Talent: Journal of Economics and Business
Talent: Journal of Economics and Business, published by Lentera Ilmu Nusantara. Talent: Journal of Economics and Business accommodates the publication of research results in the field of Business and Economics conducted by lecturers as a manifestation of the Tri Darma of Higher Education. Talent: Journal of Economics and Business is an electronic journal that is professionally managed using the Open Journal System, published 4 times a year, namely in March, June, September and December.
Articles
40 Documents
<![CDATA[Analyzing the Relationship Between Current Ratio and DER ]]>
<![CDATA[gea, Fransiskus]]>;
<![CDATA[Tiffani, Dona Arhitania]]>;
<![CDATA[Purnamasari, Pupung]]>;
<![CDATA[Dasman, Sunita]]>
<![CDATA[ Talent: Journal of Economics and Business Vol. 2 No. 02 (2024): June 2024 ]]>
Publisher : <![CDATA[Lentera Ilmu Nusantara ]]>
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DOI: 10.59422/jeb.v2i02.392
<![CDATA[This study aims to examine the effect of Current Ratio and Total Asset Turnover ratio on Solvency ratio, namely Debt to Equity ratio for the period 2011-2021. This research method is descriptive quantitative by conducting classical assumption tests, hypothesis testing, multiple linear regression analysis and coefficient of determination analysis using the SPSS version 26 application. The results of this study are partially, Current Ratio (CR) has no significant effect on Debt to Equity Ratio (DER) at PT Indofood Sukses Makmur, Tbk for the period 2011-2021. Total Asset Turnover (TATO) has a significant effect on Debt to Equity Ratio (DER) at PT. Indofood Sukses Makmur, Tbk for the period 2011-2020. Simultaneously Current Ratio and Total Asset Turnover (TATO) have a significant effect on Debt To Equity Ratio (DER) at PT. Indofood Sukses Makmur, Tbk for the period 2011-2021. The Coefficient of Determination as measured by the Adjusted R Square value is 0.576 or 57.6%, so that the contribution of Current Ratio and Total Asset Turnover is 57.6% to the Debt to Equity Ratio, while the remaining 42.4% is influenced by other variables not examined in this study.]]>
<![CDATA[Logistics Selection Using AHP and Super Decisions Software ]]>
<![CDATA[Mubarok, Akhmad Yasir]]>;
<![CDATA[Ristiyaningsih, Ristiyaningsih]]>;
<![CDATA[Purnamasari, Pupung]]>
<![CDATA[ Talent: Journal of Economics and Business Vol. 2 No. 02 (2024): June 2024 ]]>
Publisher : <![CDATA[Lentera Ilmu Nusantara ]]>
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DOI: 10.59422/jeb.v2i02.393
<![CDATA[The current trend of companies is to hand over their Logistics activities to third parties, so that they can focus more on their fields. The choice of Logistics services is also very crucial for the company, because it determines the reputation of a company in the eyes of customers. This study aims to evaluate the decision to choose the best logistics service that is used to meet customer needs, especially in terms of shipping goods. To do this, the AHP (Analytical Hierarchy Process) method is used to make decisions on the use of Logistics based on predetermined criteria, namely Cost, Services, and Reliability. There are five alternatives that are taken, namely using their own fleet, using instant delivery services such as Grab Express and GoBox or using third party Logistics services such as Trimulya Logistics and Herona Express. In this study, the calculation process uses the tools of the Super Decisions Software. The results of this study indicate that the criteria that have the highest weight are Services with a value of 0.50536 and the alternative that has the highest weight is Trimulya Logistics with a value of 0.363531.]]>
<![CDATA[The Influence Of Brand Ambassadors On Purchase Decisions With Price Mediation Moderated By The Quality Of Kahf Face Wash Soap Products ]]>
<![CDATA[Muslihat, Rivaldi]]>;
<![CDATA[Permana, Muhamad Rizki]]>;
<![CDATA[Irsyad, Saktian]]>
<![CDATA[ Talent: Journal of Economics and Business Vol. 2 No. 02 (2024): June 2024 ]]>
Publisher : <![CDATA[Lentera Ilmu Nusantara ]]>
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DOI: 10.59422/jeb.v2i02.555
<![CDATA[The purpose of this study is to determine the influence of brand ambassadors on purchase decisions with price mediation moderated by the quality of face wash soap. The research design used in this study is quantitative. The subject of the study is consumers who use Kahf face soap products and the objects in this study are. Brand Ambassador, to purchase decisions with price mediation that moderates product quality. The sample in this study amounted to 102 respondents. Data were collected using questionnaires and expressed on the Likert scale. The results of the study showed that: that brand ambassador (X) had a negative and insignificant effect on the purchase decision (Y), price (Z) had a positive and significant effect on the purchase decision (Y), product quality (M) had a positive effect on the purchase decision (Y).]]>
<![CDATA[The Influence of Brand Awereness on Purchase Decisions Moderated by Product Quality and Customer Experience as Mediation ]]>
<![CDATA[Parhan, Parhan]]>;
<![CDATA[Rizkillah, Renna]]>;
