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AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Published by Lembaga Pendidikan dan Penelitian Manggala Institute
ISSN : -     EISSN : 30319404     DOI : https://doi.org/10.62335/wzey5m11
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi accomodates original research or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches: Science, Economic, Finance, Information Technology, Education, Law and Political, Entrepreneurship and related fields.
Arjuna Subject : Umum - Umum
Articles 317 Documents
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Analisis Strategi Promosi Penjualan dalam Memanfaatkan Digital Marketing pada Usaha Buket (Studi Kasus di Madehomemade, Ds. Bandung, Kec. Bandung, Kab. Tulungagung) Nisa’, Rahma Anisa Mirsidatun; Suja’i, Imam Sukwatus
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 7 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i7.1491

Abstract

This study analyzes the sales promotion strategies utilized by the Madehomemade bouquet business in the use of digital marketing. The focus of this case study is Madehomemade located in Ds. Bandung, Kec. Bandung, Kab. Tulungagung. This study aims to identify effective promotional strategies in utilizing digital marketing as well as the obstacles faced and how the business maintains its existence. The results of the study indicate that the main obstacles in online sales include tight competition on social media that causes consumers to compare prices, as well as unstable internet connection problems and power outages. To maintain the business, Madehomemade focuses on maintaining product quality, innovating in bouquet themes and models, providing fast and friendly responses to consumers, accepting suggestions as evaluations, and always being active on social media.
Analisis Pengambilan Keputusan Mahasiswa Memilih Program Studi Pendidikan Ekonomi Universitas Bhinneka PGRI Tulungagung Tahun Akademik 2024/2025 Putri, Shalsabila Adelia; Umami, Nailariza
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 7 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i7.1492

Abstract

Choosing a study program is an important decision for students because it is related to their future education and career. Many students do not fully understand their interests and talents about what they choose. This study aims to determine students' decision-making in choosing an economic education study program and the factors that influence these decisions. This study uses a qualitative method with data collection techniques in the form of observation, interviews, and documentation. Data analysis is carried out through four stages, namely data collection, data reduction, data presentation, and data verification. The results of the study show that students' decision-making is influenced by internal factors (interests, motivation) and external factors (job prospects, information from alumni). Students' interests are mostly in line with their previous educational background and are supported by their parents. Dominant information is obtained from alumni, more than from social media. The decision to choose a study program is based on considerations that are closely related to these factors.
Analisis Keaktifan Bertanya Dalam Proses Pembelajaran Mahasiswa Semester VI Kelas A Program Studi Pendidikan Ekonomi Universitas Bhinneka PGRI Tulungagung Tahun 2025 Kurniawan, Krisna Mahendra; Umami, Nailariza
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 7 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i7.1493

Abstract

This study aims to analyze the level of students' questioning activity in the learning process and identify internal and external factors that influence it. The subjects of the study were sixth semester students of class A of the Economics Education Study Program, Bhinneka PGRI University, Tulungagung in 2025. The study used a qualitative descriptive approach with data collection techniques in the form of observation, in-depth interviews, and documentation. The results of the study showed that students' questioning activity is still relatively low and has not become a deep-rooted learning culture. The dominant internal factors include low interest in the material, lack of self-confidence, and suboptimal learning motivation. Meanwhile, external factors include a less conducive classroom atmosphere, teaching methods that are not fully interactive, and peer influence. Lecturers have a strategic role in creating an inclusive learning climate through active methods such as Problem Based Learning, group discussions, and providing motivation and a safe space to ask questions. This study concludes that increasing students' questioning activity requires a comprehensive approach that includes psychological, pedagogical, and social aspects in the lecture environment.
Pengaruh Flash Sale dan Motivasi Belanja Hedonik terhadap Pembelian Impulsif di Marketplace Shopee pada Gen Z Kabupaten Tulungagung Putri, Rini Anggia; Anasrulloh, Muhammad
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 7 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i7.1494

