Article Per Year (5 Year)
p-Index From 2021 - 2026
2.572
P-Index
This Author published in this journals
All Journal Buletin Poltanesa Abdi-Dharma EMaBi: Ekonomi Dan Manajemen Bisnis Asian Journal of Management Analytics International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Maneggio
Kusnawan, Agus
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Pendampingan Digitalisasi “1000 Warung Rakyat” Dalam Upaya Pengembangan Usaha Di Era Disruptif Satrianto, Heri; Kusnawan, Agus; Andy, Andy; Hernawan, Eso; Selfiyan, Selfiyan; Sutandi, Sutandi
Abdi Dharma Vol. 3 No. 2 (2023): Jurnal Abdi Dharma (Jurnal Pengabdian Masyarakat)
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ad.v3i2.2339

Abstract

Percepatan perekonomian masyarakat merupakan hal yang sangat mendasar dalam pembangunan nasional. Masyarakat, akademisi, pemerintah dan pelaku usaha serta media memiliki peran penting sebagai penggerak dalam program pembangunan nasional. Dalam rangka untuk menjalankan fungsi tersebut, perlu beberapa penelitian yang secara tepat dapat memetakan potensi untuk meningkatkan program pembangunan nasional.  Kota Tangerang memiliki potensi ekonomi yang sangat besar, mengingat bisnis UMKM tumbuh dan berkembang di beberapa daerah padat pemukiman, seperti Kawasan Wisata Kuliner Pasar Lama. Berdasarkan penelitian ini, terdapat beberapa identifikasi masalah, yakni sebagai berikut; Warga Kecamatan Periuk sudah memiliki bisnis namun kurang terasah dalam hal mengelola bisnisnya, Kurangnya fasilitas berupa media dan pemasaran digital untuk meningkatkan omset harian. Adapun Hasil penelitian pengabdian pada masyarakat yakni sebagai berikut; Sosialisasi pengembangan digital warung rakyat mendapat antusias bagi masyarakat pelaku UMKM di Kecamatan Periuk. Inkubator Bisnis UBD dengan Pemerintah Kota Tangerang melalui Dinas Industri, Koperasi dan UMKM telah berkomitmen dalam pengimplementasian program digitalisasi 1000 Warung Rakyat.
The Role of Dynamic Pricing to Improve Revenue and Competitive Advantage FAIQOH, DINA NADIYAH; JEMMY, JEMMY; SAPUTRO, ADI; MUHDALIHA, ERYCO; KUSNAWAN, AGUS
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/fas50936

Abstract

Dynamic pricing is a pricing strategy that allows companies to adjust product prices based on demand, time, and customer behavior. With advances in technology and analytics, the application of this strategy is increasingly widespread, helping companies understand demand patterns in real-time and maximize revenue. Despite providing a competitive advantage, companies must pay attention to transparency and fairness in pricing in order to maintain customer trust. The implementation of dynamic pricing is expected to continue to evolve with the involvement of artificial intelligence and predictive analytics, allowing companies to set prices more accurately according to market conditions. In addition, dynamic pricing also plays a role in supporting sales of products that have a limited shelf life, so as to minimize waste and improve operational efficiency. This strategy also includes dynamic bundle pricing, which can increase customer loyalty through more relevant offers. The provision of discounts in this strategy contributes to an increase in positive interactions and product recommendations, although the impact is often temporary within the retail sector. Overall, dynamic pricing helps companies maintain competitiveness and improve customer satisfaction with more adaptive and data-driven pricing strategies.
THE EFFECT OF COMPANY SIZE, AUDIT COMMITTEE AND LEVERAGE ON THE VALUE OF THE FIRM IN THE PROPERTY AND REAL ESTATE SECTOR IN INDONESIA Kusnawan, Agus; Hakim, Mohamad Zulman; Sisca, Aranti; Suryanto, Febrian; Calista, Graciella Valencia; Mudittasari
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 1 No. 1 (2023): February
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (447.529 KB) | DOI: 10.61990/ijamesc.v1i1.6

