna.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 247 Documents
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Manajemen Komunikasi dalam Event Musik Underground di Demajors Records Tangerang Wahyu Rama Nugraha; Luna Safitri Salsabil; Aulian Khairani
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4761

Abstract

An event is an activity that has a specific purpose and is held to meet the needs of the community. In the modern era like today, event activities have become a rapidly growing phenomenon and are increasingly in demand by many people. Events can be formal activities such as seminars, conferences, or business meetings, as well as non-formal activities such as music concerts, festivals, exhibitions, and so on. This research aims to find out how event management, supporting factors and inhibiting factors in holding Underground music events at Demajors Records Tangerang. The method used is Qualitative research method. The theory used is Communication Management Theory. The paradigm used is constructivism. Data collection techniques were carried out by in-depth interviews, observation and documentation. The results showed that Demajors Records Tangerang has used 4 stages of POAC (Planning, Organizing, Actuating, Controlling) indicators proposed by Parag Diwan.
Peran Komunikasi Komunitas Budaya dalam Melestarikan Alat Musik Tradisional di Era Modern: Studi Etnografi pada Eksistensi Citra Musik Karinding di Balaraja Ilham Lucky Alamsyah; Ari Suseno; Een Irianti
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4795

Abstract

The rapid development of the times in the current era makes us forget about traditional culture, such as the traditional musical instrument Karinding, which is not widely known by people today. People are more familiar with modern musical instruments than traditional musical instruments such as guitar, bass, drums, and piano. This research aims to find out how the role and function of the Sanggar Bakar (Barak Karinding) community in maintaining its existence in today's modern era. The method used is Qualitative research method with ethnographic research type. The theory used is Functionalism Theory. The paradigm used is constructivism. Data collection techniques were conducted by in-depth interviews, observation and documentation. The results showed that Sanggar Bakar (Barak Karinding) in maintaining its existence they apply various roles and functions well and uniquely in society, so that the culture still exists in the modern era. In accordance with the theory of functionalism, all biological, instrumental, and integrative needs are met so that the spread of Karinding culture is comprehensive and sustainable.
Peran Radio Bharata Bhaktinusa Tangerang sebagai Media Literasi dalam Menyuarakan Isu dan Informasi: Studi Kasus Program Bincang Indonesia Tiongkok Faujiah, Eva; Wati, Lina; Gusti Rahayu, Riza
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4823

Abstract

This research aims to describe the role of Radio Bharata Bhaktinusa Tangerang as a literacy media in voicingissues and information to the public. This study uses qualitative research methods using uses andgratifications theory to understand how audiences use radio as a source of information and entertainment,as well as how Radio Bharata Bhaktinusa Tangerang operates as an information medium. Data wascollected through in-depth interviews with radio listeners, observations, and conducting interviews withRadio Bharata Bhaktinusa Tangerang. The research results show that Radio Bharata Bhaktinusa plays animportant role in providing relevant and educational information, as well as helping to increase publicliteracy about social, cultural and political issues. Listening to the radio utilizes this media not only to getinformation, but also for entertainment. This research provides insight into the importance of radio aseffective communication in disseminating information and building literacy in society in order to overcomehoax news.
Pengaruh Kualitas Website www.pajak.go.id Terhadap Citra Direktorat Jendral Pajak (Survei pada Kantor Pelayanan Pajak Tangerang Timur) Romadoni, Suci; Hardiyanti, Rini; Yoman, Mad
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4886

Abstract

This research is entitled "The Influence of Website Quality www.pajak.go.id on the Image of the Directorate General of Taxes (Survey at the East Tangerang Tax Service Office)". This research aims to find out what influence the quality of the website www.pajak.go.id has on the image of the Directorate General of Taxes at East Tangerang Tax Service Office.This research uses Stimulus-Response Theory, the basic assumption of this theory is that certain verbal words, nonverbal signals, techniques and symbols will cause other people to respond in a certain way. The paradigm used in this research is the positivism paradigm with descriptive quantitative research methods. Researchers used data collection techniques through questionnaires with the SPSS measuring tool. The population used in this research were taxpayers within the East Tangerang Tax Service Office, totaling 114,311 with a sample of 100 respondents. The results of this research show that there is a positive and significant influence of the website quality variabel on image as shown by the results of the coefficient of determination analysis test which shows that the R Square Value is 0.199 or if converted into a percent, it is 19.9%, which means it can be concluded that there is an influence on the quality of the website www .pajak.go.id on the image of the Directorate General of Taxes in the East Tangerang Tax Service Office.
Analisis Komunikasi Pariwisata Disbudpar Kota Tangerang dalam Event Pariwisata Festival Cisadane 2024 Gilang Kurniawan; Faisal Tomi Saputra; Mochammad Mirza
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4890

Abstract

The Cisadane Festival is an annual event organised with the aim of preserving culture in Tangerang City.  This festival is one of the large and lively tourist agendas because there are various interesting events presented. Thus, it needs to be promoted to increase the number of tourist visits. This research aims to analyse and find out how the Tourism Communication of the Tangerang City Culture and Tourism Office in promoting the Cisadane Festival held in Tangerang City, as well as to examine the obstacles that exist in the promotion process carried out. This research uses the theory of integrated marketing communication, with the method used in this research is descriptive qualitative. The results showed that tourism communication used by Disbudpar Tangerang City in promoting the Cisadane Festival integrated the promotion mix. This can be seen from the utilisation of various types of media: print media such as Live magazine and Kota Benteng newspaper, outdoor media such as banners and billboards, and electronic media which includes online media coverage and social media content. Barriers to promotional activities are due to marketing budget factors, urgent event readiness, and the lack of optimisation of the Tangerang Live service application.
Analisis Stimulus-Organism-Response dalam Komunikasi Persuasif Pendamping Program Pengembangan Karakter Riska Lula Devi; Ukon Furkon Sukanda; Ajeng Pradesti
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4895