<![CDATA[Salbiyana, Salma]]>
<![CDATA[ Talent: Journal of Economics and Business Vol. 2 No. 02 (2024): June 2024 ]]>
Publisher : <![CDATA[Lentera Ilmu Nusantara ]]>
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DOI: 10.59422/jeb.v2i02.557
<![CDATA[Indonesia is the fourth largest coffee producer and exporter in the world. coffee began to enter indonesia precisely on the island of java in 1969 during the colonization by the dutch. with the promise of a coffee business in indonesia, many well-known coffee shops have emerged in indonesia today, one of which is kopi kenangan. kopi kenangan is one of the fastest-growing coffee shops or brands in indonesia. founded in 2017, kopi kenangan currently has more than six hundred stores located in several cities. this study aims to analyze more deeply the influence of brand awareness on purchase decisions moderated by product quality and customer experience as mediation of kopi kenangan products. the research method used is based on quantitative research using primary data in the form of distributing questionnaires to all students of universitas pelita bangsa. the sample used in this study was 100 respondents. . the data processing was carried out using smart-pls3 using a partial least square approach. the results showed that brand awareness had an effect on purchase decisions, it was concluded that brand awareness had a significant positive effect on product quality, product quality had a significant positive effect on purchase decisions, brand awareness had a significant positive effect on purchase decisions but insignificantly or in other words customer experience did not play a role.]]>
<![CDATA[The Influence Of Content Marketing, On Purchase Decisions With Product Quality As A Mediation Variable And Brand Trust As A Moderating Variable On Pond's Facial Wash Products ]]>
<![CDATA[Rahayu, Trio]]>;
<![CDATA[Alfauzi, Asep Irpan]]>;
<![CDATA[Ramadhan, Gilang]]>;
<![CDATA[Rouf, Abdul]]>;
<![CDATA[Saputra, Wishnu Anugrah Wahyu]]>
<![CDATA[ Talent: Journal of Economics and Business Vol. 2 No. 02 (2024): June 2024 ]]>
Publisher : <![CDATA[Lentera Ilmu Nusantara ]]>
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DOI: 10.59422/jeb.v2i02.558
<![CDATA[The purpose of this study is to determine the influence of marketing content variables The influence of content marketing, on purchase decisions with product quality as a mediating variable and brand trust as a moderating variable on Pond's Facial Wash products at Pelita Bangsa University. By using quantitative methods, sampling methods and the population used are all students of Universitas Pelita Bangsa who use Pond's products. Meanwhile, the type and source of data used is primary data, namely data collected and processed by themselves obtained from the results of the distribution of questionnaires with a total of 105 respondents. Data analysis using SmartPLS3 (Partial Least Square). The results of this study. Content marketing has a positive but insignificant effect on purchase decisions, and variable Brand Trus has a positive effect on purchase decisions , variables Product quality has a positive effect on purchase decisions, variables Content marketing have a positive effect on brand marketing, Content Marketing has a positive effect on Product Quality, and Product Quality variables have a positive effect on purchase decisions. This identifies that the existence of Product Quality, brand trus can influence consumer purchasing decisions so as to cause purchases of pond's products to increase.]]>
<![CDATA[Enhancing Employee Performance through Conflict Management, Work Environment, and Leadership Style ]]>
<![CDATA[Sapruwan, Muhammad]]>
<![CDATA[ Talent: Journal of Economics and Business Vol. 2 No. 04 (2024): December 2024 ]]>
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DOI: 10.59422/jeb.v2i04.599
<![CDATA[This research investigates the effects of workload and work-related stress on employee performance. Utilizing a quantitative methodology, the study applied a probability sampling technique, specifically simple random sampling, to collect data from employees via a digital questionnaire. The analysis was conducted using advanced statistical tools supported by SmartPLS 3.0 software. The results demonstrate that both workload and work stress significantly influence employee performance. While these factors contribute positively to productivity, the study emphasizes the necessity of maintaining balanced workload and manageable stress levels to ensure sustained optimal performance. Furthermore, the research recognizes the potential impact of other external variables that may also affect employee performance, which were not included within the study's scope.]]>
<![CDATA[The Influence of Workload and Work Stress on Employee Performance in Bekasi Regency ]]>
<![CDATA[Cahyani, Dea]]>
<![CDATA[ Talent: Journal of Economics and Business Vol. 2 No. 03 (2024): September ]]>
Publisher : <![CDATA[Lentera Ilmu Nusantara ]]>
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DOI: 10.59422/jeb.v2i03.604