Abstract

This research aims to determine the influence of Flash Sales and Hedonic Shopping Motivation on Impulsive Buying at the Shopee Marketplace in Gen Z, Tulungagung Regency. The method used is quantitative with an associative approach. Data was collected through a questionnaire distributed to 96 respondents, namely Gen Z in Tulungagung Regency. The results of the analysis show that there is a significant influence from Flash Sale on Impulsive Buying, with a calculated t>t table value of 3,724>1.986. Apart from that, Hedonic Shopping Motivation also has a significant effect on Impulsive Buying with a calculated t>t table value of 4.464>1.986. Simultaneously these two variables have a significant influence on Impulsive Buying with a calculated F value>F table 114.737>3.09. From the results of this research, it can be concluded that Flash Sales and Hedonic Buying Motivation can influence Impulsive Buying behavior on the Shopee Marketplace.
Kesiapan Mahasiswa Tingkat Akhir dalam Menghadapi Risiko dan Tantangan Dunia Kerja: Studi pada Mahasiswa Universitas Nahdlatul Ulama Kalimantan Barat Nahuri, Sasinta Bela; Mulyani, Kahar
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 7 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i7.1522

Abstract

This study aims to analyze the level of readiness of final-year students in facing risks and challenges in the world of work at Nahdlatul Ulama University of West Kalimantan. Using a qualitative approach through case study methods, this research explores the experiences and strategies developed by students in preparing for the transition from academic to professional world. The research sample consisted of final-year students selected through purposive sampling with criteria of having completed at least 90% of total credits. Data collection was conducted through in-depth interviews, participant observation, and document analysis, then analyzed descriptively qualitatively with a thematic approach. The research results identified six main categories of risks faced by students: limited networks, work culture adaptation, financial dependence, lack of soft skills, academic-industry competency gap, and unclear career direction. Each risk category has specific mitigation strategies developed by students, such as networking, internships, taking additional courses, and self-development. Factors affecting readiness include internal factors (personal motivation, self-efficacy, adaptability) and external factors (family support, study program quality, access to industry information). This study recommends strengthening career development programs, improving industry collaboration, developing responsive curricula, strengthening alumni engagement, and implementing comprehensive monitoring and evaluation systems to optimize students' readiness to face the dynamic and competitive world of work.
Analisis Strategi Pemasaran Penjualan Tanah Kavling Moani Property Desa Limbung Kabupaten Kubu Raya Aswandi, Aswandi; Firayanti, Yuni; Rosadi, Rosadi
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 7 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i7.1523

Abstract

This study aims to analyze the marketing strategy applied by Moani Property in the sale of land plots in Limbung Village, Kubu Raya Regency. With a qualitative approach, this study explores the key factors that affect the effectiveness of marketing strategies, including price, strategic location, digital promotion, purchase incentives, and customer satisfaction. The data was collected through in-depth interviews with Moani Property management, the marketing team, as well as consumers who had purchased land plots, then analyzed using thematic analysis methods. The results of the study show that incentive-based marketing strategies, such as giving free fruit seeds, marketing through social media, and flexible payment systems without interest, are the main factors that attract buyers. In addition, strategic location, clear land legality, and word-of-mouth promotion also play an important role in the purchase decision. This finding provides insight for Moani Property in developing more innovative marketing strategies and increasing competitiveness in the property industry.
Faktor – Faktor yang Mempengaruhi Minat Mahasiswa Memilih Program Studi Pendidikan Ekonomi Universitas Bhinneka PGRI Roselawati, Anggita; Suryaningsih, Tutut
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 7 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i7.1524

Abstract

This study aims to determine the extent to which Internal and external factors affect student interest, the research subjects consisted of 11 active students of the Economic Education study program. This research is a descriptive qualitative research with a case study approach at Bhinneka PGRI University, Tuungagung. Data collection techniques through observation, in-depth interviews and documentation. Analysis techniques with interactive models carried out in four stages, namely: data collection, data display, data presentation, and drawing conclusions. The results of the study showed:  Internal factors that influence students' decisions in the Economic Education study program are interest, self-potential, motivation,job opportunities, encouragement from family, the image of the university has a positive impact on students' interest in choosing the Economic Education study program, while social environmental factors and scholarships do not have a significant effect on students' interest. A strategy is needed to improve the image of the study program as an effort to make prospective students interested and confident in choosing the Economic Education study program at Bhinneka PGRI University.
Pengaruh Current Ratio (CR), Return on Asset (ROA), Return on Equity (ROE) Terhadap Harga Saham pada Perusahaan Manufaktur Subsektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode 2021-2024 Wildan, Alfan Hoirul; Maithy, Sifera Patricia
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 7 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i7.1525

