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Kubis
Published by Universitas Islam Jember
ISSN : 28085434     EISSN : 28084799     DOI : https://doi.org/10.56013/kub.v2i02.
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Kubis is a journal published regularly by the Agribusiness Study Program, Faculty of Agriculture, Islamic University of Jember. Kubis is published twice a year, namely in May and November. Kubis is a journal that contains the results of thoughts or ideas, models, and research in social, economic, sharia, and agricultural policies. This journal includes original research articles, review articles, and brief communications about studies such as: Sharia Agribusiness; Agricultural economy; Agribusiness Management; Marketing of Agricultural Products; Rural Development; Agribusiness Planning; Agricultural/Agribusiness Feasibility; Rural Sociology; Agricultural Development; Marketing Management; Agribusiness Development Strategy; Agribusiness Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 71 Documents
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Analisis Rantai Pasok (Supply Chain Management) Pada Penjualan Salak di Dusun Salakan Desa Semboro Kecamatan Semboro Kabupaten Jember Rofika, Choiriyatur; Pudjiastutik, Endang Wahyu
KUBIS Vol 2 No 2 (2022): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v2i02.1711

Abstract

Salak is one of the commodities that exist in Indonesia which was developed around the 1980s with sweet and crunchy. Jember Regency is one of the salak producers, precisely in Salakan Hamlet in Semboro Village, where 95% of the people produce salak. The aims of this research are (1). To find out supply chain activities on salak in Salakan Hamlet, (2). To find out the existing marketing margin for Salak in Salakan Hamlet, (3). To find out the efficiency of the Salak Marketing Channel in Salakan Hamlet. The sampling method used in this study is the random sampling method. The results of this study indicate that 1) Marketing channels in Dusun Salakan has 2 channels, namely: Channel I (producer-retailer-consumer), Channel II (producer-collector-traders-retailer-consumer). 2) Margins for each marketing channel I are 1500/kg, while the margins for channel II are 1500 and 2500/kg. 3) the marketing channel in salak which has the most efficient level of efficiency is channel I which is 8.33%. And the highest or most inefficient is channel  II  by 9.74%. So an effective supply chain is to use a short marketing chain so that marketing costs can be suppressed and marketing profits are higher.
Analisis Pendapatan dan Strategi Pengembangan Usaha Tanaman Hias pada Masa Pandemi Covid-19 (Studi Kasus Toko Bunga Nararya Garden di Desa Ajung Kecamatan Kalisat Kabupaten Jember) Oktaviana, Rina; Hawa, Tidar Aden
KUBIS Vol 2 No 2 (2022): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v2i02.1713

Abstract

Currently the world is shocked by the emergence of COVID-19 which has forced the government to adopt policies to minimize transmission of the virus, by reducing activities outside the home. In the midst of this pandemic, many people are starting to try something new or an interesting side, to relieve fatigue at home. One of them is a side interest in collecting various ornamental plants. A new hobby during this pandemic, many people buy various types of ornamental plants, for example in Ajung Village, Kalisat District, many people care for and buy ornamental plants. The purpose of this research is to find out what income or strategy is used by the ornamental plant business in sales at the Naraya Garden flower shop. The selection of the research location was carried out purposively, or at least deliberately considering the pre-survey being led. And based on the research results, it can be concluded that there is a significant difference between the average income before and during the pandemic. And the strategy that must be applied in this condition is to support an aggressive growth policy. The strategies that will be carried out are: Conduct socialization/training to attract the younger generation. To produce quality products, land expansion is carried out to increase the number of workers.
Pengaruh Jumlah Permintaan, Omzet dan Harga terhadap Jumlah Produksi Pestisida pada PT Dharma Guna Wibawa di Jawa Timur Lasmanto, Lasmanto; Lailatul, Nurul
KUBIS Vol 2 No 2 (2022): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v2i02.1722

Abstract

PT Dharma Guna Wibawa sells superior agricultural products in the form of pesticides. Companies with the aim of improving the rural economy for the better. With this company promotion is more focused on rural areas. As a company, PT Dharma Guna Wibawa cannot allow its production system to be carried out without any goods coming out of the company as a turnover to be reprocessed into capital. If the production demand exceeds the company's capacity, it will have a negative impact when consumer demand is realized. The analytical method used in this study is multiple linear regression with the dependent variable the amount of production and the independent variables include the number of requests, turnover and prices. The results of the model analysis in this study state that the variables Amount of Demand (X1), Turnover (X2) and Price (X3) have an effect on the total production value. Partially the variable X1 or the number of requests has a significant influence, this is because the value or amount of production is determined from the number of requests received each month. The X2 variable or the amount of turnover has an influence on the production value. An interesting fact in this study is that the variable X3 or price does not significantly affect the production value.
Strategi Pengembangan Usaha Soto Ayam Asli Lamongan (Studi Kasus : Soto Ayam Lamongan Cak Kulin di Kecamatan Kaliwates Kabupaten Jember) Maulana, Junindar Bagus; Lutfiah, Hikmatul
KUBIS Vol 2 No 2 (2022): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v2i02.1729

