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Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30471575     EISSN : 30471184     DOI : 10.61132
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi) memuat topik berkaitan dengan segala aspek manajemennamun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 158 Documents
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Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen pada Toko Aneka Bakery and Cake Shop Panyabungan Mandailing Natal Nur Khopipah; Andy Hakim; Muhlisah Lubis
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.1002

Abstract

This thesis discusses the influence of service quality on customer satisfaction at Aneka Bakery and Cake Shop. The purpose of this study is to determine the extent to which service quality affects customer satisfaction levels. The research employs a quantitative method with 97 respondents, determined using the Slovin formula with a 10% margin of error. Data were collected through questionnaires and analyzed using validity tests, reliability tests, normality tests, heteroscedasticity tests, partial tests (t-test), the coefficient of determination (R²), and simple linear regression analysis. The results indicate that service quality has a significant influence on customer satisfaction, as shown by a significance value of 0.00 < 0.05 and a t-count (23.525) > t-table (1.661). The coefficient of determination of 0.214 shows that 21.4% of the variation in customer satisfaction is influenced by service quality. The simple linear regression equation obtained is Y = 23.525 + 0.433X, meaning that every improvement in service quality will increase customer satisfaction at Aneka Bakery and Cake Shop.
Strategi Pengembangan Produk Tempe Berbasis Lokal pada UMKM di Desa Tanjung Tani Kecamatan Prambon Kabupaten Kediri Mohammad Febrianto; Bambang Suwarsono; Brahma Wahyu K
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.1014

Abstract

This study aims to analyze the development strategy of local-based tempeh products in MSMEs in Tanjung Tani Village, Prambon District, Nganjuk Regency. The focus of the research includes analyzing the internal and external conditions of the business and formulating strategies through the SWOT approach. The results showed that tempeh MSMEs have strengths in product quality and competitive prices, but face weaknesses in bookkeeping, digital marketing, and limited capital. Based on the Grand Strategy Matrix, MSMEs are in quadrant II, which indicates that development strategies need to be directed towards internal efficiency and adaptation to external challenges. Recommended strategies include utilizing local soybeans, improving HR skills, business legality, and product and packaging innovation. The analysis technique used in this research is descriptive qualitative analysis with the support of SWOT method, IFAS (Internal Factor Analysis Summary), EFAS (External Factor Analysis Summary), and Grand Strategy Matrix. Data were obtained through field observations, direct interviews with business actors, and distributing questionnaires to selected respondents. The IFAS and EFAS matrices were used to identify strengths, weaknesses, opportunities, and threats, which were then mapped in the Grand Strategy Matrix to determine the most appropriate development strategy direction for tempeh MSMEs in the study area.  
Implementasi Program Pelatihan Vokasi dan Produktivitas pada Dinas Tenaga Kerja dan Transmigrasi Provinsi Jambi Arya Mahendra
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.1017

Abstract

The purpose of this study was to identify the implementation of the Vocational Training and Productivity Program and to identify factors influencing its implementation at the Jambi Provincial Manpower and Transmigration Office. This study used qualitative methods with data collection techniques including observation, interviews, and documentation. Based on the results, the implementation of the Vocational Training and Productivity Program in Jambi Province is not optimal, with two Van Meter and Van Horn indicators not being fully met. These include resource and budget limitations leading to reduced practice intensity, limited and outdated equipment, an unbalanced trainer ratio, and a lack of post-training mentoring. In terms of communication between implementers, although internal coordination was effective, communication with participants relied solely on a single channel (WhatsApp), and evaluations were conducted only once a year, resulting in inadequate feedback. This resulted in the program being effective only for basic training, but failing to create a sustainable impact on participants.
Uji Coba Evaluasi Kinerja di PT Nikomas Gemilang Bagian Helper Divisi Nike Menggunakan Model Evaluasi Checklist Shela Handayani; Sela Devi; Syamsul Hidayat
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1220

