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177 Documents
<![CDATA[Mitos Kelas Menengah ke Atas dalam Desain Iklan Politik Risma-Bambang ]]>
<![CDATA[Bahruddin, Muh.]]>
<![CDATA[ Nirmana Vol 14, No 1 (2012): JANUARY 2012 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/nirmana.14.1.1-10
<![CDATA[Local elections (pilkada) in the entire territory of Indonesia affect the huge presence of the candidate's political advertising. This study examines myths about the middle to upper class in political advertising design of Risma-Bambang who won the mayoral election of Surabaya in 2010. This advertising design is interesting to study because it has a different concept of political advertising in general (out of the mainstream). The other candidate's political advertising design accentuate the face image in attracting potential voters in contras to political advertising design of Risma- Bambang that shous just a lot of display symbols that are accompanied with the tagline "Not The Others". Using a semiotic analysis from Roland Barthes, the results of this study indicate that in order to create the myth of middle to upper class in Surabaya, political advertising of Risma-Bambang has been labeled with the symbols of sandal slippers, penguin, and reading a book. This myth is known after doing an analysis of the paradigmatic, syntagmatic, denotation, and connotation in political advertising design of Risma-Bambang. The myth of the middle to upper class is imaged with intelligence, relaxing, and fun through these symbols.]]>
<![CDATA[Analisis Perbedaan Kepuasan Pembaca Tabloid Gratis Surabaya Shopping Media dan Iklan Pos di Surabaya ]]>
<![CDATA[Marta, Rustono Farady]]>
<![CDATA[ Nirmana Vol 15, No 1 (2013): JANUARY 2013 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/nirmana.15.1.45-60
<![CDATA[The underlying motive for someone to read is an attempt to obtain gratification through the media. According to Denis McQuail, there are four typology motives that are used, namely: motive of information (surveillance), motive of personal identity, patterns of integration and social interaction (personal relationship), and entertainment motive (diversion). This study is based on the uses and gratifications theory by analyzing the motives through pre-test questionnaire as an instrument of gratification sought, then post-test questionnaire to determine the real satisfaction (gratification obtained) towards 100 respondents who are included. Quantitative method is used to prove the hypothesis of the study, in which the McNemar test on nominal data for the same population assesses two different objects show the existence of the gap (discrepancy) between the motives with the satisfaction of the reader. This research does not stop until the analysis of the gap between motives and reader satisfaction, but further study to see comparative advertising in the free tabloids "Surabaya Shopping Media" and "Iklan Pos". Two free tabloids can be juxtaposed in a comparison study, due to the same general specifications owned by both. On the other hand, the difference of these two free tabloids are: representing two different company backgrounds in their establishments (company profile), the ideology of the company, product display, advertiser segmentation, tagline and iconic products. The accumulated data at a sub variable level shows that motive variables and satisfaction with free tabloid “Surabaya Shopping Media†and “Iklan Pos†in this study are defined as an interval scale data, then tested using two sample paired difference test for interval scale data using the short method for t test.]]>
<![CDATA[MENCARI MODEL EVALUASI DENGAN PENDEKATAN YANG SESUAI UNTUK PENDIDIKAN DESAIN KOMUNIKASI VISUAL ]]>
<![CDATA[N D K Indrayana, Maria]]>
<![CDATA[ Nirmana Vol 4, No 2 (2002): JULY 2002 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/nirmana.4.2.