Abstract

The involvement of orphaned beneficiaries in the character development program emphasizes the importance of a personal and persuasive approach to motivate active participation. This research uses the Stimulus-Organism-Response (S-O-R) theory to understand how persuasive message delivery influences the audience, focusing on the stimulus as a key element. With the right communication strategies, it is hoped that these beneficiaries will not only attend out of obligation but also because they understand the long-term benefits they will gain. A qualitative method with a case study approach is used to describe the importance of this program in developing the self-concept of the orphans. The research results show that the core finding, when linked to the S-O-R theory, is that the persuasive communication techniques used by the facilitators (stimulus) successfully motivated the orphans (organism) to participate more actively in the character development program, as seen in the increase in attendance and positive attitude changes (response). Communication barriers were also successfully overcome, enhancing the effectiveness of the techniques used. The techniques of association, integration, and itching device were effective in motivating the children, despite obstacles from both the facilitators and beneficiaries. Overall, the response to persuasive communication in 2024 showed improvement.
Pengaruh Konten Positif Media Sosial Tiktok Terhadap Peningkatan Self Healing (Survei pada akun @aldila.aap) Yuliarti, Herlina; Wati, Lina; Fornawati , Sri Murdilah
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4896

Abstract

This study aims to determine whether there is an influence of positive content in the @aldila.aap tiktok account and how much influence it has on increasing followers' self-healing. This study uses a positivism paradigm descriptive quantitative research type, data collection techniques obtained through distributing questionnaires using google form. Researchers used simple linear regression analysis and the coefficient of determination and processed using SPSS 25. The population in this study were followers of @aldila.aap with a sample calculation of 100 respondents, and used purposive sampling. Researchers use uses and gratification theory, the assumption of this theory emphasises the active role of users where users actively choose and use media to meet their needs and goals. The results of this study indicate that there is a positive influence in the tiktok account @aldila.aap on increasing self-healing indicated by the results of the T test which shows 8.368> t table 1.664 and 0.000 <0.05 that the positive content @aldila.aap has a positive and significant effect on increasing followers' self-healing. In the coefficient of determination test, the data results show a value of 0.417 or 41.7%, which means that the variable that occurs to increase self-healing followers is caused by the positive content variable @aldila.aap, the rest is influenced by other variables or outside the study.
Analisis Konten Youtube Bobon Santoso pada Episode Kuali Merah Putih dalam Membangun Semangat Nasionalisme Penonton Yulitasari, Like Amelia; Een Irianti; Mad Yoman
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4985

Abstract

The aim of the research carried out is to find out how the meaning of denotation, connotation and myth is analyzed in Bobon Santoso's YouTube content in the Kuali Merah Putih episode so as to build the spirit of nationalism in the audience. Data collection was carried out using Roland Barthes' semiotic analysis, literature study and documentation so that in the end it created a conclusion about the meaning of the Kuali Merah Putih denotation, namely the spirit of nationalism is depicted in scenes where activities such as flag ceremonies, singing the national anthem, regional art performances become media in instilling noble values. nation and nationalism in everyday life and also in the world of elementary school children's education. The connotation meaning, Kuali Merah Putih is the stretching of the Red and White flag along the road which involves all elements of Papuan society. A narrative that makes it clear that the Red and White is still flying high in the land of Papua even though it is on the edge of Indonesia and rarely receives attention from the government. And the myth, the Red and White Cauldron, namely the spirit of nationalism, should be spread from an early age and from the tip of Aceh to Papua there without distinction between language, ethnicity and other differences.
Pemanfaatan Layanan Sistem Informasi Digital Perpustakaan (Sinditaka) oleh Mahasiswa di Universitas Medan Area Devi Ramadhani; Irwansyah; Ismail
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.5008

Abstract

This study discusses the utilization of the Library Digital Information System Service (SINDITAKA) by final semester students at Medan Area University. This study focuses on the use of digital information systems to facilitate library catalog searches and improve the quality of information services. The method used is qualitative research with a descriptive approach. The informants in this study were the head of the Library and Archives at Medan Area University. Data were collected from documents, interviews, field notes, and observations. The results of the study indicate that SINDITAKA provides access to various digital collections, including printed books, e-books, and e-journals, which make it easier for students to find information.
Analisis Pola Komunikasi Melalui Media Sosial untuk Mendukung Pemasaran Produk ATK: Studi Kasus 5 Produsen Alat Tulis di Indonesia Andri Kurniawan; Rini Sudarmanti; Dwi Purbaningrum; Titis Gandariani
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.5375

Abstract

Currently, digital developments encourage all business actors, both large, medium, small, and MSMEs, to intensively use social media as part of an integrated marketing communications strategy (integrated marketing communications). Except for office stationery (ATK) manufacturers in Indonesia, who are focused on working on the stationery market in the midst of the era of digitalization, as well as the threat of products from China and the addition of intense domestic competition, resulting in the rise of counterfeit products in this sector. This research aims to analyze in more depth digital communication patterns through the use of social media from stationery manufacturers using qualitative research methods with comparative case studies. The research was conducted over a period of 14 days, in 1-14 June 2024, by looking at patterns and comparisons of digital communication on the Instagram platform from 5 stationery manufacturers in Indonesia who have used social media optimally, especially ahead of the New Academic Year. The research results show that 5 stationery manufacturers in Indonesia have used social media as a communication channel to the public in order to improve brand image and increase brand awareness, but this needs to be improved in several ways in the future.

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