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All Journal Primanomics : Jurnal Ekonomi & Bisnis eCo-Buss Abdi-Dharma International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Maneggio
Kusnawan, Agus
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Analysis of Consumer Purchase Decisions in Tangerang Old Market with Consumer Satisfaction as an Intervening Factor Silaswara, Diana; Kusnawan, Agus; Hermawan, Eso
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3137

Abstract

The old market is a historical place in the Tangerang City area which is very related to trade activities in the city of Banten during the colonial era. Trade activities in this area have been running since ancient times where this area is a residential area or village whose residents have indeed become traders and carry out trading activities. The development of the old market that lasted for several decades is the reason for this research. This study is to find out what factors in the marketing mix satisfy consumers so that they finally decide to make the desired culinary purchase at Tangerang Old Market. With causal research and using the PLS (Partial Least Squares) analysis method, we can find out how strong the relationship is formed between each latent variable and the indicators in it and find out how much satisfaction is generated by the marketing mix factor so as to strengthen consumer purchase decisions. Based on data from 100 valid questionnaires obtained, it is known that the latent variables studied have been represented by their indicators and these variables are reliable. And it turns out that the factors of the marketing mix contribute 24.9% to the purchase decision with the dominant factors that provide satisfaction to consumers are the product factor and the price factor with values of 2.907 and 2.740 (t table = 0.67711), while other factors such as place and promotion are not too influential (values 0.562 and 0.525).
Pendampingan Digitalisasi “1000 Warung Rakyat” Dalam Upaya Pengembangan Usaha Di Era Disruptif Satrianto, Heri; Kusnawan, Agus; Andy, Andy; Hernawan, Eso; Selfiyan, Selfiyan; Sutandi, Sutandi
Abdi Dharma Vol. 3 No. 2 (2023): Abdi Dharma: Canva Slide, Canva Baner, Home Industry, Manajemen Diri , Digitali
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ad.v3i2.2339

Abstract

Percepatan perekonomian masyarakat merupakan hal yang sangat mendasar dalam pembangunan nasional. Masyarakat, akademisi, pemerintah dan pelaku usaha serta media memiliki peran penting sebagai penggerak dalam program pembangunan nasional. Dalam rangka untuk menjalankan fungsi tersebut, perlu beberapa penelitian yang secara tepat dapat memetakan potensi untuk meningkatkan program pembangunan nasional.  Kota Tangerang memiliki potensi ekonomi yang sangat besar, mengingat bisnis UMKM tumbuh dan berkembang di beberapa daerah padat pemukiman, seperti Kawasan Wisata Kuliner Pasar Lama. Berdasarkan penelitian ini, terdapat beberapa identifikasi masalah, yakni sebagai berikut; Warga Kecamatan Periuk sudah memiliki bisnis namun kurang terasah dalam hal mengelola bisnisnya, Kurangnya fasilitas berupa media dan pemasaran digital untuk meningkatkan omset harian. Adapun Hasil penelitian pengabdian pada masyarakat yakni sebagai berikut; Sosialisasi pengembangan digital warung rakyat mendapat antusias bagi masyarakat pelaku UMKM di Kecamatan Periuk. Inkubator Bisnis UBD dengan Pemerintah Kota Tangerang melalui Dinas Industri, Koperasi dan UMKM telah berkomitmen dalam pengimplementasian program digitalisasi 1000 Warung Rakyat.
The Role of Dynamic Pricing to Improve Revenue and Competitive Advantage FAIQOH, DINA NADIYAH; JEMMY, JEMMY; SAPUTRO, ADI; MUHDALIHA, ERYCO; KUSNAWAN, AGUS
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/fas50936

Abstract

Dynamic pricing is a pricing strategy that allows companies to adjust product prices based on demand, time, and customer behavior. With advances in technology and analytics, the application of this strategy is increasingly widespread, helping companies understand demand patterns in real-time and maximize revenue. Despite providing a competitive advantage, companies must pay attention to transparency and fairness in pricing in order to maintain customer trust. The implementation of dynamic pricing is expected to continue to evolve with the involvement of artificial intelligence and predictive analytics, allowing companies to set prices more accurately according to market conditions. In addition, dynamic pricing also plays a role in supporting sales of products that have a limited shelf life, so as to minimize waste and improve operational efficiency. This strategy also includes dynamic bundle pricing, which can increase customer loyalty through more relevant offers. The provision of discounts in this strategy contributes to an increase in positive interactions and product recommendations, although the impact is often temporary within the retail sector. Overall, dynamic pricing helps companies maintain competitiveness and improve customer satisfaction with more adaptive and data-driven pricing strategies.
THE EFFECT OF COMPANY SIZE, AUDIT COMMITTEE AND LEVERAGE ON THE VALUE OF THE FIRM IN THE PROPERTY AND REAL ESTATE SECTOR IN INDONESIA Kusnawan, Agus; Hakim, Mohamad Zulman; Sisca, Aranti; Suryanto, Febrian; Calista, Graciella Valencia; Mudittasari
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 1 No. 1 (2023): February
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (447.529 KB) | DOI: 10.61990/ijamesc.v1i1.6

Abstract

The purpose of this research is to examine the influence of leverage, firm size, and audit committee on firm value. This study uses quantitative data where the population in this study uses the Property and Real Estate sectors listed on the Indonesia Stock Exchange for the period 2020 to 2021. This research used a Purposive Sampling Technique to obtain companies according to the criteria as a research sample. The data analysis method used is Panel Data Regression Analysis using the Eviews Version 12 application program. The results of this study found that leverage has an effect on firm value, company size has an effect on firm value, audit committee has an effect on firm value.
Comparative Analysis of Strengthening Factors Intergenerational Purchasing Decisions in Jabodetabek Kusnawan, Agus; Silaswara, Diana; Hernawan, Eso
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3437