Abstract

The purpose of this research is to examine the influence of leverage, firm size, and audit committee on firm value. This study uses quantitative data where the population in this study uses the Property and Real Estate sectors listed on the Indonesia Stock Exchange for the period 2020 to 2021. This research used a Purposive Sampling Technique to obtain companies according to the criteria as a research sample. The data analysis method used is Panel Data Regression Analysis using the Eviews Version 12 application program. The results of this study found that leverage has an effect on firm value, company size has an effect on firm value, audit committee has an effect on firm value.
The Role of Industry 5.0 in ESG-Based Talent Management Transformation at National Energy Companies Kuswanto, Hary; Riyadi, Selamet; Iswati, Heni; Nugroho, Heru; Kusnawan, Agus
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/j8zpb123

Abstract

This study aims to analyze the role of Industry 5.0 in driving the transformation of Environmental, Social, and Governance (ESG)-based talent management in national energy companies. The research method used is a qualitative approach with a case study strategy, through in-depth interviews, observations, and analysis of company documents related to HR policies and sustainability reports. The results show that Industry 5.0 contributes to building a more personalized, adaptive, and human-centered talent management system supported by intelligent technologies such as AI and big data. The integration of ESG in talent management further strengthens company sustainability, increases competitiveness, and builds employee loyalty. Despite challenges such as employee resistance, initial investment costs, and gaps in ESG understanding, strategic opportunities in the form of developing smart HR systems and data analytics are potential solutions. This study emphasizes the novelty of the integration of Industry 5.0, ESG, and talent management as a strategic framework for HR development in the national energy sector.
Optimization Of MSME Sector For Accelerating Regional Development: An Empirical Case Study Of Jabodetabek Agglomeration Area Satrianto, Heri; Wicaksono, Baghas Budi; Kusnawan, Agus
Poltanesa Vol 25 No 2 (2024): December 2024
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v25i2.3182

Abstract

This study elaborating the optimization of MSMEs as a key driver of regional development in the Jabodetabek Agglomeration Area, emphasizing their vital role in shaping local economy performance. Using a quantitative approach that integrates collecting secondary data and processing with STATA Software, this research highlights its finding to find which variables that most determine MSME performance in Jakarta agglomeration area. MSMEs generate employment, promote market stability, and foster innovation, offering affordable and competitive alternatives that enhance access to goods and services for diverse income groups. By controlling inflation through price-competitive products. Policymakers can leverage the potential of MSMEs to achieve sustainable regional development by reducing reliance on external markets and enhancing local economic resilience. This research results provide findings that MSMEs not only address immediate economic needs but also establish a foundation for long-term regional sustainability. Their contributions to economic inclusivity, innovation, and resilience make them a cornerstone of balanced, sustainable, and inclusive economic growth in the Jabodetabek region.
Pelatihan Kewirausahaan dan Pemasaran Home Industry Melalui Media Digital Pada Paguyuban Sosial Marga Tionghoa Indonesia Cabang Tangerang Gunawan, Indra; Kusnawan, Agus; Hernawan, Eso; Anggraeni, RR Dian; Hendra, Hendra; Purnama, Marselia; Andy, Andy; Sutandi, Sutandi; Susanti, Metta; Samara, Aldi; Hidayat, Adrian
Abdi Dharma Vol. 1 No. 1 (2021): Jurnal Abdi Dharma (Jurnal Pengabdian Masyarakat)
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.778 KB) | DOI: 10.31253/ad.v1i1.566

