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Da'watuna: Journal of Communication and Islamic Broadcasting
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN :  2798690     EISSN : 27986683     DOI : https://doi.org/10.47467/dawatuna
Core Subject : Religion, Science, Education, Social,
Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Dawatuna: Journal of Communication and Islamic Broadcasting  is a peer-reviewed national journal on communication, dakwah, broadcasting, education and Islamic studies managed by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS) .  This journal focused on communication, dakwah, broadcasting, education, and Islamic studies  through the publication of articles, research reports, and book reviews. The Journal is published The Journal is published four time a year on January, April, July,  and October. The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting, Communication, Dakwah & Islamic propagation, Islamic education,  Islamic studies, Islamic education, and other related issues. E-ISSN 2798-6683 P-ISSN 2798-690X. Starting from Volume 1 Number 1 2021 to Volume 5 Number 1 of 2024 published on the website with the URL https://journal.laaroiba.ac.id/index.php/dawatuna. Starting from Volume 4 Number 2 2024 onwards it will be published with the URL https://journal-laaroiba.com/ojs/index.php/dawatuna.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 247 Documents
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Pengalaman Komunikasi Pria Pegiat Gym Pengguna Media Sosial Instagram Kuswandanu, Taqiyuddin; A, Weni; Ema
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.1066

Abstract

This research aims to determine the motives, meanings and communication experiences of male gym activists regarding posts related to gum. This research uses a qualitative research method with a phenomenological approach. Data was obtained through an in-depth interview process as well as field and online observations. The theory used is Alfred Schutz's phenomenological theory and Participatory Media Culture theory. The outcomes of the research indicate that the "cause" motive stems from feelings of insecurity or lack of confidence regarding one's physique, while the "goal" motive is characterized by a desire to garner attention, praise, and feedback from one's followers, as well as to capture a moment in time. Regarding gym-related posts, the participants viewed them as a means of conveying messages, expressing themselves, eliciting feedback, and serving as a source of motivation. Additionally, the participants' experiences of positive feedback and likes from their followers contributed to their posts serving as a motivational tool for their followers, while negative experiences took the form of vulgar comments and impolite direct messages from unknown individuals. This study employs phenomenological and communication experience approaches and focuses on men who work out at the gym.
Strategi Humas Badan Penyelenggara Jaminan Produk Halal dalam Membentuk Brand Awareness Pretty , Karisma; Utamidewi, Wahyu; Kusumaningrum, Rastri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.1077

Abstract

The transition from MUI (Indonesian Ulama Council) to the Halal Product Guarantee Agency (BPJPH) in halal certification occurred due to amendments to regulations in Indonesia which are regulated in the Halal Product Guarantee (JPH) Law No. 33 of 2014. Therefore, it is very important to develop an effective strategy to increase BPJPH brand awareness, with the intention that BPJPH's existence will receive wide recognition in Indonesian society. This research uses the PR Mix theory proposed by Thomas L. Harris, using a qualitative method with a descriptive approach. The main objective is to find out how the Public Relations strategy used in building Brand Awareness of the Halal Product Guarantee Agency (BPJPH), in East Jakarta. The research findings reveal that BPJPH Public Relations implements a strategy based on Thomas L. Harris' public relations mix theory, which emphasizes the P.E.N.C.I.L.S. components: Publication, Event, News, Community Involvement, Information or Image, Lobbying and Negotiation, and Social Responsibility, all of which contribute significantly to the formation of Brand Awareness
Adaptasi Budaya dan Akomodasi Komunikasi Peserta Inbound Pertukaran Mahasiswa Merdeka Angkatan 1 Universitas Muhammadiyah Makassar Ningtias, Mista Aura; Lubis, Fardiah Oktariani; Susanto, Tri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.1114

Abstract

The Merdeka Student Exchange Program is a component of the Merdeka Belajar Kampus Merdeka (MBKM) initiative that requires participants to engage in learning and interaction with students from various universities, representing diverse ethnicities, religions, races, and cultures. In the context of intercultural communication, cultural adaptation becomes a necessity for participants in the Merdeka Student Exchange Program. During the cultural adaptation process, inbound students from the Merdeka Student Exchange Program at Muhammadiyah University Makassar often experience culture shock, posing a challenge during the cultural adaptation process. To overcome culture shock, solutions can be found through the implementation of adaptation strategies, one of which is communication accommodation. The research method employed is a qualitative approach using descriptive methods. Data collection techniques involve interviews, observations, and document collection. In terms of data analysis, the study applies the theory proposed by Miles and Huberman, involving stages of data reduction, data presentation, and conclusion drawing. To ensure data validity, the research utilizes triangulation methods, both in terms of data sources and methodological approaches.
Strategi Promosi Destinasi Wisata Cibubur Garden Eat dan Play dalam Meningkatkan Kunjungan Wisatawan Melalui Instagram Fitriya, Adinda; Kusumaningrum, Rastri; Mardiani Lubis, Flori
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.1123

