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Central Community Development Journal
Published by PRIVIETLAB
ISSN : 30251826     EISSN : 30248302     DOI : 10.55942/ccdj
Core Subject : Economy, Humanities, Health, Education, Engineering,
Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Public Health
Central Community Development Journal (CCDJ). This journal is published by Privietlab with a strong identity of blending the locally embedded and globally connected wisdom. CCDJ is a bi-annual refereed journal concerned with the practice and processes of community development. It provides a forum for academics, practitioners and community representatives to explore issues and reflect on practices relating to the full range of community development activity. This journal is a peer-reviewed online journal dedicated to the publication of high-quality research focused on action research, implementation of community development policy. The journal is an open access journal and accepting all papers on community engagement from Indonesia and overseas countries.
Arjuna Subject : Umum - Umum
Articles 42 Documents
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Tourism growth and investment in Bali’s inclusive economic recovery in 2023: A spatial and econometric approach Tantra, I Gusti Lanang Putu; Murthi, Ngurah Wisnu
Central Community Development Journal Vol. 5 No. 2 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/ccdj.v5i2.1399

Abstract

This study investigates the relationship between tourism development, total realized investment, and inclusive growth in Bali during the 2023 economic recovery period. The primary objective is to analyze how international and domestic tourist visits, along with investment inflows, influence inclusive growth across Bali’s regions. This study employs various econometric models, including linear trend analysis, multiple regression, and a spatial lag model (SAR) to capture the spatial dependencies between regions. Using data on tourist visits, realized investments, ICT use, labor force participation, and real per capita expenditure, this study builds an Inclusive Growth Index (IGI) for Bali. The results indicate that tourism and investment significantly contribute to inclusive growth, and spatial factors also play a critical role in determining regional disparities in growth. The findings have important policy implications for promoting sustainable tourism and investment strategies to ensure equitable and inclusive development across Bali.
Examining digital marketing's role in boosting Songket Weaver MSMEs' income in Ungga and Sukarara Villages Aprilani, Triana Lidona; Fathurrahman, Fathurrahman; Andriyani, Yanti; Cahayani, Mimi; Saksono, Herie; Indarti, Dian Martha; Putra, Imam Radianto Anwar Setia
Central Community Development Journal Vol. 5 No. 2 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/ccdj.v5i2.1400

Abstract

This study investigates how digital marketing shapes the income of Micro, Small, and Medium Enterprises (MSMEs) engaged in songket weaving in Ungga and Sukarara Villages in Central Lombok Regency, West Nusa Tenggara Province, Indonesia. Songket weaving is a culturally embedded craft, but its market prospects increasingly depend on visibility and engagement in digital channels. Using a quantitative design, data were collected from 100 songket weaver MSMEs through structured questionnaires and analyzed using partial least squares-structural equation modeling (PLS-SEM). Digital marketing is conceptualized through five dimensions, accessibility, interactivity, entertainment, trust, and informativeness, while MSME income is measured by monthly revenue and profit. The measurement model demonstrated satisfactory convergent and discriminant validity, as well as high reliability across all indicators. The structural model shows that digital marketing has a strong and statistically significant positive effect on MSME income (β = 0.747; p < 0.001), explaining 55.8% of the variance (R² = 0.558) with high predictive relevance (Q² = 0.671). These findings confirm that more intensive and higher-quality use of digital channels is associated with higher income for the songket weavers. The study concludes that targeted interventions, such as digital marketing training, content creation support, and facilitation of social media and marketplace usage, are critical to enhancing the competitiveness, resilience, and livelihood outcomes of traditional craft-based MSMEs in peripheral tourism regions like Central Lombok. This study contributes to the MSME and digital transformation literature by providing destination-specific evidence from a craft cluster in an emerging economy context and offering an empirically grounded basis for designing local government and development agency programs for the digital empowerment of artisans.

Page 5 of 5 | Total Record : 42

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