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Nirmana
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 02150905     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
NIRMANA Jurnal Deskomvis aims to: Promote a comprehensive approach to visual communication design incorporating viewpoints of different diciplines Strenghten academic exchange with other institution. Encourage designer, practicing, academic and others to conduct research and other similar activities.
Arjuna Subject : -
Articles 177 Documents
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DEKONSTRUKSI DALAM DESAIN KOMUNIKASI VISUAL: SEBUAH PENJELAJAHAN KEMUNGKINAN Studi Kasus Desain Iklan Rokok A-mild H. Istanto, Freddy
Nirmana Vol 5, No 1 (2003): JANUARY 2003
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.5.1.

Abstract

Deconstruction%2C along with its post-modernism background that rooted in the philosophical thinking%2C appears to show that the set of the integrated and solid thought is now being sorted into its basis. The existence of the deconstruction can be seen as a part of the post-modernism which epistemologically has to acknowledge the reality that people should not follow inflexible way of thinking. This writing is trying to seek for the possibility of applying the deconstruction into the Visual Communication Design through analyzing A-Mild%2C a cigarette commercial. Abstract in Bahasa Indonesia : Dekonstruksi hadir dengan latar-belakang post-modernisme yang berdasarkan pemikiran filsafat bahwa susunan pemikiran yang begitu terpadu%2C yang tersusun rapi%2C kini dipilah-pilah sampai ke dasar-dasarnya. Kehadiran dekonstruksi dilihat sebagai bagian dari posmodernisme yang secara epistemologi atau filsafat pengetahuan%2C harus menerima suatu kenyataan bahwa manusia tidak boleh terpaku pada suatu sistim pemikiran yang begitu ketat dan kaku. Tulisan ini mencoba untuk mencari kemungkinan penerapan dekonstruksi pada disiplin Desain Komunikasi Visual utamanya dengan menghadirkan desain iklan rokok A-mild sebagai studi kasus. Deconstruction%2C Visual Communication Design%2C Advertisement%2C A-Mild Advertisement.
PERGESERAN NILAI DAN KONSUMERISME DI TENGAH KRISIS EKONOMI DI INDONESIA Heryanto, Januar
Nirmana Vol 6, No 1 (2004): JANUARY 2004
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.6.1.

Abstract

Development in Indonesia%2C especially since the New Order era%2C that uses Western technology and foreign investment has brought about new values that shift society away from traditional culture. Along with the shift of value%2C consumerism is spreading in big cities as well as rural areas in Indonesia. This paper aims to prove that modernization%2C that uses Western technology and foreign investment%2C the encroachment of foreign culture and the diffusion of consumerism%2C that are gradually replacing traditional culture%2C are inevitable. Abstract in Bahasa Indonesia : Pembangunan di Indonesia khususnya sejak era Orde Baru yang memanfaatkan teknologi Barat dan modal asing telah melahirkan nilai-nilai baru dalam masyarakat yang menggeser kebudayaan tradisional. Seiring dengan adanya pergeseran nilai%2C konsumerisme juga menjalar kemana-mana%2C baik di kota-kota besar maupun pedesaan di Indonesia. Kesimpulan tulisan ini membuktikan bahwa dengan modernisasi yang menggunakan teknologi Barat serta masuknya modal asing%2C kita tidak dapat mencegah masuknya kebudayaan asing yang perlahan-lahan menyisihkan kebudayaan tradisional serta dilengkapi dengan timbulnya konsumerisme. the shift of value%2C traditional culture%2C modernization and consumerism.
PENGARUH GAYA KALIGRAFI DALAM DESAIN LOGOTYPE Christine Yuwono, Elisabeth
Nirmana Vol 7, No 1 (2005): JANUARY 2005
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.7.1.