Abstract

West Java has now become a very popular tourist destination, showing a significant increase in the number of visits. Data from the West Java Provincial Tourism and Culture Office recorded more than 22 million domestic tourists and 1,156 foreign tourists until the third quarter of 2022. A special focus on Bogor, one of the main destinations in West Java, shows its popularity among domestic tourists, especially at Bogor Botanical Gardens and Taman Safari. The importance of destination marketing, especially through social media, is recognized as a key factor in long-term tourism development. Therefore, research was conducted by adopting Regina Luttrell's concept entitled "Utilization of Instagram Social Media on @cibubur.garden Account as a Tourism Promotion Media." This research aims to analyze the promotional strategies carried out by Cibubur Garden through the Instagram account @cibubur.garden to increase the number of tourist visits. The research method used is a constructivist paradigm with a qualitative approach and descriptive research design. The main data was obtained through interviews with related parties of Cibubur Garden and direct observation of promotional activities through Instagram @cibubur.garden. The results show that Cibubur Garden Eat & Play successfully utilizes Instagram as the main tool in promoting its tourist destination. Instagram content involves the use of various features such as feeds, reels, and stories to maximize interaction and engagement with followers. This promotional strategy achieves the stages in the AIDA model (Attention, Interest, Desire, Action).
Komunikasi Media Internal di PT PLN (Persero) Unit Induk Distribusi Sumatera Selatan Jambi dan Bengkulu dalam Meningkatkan Pengetahuan Karyawan Monika, Anggeres; Santhi Zinaida, Rahma
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.1124

Abstract

This study aims to find out and describe how the Internal Media Communication of PT PLN (Persero) Main Unit Distribution of South Sumatra, Jambi and Bengkulu in Increasing Employee Knowledge. The research method used is qualitative, with a descriptive approach. The object of this research is to discuss how the Internal Media Communication of PT PLN (Persero) Main Unit Distribution of South Sumatra, Jambi and Bengkulu in Increasing Employee Knowledge. Using Middleton's Communication Strategy & Planning Theory (1980), the internal media communication strategy with the POAC management approach is analyzed, namely: Planning, Organizing, Actuating (Controlling/implementation), and Controlling (monitoring/evaluating). The subjects in this study were the Communications Sub-Sector Manager, and the Communications & Stakeholder Officier. The data collection techniques used in this study were observation, interviews, documentation, and literature study. The results of the research are program planning strategies, brainstorming strategies, employee targeting strategies, HR strategies, to monitoring strategies.
Pengaruh E-Service Quality dan E-Trust terhadap E-Satisfaction dan Dampaknya pada E-Repurchase Intention Pengguna Layanan Konsultasi Media Online Khrisna Ayuningtias, Tyagita; Erliany Syaodih; Wiseto P. Agung
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.1163

Abstract

Apps for telemedicine are becoming increasingly popular as a result of the COVID-19 outbreak. Telemedicine thus competes with other providers to meet patient demand. Many tactics are used to overcome this, such as providing confidence and quality patients. The purpose of this study is to analyze the effect of E-Service Quality and E-Trust on E-Satisfaction and its impact on E-Repurchase Intention on users of Online Medical Consultation Services. This type of research is quantitative. The sample of this study amounted to 100 respondents who had an Online Medical Consultation Service application on a mobile phone and had at least consulted through the application or website at least once. The analysis method used is path analysis. The results of the study show that there is a direct influence between the variables of E-service Quality on E-Satisfaction in users of online medical consultation services. There is a direct influence between E-Trust variables on E-Satisfaction in users of online medical consultation services. There is a direct influence between the variables E-service Quality and E-Trust on E-Satisfaction in users of online consulting services. There is a direct influence between the variables E-service Quality, E-Trust, and E-Satisfaction, on E-Repurchase Intention in users of online medical consultation services. There is an Effect of E-service Quality and E-Trust on E-Satisfaction of 9.9% while the remaining 90.1% (100% - 9.9%) is contributed by other factors. There is an effect of E-service Quality, E-Trust, and E-Satisfaction on E-Repurchase Intention of 34% while the remaining 66% (100% - 34%) is contributed by other factors.
Pengaruh Pelayanan dan Kepuasan dengan Dampaknya pada Loyalitas Pasien di Klinik Bakti Praja Medika Karawang Trisnaryan Pratama, Fahri; Acep Rohendi; Dasrun Hidayat
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.1164

