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INDONESIA
Nirmana
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 02150905     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
NIRMANA Jurnal Deskomvis aims to: Promote a comprehensive approach to visual communication design incorporating viewpoints of different diciplines Strenghten academic exchange with other institution. Encourage designer, practicing, academic and others to conduct research and other similar activities.
Arjuna Subject : -
Articles 177 Documents
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PERSPEKTIF GENDER DALAM REPRESENTASI IKLAN Agung Suwasana, Arief
Nirmana Vol 3, No 2 (2001): JULY 2001
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.3.2.

Abstract

Reconstructing women to obtain a role equal to that of man requires cognizance on how to reconstruct the dominant ideology of patriarch. Ads representation plays as a means of legitimating or preserving ideology and social phenomena. However%2C ultimately%2C the ads representation also reflects social culture. Abstract in Bahasa Indonesia : Kesadaran untuk merekonstruksi perempuan memperoleh peran yang setara dengan laki-laki memang memerlukan penyadaran bagaimana merekonstruksi dominasi ideologi patriarki. Representasi iklan memang dapat menjadi sarana legitimasi atau pelestari ideologi dan fenomena sosial. Akan tetapi pada akhimya representasi iklan juga menjadi cerminan budaya masyarakat. ideology%2C images%2C culture.
METODE DRAMATISASI ILUSTRASI PADA IKLAN SEBAGAI WACANA BUDAYA KONTEMPORER D. Hagijanto, Andrian
Nirmana Vol 4, No 1 (2002): JANUARY 2002
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.4.1.

Abstract

Illustrations are an inseparable element in advertising%2C due to its attraction towards the public eye%2C and may be used to communicate accurate messages. Dramatization in advertisement illustrations are a normal procedure in advertisement style approaches%2C as an essential part of accelerated understanding of the product. Illustration dramatization in its development may encourage understanding as an element of creativity%2C or as an application of contemporary culture%2C therefore may produce a biased perspective that contradicts normative culture. Abstract in Bahasa Indonesia : Ilustrasi dipakai sebagai elemen tak terpisahkan dalam iklan karena alasan daya tarik dapat mempengaruhi khalayak%2C dan dapat menyampaikan pesan secara akurat. Dramatisasi pada ilustrasi iklan merupakan hal yang biasa digunakan pada gaya pendekatan beriklan%2C sebagai bagian dari proses akselerasi pemahaman produk. Dramatisasi ilustrasi dalam perkembangannya dapat menimbulkan pemahaman sebagai bagian dari kreativitas atau sebagai aplikasi dari budaya kontemporer%2C sehingga esensinya justru dapat menimbulkan bias yang bertolak belakang dengan budaya normatif. dramatization in advertisement illustration%2C contemporary culture.
SWOT ANALYSIS OF PETRA CHRISTIAN UNIVERSITY Heryanto, Januar
Nirmana Vol 5, No 1 (2003): JANUARY 2003
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.5.1.

Abstract

Analisa SWOT terhadap Universitas Kristen Petra (UKP) melingkupi evaluasi mengenai kekuatan%2C kelemahan%2C kesempatan dan tantangan yang dihadapi Universitas Kristen Petra dan sebagai contoh kasus akan dievaluasi Jurusan Desain Komunikasi Visual (DKV). Akhir-akhir ini pergeseran dari pertanian ke industri%2C dilanjutkan ke masyarakat berbasis informasi%2C mengakibatkan perubahan terhadap kebutuhan jurusan/program studi yang akan ditawarkan ke masyarakat Abstract in Bahasa Indonesia : SWOT analysis of PCU involves the evaluation of Petra Christian University s (PCU s) strengths%2C weaknesses%2C opportunities and threats and for example will evaluate Department of Visual Communication Design (VCD) specifically. Recent shift from agriculture to industrial%2C then to an information-based society has impacted the demand on university s department/program offerings. SWOT%2C evaluasi%2C Universitas Kristen Petra (UKP)%2C Jurusan Desain Komunikasi Visual (DKV)
PORTOFOLIO: MODEL PENILAIAN DESAIN BERBASISKAN KONSTRUKTIVISTIK Pranata, Moeljadi
Nirmana Vol 6, No 1 (2004): JANUARY 2004
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.6.1.