Abstract

The technological developments that are happening nowadays are growing rapidly. All aspects of human life in their activities use information technology as a tool to facilitate and accelerate activities carried out. On the other hand, competition in the economic sector is also getting tougher. All producers are competing in marketing their products to consumers. The era of information technology using internet networks makes the distortion of time and space meaningless. Marketing is an important aspect of economic activity. The combination of good marketing concepts with technology makes producers more reliable in maintaining their existence. The growth of Micro, Small and Medium Enterprises (MSMEs) is flourishing in Indonesia. According to data from the Central Bureau of Statistics (BPS) in 2016, MSMEs contributed 60.34% of Gross Domestic Product (GDP) and 89.2 percent of labor absorption. Many home industry MSMEs are growing and have a contribution to the economy. However, the contribution of MSMEs to the value of Indonesian exports has only reached 14.17% of the total exports. This data shows that the role of MSMEs in the Indonesian economy is very large. However, with the current development of information technology, it has not been optimized for business penetration through expanding marketing through digital media
Peningkatan Kesejahteraan Mansyarakat Melalui Kegiatan Pembinaan UMKM Makanan Ringan Di Wilayah Tangerang Silaswara, Diana; Parameswari, Rinintha; Kusnawan, Agus; Anggraeni, Dian; Ginny, Puti Lenggo
Abdi Dharma Vol. 1 No. 2 (2021): Jurnal Abdi Dharma (Jurnal Pengabdian Masyarakat)
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.719 KB) | DOI: 10.31253/ad.v1i2.702

Abstract

This activity is hold to Maximize and motivate the society of Tangerang city businessman of MSME. However the development is used to give solution of capital, marketing, product design and legality and motivation. The purpose of this training is to improve MSME Management Management, which is expected to increase its business in marketing products and using E-Commerce optimally.In this training, the on the spot method to the business field is used, the method of observation, discussion, and experience of the trainer and condition now days. The method of discussion and question and answer, as well as the provision of materials and practices for improving business planning management marketing management management (E- Commerce). Several participants were also asked to explain the results of their business plans. The hope is that the results of the evaluation of 30 training participants generally show an increase in knowledge and understanding after being given Marketing and E-commerce materials to improve the management of MSME management in Tangerang City
Pemanfaatan Aplikasi Gobiz dan Grab Merchant untuk Meningkatkan Pendapatan UMKM Dimasa Pandemik Covid19 Parameswari, Rinintha; Silaswara, Diana; Ginny, Puti Lenggo; Kusnawan, Agus; Anggraeni, Rr Dian
Abdi Dharma Vol. 2 No. 1 (2022): Jurnal Abdi Dharma (Jurnal Pengabdian Masyarakat)
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.302 KB) | DOI: 10.31253/ad.v2i1.1074

Abstract

This activity explains the convenience of the applications and motivates the community of MSME actors in Teluk Naga, Tangerang, to use the applications offered by GoJek and Grab. The purpose of this training is to increase the income of MSME actors during the pandemic because the application can increase their income. After all, it is much easier to reach consumers. In this training, we used the on-the-spot method, the method of observation, discussion, and the trainer's experience and current conditions. These methods of the discussions, the question and the answer, as well as the provision of materials and practices to improve business planning management, online marketing management (E-Commerce). Several participants are also asked to explain the results of their business plans. It is hoped that the results of the evaluation of the 25 training participants, in general, can increase the knowledge, understanding and income of MSME actors in Teluk Naga Village, Tangerang.
Implementasi Program Kampung Ramah Anak untuk Meningkatkan Kesiapan Menuju Bonus Demografi (Studi Kerjasama dengan Dinas Pemberdayaan Perempuan, Perlindungan Anak Pengendalian Penduduk dan Keluarga Berencana Kota Tangerang pada RW 09 Kelurahan Periuk Kota Tangerang) Budi Wicaksono, Baghas; Satrianto, Heri; Kusnawan, Agus; Simbolon, Sabam
Abdi Dharma Vol. 2 No. 2 (2022): Jurnal Abdi Dharma (Jurnal Pengabdian Masyarakat)
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ad.v2i2.1741

