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Kubis
Published by Universitas Islam Jember
ISSN : 28085434     EISSN : 28084799     DOI : https://doi.org/10.56013/kub.v2i02.
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Kubis is a journal published regularly by the Agribusiness Study Program, Faculty of Agriculture, Islamic University of Jember. Kubis is published twice a year, namely in May and November. Kubis is a journal that contains the results of thoughts or ideas, models, and research in social, economic, sharia, and agricultural policies. This journal includes original research articles, review articles, and brief communications about studies such as: Sharia Agribusiness; Agricultural economy; Agribusiness Management; Marketing of Agricultural Products; Rural Development; Agribusiness Planning; Agricultural/Agribusiness Feasibility; Rural Sociology; Agricultural Development; Marketing Management; Agribusiness Development Strategy; Agribusiness Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 71 Documents
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Kelayakan Usaha Pupuk Organik Bokashi P4S “Karya Tani” Desa Bagorejo Kabupaten Jember Latifah, Khusniatul; Zuniana, Qory
KUBIS Vol 3 No 1 (2023): Mei
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v3i01.1979

Abstract

Indonesia is one of the countries that has abundant natural products  to the fertility of  it has. The agricultural sector provides the largest contribution as a supporter of food security. To develop the basis for agricultural growth, the government and investors began to provide introductions and knowledge to farmers about organic fertilizers. Organic fertilizer is a fertilizer made from natural ingredients without chemicals. So, it is very good for soil fertility. Seeing the benefits of organic fertilizer which has a very positive impact. there are some farmers who make this organic fertilizer a very promising business opportunity. The research carried out aims to : 1. To find out the business income of bokashi organic fertilizer 2. To determine the feasibility of bokashi organic fertilizer business 3. To determine the potential of bokashi organic fertilizer business.               The agricultural sector provides the largest contribution as a supporter of food security. Currently, the government and investors are starting to provide an introduction and knowledge to farmers about organic fertilizers. This study aims to determine the amount of bokashi organic fertilizer business income, to determine the feasibility of the bokashi organic fertilizer business, to determine the potential of the bokashi organic fertilizer business. The research location was chosen purposively with several considerations, including data collection methods using primary data and secondary data. Based on the results of the analysis, the business is feasible and the business is very profitable. The results of the SWOT analysis show that the position of the SWOT matrix diagram is in the Aggressive strategy.                                         The selection of this research location was done intentionally or purposive sampling with several considerations because the institution is an institution that does not focus on fertilizer production only, but also includes agricultural training. The data collection method uses primary data (observation, questionnaire interviews, documentation) secondary data obtained from agencies such as village offices and literature related to research. Based on the results of research using income analysis obtained income of 150,694,000. The RC Ratio value is 6.63 and the BC Ratio value is 5.63, so from the RC Ratio value we can see that the value is 6.63 > 1, it can be concluded that the business is feasible, and the BC Ratio value is 5.63, the value is > 1 then the business is very profitable. The results of the SWOT analysis show that the position of the SWOT matrix diagram is in a positive aggressive strategy, positive in quadrant 1 is obtained from reducing the number of strength and weakness variables and threats opportunity variables, this is a favorable situation. Its marketing strategy has both opportunities and strengths   ABSTRAK           Khusniatul Latifah, 1803405031, judul “ Analisis Kelayakan Usaha Pupuk Organik (Studi Kasus Pusat Pelatihan Pertanian Dan Pedesaan Swadaya “ KARYA TANI’ Desa Bagorejo Kecamatan Gumukmas Kabupaten Jember )”                                                               dibawah bimbingan Bapak Mochammad Yasin,  S.Si.,MM dan Ibu Qory Zuniana SP.,MP. Indonesia adalah salah satu Negara yang memiliki hasil alam yang melimpah berkat kesuburan tanah yang dimilkki. Sektor pertanian memberikan kontribusi terbesar sebagai penyokong ketahanan pangan. Untuk mengembangkan dasar bagi pertumbuhan pertanian, Pihak pemerintah dan investor mulai memberikan pengenalan serta pengetahuan terhadap para petani tentang pupuk organik. Pupuk organik merupakan pupuk yang di buat dari bahan alami tanpa bahan kimia.. Jadi, sangat bagus untuk kesuburan tanah.. Melihat kemanfaatan pupuk organik yang sangat berdampak positif ada beberapa petani yang menjdikan pupuk organik ini menjadi peluang bisnis yang sangat menjanjikan. Penelitian yang dilaksanakan bertujuan untuk : 1. Untuk mengetahui besar pendapatan usaha pupuk organik bokashi 2. Untuk mengetahui kelayakan usaha pupuk organik bokashi 3. Untuk mengetahui  potensi dari usaha pupuk organik bokashi.             Pemilihan lokasi penelitian ini dilakukan secara sengaja atau purposive sampling dengan beberapa pertimbangan karena lembaga tersebut merupakan lembaga yang tidak berfokus terhadap produksi pupuk saja, namun juga terdapat pelatihan pertanian. Metode pengumpulan data menggunakan data primer (Observasi, wawancara kuesioner, dokumentasi ) data  sekunder diperoleh dari                                                                instansi-instansi seperti kantor desa serta literatur-literatur yang berhubungan dengan penelitian             Berdasarkan hasil penelitian yang menggunakan analisis pendapatan diperoleh pendapatan sebesar 150.694.000. Nilai RC Ratio diperoleh 6,63 serta nilai BC Ratio diperoleh sebesar 5,63 maka dari nilai RC Ratio dapat kita lihat bahwa  nilai 6,63 > 1 dapat disimpulkan usaha tersebut layak untuk diusahakan, serta nilai BC Ratio 5,63 nilai tersebut > 1 maka usaha tersebut sangat menguntungkan. Hasil analisis SWOT menunjukkan bahwa posisi diagram matrik SWOT berada di strategi Agresif yang  positif, positif  didalam kuadran 1  diperoleh dari pengurangan jumlah variabel kekuatan kelemahan serta variabel peluang ancaman ini merupakan situasi yang menguntungkan.   strategi pemasarannya memiliki peluang dan kekuatan    
Strategi Bertahan Pedagang Sayuran di Pasar Tradisional Pelita Kaliwates Jember di Masa Covid-19 Jovanka, Delina Tavaria; Kurniawan, Deddy
KUBIS Vol 3 No 1 (2023): Mei
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v3i01.2000