Abstract

This study aims to conduct a trial of employee performance evaluation of helper employees in the Nike Division of PT Nikomas Gemilang using a weighted checklist evaluation model. The research method used is descriptive research with data collection through observation, interviews, documentation, and performance checklist sheets. The research sample consisted of 5 helper employees in the Nike Division. The assessment instrument included 10 company performance indicators. The results showed that all respondents obtained the same total score of 100, indicating that all performance indicators had been met. The evaluation checklist model was considered simple, efficient, and easy to implement as an employee performance assessment tool. In addition, these results provide an illustration that the evaluation model can be applied in various other divisions to improve overall performance. In the future, the implementation of this weighted evaluation is expected to strengthen a work culture oriented towards achieving optimal results. This evaluation can also serve as a basis for development, training, and improvement of system performance in the future.
Pengaruh Lapangan Pekerjaan, Daya Beli, Sumber Daya Alam terhadap Kesejahteraan Masyarakat Setelah Adanya Tambang Batubara di Desa Bukit Peranginan Farhandes Ramadhan; Bambang Kurniawan; M.Taufik Ridho
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1222

Abstract

This study aims to analyze the influence of mining employment, community purchasing power, and the coal sector on community welfare in Bukit Peranginan. Specifically, this study examines: (1) the influence of mining employment on community welfare, (2) the influence of community purchasing power on community welfare, and (3) the influence of the coal sector on community welfare in Bukit Peranginan. This study used a quantitative approach with a survey method. Data collection techniques were conducted through observation, interviews, and questionnaires distributed to community respondents. The data obtained were then analyzed using data quality testing, classical assumption testing, multiple linear regression analysis, coefficient of determination testing, and hypothesis testing to determine the effect of each independent variable on the dependent variable. The results indicate that mining employment does not have a significant influence on community welfare in Bukit Peranginan. Conversely, community purchasing power has been shown to have a significant influence on community welfare. Furthermore, the coal sector also has a significant influence on the level of community welfare in Bukit Peranginan. These findings indicate that improvements in community welfare are more influenced by economic capacity and coal sector activities than by the presence of mining employment itself.  
Storytelling Branding: Strategi Sampurasun Bandung dalam Meningkatkan Literasi dan Pelestarian Budaya Lokal Mohamad Hadi Prasetyo
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1223

Abstract

This study aims to analyze the storytelling strategy of branding carried out by Sampurasun Bandung in improving cultural literacy and preserving local culture in the digital era. Using a qualitative descriptive method through a case study approach, this study explores how cultural narratives, local symbols, and the use of digital media are used to build brand identity while strengthening cultural awareness among the public, especially the younger generation. The research data was obtained through observation of Sampurasun Bandung's official social media, digital content analysis, in-depth interviews with managers and related communities, and documentation of cultural-based offline activities. The results of the study show that the application of consistent and authentic branding storytelling, both through visual content, historical narratives, and community activities, is able to increase people's cultural literacy and make a real contribution to the preservation of Sundanese culture. In addition, this strategy also strengthens audience engagement and loyalty to the brand. The findings of this study enrich the literature on culture-based branding and provide strategic recommendations for creative business actors in integrating local cultural values in a sustainable manner.
Nilai, Kepuasan, dan Loyalitas Pelanggan pada Coffee Shop Lokal: (Studi Kasus Suko Kopi di Kota Padang) Lina Putri; Winda Afrilia Yudana; Erwin Erwin; Vemas Syaiful Rahman
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1230

Abstract

This study aims to analyze how customer value, customer satisfaction, and customer loyalty are built sustainably in a local coffee shop, Suko Kopi, located in Padang City. This research uses a qualitative descriptive approach with a case study method. Data were collected through direct observation, documentation, and literature review related to marketing management and consumer behavior. The results indicate that Suko Kopi creates customer value through the use of high-quality local coffee beans, affordable pricing, friendly service, and a comfortable store atmosphere. Product and service quality significantly influence customer satisfaction, which encourages repeat purchases and positive word of mouth. Furthermore, customer loyalty contributes to increasing customer lifetime value, which supports the long-term sustainability of the business. The effective use of customer databases also helps Suko Kopi provide more personalized services and improve customer experience. These findings suggest that local coffee shops can achieve sustainable competitive advantage by consistently managing customer value, satisfaction, and loyalty.
Peran Anggaran dalam Pengelolaan Risiko Keuangan di Industri Rumah Tangga KWT “Mekar Sari” Atyka Resty Wulandari; Indah Setiyani; Dhea Putri Fellisa; Tya Rahmawati; Muhammad Aditya Yulianto
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1234

