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Maneggio
Published by PT Anagata Sembagi Education
ISSN : -     EISSN : 30327652     DOI : https://doi.org/10.62872/kk44fp66
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other
The journal publishes original articles on current issues and trends occurring internationally in financial management, marketing management, human-resource management, behavior organizational, good governance, strategic management, business ethics, entrepreneurship, management accounting, manajemen produksi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "Vol. 2 No. 4 (2025): AUGUST-MJ" : 9 Documents clear
The Role of Industry 5.0 in ESG-Based Talent Management Transformation at National Energy Companies Kuswanto, Hary; Riyadi, Selamet; Iswati, Heni; Nugroho, Heru; Kusnawan, Agus
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/j8zpb123

Abstract

This study aims to analyze the role of Industry 5.0 in driving the transformation of Environmental, Social, and Governance (ESG)-based talent management in national energy companies. The research method used is a qualitative approach with a case study strategy, through in-depth interviews, observations, and analysis of company documents related to HR policies and sustainability reports. The results show that Industry 5.0 contributes to building a more personalized, adaptive, and human-centered talent management system supported by intelligent technologies such as AI and big data. The integration of ESG in talent management further strengthens company sustainability, increases competitiveness, and builds employee loyalty. Despite challenges such as employee resistance, initial investment costs, and gaps in ESG understanding, strategic opportunities in the form of developing smart HR systems and data analytics are potential solutions. This study emphasizes the novelty of the integration of Industry 5.0, ESG, and talent management as a strategic framework for HR development in the national energy sector.
Reskilling and Upskilling: Survival Strategies Amid Global Competency Shifts Kosasih, Nico
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/r6hwfz27

Abstract

This study explores the role of reskilling and upskilling as survival strategies in navigating accelerated global competency shifts driven by technological innovation, globalization, and industrial transformation. Using a qualitative, descriptive-analytical literature review, the research synthesizes findings from reputable academic sources, policy documents, and institutional reports to map the driving forces, challenges, and strategic approaches to workforce adaptability. Results indicate that reskilling acquiring entirely new skill sets and upskilling enhancing existing competencies are complementary approaches essential for bridging skills gaps, enhancing workforce readiness, and sustaining organizational competitiveness. The study identifies significant research gaps, particularly the scarcity of empirical studies in developing economies and the limited integration of socio-economic factors into skill development frameworks. This research offers a novel, context-sensitive model that incorporates technological, economic, and socio-cultural dimensions, providing theoretical contributions and practical implications for policymakers, organizations, and educational institutions in fostering future-ready workforces.
The Utilization of Artifical Intelligence in Optimizing Digital Marketing Strategies in Start-Up Companies Diany, Adista Anjar; Sultan, Taqwa
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/dfx6dn62

Abstract

This study aims to analyze the use of artificial intelligence (AI) in optimizing digital marketing strategies in start-ups. The research uses a qualitative approach with case study methods in several startup business sectors, such as e-commerce and fintech. Data was obtained through in-depth interviews, observations, and documentation analysis. The results show that the application of AI contributes significantly in five main aspects, namely: (1) personalization of services and user experience, (2) budget efficiency and campaign optimization, (3) increased interaction with customers through chatbots, (4) implementation challenges in the form of limited human resources, high initial investment costs, and data privacy issues, and (5) adaptation strategies carried out by companies through collaboration with AI service providers,  internal training, as well as gradual technology investment. These findings confirm that AI has become a strategic instrument for start-ups to increase competitiveness, although its application still faces various limitations. This research contributes to the digital marketing literature by emphasizing the importance of a balance between the use of technology and adaptive strategies that are appropriate to the conditions of startups.
The Influence of Financial Stress on Student Consumption and Savings Behavior in the Era of Economic Crisis Baharuddin, Andi Harnas; Ramlawati, Ramlawati; Suriyanti, Suriyanti
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/53gs8097

Abstract

  This study aims to analyze the influence of financial stress on the consumption and savings behavior of college students during the economic crisis. The research method used a quantitative approach with a survey technique using a questionnaire to 200 college students as respondents. Data analysis was conducted through multiple linear regression tests to examine the relationship between variables. The results showed that financial stress had a positive and significant effect on college students' consumption behavior, while it had a negative and significant effect on savings behavior. These findings confirm that financial stress encourages increased consumption, both for primary needs and lifestyle, while simultaneously reducing students' ability to save. This study has important implications for college students, educational institutions, and policymakers regarding the need for financial literacy and personal financial management strategies amid the economic crisis.
The Influence of Work Facilities, Communication and Motivation on Employee Performance at the Pioneer Air Transport Subsidy Service Elelim Coordinator Bless, Genos Imanuel; Christian, Ferdinandus; Astini, Rina
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/bt9v4x90

Abstract

This research was conducted on employees at the Regional Coordinator of Pioneer Air Transport Subsidy Services. The purpose of this study was to determine and analyze the influence of work facilities, Communication and Motivation on employee performance, both partially and simultaneously. This research is a quantitative study using Multiple Regression using SPSS Version 27 software. The population in this study were all employees at the Regional Coordinator of Pioneer Air Transport Subsidy Services serving 16 pioneer routes. A total of 80 respondents and samples were taken from the entire population. The results of the study indicate that partially work facilities have a significant effect on employee performance, Communication does not have a significant effect on employee performance, motivation has a significant effect on employee performance and simultaneously work facilities, Communication and motivation have a significant effect on employee performance at the Regional Coordinator of Pioneer Air Transport Subsidy Services.
The Influence of Shopping Motives on Impulse Buying Through Shopping Lifestyle on Tokopedia in Indonesia Irdiana, Sukma; Budiyanto, Budiyanto; Suhermin, Suhermin
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/k8qfrm08