<![CDATA[Visual communication design in coming years seem getting better. It can be seen by the growth of commercial advertisment in the last three years and the pers freedom make the printing media and new electronic media exist. It would make the Visual communication design proffesion is became important. In the other side%2C there is a fact that many of advertisement have been canceled because of many public critical. Because of this%2C the designer as a creatif person has to be responsible. Because of this fenomena%2C education of visual communication design in Indonesia as an institution has to make the best quality designer. The process of study is become very important. Because of that reason%2C the evaluation model with suitable approach is needed for education of visual communication design. Abstract in Bahasa Indonesia : Prospek desain komunikasi visual pada tahun-tahun mendatang tampak lebih cerah dengan fenomena kenaikan belanja iklan tiga tahun terakhir dan kebebasan pers yang memicu kelahiran banyak media cetak dan media elektronik baru. Sehingga profesi ini akan semakin berperan penting. Di pihak lain ada kenyataan ditariknya sejumlah iklan yang tengah ditayangkan karena kritik yang diterimanya%2C sehingga desainer sebagai pengolah kreatif dianggap turut bertanggung jawab . Dengan berbagai latar belakang itulah institusi pendidikan Desain Komunikasi Visual di Indonesia sebagai wadah penggodokan calon desainer dituntut untuk melahirkan desainer dengan kualitas terbaik. Maka proses studi menjadi penting. Untuk itu diperlukan model evaluasi dengan pendekatan yang sekiranya sesuai untuk pendidikan desain komunikasi visual%2C dewasa ini. evaluation model%2C education of visual communication design.]]>
<![CDATA[KREATIVITAS DALAM SENI FOTOGRAFI ]]>
<![CDATA[Herlina, Yekti]]>
<![CDATA[ Nirmana Vol 5, No 2 (2003): JULY 2003 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/nirmana.5.2.
<![CDATA[The art of photography is combination between technology and art. Esthetic values which not coveret in photography technology must be harmonized with technical process to give character and beauty at its visual result. The art of photography is not only simple record from the real world%2C but become the complex creation of art and the image medium that also give meaning and message. Abstract in Bahasa Indonesia : Seni fotografi adalah perpaduan antara teknologi dan seni. Berbagai nilai estetika yang tidak tercakup dalam teknologi fotografi harus diselaraskan dengan proses teknis untuk memberikan karakter dan keindahan pada hasil visualnya. Seni fotografi bukan sekedar merupakan rekaman apa adanya dari dunia nyata%2C tapi menjadi karya seni yang kompleks dan media gambar yang juga memberi makna dan pesan. art%2C photography%2C creativity.]]>
<![CDATA[THE SIGNIFICANCE OF ECOLOGICAL AWARENESS IN VISUAL COMMUNICATION DESIGN EDUCATION ]]>
<![CDATA[Pranayama, Aristarchus]]>
<![CDATA[ Nirmana Vol 7, No 1 (2005): JANUARY 2005 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/nirmana.7.1.
<![CDATA[Dalam era dimana kepedulian terhadap lingkungan sangatlah penting%2C desain komunikasi visual perlu memperhitungkan pengintegrasian kesadaran ekologis dalam program pendidikannya. Prinsip bentuk dan fungsi tidaklah cukup lagi dalam menentukan kesuksesan sebuah desain. Pembelajaran lebih lanjut mengenai eco-design – atau sering disebut green design atau sustainable design – membuktikan pentingnya pemahaman mengenai proses desain secara menyeluruh%2C keterkaitannya dengan bidang-bidang lain%2C dan dampaknya terhadap lingkungan. Para pengajar desain dapat berperan dalam menumbuhkan calon “desainer warga” melalui pendidikan desain komunikasi visual yang mengimplementasikan kesadaran ekologis. Dengan kesadaran bahwa pilihan dan keputusan yang diambil para desainer berpengaruh%2C nantinya kekuatan dampak desain dapat digunakan untuk membuat perubahan yang positif Abstract in Bahasa Indonesia : In this day of age where environmental concern is critical%2C visual communication design has to consider an integration of ecological awareness into its education programs. The principles of form and function alone are not enough anymore to evaluate a design’s success. Further studies of eco-design – often called green design or sustainable design – would prove to be important in the understanding of the design process as a whole%2C its interconnectedness with other fields%2C and its impact towards the environment. Design educators can play a role in cultivating future “citizen designers” through visual communication design education which implement ecological awareness. In our awareness as designers that our choices and decisions matter can in turn utilizes design’s powerful impact to create positive change. eco-design%2C green design%2C sustainable design%2C pendidikan desain komunikasi visual%2C kesadaran ekologis%2C lingkungan.]]>
<![CDATA[PROCESS OF SERVICE LEARNING IMPLEMENTATION IN PACKAGING DESIGN COURSE AT VISUAL COMMUNICATION DESIGN OF PETRA CHRISTIAN UNIVERSITY INDONESIA AND THE IMPACT TO MICRO BUSINESSES ]]>
<![CDATA[Natadjaja, Listia]]>
<![CDATA[ Nirmana Vol 8, No 1 (2006): JANUARY 2006 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/nirmana.8.1.
