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AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Published by Lembaga Pendidikan dan Penelitian Manggala Institute
ISSN : -     EISSN : 30319404     DOI : https://doi.org/10.62335/wzey5m11
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi accomodates original research or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches: Science, Economic, Finance, Information Technology, Education, Law and Political, Entrepreneurship and related fields.
Arjuna Subject : Umum - Umum
Articles 364 Documents
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Penerapan Pendidikan Karakter Berbasis Nilai Pancasila Sila Ke-4 di MA Al Fattahiyyah Ngranti-Boyolangu-Tulungagung Sofiyudin, Muhamad; Djatmiko, Andreas Andrie
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 8 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i8.1606

Abstract

This study aims to identify the forms and impacts of implementing character education based on the fourth principle of Pancasila in class XI students at MA Al Fattahiyyah Tulungagung. A qualitative descriptive approach was used with data collection techniques including observation, interviews, and documentation. The findings indicate that the application of democratic values is manifested through deliberations, democratic class leader elections, and group discussions that encourage open opinion sharing. Implementation challenges include low student participation due to lack of self-confidence and learning motivation. Nevertheless, character education based on the fourth Pancasila principle positively influences the development of democratic attitudes and togetherness among students. The success of this implementation largely depends on the role of teachers, school environment, and family support.
Pengaruh Lokasi, Harga dan Promosi Terhadap Keputusan Pembelian Getuk Pisang Bariklana Tulungagung Octavinany, Bella Regina; Umami, Nailariza
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 8 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i8.1607

Abstract

This research investigates the influence of location, price, and promotion on consumer purchase decisions for Getuk Pisang Bariklana products in Tulungagung. This decline is assumed to stem from a combination of external factors, including a potentially less strategic business location, a relatively higher price compared to similar competing products, and promotional activities deemed insufficiently broad and effective in reaching the target market. To achieve the research objectives, a quantitative approach was employed using a survey method. Data was collected by distributing questionnaires to 100 respondents, who are consumers of Getuk Pisang Bariklana in Tulungagung. The data analysis technique applied was multiple linear regression. This method was chosen to comprehensively examine and measure the extent to which each independent variable (partially and simultaneously influences consumer purchase decisions.The research results indicate that, partially, the location, price, and promotion variables significantly influence purchase decisions, each with a significance value of p < 0.05. Simultaneously, these three variables also significantly influence purchase decisions, evidenced by an F significance value of 0.000. The coefficient of determination of 0.510 indicates that 51% of the variation in purchase decisions can be explained by the location, price, and promotion variables, while 49% is explained by other factors outside this research model.
Analisis Metode Penetapan Harga Jual Roti dalam Meningkatkan Penjualan pada Pabrik Roti Karunia Mandiri Kendari Ringan, Angelina Yenny; Dahlan, Jamaluddin
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 8 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i8.1613

Abstract

This study aims to determine the method of determining the selling price of bread against sales at the Karunia Mandiri Bread Factory in Kendari. This study is a descriptive qualitative study. The data used are primary and secondary data obtained in the form of documents sourced from the Karunia Mandiri Bread Factory. Data collection techniques use documentation techniques, observation techniques and interview techniques using variable costing techniques through the calculation of raw material costs, labor costs and factory overhead costs. The results of this study indicate that the cost of raw materials used often encounter obstacles, labor costs are costs that have been patented by the Karunia Mandiri Bread Factory in accordance with the UMR, unexpected costs for electricity and telephone credit costs provided. Several types of costs used in determining selling prices are influenced by market selling prices so that the price determination is adjusted to the increase or decrease in costs incurred and the size of the bread in production each month. Pricing is adjusted to the cost of basic materials and labor costs incurred.
The Influence of Lifestyle, Reference Group, and Electronic Word of Mouth on The Decision to Purchase Haircut Services Jack Barbershop City Kediri Oktavian, Iqbal; Akbar, Taufik; Prasasti, Karari Budi
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 8 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i8.1615