Abstract

This study aims to analyze the influence of shopping motives on impulse buying with shopping lifestyle as a mediating variable among Tokopedia users in Indonesia. This study uses a quantitative method with an explanatory research approach. The research sample is Tokopedia users who have made transactions at least twice in the last six months, with a total of 200 respondents selected through purposive sampling. The research instrument is an online questionnaire with a Likert scale, and the data are analyzed using Structural Equation Modeling (SEM-PLS). The results show that shopping motives have a positive and significant effect on impulse buying, shopping motives have a positive and significant effect on shopping lifestyle, and shopping lifestyle has a positive and significant effect on impulse buying. Shopping lifestyle is proven to partially mediate the relationship between shopping motives and impulse buying. This finding provides a theoretical contribution in strengthening the literature on consumer behavior in the digital era, as well as practical implications for Tokopedia in designing consumer lifestyle-based marketing strategies to increase impulse buying.                 
More Than Just a Target: Building a Healthy and Productive Organization Sumarno, Sumarno
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/d36xda96

Abstract

Organizational success has often been narrowly defined by financial targets and performance indicators, yet sustainable achievement requires a broader focus on organizational health. This study aims to explore how organizational health is conceptualized and practiced holistically within organizations, particularly across four dimensions: leadership, organizational culture, employee well-being, and psychological safety. Using a qualitative multiple case study design, data were collected through semi-structured interviews, focus group discussions, and document analysis from selected organizations in Indonesia. Thematic analysis was applied to identify recurring patterns and generate cross-case themes. The findings reveal that leadership serves as the cornerstone of organizational health, with supportive and empathetic behaviors fostering trust, engagement, and motivation. Organizational culture provides the collective framework, where collaboration and inclusivity translate health-related values into daily practices. Employee well-being is widely recognized but often constrained by workload pressures and policy–practice gaps, while psychological safety emerges as the critical enabler that transforms engagement into innovation and sustainable productivity. The study concludes that organizational health is a multidimensional construct achieved when leadership, culture, well-being, and psychological safety are aligned and mutually reinforcing. This holistic integration allows organizations to move beyond targets toward resilience, adaptability, and long-term performance.
An Analysis of The Role of Innovation and Digitalization in  Enchancing Corporate Competitive Adventage in the Digital Economy Era Anwar, Samsul
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/58y55896

Abstract

The rapid advancement of digital technologies has transformed the competitive dynamics of global business, compelling firms to strategically integrate innovation and digitalization to sustain long-term growth. This study aims to analyze the role of innovation and digitalization in enhancing corporate competitive advantage within the digital economy era. Employing a qualitative descriptive design through a systematic literature review (SLR), the research examined 25 peer-reviewed articles published between 2020 and 2025 sourced from Scopus, Web of Science, and Google Scholar. Data were collected and filtered using PRISMA guidelines and analyzed thematically to identify recurring patterns and emerging insights. The findings indicate that innovation is a critical source of differentiation, enabling firms to create unique products, services, and business models, while digitalization strengthens efficiency, agility, and customer engagement. Moreover, the synergy between innovation and digitalization provides dynamic capabilities that allow firms to anticipate market changes and respond proactively. The discussion highlights that organizations integrating both elements outperform those adopting them separately, and that failing to embrace digital innovation increases the risk of market irrelevance.In conclusion, the study affirms that innovation and digitalization are complementary strategic levers that collectively sustain corporate competitiveness in the digital economy. This research contributes by bridging theoretical gaps and offering practical implications for firms across industries.
The Correlation Between Financial Literacy and Microcredit Access on The Profitability of Horticular Farming Enterprises Zais M. Samiun, Muhammad
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/2a8a7v26

Abstract

Horticultural farming plays a vital role in rural livelihoods and agricultural diversification, yet many smallholders struggle with low financial literacy and limited access to affordable credit, which constrains profitability. This study investigates the correlation between financial literacy and microcredit access on the profitability of horticultural farming enterprises. Using a quantitative correlational design, primary data were collected from 200 horticultural farmers through structured questionnaires covering financial literacy indicators, microcredit access, and profitability measures such as net profit margin, return on investment, and gross margin. The data were analyzed using descriptive statistics, Pearson correlation, and multiple linear regression. The results show that financial literacy is strongly correlated with profitability (r = 0.63, p < 0.01), while microcredit access also exhibits a positive but weaker correlation (r = 0.42, p < 0.05). Regression analysis confirms both variables as significant predictors of profitability, with financial literacy (β = 0.46, p < 0.01) exerting greater influence compared to microcredit access (β = 0.28, p < 0.05). The model explains 51% of the variation in profitability, highlighting that credit provision alone is insufficient without adequate financial capability. This study concludes that financial literacy and microcredit access act as complementary enablers of farm profitability. Strengthening financial education alongside inclusive microcredit programs is therefore essential to enhance the sustainability and competitiveness of horticultural enterprises.

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