Abstract

This study aims to explore the role of budgeting in financial risk management at the KWT “Mekar Sari” Industrial House, which is a home-based business engaged in tofu processing. The focus of the research is on how the budget is applied in dealing with changes in the price of soybean raw materials, managing production costs, and maintaining income stability amid the limitations of small businesses. The methodology applied is a qualitative approach through direct observation, interviews with business actors, and literature review. The findings of this study reveal that although the budgeting process is still simple and based on experience, budgeting plays an important role as a tool in financial planning and control. Determining the amount of raw materials, regulating operational costs, and adjusting product sizes when soybean prices increase are key strategies for maintaining business continuity. The budget also serves KWT “Mekar Sari” in reducing the risk of losses caused by weather changes and business competition. Thus, the budget not only serves as a financial record but also as a strategic tool in improving efficiency, stability, and competitiveness in the home business sector.
Pengaruh Diskon Harga dan Promo Bundling Terhadap Keputusan Pembelian Toko Kacamata XYZ di Sukoharjo Dewi Septyasari; Ari Susanti
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1237

Abstract

This study aims to analyze the effect of price discounts and promotional bundling on consumer purchase decisions at XYZ Optical Store in Sukoharjo. The research adopts a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 96 respondents selected using accidental sampling. Data analysis was conducted using multiple linear regression with SPSS software. The results indicate that price discounts do not have a positive and significant effect on purchase decisions, while promotional bundling has a positive and significant influence on consumer purchase decisions. These findings suggest that for high-involvement products such as eyeglasses, consumers tend to prioritize functional value, quality, and perceived benefits rather than short-term price reductions. Theoretically, this study strengthens consumer behavior theory and the concept of value-based promotion, emphasizing the role of perceived value in purchase decision-making. Practically, the findings provide important insights for optical retail businesses to focus more on promotional bundling strategies rather than relying solely on price discounts to stimulate purchases. This study contributes empirical evidence to the retail marketing literature, particularly in the context of the optical industry, and offers directions for developing more effective and sustainable promotional strategies.
Pengaruh Current Ratio dan Inventory Turnover terhadap Net Profit Margin pada Perusahaan Sektor Makanan dan Minuman tahun 2019 s.d 2023 Anita Rachman; Rosaidah Permanasari; Eka Budi Yulianti
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1259

Abstract

The purpose of this research is to examine the relationship between the food and beverage industry's Net Profit Margin (NPM), the Current Ratio (CR), and Inventory Turnover (ITO) for businesses listed on the Indonesia Stock Exchange from 2019 to 2023. Using secondary data culled from firm financial filings, this research employs a quantitative technique. Using a nonprobability sample approach that relies on the availability of financial reports throughout the research period, this study covers all enterprises in the food and beverage industry as its research population. A total of twenty-one businesses make up the study sample. In order to analyze the data, we utilized SPSS version 26 for multiple linear regression analysis, which was followed by descriptive statistics and classical assumption tests. While Inventory Turnover does have a favorable and substantial influence on Net Profit Margin, the research found that the Current Ratio did not have a meaningful effect at all. At the same time, the Net Profit Margin is heavily influenced by the Current Ratio and Inventory Turnover. With an Adjusted R Squared value of 0.132, we can see that the two independent variables only account for 13.2% of the variance in Net Profit Margin; the remaining variation is due to factors not included in our study. This research shows that, when it comes to boosting profits, inventory management efficiency is more significant than cash on hand. In addition to helping management think about ways to boost the company's bottom line, this research should add to the growing body of knowledge on the topic.

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