Abstract

This study aims to determine the effect of life style, reference group, and E-WOM on purchasing decisions. This study uses a quantitative approach with the multiple linear analysis method. The data were collected through questionnaires with a Likert scale and analyzed using SPSS software version 26. The results of this study indicate that both partially and simultaneously the variables of life style, reference group, and electronic word of mouth (E-WOM) have a significant effect on purchasing decisions. The coefficient of determination supports the results of this study by showing that 80.1% of the independent variable affects the dependent variable and the rest is influenced by other factors. The role of independent variables in this study as information and recommendations in shaping purchasing decisions consumers in using haircut services at Jack Babershop Kota Kediri.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Sepeda Motor Merek Honda di Kota Pontianak Januarti, Fida; Ahmadi, Ahmadi; Rosadi, Rosadi
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 8 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i8.1617

Abstract

Motorcycles are one of the vehicles that are mostly used by the people of Pontianak city, therefore it requires companies to have a good marketing strategy, one of which is using a marketing mix. This study used a quantitative method with hypothesis testing using partial tests and simultaneous tests. The results of the partial hypothesis test stated that the product variable had a significant value of 0.302 while the price, place and promotion variables had an effect with a significantly smaller value than t table, namely 0.05. Simultaneously test the hypothesis with a Fcount value of 64.759. It can be concluded that the hypothesis with the results of the t test states that the product variable has no positive and significant impact on purchasing decisions while the price, place and promotion variables have an effect. the results of the f test state that the independent variables tested simultaneously have a positive and significant effect on the dependent variable.
Strategi Produk Keripik Dangke Melona dalam Penguatan UMKM Lokal di Kecamatan Cendana, Kabupaten Enrekang Potton, Zainal
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 8 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i8.1655

Abstract

Dangke is a traditional food from Enrekang Regency, South Sulawesi, with a texture and appearance similar to soft tofu, though it is not cheese. Strategic management aims to achieve organizational success by integrating areas such as information systems, marketing, management, production, finance/accounting, and R&D. The Keripik Dangke business requires advanced processing technology to compete with other types of chips made from different raw materials. This study aims to analyze product, pricing, and promotional strategies used by the Keripik Dangke Melona business in Cendana District, Enrekang Regency. Using a descriptive qualitative method, the research was conducted in Baba Hamlet, Cendana Village. Data were collected through observation, interviews, and documentation, then analyzed using data reduction, data presentation, and conclusion drawing. The findings show that the business applies product positioning, product design, and new product development strategies. For pricing, it uses competitive pricing. In promotion, the business employs digital marketing, direct marketing, and endorsement strategies.
Strategi Pemasaran di Lembaga Kemanusiaan Dompet Ummat dalam Meningkatkan Kepercayaan Muzakki Kota Pontianak Rahim, Abdul; Firayanti, Yuni; Marhamah, Marhamah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 8 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i8.1656

Abstract

This study aims to explore and analyze the marketing strategies implemented by the humanitarian organization Dompet Ummat in building and enhancing the trust of muzakki (zakat donors) in Pontianak City. The research employed a descriptive qualitative method with data collected through observation, in-depth interviews with six key informants, and documentation. The results of the study indicate that Dompet Ummat applies a marketing mix strategy using both offline and online promotional approaches. Offline promotion includes the distribution of brochures, banners, posters, and proposal submissions. Meanwhile, the online promotion is carried out through the utilization of social media platforms such as WhatsApp, Instagram, TikTok, and Facebook. The organization also prioritizes transparency, accountability, and professional service as core approaches in building donor trust. The effectiveness of these marketing strategies is reflected in the increased participation of muzakki, positive testimonials, and repeated zakat contributions. The study concludes that muzakki trust can be significantly enhanced through consistent marketing strategies, open communication, and a human-centered approach.
Analisis Komunikasi Pemasaran dalam Pengumpulan Zakat, Infaq, Sedekah (Studi Kasus Baznas Kota Pontianak) Aprianto, Aprianto; Firayanti, Yuni; Marhamah, Marhamah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 8 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i8.1657