<![CDATA[This study aims to analyze the effect of workload and work stress on employee performance in Bekasi Regency. Using a quantitative method with a probability sampling technique in the form of simple random sampling, this study collected data from 74 respondents through questionnaires distributed using g-form. Data analysis was carried out using the algorithm and bootstrapping methods with SmartPLS 3.0. The results showed that workload has a positive and significant effect on employee performance with a T-Statistic value of 2.211> 1.99 and a P-value of 0.027 <0.05. Work stress also showed a positive and significant effect on employee performance with a T-Statistic value of 4.121> 1.99 and a P-value of 0.000 <0.05. The R-square value of 0.323 indicates that workload and work stress have a 32% effect on employee performance, while the remaining 68% is influenced by other factors outside the research model. This study concluded that controlled workload and work stress can improve employee performance, but need to be maintained at ideal levels to maintain optimal productivity.]]>
<![CDATA[The Influence Of Emotional Intelligence On Work-Life Balance Mediated By Organizational Culture With Employee Welfare As Moderation ]]>
<![CDATA[Supendi, Eka Tri]]>;
<![CDATA[Maulia, Adam Hilmi]]>;
<![CDATA[Asari, Lita]]>;
<![CDATA[Sri W, Shelly]]>
<![CDATA[ Talent: Journal of Economics and Business Vol. 2 No. 03 (2024): September ]]>
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DOI: 10.59422/jeb.v2i03.605
<![CDATA[This study aims to explore the influence of emotional intelligence on work-life balance, by considering the role of organizational culture as a mediating variable and employee welfare as a moderation variable. Emotional intelligence, which refers to the ability to manage the emotions of oneself and others, is believed to have an influence on an individual's ability to maintain a balance between personal and professional life. However, this relationship can be mediated by an organizational culture that supports or hinders work-life balance, as well as moderated by employee well-being levels. This research is important to conduct considering the importance of maintaining a balance of life for employee welfare and organizational productivity. By understanding the role of emotional intelligence, organizational culture, and employee well-being in influencing work-life balance, organizations can develop more effective strategies and policies to support employees in achieving optimal life balance.]]>
<![CDATA[The Influence of Dual Role Conflict, Work Stress and Workload on Employee Performance Quality ]]>
<![CDATA[Septiani, Rinda]]>
<![CDATA[ Talent: Journal of Economics and Business Vol. 2 No. 03 (2024): September ]]>
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DOI: 10.59422/jeb.v2i03.606
<![CDATA[This study aims to analyze the effect of dual role conflict, work stress and workload on the quality of employee performance in manufacturing companies in Jababeka. This study uses a survey method with a Likert scale-based questionnaire distributed to 100 respondents. The collected data were analyzed using a structural equation model based on Partial Least Square with the SmartPLS 4.0 application. The results of the analysis show that dual role conflict, work stress and workload do not have a significant effect on the quality of employee performance. This finding indicates that employees are able to manage the pressure from the three factors within reasonable limits so that it does not have a negative impact on their performance. This study concludes that other factors such as leadership, motivation or organizational culture may have a greater effect on performance. These findings are expected to be input for companies to develop more effective human resource management strategies and become a reference for further research that can expand the scope of variables or analysis methods to explore the influence of various factors on employee performance.]]>
<![CDATA[The Influence Of Public Consumption Expenditure And Government Expenditure On Economic Growth In Indonesia ]]>
<![CDATA[Aprinai, Tiara]]>;
<![CDATA[Febrianti, Regita Putri]]>;
<![CDATA[Adiwijaya, Adam Mulya]]>;
<![CDATA[Noviarita, Heni]]>
<![CDATA[ Talent: Journal of Economics and Business Vol. 2 No. 03 (2024): September ]]>
Publisher : <![CDATA[Lentera Ilmu Nusantara ]]>
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DOI: 10.59422/jeb.v2i03.617
<![CDATA[This article discusses the influence of public consumption expenditure and government expenditure on economic growth in Indonesia. In the context of macroeconomics, government expenditure consists of the purchase of goods and services, employee salaries, and transfer payments that function as a stimulus for the community. Public consumption spending, which includes primary needs such as food, clothing, and transportation, plays an important role in maintaining economic stability and creating jobs. The interaction between government spending and public consumption reinforces each other, where increased consumption drives production and income, which in turn improves people's welfare. Through this analysis, this article highlights the importance of the government's active role in managing expenditure to support sustainable economic growth in Indonesia.]]>