Abstract

Manufacturing companies in the food and beverage sub-sector must improve their performance in managing capital invested by shareholders to ensure that all assets are utilized optimally to generate maximum profits. Investors generally assume that a higher stock price reflects a greater ability of the company to generate earnings, which in turn increases the attractiveness of its shares. This study aims to examine the effect of Current Ratio (CR), Return on Assets (ROA), and Return on Equity (ROE) on stock prices. The research focuses on 26 food and beverage companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2024 period. The analytical method used is multiple linear regression, supported by the t-test for partial regression coefficients at a 5% significance level, along with classical assumption tests, including normality, multicollinearity, and autocorrelation tests. The results show that only ROE has a significant influence on stock prices, while CR and ROA have no significant effect.
Analisis Faktor-Faktor yang Mempengaruhi Perilaku Konsumtif Mahasiswa Pengguna Marketplace Shopee di Era Digital (Studi Kasus pada Mahasiswa Prodi Ekonomi Universitas Bhineka PGRI Tulungagung) Puspitasari, Devi Lia; Umami, Nailariza
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 7 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i7.1526

Abstract

This research is motivated by changes in student consumption patterns in the digital era, especially through the use of the Shopee marketplace. Features such as discounts, free shipping, Shopee PayLater, and promotions based on algorithms and social media make shopping activities easier and more attractive. However, this convenience also encourages the emergence of consumptive behavior. This phenomenon shows the importance of studying internal and external factors that influence student consumptive behavior, especially in academic environments such as the Economics Education Study Program, Bhineka PGRI University, Tulungagung. Problem formulation: (1) What are the internal factors that influence the consumptive behavior of students who use the Shopee marketplace at Bhineka PGRI University, Tulungagung?; (2) What are the external factors that influence the consumptive behavior of students who use the Shopee marketplace at Bhineka PGRI University, Tulungagung?; (3) To what extent do internal and external factors influence the consumptive behavior of students who use Shopee at Bhineka PGRI University, Tulungagung? The method used is qualitative with a case study approach to students of the Economics Education Study Program at Bhineka PGRI Tulungagung University who actively use Shopee. The data collection technique was carried out by in-depth interviews with seven informants selected purposively based on certain criteria. The results of this study indicate that: (1) Internal factors that influence the consumer behavior of students who use Shopee at Bhineka PGRI Tulungagung University consist of personal motivation, emotions, self-control in shopping, impulsive buying and following trends that encourage intensive online shopping, especially in the fashion category and other lifestyle needs (2) External factors that influence the consumer behavior of students who use Shopee include promotions, discounts, flash sales, the influence of social media and influencers, social environment and peers, ease of access and features of the Shopee application (3) Internal and external factors on the consumer behavior of Shopee students at Bhineka PGRI Tulungagung University are interrelated and reinforce each other, where internal psychological needs are triggered by external stimuli such as promotions and social pressure, thus forming intense consumer habits that are potentially financially risky, so that financial literacy is important to control this behavior.
Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Minat Beli Ulang di Kafe Kala Kenayan Tulungagung Yudistira, Bintang Adi; Su'jai, Imam Sukwatus; Suryaningsih, Tutut
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 7 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i7.1533

Abstract

The research began due to the decline in the number of visitors at Kala cafe, so the researcher wanted to investigate the cause of this phenomenon. The researcher found a number of facts obtained from Instagram accounts and maps showing responses from Kala cafe visitors, so the researcher set the focus of the research on product quality, service quality, and repurchase intention. This study aims to investigate the positive impact of service quality and product quality on repurchase intention and to determine the influence of service quality and product quality simultaneously and significantly on repurchase intention. This study applies a quantitative approach with data collection techniques using questionnaires and randomly drawn samples. The research findings show that quality service has a positive and significant influence on repurchase intention, with a regression coefficient value for service quality (X1) of 0.329 and a probability value of 0.000 < a significance level of 0.05. Product quality has a positive and significant impact on repurchase intention with a regression coefficient value of 0.536 and a probability value of 0.000 < a significance level of 0.05. Service quality and product quality are proven to simultaneously influence repurchase intention with a P value of 0.000 < a significance level of 0.05.

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