Abstract

The purpose of this research is to find out Marketing Communication in implementing the Zakat, Infaq, and Sedekah Baznas programs in Pontaianak City. This study uses the Descriptive Qualitative Research method, with data collection techniques through in-depth interviews, observations, and documentation. The results of this research are that the Pontianak City Baznas uses a Marketing Communication approach to optimize the collection of Zakat, Infaq, and Sedekah (ZIS). The Pontianak City Baznas has begun to adopt digital technology, such as online payment platforms and application-based reporting systems, to simplify the ZIS payment process. However, the implementation is still in the early stages, so it has not been fully maximized. Obstacles in marketing communication are, lack of Zis literacy in the community, best-in-class human resources, competition with other Zis institutions. With the passage of time, the way people give zakat, infaq, and alms begins to change, both in traditional and modern ways. This strategy includes the following: social media, offline campaigns, strategic collaborations. The marketing communication strategy that is carried out shows an increase in ZIS fundraising every year, especially from young donor groups. The transparency of reports on the use of funds published through social media also increases public trust to contribute. marketing communication implemented by Baznas Pontianak City has an important role in the collection of Zakat, Infaq, and Sedekah (ZIS). The strategies used include various methods and communication media that aim to increase public awareness, expand the reach of target donors, and strengthen public trust in the institution.
Pengaruh Lingkungan Kerja, Semangat Kerja, Kompensasi, dan Loyalitas Terhadap Kinerja Driver Gojek di Kota Pontianak Kuswiyanto, Putra Adi; Firayanti, Yuni; Marhamah, Marhamah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 8 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i8.1658

Abstract

This study aims to analyze the influence of work environment, work enthusiasm, compensation, and loyalty on the performance of Gojek drivers in Pontianak City. The phenomenon of declining performance and loyalty among some drivers, along with unstable income and uncertain incentives, serves as a critical background for this study. Driver performance, as the frontline of Gojek's services, is influenced by both internal and external factors, such as the quality of the work environment, individual work enthusiasm, the compensation system, and loyalty to the company. The research method uses a quantitative approach with data collection techniques through the distribution of questionnaires to 96 active Gojek drivers in Pontianak City. The data were analyzed using multiple linear regression tests with the SPSS 20 program. The results of the study indicate that, simultaneously, work environment, work enthusiasm, compensation, and loyalty have a positive effect on performance, with an F-value of 64.687 and a significance level of 0.000 < 0.05. Partially, the work environment (X1) had a negative effect with a value of -13.440, work enthusiasm (X2) had a positive effect with a value of 3.117, compensation (X3) had a positive effect with a value of 2.489, and loyalty (X4) had a positive effect with a value of 9.535. The regression equation is Y = 11.936 - 0.415 + 0.155 + 0.135 + 0.405, with an R² value of 0.740. These findings indicate that improvements in driver performance are more strongly influenced by work enthusiasm, compensation, and loyalty than by the work environment.
Pengaruh Literasi Keuangan Terhadap Pola Pengelolaan Uang Saku Santri  di Pondok Pesantren Raudhatul Ulum Kecamatan Sanggau Ledo Kabupaten Bengkayang Roza, Riema; Firayanti, Yuni; Mahardhika, Tubagus
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 8 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i8.1659

Abstract

This study aims to determine the effect of financial literacy on the pocket money management patterns of santri (students) at the Raudhatul Ulum Islamic Boarding School, Sanggau Ledo District, Bengkayang Regency. This research applied a quantitative approach with a survey method. The population for this study consisted of all santri at the Raudhatul Ulum Islamic Boarding School, with a sample of 43 santri determined using the Slovin formula and a probability sampling technique. Data was collected through the distribution of questionnaires that used a Likert scale to measure the financial literacy variable (X) and the pocket money management pattern variable (Y). The data analysis techniques used included validity tests, reliability tests, classical assumption tests, and simple linear regression analysis to test the hypothesis. The results of the study indicate that financial literacy has a positive and significant effect on the santri's pocket money management patterns. This is statistically proven by the t-test results, which yielded a t-count of 4.542, greater than the t-table value (2.016), with a significance level of 0.000, which is lower than 0.05. The derived regression equation is Y = 11.428 + 0.553X. The conclusion of this research is that the higher the level of financial literacy possessed by the santri, the better and wiser their patterns of managing pocket money will be. An increase in financial understanding directly shapes better and wiser money management behavior among the santri at the Islamic boarding school.

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