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Majapahit Journal of Islamic Finance dan Management
Published by Institut Pesantren KH Abdul Chalim
ISSN : -     EISSN : 27980170     DOI : https://doi.org/10.31538/mjifm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Majapahit Journal of Islamic Finance and Management (MJIFM) is a journal published by Department of Sharia Economics Universitas KH. Abdul Chalim Mojokerto Indonesia twice a year (June and December). The focus and scope have been adjusted to meet the high standards and wide coverage typical of Scopus-indexed publications. The journal accepts submissions in the specified areas: 1. Sharia-compliant banking 2. Management in Islamic context 3. Islamic Business 4. Islamic Accounting 5. Islamic Finance 6. Islamic Marketing Management 7. Human Resources Management 8. E-commerce Business innovation Authors are urged to submit top-notch research and scholarly publications within these clearly outlined domains. The publication is dedicated to improving knowledge in Islamic finance and management while adhering to strict guidelines.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 493 Documents
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Emotional Intelligence and Workload Against Employee Burnout in the Review Human Management Perspective (Study on Employees of PT Indofood CBP Success Makmur Tbk Lampung) Suryani, Asri; Zulaikah, Zulaikah; Rosilawati, Weny
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.757

Abstract

Burnout is a condition of physical, emotional, and mental exhaustion due to prolonged work pressure. This study aims to analyze the effect of emotional intelligence and workload on employee burnout viewed from the perspective of human management on employees of PT Indofood CBP Sukses Makmur Tbk Lampung. This study uses quantitative methods with a descriptive approach. The study population was 203 employees, with a sample of 135 respondents determined using Slovin formula and purposive sampling technique. Data were collected through questionnaires and analyzed using SEM-PLS method with the help of SmartPLS software. The results showed that partially emotional intelligence had no significant effect on burnout, while workload had a positive and significant effect on employee burnout. Simultaneously, emotional intelligence and workload were only able to explain 27.9% of the variation in burnout, while the rest were influenced by other factors outside the research model. In the perspective of human management, these findings affirm the importance of fair and humane management of workload in order to maintain the physical, emotional and spiritual balance of employees.
Interpersonal Care Activities and Brand Equity Increase Patient Response at Type B Hospitals in Bekasi Nurfauzia, Irma; Indrawati, Ratna; Dewi, Sandra
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.780

Abstract

This research is based on the results of initial observations, which found that 67% had problems related to Patient Response, of which 80% had problems regarding Customer Loyalty, where patients were reluctant to recommend Type B Hospitals in Bekasi to others on social media. The purpose of this study was to analyze the simultaneous influence of social media marketing activities, interpersonal care activities, and hospital brand equity on the responses of non-insured patients at Type B Hospitals in Bekasi. This research method was quantitative with a cross-sectional design. The population in this study was all non-insured outpatients and inpatients who visited or received treatment at Type B Hospitals in Bekasi. The minimum sample size in this study was 101 respondents. The data collection technique used a questionnaire, and the analysis method used the three-box method and SEM-PLS. The results showed there is an influence of simultaneous social media marketing activities, interpersonal care activities, and hospital brand equity on patient responses. Social media marketing activities and interpersonal care activities have an impact on responding to patients with hospital brand equity as intervening variables.
The Influence of Marketing Content and Brand Image on Vespa Coffee (KOPVES) Purchase Decisions Saputra, Riza Ardy; Fatimah, Siska Ernawati
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.803

Abstract

This study was conducted to analyze "The Influence of Marketing Content and Brand Image on Purchasing Decisions of Vespa Cirebon Coffee." In this study, the author used a questionnaire method as a data collection method and used multiple linear regression as a data analysis method. The research conducted showed that there is a simultaneous positive and quite significant influence that can influence buyers' decisions in choosing a product through marketing content and positive brand image.
The Role of Influencers and Source Credibility in Influencing Purchase Intention for Wardah Products Muhammad Falhan Juliadi; Aang Curatman
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.816