Abstract

Every person's purchasing decisions will always be different according to their individual characteristics. Consumer behaviour and purchasing behaviour of each generation are very different. Based on this, this research was carried out to determine the differences in factors that strengthen purchasing decisions in each generation studied, namely generations X, Y, and Z, which are the most numerous and productive currently.  This research is quantitative in nature, and the research analysis method uses causal descriptive and SPSS (multiple regression) analysis tools. Initially, the number of respondents needed was calculated, after knowing that the population of Jabodetabek was around 30.2 million people. Using Slovin calculations with a value of E = 10%, with minimum sample of 100 respondents was obtained. Based on data from 308 valid questionnaires obtained from the Jabodetabek population (30.2 million people), it is known that service quality most important thing is for generations X and  Y, the difference lies in the order after that which is for generations and discounts, meanwhile for generation Y there is a sequence of lifestyle, product quality, n and discounts (by (Ramdhani, n.d.) which states that generation Y works to support their lifestyle). In contrast to the previous two generations, Gen Z prioritizes service quality after product quality.
Determinants of Innovative Leadership, Competence, and Motivation through Job Satisfaction to Improve School Performance in Tangerang Nugroho, Heru; Riyadi, Slamet; Lestari, Setyani Dwi; Kusnawan, Agus; Iswati, Heni
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2850

Abstract

This study aims to assess the impact of innovative leadership styles, as well as competence and motivation, on job satisfaction, and how these factors can enhance school performance in Tangerang. The study also focuses on highlighting the role of job satisfaction as a mediating variable, which is expected to strengthen the relationship between these factors and school performance. A quantitative approach using Structural Equation Modeling (SEM) was employed in this research. The results indicate that innovative leadership, individual competence, and motivation have a significant positive impact on job satisfaction and institutional performance. Additionally, job satisfaction acts as a mediator in the relationship between these three factors and school performance, suggesting that job satisfaction plays a crucial role in driving overall school performance improvements. The findings provide valuable insights for education leaders to focus on the development of innovative leadership, the enhancement of competence, and motivation. By strengthening these three elements, schools can create a more productive and collaborative work environment.
The Role of Industry 5.0 in ESG-Based Talent Management Transformation at National Energy Companies Kuswanto, Hary; Riyadi, Selamet; Iswati, Heni; Nugroho, Heru; Kusnawan, Agus
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/j8zpb123

Abstract

This study aims to analyze the role of Industry 5.0 in driving the transformation of Environmental, Social, and Governance (ESG)-based talent management in national energy companies. The research method used is a qualitative approach with a case study strategy, through in-depth interviews, observations, and analysis of company documents related to HR policies and sustainability reports. The results show that Industry 5.0 contributes to building a more personalized, adaptive, and human-centered talent management system supported by intelligent technologies such as AI and big data. The integration of ESG in talent management further strengthens company sustainability, increases competitiveness, and builds employee loyalty. Despite challenges such as employee resistance, initial investment costs, and gaps in ESG understanding, strategic opportunities in the form of developing smart HR systems and data analytics are potential solutions. This study emphasizes the novelty of the integration of Industry 5.0, ESG, and talent management as a strategic framework for HR development in the national energy sector.
Integration of Innovation in Green Human Resources Management: A Systematic Review of Compensation and Reward for Organizational Sustainability: Integration of Innovation in Green Human Resources Management: A Systematic Review of Compensation and Reward for Organizational Sustainability Kusnawan, Agus; Riyadi, Selamet; Muhdaliha, Eryco; Saputro, Adi; Jemmy, Jemmy
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 3 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i3.3986

Abstract

Organizational sustainability has increasingly become a central focus in human resource management (HRM), particularly through the implementation of innovation-based green compensation and reward mechanisms. This study aims to present a systematic review of the role of green compensation and rewards in promoting employees’ pro-environmental behavior and enhancing organizational sustainability through innovative strategies. The review includes 100 articles categorized into five key themes, such as the impact on employee behavior, integration of green HRM practices, green incentives, and the effectiveness of green rewards. The findings indicate that green compensation significantly influences employees’ pro-environmental behavior by enhancing green motivation and organizational commitment (K, 2024). Furthermore, the integration of green HRM practices including green recruitment and innovation-focused training reinforces the alignment between corporate sustainability strategies and employee behavior (K, 2024). Both financial and non-financial incentives designed with a sustainability focus and innovative approaches have also been shown to increase employee engagement in environmental initiatives (Beck-Krala, 2020).  Green reward mechanisms not only raise environmental awareness but also play a crucial role in driving eco-innovation in the workplace (Performance Analysis, 2020). In addition, effective and innovation-based reward systems help organizations achieve higher levels of sustainability by improving employee retention and environmental performance. This study concludes that green compensation and reward are key strategies in green HRM to support sustainability. Further research is needed to explore the implementation of these mechanisms across different cultural and industrial contexts.
Co-Authors ADI SAPUTRO Andy Andy Calista, Graciella Valencia Eryco Muhdaliha Faiqoh, Dina Nadiyah Hakim, Mohamad Zulman Hermawan, Eso Hernawan, Eso Heru Nugroho Iswati, Heni Jemmy, Jemmy Kuswanto, Hary Lestari, Setyani Dwi Mudittasari Satrianto, Heri Selamet Riyadi Selfiyan, Selfiyan Silaswara, Diana Sisca, Aranti Slamet Riyadi Suryanto, Febrian Sutandi, Sutandi