Abstract

The purpose of this study is to find out and analyze: (1) Service Quality; (2) patient satisfaction; and (3) The Effect of Service Quality and Patient Satisfaction on Patient Loyalty at Bakti Praja Medika Karawang Clinic, both simultaneously and partially. The research method used in this study is Applied research is quantitative research with a cross sectional approach. The unit of analysis in this study was the parties related to the inpatients of Bakti Praja Medika Karawang Clinic with a sample of 120 people. Based on the results of the study, it was found that the quality of service of Bakti Praja Medika Karawang Clinic had a negative and insignificant effect on patient loyalty. For patient satisfaction, Bakti Praja Medika Karawang Clinic has a positive effect and more dominantly affects patient loyalty. Patient loyalty of Bakti Praja Medika Karawang Clinic can generally be said to be good. While simultaneously both variables are equally influential, and partially only patient satisfaction is more dominantly influential. Because Patient Satisfaction predominantly affects Patient Loyalty, it becomes a top priority in increasing Patient Loyalty. Therefore, Bakti Praja Medika Karawang Clinic is advised to consistently maintain patient satisfaction carried out to patients, so that they will become patients who have high loyalty. Word
Opini Publik Mengenai Maraknya Publik Figure yang Melanggar Norma di Media Sosial Anugrah, Tirta; Alif Ghani, Muhammad Fikri; Salsabila Purba, Maulida; Surbakti, Meliastaras; Effendi, Erwan
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.1194

Abstract

This research aims to describe public opinion regarding the rise of public figures who violate norms on social media. This research is a qualitative descriptive study. The research results show that a public figure is an influential person whose every behavior, attitude and activity becomes a public spectacle. So, a public figure needs to be careful in being positive in real life or on social media. There are several public figures who frequently violate norms in Indonesia, including artists, influencers and high-ranking officials. Examples of violations of norms are artists who say that they are transgender, artists who have pornography cases, artists who have bad attitudes, namely fighting through innuendo and harsh words on social media. Artists who commit sexual harassment and infidelity. Another example is an influencer who endorses a beauty product, which after investigation turns out to contain ingredients that are harmful to the skin. An example of this is high-ranking officials, namely where there are high-ranking officials who always display their luxury and wealth on social media, which turns out to be obtained from them committing corruption and bribery in their agencies. Public opinion regarding the violations of norms that occurred, namely the public's opinion to reject them by criticizing them on social media in the form of cyberbullying and cancel culture.
Filsafat Komunikasi, Sistematika Berfikir dan Fenomena Komunikasi Kartini; Aqil Ramadhan, Irfan; Bas Praptama, Rifky; Salsabila, Khalishah; Atsni Sudarmansyah, Halwatia Malika; Ul Jannah, Lulu; Arifin Nasution, M. Syaraqawi; Fajar, Khairul; Tadzkiya Aulia
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.1197

Abstract

This article employs a literature review research method to comprehend and explore theories from various sources related to the research. The literature review is conducted through four stages, namely preparing the necessary tools, compiling a working bibliography, organizing time and readings, and recording research materials. In data collection, a search and collection method is utilized, sourcing information from various outlets such as books, journals, and previous research. Literature is critically analyzed to support recommendations and ideas. The results and discussion highlight the philosophy of communication, ontology, epistemology, axiology, and logic within the context of communication science. Focusing on the philosophy of science, ontology describes the nature of communication, epistemology discusses ways of acquiring knowledge, axiology examines the benefits of scientific knowledge and ethical values, while logic emphasizes principles of correct thinking and reasoning. The article also discusses communication phenomena, self-concept, and the functions of human communication, relating them to the evolving paradigms and theories in the realm of knowledge.
Strategi Marketing Public Relation NET. TV dalam Membangun Brand Awareness Melalui Aplikasi Netverse Widya Lestari, Fanny; Kusumaningrum, Rastri; Mardiana, Flori
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.1206

Abstract

Facing the development of digital technology, media companies such as TV stations in Indonesia are transforming by providing streaming services. Likewise, NET TV launched an Over the Top (OTT) platform called Netverse. In the midst of the popularity of OTT, companies must have the right strategy because of the intense competition with other OTT platforms that have been present first. This study aims to determine the marketing public relations strategy carried out by NET TV in building brand awareness through the Netverse application. This research uses planning theory by going through the stages of planning, implementation and evaluation, which cannot be separated from the concept of three ways strategy by Thomas L. Harris including pull, push, and pass. The method used is descriptive qualitative with data collection techniques in the form of interviews, observation, documentation and literature study. The results of this study indicate that NET's public relations strategy which utilizes media relations for publications, holds Net Goes to Campus events as a form of CSR, and community relations is quite successful in increasing Netverse downloader and viewer traffic. However, despite the increase, Netverse is still not at the top of mind stage so it still has to continue making efforts to expand Netverse's branding to the public.

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