Abstract

The beauty industry in Indonesia is experiencing rapid growth in line with the increasing use of social media and the role of influencers in digital marketing. Wardah, as a leading halal cosmetics brand, utilizes influencer marketing strategies to shape consumer purchasing interests. This study aims to analyze the influence of influencers and source credibility on the purchase intention of Wardah products in Indonesia, both partially and simultaneously. This study uses a quantitative approach with an associative method. Data were collected through an online questionnaire of 130 respondents who had seen Wardah promotional content from influencers on social media. Data analysis techniques used multiple linear regression with the help of the SPSS program. The results showed that influencers had a positive and significant effect on purchase intention, as did source credibility. In addition, influencers and source credibility simultaneously also have a significant effect on the purchase intention of Wardah products. These findings confirm the relevance of the Theory of Planned Behavior in explaining the formation of consumer purchase intentions in the context of influencer marketing. This study is expected to contribute theoretically to digital marketing studies and provide practical implications for companies in designing effective and credibility-based influencer marketing strategies.
Work Life Balance and Work Stress on Turnover Intention Mediated Job Satisfaction Septiana Arum Sari; Esti Margiyanti Utami; Fitri Rahmawati
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.824

Abstract

This study aims to analyze work-life balance and job stress on turnover intention of Generation Z employees, with job satisfaction serving as a mediating variable. This study uses a quantitative methodology with a survey method.” Generation Z employees in the service sector in Purworejo Regency were surveyed using a questionnaire, and the data were evaluated using statistical methods. In contrast to work stress, which has a positive effect on turnover intention but a negative effect on job satisfaction, work-life balance has a positive effect on both turnover intention and job satisfaction, according to the study's results. The association between work-life balance and job stress on turnover intention is mediated by job satisfaction, which has been found to have a negative effect on turnover intention. The study's conclusions indicate that improving work-life balance and managing stress are crucial for increasing job satisfaction and reducing Generation Z employees' desire to change jobs.
Marketing Plan for MSMEs to Improve the Performance of MSME Businesses: A Literature Review Asmara, Muhammad Endang; Riana, Zenni
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.861

Abstract

Micro, Small, and Medium Enterprises operate in increasingly volatile and digitally driven markets where informal marketing practices often limit strategic growth. Although marketing planning has long been acknowledged as a critical managerial function, fragmented empirical findings and the absence of integrative synthesis leave its role in enhancing small enterprise performance conceptually underdeveloped. This study addresses this gap by conducting a systematic literature review of recent Scopusindexed publications to critically examine the relationship between marketing planning and business performance in small enterprises. Following a structured review protocol, selected studies were evaluated and synthesized thematically to identify dominant dimensions, mechanisms, and performance implications. The findings reveal that structured marketing planning—anchored in market analysis, segmentation, strategic positioning, and performance monitoring consistently strengthens both financial and nonfinancial outcomes. Moreover, integration with digital capabilities and market orientation amplifies its performance effects. The review advances the literature by consolidating dispersed insights into a coherent conceptual understanding of marketing planning as a strategic capability rather than a procedural activity. Practically, it underscores the necessity for small enterprises to institutionalize systematic marketing planning to achieve sustainable competitiveness in dynamic environments
The Effect of Customer Number and Inflation Level on Pawn Financing at the Agus Salim Sharia Service Unit (UPS) of Gorontalo City Karim, Iftita Maryam Nur; Niswatin, Niswatin; Santoso, Ivan Rahmad
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.883

Abstract

This study aims to analyze the effect of the number of customers and the inflation rate on rahn (pawn) financing at the Sharia Pawnshop, Sharia Service Unit (UPS) Agus Salim, Gorontalo City, by incorporating a COVID-19 pandemic dummy variable to distinguish between conditions during and after the pandemic. This quantitative study uses secondary data sourced from Sharia Pawnshop's internal reports and the Central Statistics Agency for the period 2019-2024. The sample consisted of 72 months of observations. Data analysis was conducted using multiple linear regression with a dummy variable as a control variable, along with classical assumption tests, utilizing EViews version 13. The results indicate that, partially, neither the number of customers nor the inflation rate has a significant effect on rahn financing. However, simultaneously, both variables have a significant combined effect. Furthermore, a significant difference exists between the pandemic and post-pandemic periods, with the distribution of rahn financing increasing in the post-pandemic period.
The Impact of Working Capital Efficiency, Cash Conversion Cycle, and Current Ratio on Profitability with Firm Size as a Moderating Variable Yohanes Prammoedya Octavianus; Achmad Badjuri
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.775