Abstract

Constructivist learning environments are concerned with both what and how one learns. The increasing interest in alternative assessment is reflecteted in the proliferation of term such as portfolio assessment. Portfolios have an honored history of use in fields such as art and design. A Critical%2C often overlooked%2C aspect of portfolio assessment is that the student’s evaluation of his/her own work is just as important as the evaluation rendered by others. Abstract in Bahasa Indonesia : Lingkungan belajar konstruktivistis terpusat pada apa dan bagaimana orang belajar. Meningkatnya minat terhadap penilaian konstruktivistik tecermin dalam berkembangkan istilah ‘penilaian portofolio’. Portofolio mempunyai sejarah pemakaian di bidang seni dan desain. Aspek kritis penilaian portofolio adalah bahwa evaluasi pebelajar terhadap pekerjaannya adalah sepenting evaluasi yang dilakukan oleh pihak lain. portfolio%2C constructivist%2C assessment.
MASKULINITAS PEREMPUAN DALAM IKLAN DALAM HUBUNGANNYA DENGAN CITRA SOSIAL PEREMPUAN DITINJAU DARI PERSPEKTIF GENDER Tri Handoko, Cons.
Nirmana Vol 7, No 1 (2005): JANUARY 2005
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.7.1.

Abstract

In Indonesia%2C women models appear in advertisements not far away from their ray construction which resemble with their experiences in society. They are appeared as the other%2C subordinate%2C and live in the domestic region. However%2C in the late of 90’s till now%2C some advertisements have been appearing women models outside of general construction about femininity concepts: weak%2C delicate%2C passive%2C modest%2C submissive%2C charming%2C etc.; but masculine: rational%2C strong%2C intelligent%2C and explicit. The globalization of information and communication which also have impact to people’s thinking pattern which influence to advertisemenst themes as well. Such as feminism concepts become themes of advertisements%2C at least educate community that masculinity is not just belong to men. Abstract in Bahasa Indonesia : Di Indonesia%2C penampilan model perempuan dalam iklan tidak jauh dari konstruksi bias gender yang mirip dialami mereka pula di kehidupan bermasyarakat. Mereka ditampilkan sebagai the other%2C disubordinasikan%2C dan masih di wilayah domestik. Namun sejak akhir 90-an sampai saat ini%2C beberapa iklan mulai berani menampilkan model perempuan di luar konstruksi umum tersebut. Mereka ditampilkan tidak lagi sesuai dengan konstruksi umum tentang arti feminin: lemah lembut%2C lemah fisik%2C halus%2C pasif%2C rendahan hati%2C submisif%2C bersikap manis%2C dan sejenisnya; namun maskulin: rasional%2C kuat%2C cerdas%2C dan tegas. Globalisasi informasi dan komunikasi memberi pengaruh pada pola pikir manusia yang berpengaruh juga pada tema-tema iklan. Contohnya seperti iklan yang bertema kesetaraan gender sedikit banyak membantu pembelajaran masyarakat akan nilai-nilai maskulinitas yang tidak hanya boleh ‘dimiliki’ laki-laki saja. masculine%2C woman%2C advertisement%2C gender.
TEACHING VISUAL LITERACY THROUGH DIGITAL PHOTOGRAPHY AND IMAGING EXERCISES Pranayama, Aristarchus
Nirmana Vol 8, No 2 (2006): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.8.2.pp. 58-64

Abstract

nts of visual communication design need the ability to analyze, compose, and interpret images that speak in a visual language. Teaching visual literacy is one way that enables students to be aware and critical about images that surround their lives everyday. Visual literacy gives students the ability to actively unravel and deconstruct codes given by an image, rather than become a passive receiver of it. As a method for teaching, exercises or challenges in creating or composing images can be a good complement in developing this ability, rather than mere analyzing. Digital photography is an excellent medium for this, since it is quick at capturing and producing many images that we want, and very lenient on mistakes or technical errors so students are less afraid to take risks and more productive. Through strategic exercises of digital photography and imaging, students can learn visual literacy in a very dynamic way; not only reading images, but also creating them and reinterpreting them through class presentations and discussions. Abstract in Bahasa Indonesia: Mahasiswa Desain Komunikasi Visual memerlukan kemampuan untuk menganalisa, membuat, dan menginterpretasi gambar-gambar yang berbicara dalam bahasa visual. Mengajarkan Visual Literacy adalah salah satu cara agar mahasiswa mampu menyadari dan kritis terhadap gambar-gambar yang ada di sekeliling kehidupan mereka sehari-hari. Visual Literacy memberi mahasiswa kemampuan untuk secara aktif mengungkap dan mendeskonstruksi kode-kode dari sebuah gambar, dari pada menjadi seorang penerima yang pasif. Sebagai metode pengajaran, penugasan untuk membuat gambar visual merupakan pelajaran tambahan yang baik untuk membangun kemampuan ini, selain hanya menganalisa gambar. Fotografi digital adalah media yang tepat untuk ini, karena cepat dalam merekam dan menghasilkan gambar-gambar yang kita inginkan, serta sangat fleksibel dalam kesalahan-kesalahan ataupun kekeliruan teknis, sehingga mahasiswa cenderung untuk tidak takut mengambil resiko dan lebih produktif. Lewat latihan-latihan yang dibuat secara strategis lewat fotografi digital dan digital imaging, mahasiswa dapat mempelajari visual literacy secara dinamis; tidak hanya belajar membaca gambar-gambar, tetapi juga menciptakan dan me-reinterpretasikan lewat presentasi dan diskusi dalam kelas. Kata kunci: metode mengajar, visual literacy, fotografi digital, digital imaging, desain komunikasivisual, analisis, interpretasi
PERANAN EYE CATHCER DALAM IKLAN DAN MASALAH PENCARIANNYA Kristiana, Nova
Nirmana Vol 9, No 2 (2007): JULI 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.9.2.pp. 89-95

