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Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30471575     EISSN : 30471184     DOI : 10.61132
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi) memuat topik berkaitan dengan segala aspek manajemennamun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 168 Documents
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Storytelling Branding: Strategi Sampurasun Bandung dalam Meningkatkan Literasi dan Pelestarian Budaya Lokal Mohamad Hadi Prasetyo
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1223

Abstract

This study aims to analyze the storytelling strategy of branding carried out by Sampurasun Bandung in improving cultural literacy and preserving local culture in the digital era. Using a qualitative descriptive method through a case study approach, this study explores how cultural narratives, local symbols, and the use of digital media are used to build brand identity while strengthening cultural awareness among the public, especially the younger generation. The research data was obtained through observation of Sampurasun Bandung's official social media, digital content analysis, in-depth interviews with managers and related communities, and documentation of cultural-based offline activities. The results of the study show that the application of consistent and authentic branding storytelling, both through visual content, historical narratives, and community activities, is able to increase people's cultural literacy and make a real contribution to the preservation of Sundanese culture. In addition, this strategy also strengthens audience engagement and loyalty to the brand. The findings of this study enrich the literature on culture-based branding and provide strategic recommendations for creative business actors in integrating local cultural values in a sustainable manner.
Nilai, Kepuasan, dan Loyalitas Pelanggan pada Coffee Shop Lokal: (Studi Kasus Suko Kopi di Kota Padang) Lina Putri; Winda Afrilia Yudana; Erwin Erwin; Vemas Syaiful Rahman
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1230

Abstract

This study aims to analyze how customer value, customer satisfaction, and customer loyalty are built sustainably in a local coffee shop, Suko Kopi, located in Padang City. This research uses a qualitative descriptive approach with a case study method. Data were collected through direct observation, documentation, and literature review related to marketing management and consumer behavior. The results indicate that Suko Kopi creates customer value through the use of high-quality local coffee beans, affordable pricing, friendly service, and a comfortable store atmosphere. Product and service quality significantly influence customer satisfaction, which encourages repeat purchases and positive word of mouth. Furthermore, customer loyalty contributes to increasing customer lifetime value, which supports the long-term sustainability of the business. The effective use of customer databases also helps Suko Kopi provide more personalized services and improve customer experience. These findings suggest that local coffee shops can achieve sustainable competitive advantage by consistently managing customer value, satisfaction, and loyalty.
Peran Anggaran dalam Pengelolaan Risiko Keuangan di Industri Rumah Tangga KWT “Mekar Sari” Atyka Resty Wulandari; Indah Setiyani; Dhea Putri Fellisa; Tya Rahmawati; Muhammad Aditya Yulianto
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1234

Abstract

This study aims to explore the role of budgeting in financial risk management at the KWT “Mekar Sari” Industrial House, which is a home-based business engaged in tofu processing. The focus of the research is on how the budget is applied in dealing with changes in the price of soybean raw materials, managing production costs, and maintaining income stability amid the limitations of small businesses. The methodology applied is a qualitative approach through direct observation, interviews with business actors, and literature review. The findings of this study reveal that although the budgeting process is still simple and based on experience, budgeting plays an important role as a tool in financial planning and control. Determining the amount of raw materials, regulating operational costs, and adjusting product sizes when soybean prices increase are key strategies for maintaining business continuity. The budget also serves KWT “Mekar Sari” in reducing the risk of losses caused by weather changes and business competition. Thus, the budget not only serves as a financial record but also as a strategic tool in improving efficiency, stability, and competitiveness in the home business sector.
Pengaruh Diskon Harga dan Promo Bundling Terhadap Keputusan Pembelian Toko Kacamata XYZ di Sukoharjo Dewi Septyasari; Ari Susanti
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1237