Abstract

Indonesia saat ini sedang dalam fase menuju Bonus Demografis, yaitu adalah kondisi dimana rasio penduduk usia produktif lebih besar dibanding rasio penduduk usia non-produktif. Secara teori ekonomi, hal ini dapat mengurangi rasio ketergantungan dan berpotensi untuk meningkatkan pendapatan per kapita di suatu Negara. Data-data empiris menunjukkan bahwa, banyak negara maju seperti Korea Selatan, Republik Rakyat Tiongkok, dan Kanada sudah berhasil untuk memanfaatkan bonus demografi untuk meningkatkan indikator ekonomi makro seperti pendapatan per kapita, pengentasan kemiskinan dan pengangguran, serta peningkatan kualitas pendidikan. Salah satu kunci dari bonus demografi yakni adalah memberikan fasilitas dan pendampingan secara penuh bagi calon penduduk usia produktif, dalam hal ini anak-anak yang kelak akan segera masuk menjadi usia produktif. Anak-anak harus dibekali dengan karakter, bukan hanya kecerdasan atau kompetensi kognitif saja. Lingkungan sekitar juga harus memastikan anak-anak bisa tumbuh dan berkembang. Penelitian pengabdian kepada masyarakat ini bertujuan untuk mengetahui kondisi lapangan dalam hal implementasi salah satu program hasil kolaborasi antara DP3AP2KB Kota Tangerang dengan RW 09 Kelurahan Periuk yakni adalah Kampung Ramah Anak. Penelitian ini menggunakan pendekatan deskriptif dan menggunakan data-data visual seperti foto untuk mengilustrasikan hasil implementasi program Kampung Ramah Anak. Hasil penelitian menunjukkan bahwa implementasi program Kampung Ramah Anak berjalan secara efektif dan optimal, hal ini diindikasi dengan adanya peningkatan partisipasi dan acara yang diadakan bersifat berkelanjutan.
PELATIHAN KEWIRAUSAHAAN DI MASA PASCA PANDEMI BAGI ANGGOTA MAJELIS AGAMA BUDDHA THERAVADA INDONESIA Wicaksono, Baghas Budi; Satrianto, Heri; Kusnawan, Agus; Hernawan, Eso; Andy; Pujiarti; Sutrisna
Abdi Dharma Vol. 3 No. 1 (2023): Jurnal Abdi Dharma (Jurnal Pengabdian Masyarakat)
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ad.v3i1.1894

Abstract

Pemberdayaan masyarakat merupakan hal yang sangat mendasar dalam sebuah agenda pembangunan nasional. Masyarakat, akademisi, pemerintah dan pelaku usaha memiliki peran penting sebagai inisiator dalam program pembangunan nasional. Dalam rangka untuk menjalankan fungsi tersebut, perlu beberapa kajian strategis agar seluruh komponen masyarakat dapat diberdayakan untuk meningkatkan program pembangunan nasional, termasuk anggota pada Organisasi Majelis Agama Buddha Theravada Indonesia di Kota Tangerang. Berdasarkan penelitian ini, terdapat beberapa identifikasi masalah, yakni sebagai berikut : 1.) Anggota Magabudhi memerlukan adanya pembinaan berupa pelatihan kewirausahaan, (2) Kurangnya fasilitas berupa sarana pelatihan Kewirausahaan pada Magabudhi. Adapun Hasil penelitian pengabdian pada masyarakat yakni sebagai berikut : (1). Anggota Magabudhi Kota Tangerang memiliki minat yang sangat besar terhadap kegiatan wirausaha (2.) Anggota Magabudhi Kota Tangerang merasa terbantu dengan adanya sarana pelatihan kewirausahaan yang diselenggarakan oleh Fakultas Bisnis Universitas Buddhi Dharma. 
Co-Authors ADI SAPUTRO Adrian Hidayat, Adrian Andy Andy Andy Anggraeni, Rr Dian Budi Wicaksono, Baghas Calista, Graciella Valencia Dian Anggraeni DIANA PUTRI Eryco Muhdaliha Faiqoh, Dina Nadiyah Ginny, Puti Lenggo Hakim, Mohamad Zulman Hernawan, Eso Heru Nugroho Hidayat, Ravindra Safitra Indra Gunawan Iswati, Heni Jemmy, Jemmy Kuswanto, Hary Mudittasari Mudjijah, Slamet Parameswari, Rinintha Pujiarti Purnama, Marselia Samara, Aldi Satrianto, Heri Selamet Riyadi Selfiyan, Selfiyan Silaswara, Diana Simbolon, Sabam Sisca, Aranti Suryanto, Febrian Susanti, Metta Sutandi, Sutandi Sutrisna Wicaksono, Baghas Budi