Abstract

Eye Cathcer represents one of the determinant factors for succeeding in an advertisement. The main objective in advertising is to get positive response from the consumer, to use the product offered, through advertisements and to position the product image in the consumer’s mind. Advertisements that go to and fro have various styles from the products offered. Advertisers also must think deeper on how to attract consumers so that the products offered are appropriate towards the sales target. This article will discuss the attraction in the different kinds of ads and how to look for attraction in the ads. Abstract in Bahasa Indonesia: Eye cathcer merupakan salah satu faktor penentu berhasil tidaknya suatu iklan. Tujuan utama beriklan adalah memunculkan respons positif konsumen untuk memakai produk yang ditawarkan melalui iklan dan memposisikan image produk di benak konsumen. Iklan yang berlalu-lalang memiliki berbagai macam daya tarik dari produk yang ditawarkan. Pengiklan juga harus berpikir lebih dalam untuk menarik konsumen supaya produk yang ditawarkan sesuai dengan target penjualan. Tulisan ini akan membahas daya tarik apa saja yang ada dalam iklan dan bagaimana cara mencari daya tarik yang ada pada iklan tersebut. Kata kunci: eye cathcer, iklan, konsumen
IDE DAN DESAIN Yunita Wijaya, Priscilia
Nirmana Vol 1, No 2 (1999): JULY 1999
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.1.2.

Abstract

We have seen many desain all around our everyday living. Design exist in the form of brochures%2C posters%2C banners%2C signages%2C book covers%2C and etcetera. Some are nice and easy to understand%2C some are ok%2C and some look like they are not fully develop and thought. A word that run across our mind whrn we enjoying a design is idea . A good design almost always associated with a good idea%2C is it tru? This paper is going to discuss about desain and its relationship to idea. Abstract in Bahasa Indonesia : Banyak desain yang diamati dalam kehidupan kita sehari-hari. Desain hadir dalam bentuk brosur%2C poster%2C spanduk%2C tanda-tanda%2C sampul buku%2C dan lain sebagainya. Ada beberapa yang bagus dan mudah untuk dimengerti%2C beberapa yang biasa%2C dan beberapa yang tampak asal dibuat. Sebuah kata yang terlintas dalam pemikiran kita dalam menikmati sebuah desain adalah ide . Sebuah desain yang baik selalu di identikan dengan ide yang baik%2C benarkah hal ini? Apakah desain dan apa hubungannya dengan ide akan dibahas pada tulisan ini.
Visual Image Kartun Benny & Mice Versi Bluetooth Handsfree Representasi Kaum Miskin Kota Jakarta Hartanto, Deddi Duto
Nirmana Vol 11, No 2 (2009): JULY 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.11.2.pp. 86-92

Abstract

Cartoon as a medium has made visualization one of most important points in transmitting messages as texts, whether verbal or visual, as a process of communication that generates meanings. The “bluetooth handsfree” version of Benny & Mice cartoons is a visual discourse filled with signs. Besides images, signs of texts also determine the direction of the problem. From analyzing visual images in Benny & Mice cartoons using denotative and connotative semiotic analysis, they are interpreted that the city’s poor citizens living in Jakarta are up to date with the lifestyle trends of big cities, even though their conditions are far from it.
WACANA LOKAL PADA GAYA IKLAN INDONESIA KONTEMPORER Limandoko, Bagus
Nirmana Vol 3, No 1 (2001): JANUARY 2001
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.3.1.

Abstract

A designer is demanded to be always original%2C innovative and produce the best possible result to be able to move target audience to purchase a certain product or service offered. However%2C there are dominant factors affected the have-to-be-taken design decisions. In the end the style produced by the designer is shaped by the strongest influences happened during the creative process. Abstract in Bahasa Indonesia : Seorang desainer dituntut untuk selalu berinovasi dan menghasilkan karya-karya yang original serta sanggup membuat khalayak sasaran tergerak untuk mendapatkan produk atau jasa tertentu yang ditawarkan. Namun dalam berinovasi tersebut banyak sekali faktor dominan yang mempengaruhi keputusan-keputusan desain yang harus diambil. Napas dari gaya yang dihasilkan akhirnya terbentuk dari pengaruh-pengaruh terkuat pada saat proses kreatif dilaksanakan. designer%2C style%2C influence%2C local.

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