Abstract

Soto Ayam Lamongan is a typical food from the city of Lamongan, East Java which has now spread to various regions in Indonesia, one of which is in the city of Jember. The determination of the research area was carried out purposively. The sampling method is purposive sampling using 6 respondents (1 business owner, 3 consumers who have culinary knowledge, and 2 similar but advanced or developing entrepreneurs). The analytical tools used are SWOT analysis and Grand Strategy. Based on the results of research from Cak Kulin Lamongan's Original Kampung Chicken Soto business, it is necessary to have a development strategy (S-O) and from the grand strategy diagram it shows that the Lamongan Original Kampung Chicken Soto business is at point (0.311 : 0.407 ) in quadrant I which shows a profitable position by continuing to carry out an aggressive development strategy, can increase businesses that use strategy (S-O) as a strength to take existing opportunities.
Strategi Pengembangan Usaha Jamur Tiram di Desa Cindogo Kecamatan Tapen Kabupaten Bondowoso Rahmadi, Unung Rahmadi; Hawa, Tidar Aden
KUBIS Vol 3 No 1 (2023): Mei
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v3i01.1768

Abstract

Bondowoso Regency is an area that has one of the potential villages, namely oyster mushrooms, especially in Cindogo Village, Tapen District. Even though Tapen District, especially in Cindogo Village, is a village that has a lot of potential such as brass crafts, Cindogo batik and its oyster mushroom business, Cindogo Village, Tapen District still has several obstacles that must be faced in terms of human resources (HR), which are still few, especially for businesses. Mushrooms that are still in little demand or are still only a few who cultivate them. So we need a way to develop and expand public knowledge about the cultivation of oyster mushroom business. The marketing mix applied to Mr Hariyansyah's mushroom business has not fully implemented the 7P marketing mix strategy properly and correctly. For example, in product packaging there is no labeling nor is the packaging less attractive, promoting products has not utilized social media, and there is also no bookkeeping, this shows that Mr. Hariyansyah's business is still classified as not fully implementing the marketing mix or marketing strategy. In the SWOT analysis, the internal/external development strategy within and outside the mushroom business owned by Mr. Hariyansyah has differences in comparison of internal factors, namely strengths and weaknesses and also differences in external factors, opportunities and threats.
Analisis Potensi Pemanfaatan Marketplace Media Sosial Facebook terhadap Penjualan Usaha Mikro (UMI) Kuliner di Kecamatan Jenggawah Hasanah, Ismiatul; Zuniana, Qory
KUBIS Vol 2 No 2 (2022): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v2i02.1781

Abstract

Potential use of social media marketplace Facebook to increase sales of Micro Culinary Enterprises (UMI), namely snacks, food and beverages in Jenggawah District". Appointed based on the current phenomenon where culinary micro business actors besides selling directly also sell products online. on the increase in sales carried out by micro culinary business actors (UMI) in Jenggawah District. This study uses a descriptive analysis method that focuses attention on the problem as it was at the time of the study. The sampling method in this study used a purposive sampling technique. The results showed that: The strategy that can be done by business actors in increasing their sales using the Facebook or offline social media market is an aggressive strategy. Strategies that can be done include maximizing branding, adding new menus, establishing cooperation with related partners, providing special offers and so on.
Analisis SCP (Structure, Conduct, Performance) Jeruk Siam Saat Pandemi Covid-19 di Kecamatan Umbulsari Kabupaten Jember Habibah, Aisyah Nurma; Yasin, Moh.
KUBIS Vol 2 No 2 (2022): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v2i02.1796