Abstract

Generally%2C group of Calligraphies are divided into two groups: Eastern and Western calligraphy. Eastern calligraphy is divided into East Asia/oriental calligraphy (China%2C Japan%2C Korea) and Middle east (Arab). Western calligraphy is divided into Europe and America. Calligraphy styles sometimes are adapted by companies and products for their logotypes. Indian%2C Javanese and various other letters which have etnicity characteristics as a matter of fact might be categorizing into calligraphy%2C because of beside not much influencing and spreading globally%2C in historical perspective they just a little bit explorate%2C so that some authors infrequently not write them in their literatures. Abstract in Bahasa Indonesia : Secara umum kaligrafi terdiri atas dua kelompok%2C yaitu Kaligrafi Timur dan Barat. Kaligrafi Timur meliputi Timur Tengah (Arab) dan Asia Timur (China%2C Jepang). Kaligrafi Barat meliputi Eropa dan Amerika. Gaya kaligrafi terkadang diadaptasi dalam pembuatan desain logotype perusahaan dan produk tertentu. Tulisan India%2C Korea%2C Jawa%2C dan lainnya yang mempunyai ciri etnisitas tertentu sebenarnya bisa masuk dalam kelompok kaligrafi namun selain karena ditinjau dari aspek kesejarahannya kurang begitu dieksplorasi juga karena pengaruh dan penyebarannya kurang mengglobal%2C maka pada umumnya para penulis kaligrafi jarang memasukkannya dalam literatur mereka. calligraphy and logotype
GRAFFITI DI INDONESIA: SEBUAH POLITIK IDENTITAS ATAUKAH TREN? (Kajian Politik Identitas pada Bomber di Surabaya) Wicandra, Obed Bima
Nirmana Vol 8, No 2 (2006): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.8.2.pp. 51-57

Abstract

Graffiti is often seen as a way for young people to find their identities, or to merely show their existence. Because their actions are seen as destructive, they are also often confronted by the city's patrol units and even by the police. Their ”bomber” existence, that has become the youth subculture and viewed as deviance over the urban structure, are more and more accepted. Cynical views of them still exist however. In the 1980's, graffiti spread all over the city's walls, and often wrote about their gang's name or which school they are from. These were the things that spark violence between gangs. But today, graffiti seems to not only write about gang's names, but also present a more artistic look; not merely as tags. Then as lifestyles develop, with the support of mass media and foreign magazines and books that cover about graffiti and also the Internet, graffiti cannot be viewed anymore as a form of alternative politics, but only as a needed trend. Graffiti exists as their existence towards the signs of times that are represented by lifestyle trends. This is more strongly reflected than showing their identities that are full of difference ideology. Abstract in Bahasa Indonesia: Graffiti sering kali dipandang sebagai bentuk pencarian identitas anak muda atau untuk sekedar menunjukkan eksistensi mereka. Aksi mereka pun sering berhadapan dengan aparat kota (Satpol Pamong Praja) bahkan tidak jarang juga berhadapan dengan aparat kepolisian karena dipandang sebagai aksi yang merusak. Keberadaan bomber yang telah menjadi subkultur anak muda dipandang sebagai pemberontakan atas struktur urban semakin diterima. Meskipun di sisi lain pandangan yang sinis terhadap mereka tetap saja ada. Di era 1980-an, graffiti yang bertebaran di tembok-tembok kota sering menuliskan kelompok geng atau nama almamater sekolah. Hal-hal tersebut sering menjadi pemicu kekerasan antar kelompok, namun seiring perkembangan zaman, rupanya graffiti tidak sekedar menuliskan nama kelompok namun juga dikemas dengan cara yang lebih artistik dan tidak sekedar tagging belaka. Hingga kemudian seiring perkembangan gaya hidup yang ditopang oleh media massa maupun majalah dan buku-buku luar negeri yang membahas graffiti maupun dari internet, menjadikan graffiti tidak lagi dapat dipandang sebagai bentuk politik keberbedaan, namun hanya sekedar menjadi tuntutan tren saja. Graffiti hadir sebagai eksistensi mereka terhadap tanda zaman yang diwakili oleh tren gaya hidup dan hal ini lebih kuat tercermin daripada menunjukkan identitas mereka yang sarat ideologi keberbedaan. Kata kunci: graffiti, gaya hidup, tren, identitas, Surabaya, Indonesia.
KOMPOSISI DALAM SENI FOTOGRAFI Herlina, Yekti
Nirmana Vol 9, No 2 (2007): JULI 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.9.2.pp. 82-88