Abstract

This study aims to examine the influence of Working Capital Efficiency, Cash Conversion Cycle, and Current Ratio on Profitability with Firm Size as a moderation variable in manufacturing companies listed on the Indonesia Stock Exchange for the 2021–2024 period. This study uses a quantitative approach with secondary data in the form of annual financial statements. The research sample was obtained through the purposive sampling method resulting in 140 observations. Data analysis was carried out using panel data regression and Moderated Regression Analysis (MRA) with the help of EViews 13 software. The results of the model test show that the Fixed Effect Model is the most accurate estimation model. Partially, the results showed that the Cash Conversion Cycle had a negative and significant effect on profitability, while the Current Ratio had a positive and significant effect on profitability. Meanwhile, Working Capital Efficiency has no significant effect on profitability. The results of the moderation test showed that Firm Size was not able to moderate the relationship between Working Capital Efficiency, Cash Conversion Cycle, and Current Ratio to Profitability. Simultaneously, all research variables had a significant effect on profitability. These findings confirm the importance of cash cycle and liquidity management in improving the financial performance of manufacturing companies.
Strategic Market Segmentation for Gen Z Skincare Consumers: A Multi- Variable STP Framework Application for Pre-Launch Brand Market Entry in Indonesia's Digital Beauty Ecosystem Mikael Bryan Ciputra; Joseph Setiawan; Brianna Sanjaya; Antonius Felix
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.798

Abstract

This study applies the Segmentation–Targeting–Positioning (STP) framework to formulate a market entry strategy for L’Essaine, a pre-launch skincare brand targeting Indonesian Gen Z consumers. A multi-dimensional segmentation approach incorporating demographic, geographic, psychographic, and behavioral variables is employed to identify and evaluate potential market segments. The research adopts a qualitative design, utilizing triangulated primary data from in-depth interviews with 15 respondents aged 17–30, complemented by secondary data from industry reports and competitive analyses. The findings reveal that university students aged 17–24 with moderate monthly allowances represent an underserved yet attractive segment seeking affordable skincare products with premium quality attributes. This segment achieved an overall attractiveness score of 7.8 out of 10, indicating strong potential for market entry. Based on these findings, the study proposes an “affordable premium” positioning strategy that emphasizes the use of natural ingredients and a digital-first engagement approach aligned with Gen Z media consumption behaviors. Validation through content marketing performance indicates strong resonance with the target audience, reflected in a 3.9% engagement rate and 85% audience relevance. This research contributes to the application of the STP framework in digital-native consumer markets and provides practical strategic insights for brand entry in Indonesia’s competitive skincare industry.
Dynamics of Economic Growth of the Global Halal Industry: A Systematic Literature Review of Business Innovation Models and Its Implications for the Economic Development of the Humanity Mumtazah, Khilma
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.799

Abstract

This research analyzes the dynamics of global halal industry economic growth through a systematic literature review of business model innovation and its implications for Ummah economic development. Implementing Systematic Literature Review methodology with PRISMA protocol, the study identifies ten primary articles from 2015 to 2025 sourced from Scopus and Web of Science databases. Findings reveal three fundamental dimensions: first, halal industry business model innovation evolution driven by digital technology 4.0 integration creating value ecosystems based on blockchain, Internet of Things, and e-commerce with USD 6.49 trillion market projection by 2034; second, implementation success disparities across Muslim countries determined by digital infrastructure maturity, certification regulation harmonization, and multi-stakeholder strategic collaboration; third, digital technology and global standardization convergence accelerates economic development through consumption expansion, employment creation, and foreign investment enhancement. The research contributes to developing an integrative conceptual framework connecting business innovation, digital transformation, and sustainable economic development within the halal industry context, providing a strategic roadmap for policymakers and industry practitioners.

Page 38 of 50 | Total Record : 493

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