<![CDATA[Service Learning sebagai suatu metode pembelajaran yang diimplementasikan ke dalam mata kuliah desain kemasan di jurusan Desain Komunikasi Visual Universitas Kristen Petra Surabaya Indonesia. Sebuah proses yang hasilnya bervariasi dan akan dijelaskan di dalam artikel ini. Service Learning sangat cocok diimplementasikan di Indonesia; karena masih banyaknya pengusaha yang membutuhkan sesuatu untuk menaikkan daya jual produknya. Mata kuliah desain kemasan mencoba untuk memecahkan masalah tersebut. Di dalam mata kuliah ini%2C mahasiswa dapat belajar%2C membantu melalui sebuah proses dan mereka dapat mengalami pembelajaran yang nyata untuk memberikan pelayanan kepada masyarakat umum dan pada akhir pelajaran mahasiswa dapat mempunyai portfolio. Di dalam tulisan ini penulis mencoba menjelaskan proses keseluruhan%2C keuntungan dan kerugian%2C segi-segi positif dan negatif dan prospek ke depan penerapan Service Learning secara umum di Indonesia dan khususnya di Surabaya. Abstract in Bahasa Indonesia : Service Learning as a new kind of leaning method was implemented in packaging design course at Visual Communication Design major of Petra Christian University Surabaya- Indonesia. The causes were various%2C and are explained in this study. Service Learning is suitable to be implemented in Indonesia; especially because there are a lot of low economic micro businesses these days that need to increase their sales. One of the courses that can solve this problem is through packaging design. Students can learn%2C help through the process%2C and they can have actual learning for these services and at the end of the lesson they can get their portfolio. This study tries to explain the whole process%2C benefit and loss%2C positive and negative of the implementation and the further prospect of Service Learning implementation in Indonesia especially in Surabaya. Service Learning%2C desain kemasan%2C makro industri.]]>
<![CDATA[KAJIAN KRITIS PRAKTIK ANAK MENONTON FILM KARTUN DI TELEVISI DALAM AKTIFITAS KESEHARIAN DI BANYUWANGI ]]>
<![CDATA[Triwardani, Reny]]>;
<![CDATA[Wicandra, Obed Bima]]>
<![CDATA[ Nirmana Vol 9, No 1 (2007): JANUARY 2007 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/nirmana.9.1.pp. 46-56
<![CDATA[This research was held in 2006 for six months. It has been done because the audience was considering become the power to determine the Television program strength. As we know the audience has an important position in mediated communication, they are equal with communicator or text. The research of Television audience is to complete the studies about Television; however text will be meaningful if they deliver by the new communicator. Children are the research object in order to know how much Television become a part of daily life, especially Television programmed that broadcast the cartoon. This research involves three children with different social culture as an informant that lives in Banyuwangi. The research focus is analyze the practical of watching television activity of those three children and what kind of matter that negotiate and integrated in their daily life. Abstract in Bahasa Indonesia: Penelitian yang dilakukan pada tahun 2006 selama enam bulan ini dilakukan karena penonton dianggap menjadi kekuatan penentu bagi keberlangsungan suatu program televisi. Seperti kita ketahui bahwa penonton memiliki posisi penting dalam proses komunikasi bermedia (mediated communication) sebanding dengan komunikator maupun teks dan penelitian audiens televisi dilakukan untuk melengkapi kajian tentang televisi, karena bagaimanapun juga pesan (teks) yang disampaikan oleh pembuat pesan (komunikator) baru akan bermakna ketika sampai ke mata penonton. Anak menjadi objek penelitian untuk mengetahui seberapa banyak televisi menjadi bagian dari keseharian hidup mereka, terutama acara televisi yang menayangkan film-film kartun. Dengan menggunakan 3 anak dengan latar belakang sosial dan budaya yang berbeda sebagai informan yang berada di Banyuwangi, fokus perhatian dalam analisis ini adalah praktik menonton program film kartun yang dilakukan ketiga anak tersebut dan hal-hal apa sajakah yang ternegosiasikan di dalam praktik menonton yang terintegrasi dalam keseharian mereka. Kata kunci: audiens, anak, televisi, menonton, film kartun.]]>
<![CDATA[WHITE SPACE DALAM IKLAN DI MEDIA CETAK ]]>
<![CDATA[D. Hagijanto, Andrian]]>
<![CDATA[ Nirmana Vol 1, No 2 (1999): JULY 1999 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/nirmana.1.2.