Abstract

This study aims to analyze the effect of price discounts and promotional bundling on consumer purchase decisions at XYZ Optical Store in Sukoharjo. The research adopts a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 96 respondents selected using accidental sampling. Data analysis was conducted using multiple linear regression with SPSS software. The results indicate that price discounts do not have a positive and significant effect on purchase decisions, while promotional bundling has a positive and significant influence on consumer purchase decisions. These findings suggest that for high-involvement products such as eyeglasses, consumers tend to prioritize functional value, quality, and perceived benefits rather than short-term price reductions. Theoretically, this study strengthens consumer behavior theory and the concept of value-based promotion, emphasizing the role of perceived value in purchase decision-making. Practically, the findings provide important insights for optical retail businesses to focus more on promotional bundling strategies rather than relying solely on price discounts to stimulate purchases. This study contributes empirical evidence to the retail marketing literature, particularly in the context of the optical industry, and offers directions for developing more effective and sustainable promotional strategies.
Pengaruh Current Ratio dan Inventory Turnover terhadap Net Profit Margin pada Perusahaan Sektor Makanan dan Minuman tahun 2019 s.d 2023 Anita Rachman; Rosaidah Permanasari; Eka Budi Yulianti
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1259

Abstract

The purpose of this research is to examine the relationship between the food and beverage industry's Net Profit Margin (NPM), the Current Ratio (CR), and Inventory Turnover (ITO) for businesses listed on the Indonesia Stock Exchange from 2019 to 2023. Using secondary data culled from firm financial filings, this research employs a quantitative technique. Using a nonprobability sample approach that relies on the availability of financial reports throughout the research period, this study covers all enterprises in the food and beverage industry as its research population. A total of twenty-one businesses make up the study sample. In order to analyze the data, we utilized SPSS version 26 for multiple linear regression analysis, which was followed by descriptive statistics and classical assumption tests. While Inventory Turnover does have a favorable and substantial influence on Net Profit Margin, the research found that the Current Ratio did not have a meaningful effect at all. At the same time, the Net Profit Margin is heavily influenced by the Current Ratio and Inventory Turnover. With an Adjusted R Squared value of 0.132, we can see that the two independent variables only account for 13.2% of the variance in Net Profit Margin; the remaining variation is due to factors not included in our study. This research shows that, when it comes to boosting profits, inventory management efficiency is more significant than cash on hand. In addition to helping management think about ways to boost the company's bottom line, this research should add to the growing body of knowledge on the topic.
Evaluasi Kinerja Karyawan dengan Graphic Rating Scales di Departemen Maintenance PT Golden Living Indonesia Kasim Kasim; Syamsul Hidayat
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1260

Abstract

This study aims to analyze the performance evaluation of four employees of the Maintenance Department of PT Golden Living Indonesia using the Graphic Rating Scale (GRS) model in a quantitative descriptive manner. The data used are the results of employee performance evaluations (scores 1–5) that are already available and documented by the company. This research approach is quantitative with descriptive analysis, calculating the average score, score range, and performance category of each employee based on predetermined criteria. The results show that the average employee performance score is 4.085 (scale 1–5), which is classified in the Good category. All four employees obtained a final result in the category “B” (Good), with a score range between 3.94 to 4.23. These findings indicate that employee performance is relatively consistent and meets organizational expectations. The application of the GRS model is considered effective in providing a clear, simple, and measurable overview of individual performance, and it can be used as a basis for managerial decision-making and future performance improvement efforts.
Pengaruh Gaya Hidup, Fasilitas, dan Kenyamanan Lingkungan Coffee Shop terhadap Minat Berkunjung Generasi Z di Kota Solo Putri Anjarwati; Aditya Liliyan
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1261

Abstract

The expansion of the coffee sector in Solo has spurred fierce rivalry, notably in engaging the Generation Z demographic, who utilize coffee shops as platforms for both socializing and working. This research seeks to examine how lifestyle, facility availability, and environmental comfort impact the visiting intentions of Generation Z in Solo. Utilizing a quantitative method, data was gathered from 80 participants via purposive sampling. The data was processed through multiple linear regression using SPSS. Results indicate that, as a group, the three independent factors significantly affect visiting interest, accounting for 62.2% of the variance (Adjusted R Square). Individually, facilities (X2) and environmental comfort (X3) demonstrated positive and significant impacts, with facilities emerging as the primary driver. However, lifestyle (X1) did not significantly influence visiting intentions. This suggests that for Gen Z in Solo, functional utility and shop ambiance are more vital than mere social trends. Managers are encouraged to prioritize productivity-oriented facilities and spatial aesthetics to foster customer loyalty.
Strategi dan Optimalisasi Peran Human Resources dalam Meningkatkan Employee Engagement pada UMKM D’Sruput Lubuk Begalung Padang Bunga Henida Putri; Adis Putra Syahditia; Muhammad Abdul Razaq; Muhammad Irvan; Tri Yoma Elsa; Vivi Nila Sari
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1266