Abstract

The Pelita market is always busy every day with buyers, but due to the current condition of the Covid-19 pandemic, it has an impact on economic activity at the Pelita market. This resulted in a decrease in the total income of traders. To survive during the Covid-19 pandemic, traders carried out a survival strategy to continue to generate income. This study uses qualitative research methods, the type of research is field research with a descriptive approach. The data collection techniques are through observation, interviews, and documentation. Data analysis techniques used pre-field analysis and data analysis in the field with the stages of data reduction, data presentation, and concluding. Test the validity of the data using source triangulation. The results showed: 1) Active strategy, by increasing the quality of goods and services, having family members who help work, and increasing working hours, 2) Passive strategy, namely by reducing merchandise inventory, reducing the number of employees, 3) Network strategy, by establishing good relationships with buyers, depositing merchandise at nearby stalls, as well as doing a side online business.
Pertumbuhan Ekonomi dan Strategi Pengembangan Startup di Indonesia Vitriyah, Nurul Lailatul
KUBIS Vol 3 No 1 (2023): Mei
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v3i01.2153

Abstract

The impact of economic growth with the role of technology that leads to startups and support of the 1000 startup movement and determination of achievement of government's vision to make Indonesia as The Digital Energy of Asia in 2020 provides enormous opportunities for new startups. This study aims to find the critical success factors in young startups that have just been generated by using SWOT analysis (Strengths, Weakness, Oportunities, Threat) and in a descriptiongenerated by using SWOT analysis (Strengths, Weakness, Oportunities, Threat) and in a description describing startup businesses in Indonesia. Based on the results of the analysis there is a conclusion that funding, innovation in new fields and promotion can be a successful strategy for startups in Indonesia.
Analisis ECM Budidaya Pembenihan Ikan Gurame di Desa Sidomulyo Kecamatan Semboro Kabupaten Jember Salsabila, Isqini; Lailatul, Nurul
KUBIS Vol 3 No 2 (2023): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v3i2.2226