Abstract

Siamese oranges in Umbulsari District are citrus fruit production centers in Jember Regency. Therefore, this study aims to determine the structure, behavior and performance of the citrus fruit market in the District of Umbulsari. The analysis used is descriptive analysis with the SCP approach. The analysis of market structure looks at the number of market participants, product differentiation, market information, barriers to market entry and exit and market concentration ratios. In the analysis of market behavior look at the pricing system of each marketing channel and price correlation. The results of the research show that the market structure in Umbulsari District leads to an oligopsony market. In market behavior, there are 3 marketing channels, the position of farmers as price takers and middlemen as price makers, the correlation value of grade A is 0.942 and grade B is 0.764, close to zero, so the relationship between prices at the two market levels is less close. Market performance shows that marketing channel I is the most efficient, but based on field results in Umbulsari District, marketing channel III is the most dominated by farmers.
Analisis Strategi Pengembangan Agribisnis Kebun Strawberi di Desa Serang Kabupaten Purbalingga Tegar, Agung; Lestari, Sagita Agus; Adiartanti, Yola; Sholiha, Yuzi Maulia; Raharja, Mahardhika Cipta
KUBIS Vol 2 No 2 (2022): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v2i02.1801

Abstract

Serang Village, Karangreja Sub-district, Purbalingga Regency is one of the best-performing villages at the national level because in 2013 it was successfully selected as the winner of Pakarti Utama I at the National Level in the Best Implementing Competition for Yard Yard Utilization (Heart of PKK) Regency Category. Serang village farmers first planted strawberries in 2003. The first seeds to be planted came from the remaining strawberry plantations of PT. Zeta Agro. Until now, Serang Village has been developed as a strawberry tourism village. This study aims to analyze the strategy of developing strawberry garden agribusiness in Seran Village, Purbalingga Regency. The research design is qualitative, with case study research techniques. Data collection methods used are interviews, observation and documentation. Based on the results of internal factors and external factors from the strawberry plantation agribusiness development strategy in Serang Village, it can be divided into four strategies, namely Strengths-Opportunities (S-O), Weaknesses-Opportunities (W-O), Strengths-Threats (S-T) and Weaknesses-Threats (W-T).
Studi Komparasi Bauran Pemasaran Pasar Tradisional dan Pasar Modern di Kecamatan Ambulu Alawiyah, Tsamrotul; Pudjiastutik, Endang Wahyu
KUBIS Vol 3 No 1 (2023): Mei
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v3i01.1810

Abstract

The ever-increasing developments in both the economic and technological sectors, require business people to continue to innovate in order to maintain their position, including business players in traditional markets. The purpose of this study is to find out how the traditional market marketing strategy and also to compare the marketing mix strategy between traditional markets and modern markets. In this study using a qualitative method with purposive sampling. Research results: 1) Traditional market marketing strategies for products sold are still partially sold with the latest models. Prices are determined based on a bargaining process. The location is easily accessible by consumers and close to the center of the crowd and is strategic. The promotions carried out are still not effective and not maximized because they are still using word of mouth promotion. 2) comparison of marketing strategies, traditional markets sell low quality and standard goods, goods sold are less varied and incomplete and goods that have been purchased may be exchanged, prices are not listed on the product, prices are negotiable, prices offered are inconsistent, prices are relatively cheap and direct payments to traders, the product location is not neat, it is located in the middle of a residential area, the place is narrow, cleanliness is not maintained and many public transportation passes, services are assisted by traders, promotions are carried out by word of mouth and rarely use social media. In the modern market, the goods sold are of standard and high quality, the goods sold are varied and in large quantities and the goods that have been purchased cannot be exchanged, the prices are listed on the products so that they are non-negotiable, the prices offered are consistent, the prices are relatively higher and the payment is made at the cashier. product location is neatly arranged, located in strategic locations tend to be crowded, the place is spacious, cleanliness is more maintained and many public transportation passes, services are carried out independently, promotions carried out include: discounts, buy 1 get 1 free, gift vouchers, raffle coupons and promotions done online using social media.
Faktor Yang Mempengaruhi Keputusan Konsumen Terhadap Pembelian Sayur Hortikultura di Pasar Tradisional Bangsalsari Dewi, Layli Rizka; Yasin, Mochammad
KUBIS Vol 3 No 1 (2023): Mei
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v3i01.1813

Abstract

Development in agriculture, especially the food crops and horticulture sub-sector, currently has a very important role for the community in fulfilling food and nutrition as well as increasing people's income and welfare. The aims of the research are to find out what factors influence consumer decisions to purchase horticultural vegetables and to find out what factors are most dominant in influencing consumer decisions to purchase horticultural vegetables The selection of the research location was carried out intentionally or through purposive sampling. The researcher determined 50 people as respondents who were taken deliberately and who were suitable as data sources. The data collection method uses primary and secondary data obtained from agencies such as market offices, village offices and other relevant literature.The results showed that it was known that internal factors had a dominant influence on consumer decisions in purchasing horticultural vegetables, factors that most dominantly influenced consumer decisions in purchasing horticultural vegetables were habit factors

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