Abstract

The art of photography is not only a simple record of the real world, but becomes a complex creation of art and an image medium that also gives meaning and message. The quality of a good photo is not only becouse of its clear picture but also because of its proper lighting and also its good composition. Composition contains the elements of an image in a format. An image can be produced more effectively and meaningfully with an understanding of good composition. Composition is an instrument for a photographer to take the viewer beyond the experience of “peeking through someone else’s window. Abstract in Bahasa Indonesia: Seni fotografi bukan sekedar merupakan rekaman apa adanya dari dunia nyata, tapi menjadi karya seni yang kompleks dan media gambar yang juga memberi makna dan pesan. Foto yg baik tidak cukup hanya tajam gambarnya, tetapi juga tepat pencahayaannya dalam bidang gambar dengan komposisi yang baik pula. Komposisi adalah rangkaian elemen gambar dalam suatu ruang/format. Dengan komposisi yang baik, foto akan lebih efektif menampilkan pesan pembuatnya dan menimbulkan dampak yang lebih kuat. Komposisi foto merupakan salah satu cara bagaimana fotografer mengekspresikan dirinya. Kata kunci: seni, fotografi, komposisi.
FAKTOR KEBUDAYAAN DALAM PENENTUAN POSITIONING Yuliadewi, Lesie
Nirmana Vol 1, No 2 (1999): JULY 1999
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.1.2.

Abstract

The culture is the important part to influent people s attitudes like the way they have seen or thinked. Usually%2C people will learn some thing faster than the other%2C because it has been related with their past experience. That is why%2C the culture become one of the most important thing in advertising and it have great influence for the brand image of the consumers. So the consumers can be easily remember the products that have been advertising. Last%2C all of it%2C will change the sales of the products goes up and hopefully%2C it will increase the revenue/profit of the firm. Abstract in Bahasa Indonesia : Kebudayaan akan mempengaruhi sudut pandang seseorang terhadap sesuatu yang dilihat atau diterima oleh otaknya. Seseorang akan lebih cepat menerima sesuatu apabila ciri-ciri hal yang baru diterimanya berhubungan dengan masa lampaunya. Oleh karena itu%2C kebudayaan merupakan faktor yang penting diperhitungkan agar pesan yang termuat dalam iklan cepat diterima dan diingat di benak calon konsumen%2C sehingga angka penjualan dapat meningkat.
A Method of Documentary Photography and its Application in a Student Project of Acculturation in Bali Kuntjara, Aristarchus Pranayama
Nirmana Vol 11, No 2 (2009): JULY 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.11.2.pp. 79-85

Abstract

I have devised a methodical research outline for students’ final projects that involve photography as their main medium. The method accommodates the two major kinds of photographic project characteristics. The first is the conceptual or the commercial type, and second is the observational or the photo story type. This article focuses on a photo story type project by a student who has followed the method closely. Osel Gunarso focused his study on documenting a unique acculturation between Christian tradition and Balinese customs in the village of Blimbingsari in Jembrana County, Bali. Through ethnography and qualitative analysis, Gunarso achieved visual discourse for understanding a cultural phenomenon. Although he had beautifully exhibited his documentary project, it also projected several problems and issues that would be important to consider in future projects with similar conditions, especially undergraduate final projects that are confined to a single semester. Technical and non-technical issues in documentary photography become significant and therefore must be addressed in advance along with the methodology.
MENCIPTAKAN BRAND AWARENESS IKLAN MEDIA MASSA CETAK D. Hagijanto, Andrian
Nirmana Vol 3, No 1 (2001): JANUARY 2001
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.3.1.