Abstract

The success of farming is inseparable from several things, one of which is the factor that influences the income of the carp hatchery business, this is to support the increase in carp production in Sidomulyo Village, Semboro District, Jember Regency. The problems faced are related to cultivation that is not optimal, not knowing what factors affect income in their business. This study aims to determine what factors affect income in the long term and short term. Data collection uses existing secondary data.Respondents in this study used purposive sampling, namely 1 respondent. The results of the analysis use the Error Correction Model analysis where the variable number of seeds, demand, pelleted feed, silk worms, and organic supplements that are significant in the long term are the demand variable with a probability value of 0.0000<0.5 and pelleted feed with a probability value of 0.0289<0.5, while in the short term, what is significant is the demand variable with a probability value of 0.0005 <0.5.Based on the results of the study, the variables that have a significant effect on income in the long term are demand and pellet feed, while in the short term, demand.
Pengaruh Pupuk Urea terhadap Hasil Produksi Padi Desa Sumbersalak Kecamatan Ledokombo Kabupaten Jember Moniaga, Moch. Feri; Purwandhini, Ari Septianingtyas
KUBIS Vol 3 No 1 (2023): Mei
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v3i01.2228

Abstract

Fertilizer is an important input for rice production, especially urea fertilizer is one of the most important fertilizers for agriculture, especially rice plants to increase rice production. The aim of the research was to determine the effect of the availability of urea fertilizer on rice production in Sumbersalak Village, Ledokombo District and to determine the effect of the increase in the price of urea fertilizer on rice production in Sumbersalak Village, Ledokombo District. The selection of the research location was carried out intentionally or purposive sampling. So that it determines 44 people as respondents who were taken deliberately and who are suitable as data sources. The analysis tool used is Multiple Regression. Based on the analysis, it is known that constant dependent variables such as availability (X1) and increases in fertilizer prices (X2) in decision making are known to influence rice production results.
Analisis Pemasaran Industri Rumah Tangga Telur Asin Mekarsari Kecamatan Sumbersari Kabupaten Jember Agustin, Fira; Yasin, Mochammad
KUBIS Vol 3 No 2 (2023): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v3i2.2241

Abstract

From a marketing perspective, the Mekarsari salted egg home industry is believed to have found a market gap, but it is not known where the owner sells salted eggs, whether it has a good level of efficiency, and what kind of marketing strategy is suitable for advancing its business. Research Objectives: To find out marketing channels, the level of marketing channel efficiency, and its marketing strategy in the Mekarsari salted egg home industry in Sumbersari sub-district, Jember district. The research method used descriptive qualitative analysis, and data analysis by observation, interviews, and questionnaires. The results showed that there were 3 marketing channel patterns for Mekarsari salted eggs, namely marketing channel I from producers to resellers (sales) to consumers, marketing channel II from producers to catering (housewives and food stalls) to consumers, marketing channel III from producers directly to consumers. And marketing channel I is very efficient because the efficiency value is 3.33%.Meanwhile, the results of the TOWS analysis obtained four alternative strategies consisting of SO, ST, WO, WT strategies. It can be concluded in the Grand Strategy matrix, the alternative strategies mentioned include the in the categories of market penetration strategy, market development, or product development.
Analisis Rantai Pasok (Supply Chain) Komoditas Cabai Rawit di Pasar Kalisat Kabupaten Jember Febriviyanto, Galuh; Zuniana, Qory
KUBIS Vol 3 No 2 (2023): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v3i2.2245