<![CDATA[Readers are often unware of advertisments published in print media%2C therefore the elements of communication design composed in the promotion process fail to reach the objectives. One of the methods use to gain attention from the readers so they focus their vision to the advertisment is by presenting the lay out using white space. This article is to discuss about white space in media advertisments%2C especially newspaper and magazines. Abstract in Bahasa Indonesia : Iklan pada media cetak terkadang dilewati begitu saja oleh pembaca%2C sehingga proses promosi yang dikemas dengan elemen desain komunikasi visual itu gagal mencapai tujuannya. Salah satu cara untuk menarik perhatian pembaca agar menghentikan sejenak kedua matanya dan mengamati iklan adalah dengan menciptakan layout iklan lewat peranan white space. Tulisan ini akan membahas mengenai white space di dalam iklan media cetak%2C khususnya koran dan majalah.]]>
<![CDATA[Visualisasi Iklan Cetak Mobil VW â€New Beetle†Sebagai Pencitraan Hubungan Manusia dan Teknologi ]]>
<![CDATA[Aryanto, Hendro]]>
<![CDATA[ Nirmana Vol 11, No 1 (2009): JANUARY 2009 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/nirmana.11.1.pp. 33-40
<![CDATA[When a new car is launched to the market, sometimes it begins with the appearing of the product advertisement. This happened with VW’s products. In VW Beige â€New Beetle†and VW Black â€New Beetle†print ad versions, they are shown as symbols of beauty and comfort because of their modern technology. VW â€New Beetle†could be the peoples’ choice in many countries with different geographical and cultural backgrounds. In the commodity society, beauty is priceless, for it is supported by the image culture which emphasizes appearance. This point will support belief and loyalty to the brand. Abstract in Bahasa Indonesia: Ketika sebuah mobil baru diluncurkan ke pasar, biasanya diawali dengan pemunculan iklan produk tersebut. Ini yang nampak pada produk VW. Pada iklan cetak versi lipstik VW Beige â€New Beetle†dan VW Black â€New Beetleâ€, merupakan simbol kecantikan dan kenyamanan karena teknologinya yang modern. VW â€New Beetle†bisa menjadi pilihan orang-orang di negara manapun yang mempunyai geografis yang berbeda-beda tentunya dengan budaya yang berbeda pula. Dalam masyarakat komoditas, kecantikan adalah sangat berharga, karena didukung budaya citra yang mengutamakan penampilan. Hal ini akan mendukung keyakinan dan kesetiaan pada merek tersebut. Kata kunci: iklan cetak, VW Beetle, citra, manusia, teknologi.]]>
<![CDATA[RAJUTAN SEMIOTIKA UNTUK SEBUAH IKLAN STUDI KASUS IKLAN LONG BEACH ]]>
<![CDATA[H. Istanto, Freddy]]>
<![CDATA[ Nirmana Vol 2, No 2 (2000): JULY 2000 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/nirmana.2.2.
<![CDATA[Semiotics is the study of signs and symbols. The theory of which originated from the Language Theory. It is reliable as an analysis method in examining signs. The products designed and created instinctively could be scientifically reasoned by Semiotics. In this study case on cigarette ads of Long Beach pizza-man version%2C the semiotics approach is used. Using the Semiotics theory%2C the analysis between the signifier and the signified in the implementation of the ad accentuates the study. Abstract in Bahasa Indonesia : Semiotika adalah ilmu tentang tanda. Semiotika adalah sebuah teori yang berasal dari teori bahasa%2C namun memiliki keandalan sebagai metoda analisis untuk mengkaji tanda. Semiotika juga mengantar produk-produk rancangan terakomodasi untuk diilmiahkan. Lewat studi kasus iklan rokok Long Beach versi Pizza-man%2C pendekatan semiotika digunakan untuk membedah iklan rokok ini. Kupasan antara penanda (signifier) dan petanda (signified) dalam eksekusi iklan ini memperjelas kajian kasus dengan teori semiotika. semiotics%2C semiotics-theory%2C Long Beach.]]>