Abstract

Although printed media has been sharply segmented, even sharper than television, the design elements are still need to be organized. The considered elements are the size, type, and the illustration of the ad. Since printed media characteristically used as supporting media in advertising campaign, it must have consistency in creative approach with the main media in order to maintain the continuity to gain brand awareness. Abstract in Bahasa Indonesia : Walaupun media cetak sudah tersegmentasi lebih tajam dibanding media televisi, tetap diperlukan suatu pengorganisasian elemen-elemen desain iklannya. Aspek-aspek yang perlu diperhatikan menyangkut perihal format, teks, dan ilustrasi iklan. Karakter media cetak yang seringkali dipakai sebagai media pendukung dalam kampanye periklanan, menjadikannya iklan media massa cetak harus mempunyai konsistensi konsep pendekatan kreatif yang konsisten dengan media utamanya agar tujuan pencapaian brand aware senantiasa terjaga. Printed media advertisement, brand awareness, printed ad it characteristic.
Fotografi: Sains, Teknologi, Seni, dan Industri Harsanto, Prayanto Widyo
Nirmana Vol 13, No 1 (2011): JANUARY 2011
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.13.1.34-42

Abstract

The digital photography era is a great development in science and technology in the history of photography after Niepce and Daguerre. Where in the 19th century, their experiments lead to the ability to capture images permanently with the subject of a cityscape in France. This discovery was considered most perfect in photography compared to previous ones. In the digital camera era, society views photography as something easy, inexpensive, and a part of everyday life. This is what is called the digitalization of photography. However so sophisticated the photographic equipment there may be today, there is still the need a photographer that has the knowledge and technical skills with good aesthetic sensibilites as “the man behind the camera.” In the era of creative industry like today, photography can be said to be in four aspects, which are sciense, technology, art, and industry, that are intertwined. It is because photography is not as easy as pushing the shutter button, even more so in the world of education. The teaching of photography cannot be seen as merely teaching techniques, adjusting apertures, speed, and lighting, but it involves the eyes, thoughts (knowledge and understanding), and feeling in selecting an object and arranging it in a frame of a photograph. Furthermore, what should be considered is that besides teaching how to produce and create a photo, one should know and understand as to every possibilites of aspects of its distribution after the photo has been successfully produced.
Digital Wayang: Exploring the Use of Digital Media in Wayang Performance Erandaru, Erandaru
Nirmana Vol 15, No 1 (2013): JANUARY 2013
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.15.1.33-44

Abstract

Wayang merupakan salah satu seni tradisi di Indonesia yang pernah memiliki posisi penting dalam budaya Jawa. Selain memiliki peran penting dalam ritual religi wayang juga berperan sebagai media dalam pendidikan dan hiburan. Tetapi seiring dengan perkembangan teknologi dan kurangnya usaha untuk mempertahankan relevansi keberadaannya dengan pemirsa kontemporer telah merubah dan membatasi peran wayang di masyarakat menjadi sekedar media hiburan tradisional. Jurnal ini mendokumentasikan secara ringkas sebuah proyek yang bertujuan untuk mengeksplorasi potensi aplikasi teknologi digital dalam kesenian wayang sebagai wujud pelestarian melalui inovasi. Aplikasi teknologi digital dalam elemen audio visual kesenian wayang secara inovatif dapat merubah dan memperkaya unsur naratif wayang. Proyek tersebut juga bertujuan untuk mengekplorasi aplikasi aspek fisik dan nilai-nilai tradisi dalam wayang yang dapat bermanfaat dalam pengembangan media digital. Media digital diaplikasikan dalam pertunjukan wayang secara sintesis. Karakter media melalui algoritma pemograman digunakan untuk mengatur visualisasi, suara dan interaktifitas yang bermanfaat dalam memperkaya pertunjukan. Sintesa tersebut memungkinkan munculnya suatu bentuk baru pertunjukan wayang yang diharapkan memiliki relevansi dengan permirsa kontemporer.

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