Abstract

Chili is a commodity that is much loved by most people in Indonesia, besides that this one plant is easy to cultivate. Jember Regency is one of the chili producing places, precisely in Kalisat District with a cultivation area of around 521 ha. The aims of this research are (1). To find out the distribution flow of the Cayenne Pepper supply chain at Kalisat Market, Jember Regency, (2). To find out the Marketing Margin of Cayenne Pepper in the Jember Regency Kalaisat Market, (3). To find out the Efficiency of the Cayenne Pepper Marketing Channel at Kalisat Market, Jember Regency. The sampling method used in this research is purposive sampling. The results of this study indicate that 1) There are 2 marketing channels in Kalisat Market, namely: Channel I (Farmers/Producers-Resellers-Traders-Consumers), Channel II (Producers-Retailers-Consumers). 2) Margin for each marketing channel I is IDR 7,000, while Channel II is IDR. 3,000. 3) Efficiency Efficient marketing channel channel 1 is equal to 20% while channel II is equal to 8%. So the supply chain is used effectively, namely short channels because the costs incurred are not so large and high marketing profits can be suppressed.
Peran Teknologi terhadap Pendapatan Usaha Mikro pada Event Car Free Day Desa Kalisat Nurhayati, Nurhayati; Pudjiastutik, Endang Wahyu; Hadi, Abdul
KUBIS Vol 3 No 2 (2023): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v3i2.2255

Abstract

The progress of a country can be seen through its economic growth, where Economic Growth is one of the determining indicators of success in economic development. Economic activities are efforts to improve the welfare of society, and with increasing economic growth, the needs of the people can be fulfilled. Micro, Small, and Medium Enterprises (MSMEs) are one of the areas of focus for the government and society at large because MSMEs play an important role. MSMEs are a way to address poverty issues and drive economic growth. Moreover, MSMEs provide another avenue for job creation. Indonesia has a significant number of business players, but there are several factors that can hinder their business activities, such as limited capital, low-quality resources, inefficient production systems, lack of financial management systems, inadequate marketing strategies, and a shortage of business premises. This study aims to analyze and determine the influence of Business Duration, Capital, and Technology on the income of business actors in the CFD event in Kalisat Village. The results of the study show that the variables of Business Duration, Capital, and Technology have a positive effect, and only the Capital variable has a significant impact on the income of business actors.
Efisiensi Saluran Pemasaran Buah Salak (Salacca zalacca) di Dusun Kendalan Desa Semboro Kabupaten Jember Solihah, Imroatus; Kurniawan, Deddy
KUBIS Vol 3 No 2 (2023): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v3i2.2278

Abstract

Marketing snake fruit does not require special techniques, but it still requires attention, as is the case in Kendalan Hamlet. However, the lack of marketing channel information and lack of knowledge about it means that people pay less attention to the efficiency of the business. The aim of this research is to determine the marketing channels for salak, the marketing efficiency of salak in Kendalan Hamlet, Semboro Village, Semboro District, Jember Regency. The research method used is marketing efficiency analysis. The results and discussion show that the marketing channel pattern used in Kendalan Hamlet, Semboro District, Jember Regency uses two types of salak marketing channels, a) Marketing channel I: salak farmers/producers - traders - final consumers. b) Marketing channel II: salak farmers/producers – traders I – Traders II - final consumers. Marketing channel pattern I with an efficient value of 7.03%, and marketing channel II with an efficient value of 13.05%. It can be concluded that marketing channel I with a value of 7.03% is more efficiently used as a marketing channel for salak in Kendalan Hamlet, Semboro District.
Analisis SCP (Structure, Conduct, Performance) Tembakau Voor-Oogst Kasturi di Kabupaten Jember Naby, Beby Alfin; Lutfiah, Hikmatul
KUBIS Vol 3 No 1 (2023): Mei
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v3i01.2281

Abstract

In Jember Regency, Kalisat District produces the most Voor-Oogst Kasturi tobacco. As a result, the purpose of this study is to understand the structure, conduct and performance of the Voor-Oogst Kasturi Tobacco Market in the Jember Regency. Purposive and snowball sampling were used to collect samples. Structure, Conduct, and Performance (SCP) analysis was the technique employed. The findings indicated that an oligopsony type of market structure existed between farmer marketing agencies, small netherlands, and wholesalers in the kasturi tobacco market. In addition, market activity affects prices at the level of farmers, small-scale traders, and major dealers as price takers, while warehouses act as the tobacco estuary and determine prices. The technique used to determine prices is a bargaining system, and the price correlations for otok'an tobacco were found to be 0.010, 0.008 for spun tobacco, and 0.002 for otok'an-untingan tobacco, meaning that it is not perfect.While this is going on, the marketing performance for squirt tobacco's first marketing channel shows a marketing margin of 0, with channel I's profit share being 65.17% and its cost share being 0.96%.

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