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting national economic growth, particularly through job creation and strengthening the local economy. However, many MSMEs still face limitations in human resource (HR) management, particularly in enhancing employee engagement. Low employee engagement can impact productivity, service quality, and business profitability. This study aims to analyze strategies and optimize the role of Human Resources (HR) in enhancing Employee Engagement at the D'Sruput Lubuk Begalung Padang MSME. The study employed a qualitative approach with a case study method. Data were collected through direct observation and interviews with the business owner and employees. The results showed that the implementation of two-way communication, flexible work arrangements, employee involvement in simple decision-making, and employee reward and development systems can increase motivation, loyalty, and work commitment. Consistently implemented HR strategies have been shown to play a significant role in strengthening employee engagement and maintaining the competitiveness of MSMEs.
Pengaruh Social Media Marketing melalui Instagram terhadap Brand Awareness Muarchee Penang Heftina Simbolon; Binsar Sihombing; Muhammad Roestian Fahmi Nasution; Elvina Emanuella Br Surbakti
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1273

Abstract

The expansion of micro, small, and medium enterprises (MSMEs) within Indonesia’s food and beverage industry has shown rapid progress; nevertheless, many entrepreneurs continue to encounter difficulties in enhancing brand awareness due to the limited optimization of digital marketing efforts. This research investigates the influence of Instagram-based social media marketing on the brand awareness of Muarchee Penang by applying the 4C framework, which encompasses context, communication, collaboration, and connection. The study adopts a quantitative methodology with a causal associative design and involves 100 followers of the Muarchee Penang Instagram account selected through purposive sampling. Data were gathered using structured questionnaires and processed through multiple linear regression analysis. The results reveal that context and communication significantly and positively affect brand awareness, whereas collaboration and connection do not demonstrate a significant impact. However, when assessed collectively, the four variables exhibit a positive and significant influence, explaining 43 percent of the variation in brand awareness. Overall, the development of brand awareness on Instagram is driven more by content relevance, consistency, and the effectiveness of two-way communication than by posting frequency or poorly directed collaborations. Accordingly, Muarchee Penang is advised to consistently showcase visually appealing content to reinforce its brand image, convey informative messages emphasizing product benefits and customer testimonials, maintain consistent visual identity elements such as colors and logos across posts, actively interact with its audience, and pursue collaborations and customer engagement initiatives that align with the brand’s identity.
Analisis Manajemen Sumber Daya Manusia: Keterkaitan Rekrutmen, Analisis Jabatan, Penilaian Kinerja, dan Kompensasi Karyawan Cut Zaara Nazwa Shafina; Marzuti Isra; Suhenri Suhenri; Purjianto Purjianto; Ariga Kus Arindra; Farhan Wahyudi; Adi Prana Jaya; Ariq Ahmad Fauzan; Jaksa Fahrezi Siregar
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1281

Abstract

Human resource management plays a strategic role in supporting the achievement of organizational goals through integrated and sustainable workforce management. This study aims to analyze the relationship between recruitment, job analysis, performance appraisal, and employee compensation as an integrated system in human resource management. The research approach used is a literature study by reviewing various scientific literature, textbooks, and previous research results relevant to the topic of human resource management. The results of the analysis show that an effective recruitment process is highly dependent on the clarity of job analysis, which includes job descriptions and specifications as the basis for appropriate workforce placement. Furthermore, performance appraisal serves as an evaluation tool to measure the achievement of employee work analysis based on standards set in the position. The research findings also reveal that a fair and competitive improvement system is closely related to performance appraisal results, thereby increasing motivation, job satisfaction, and overall employee performance. Thus, the integration of recruitment, job analysis, performance appraisal, and employee compensation is a key factor in creating effective and competitive human resource management. This study is expected to contribute academically and serve as a practical reference for organizations in designing and implementing human resource management policies.

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