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Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30471575     EISSN : 30471184     DOI : 10.61132
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi) memuat topik berkaitan dengan segala aspek manajemennamun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 168 Documents
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Manajemen Pengelolaan Usaha Bimbingan Belajar di Bimbel Progress99 Krapyak Pekalongan Salsabila Salsabila; Bintani Qurrota A'yun; Rif'an Rizki Hidayat; Ahmad Rizal Akbar
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.949

Abstract

This study aims to describe the implementation of management practices in the non-formal education institution Bimbingan Belajar (Bimbel) Progress99 located in Krapyak, Pekalongan. The focus of this research is on how the institution applies management functions such as planning, organizing, staffing, directing, and controlling in its operational activities. This research employs a descriptive qualitative approach with data collected through interviews, observations, and documentation involving the manager, tutors, and students. The results show that Bimbel Juragan99 has applied management principles in a simple yet effective manner. The learning programs offered include private, semi-private, and regular classes, which are adjusted according to students’ needs and characteristics. Although the institution still faces limitations in facilities and uses a manual administrative system, it continues to grow due to adaptive promotional strategies and the entrepreneurial spirit of its manager. Thus, the consistent application of good management practices plays an essential role in ensuring sustainability and improving the quality of educational services in non-formal tutoring institutions.
Pengaruh Social Media Marketing, Produk Review, dan Brand Awareness terhadap Purchase Decision pada Produk Skincare Aulia Sari Pratiwi; Abdul Haeba Ramli
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.950

Abstract

This research is a quantitative study to find out the direct and indirect influence between social media marketing, product riview on brand awareness through purchase decision on the consumer of The Originote products. The use of research to prove the correlation between all variables. Data collection is done through a survey with a Google form questionnaire. The population in this study was a consumer who used Skincare products based in DKI Jakarta province, aged 17 and over. A sample of 105 respondents has been collected. To test validity and reliability using the Structural Equation Model (SEM). Based on the results of the research, of the 5 hypotheses accepted: social media marketing has a positive influence on brand awareness, product riview has a positively influenced brand awarness, social media marketings have a positive impact on purchase decision, productivity riview have a negative influence upon purchase decision and brand Awareness has a negative impact on buy decision. The results of this research are expected to provide insights for skin care products to better understand the needs of customer face skin and continue to provide quality, safe, and affordable products to consumers.
Pengaruh Marketing Influencer dan Kualitas Produk terhadap Brand Image PT.Abil Mannaf Perkasa pada Tiktok Shop Putrie Aulya Maulya Sarie; Rizka Aula Assaf
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.951

Abstract

The development of social media, particularly TikTok Shop, has transformed digital marketing patterns by providing opportunities for companies to reach consumers directly through influencers. However, excessive promotional practices for SSSKIN products carried out by internal influencers have raised consumer doubts about the authenticity of product claims and impacted brand image. This condition emphasizes the importance of product quality and influencer credibility in shaping brand perceptions in the minds of consumers. This study aims to determine the effect of influencer marketing and product quality on the brand image of PT. Abil Mannaf Perkasa through the TikTok Shop platform. The research method used is quantitative with a descriptive-verification approach. Data were obtained by distributing questionnaires to 95 TikTok users who have purchased SSSKIN products. Analysis was conducted using multiple linear regression, t-test, F-test, and coefficient of determination. The results showed that product quality has a positive and significant effect on brand image, while influencer marketing does not have a significant effect partially. Simultaneously, both variables have a significant effect on brand image formation. These findings confirm that product quality is a major factor determining positive consumer perceptions of a brand, so companies need to maintain product quality consistency to maintain consumer trust and a good brand image.
Pengaruh EPS, DER, dan ROA pada Harga Saham Perusahaan Teknologi Indonesia Periode 2020–2024 Hafidz Insanu Izza Al-Maris; Maretha Ika Prajawati
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.953

Abstract

This study examines how Earnings per Share (EPS), Debt to Equity Ratio (DER), and Return on Assets (ROA) affect the stock prices of technology companies listed on the Indonesia Stock Exchange over the 2020–2024 period. The research employs a quantitative methodology utilizing panel data regression analysis. Samples were determined through a purposive sampling approach, limited to firms that consistently published comprehensive annual reports throughout the observation years, resulting in a total of 12 companies. The findings reveal that ROA has a significant positive relationship with stock prices, whereas EPS and DER do not demonstrate any statistical significance. Collectively, these three variables have a meaningful effect on stock price fluctuations, reflected in an Adjusted R² value of 0.2789. The outcomes imply that within Indonesia’s technology sector, investors perceive the efficiency of asset management as a more credible signal than traditional indicators such as EPS and DER. This research contributes to the existing body of knowledge by emphasizing industry-specific factors influencing stock price formation and provides valuable recommendations for investors and regulators in assessing the financial performance of technology firms.
Pengaruh Kepemimpinan Transformasional terhadap Kinerja Karyawan dengan Keterikatan Kerja sebagai Variabel Mediasi pada PT Rimba Hutani Mas Dhea Anandiya Putri; Nur Hasanah; Fitri Chairunnisa
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.954

Abstract

This study aims to examine the effect of transformational leadership on employee performance with work engagement as a mediating variable at PT. Rimba Hutani Mas. The research applies a quantitative explanatory approach with a survey method involving 80 employees as respondents. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results reveal that transformational leadership has a positive and significant effect on both work engagement and employee performance. Furthermore, work engagement also demonstrates a positive and significant influence on employee performance and partially mediates the relationship between transformational leadership and employee performance. These findings indicate that inspirational, intellectual, and individualized leadership behaviors enhance employees’ enthusiasm, dedication, and absorption at work, which in turn lead to higher performance outcomes. The study contributes theoretically by reinforcing the transformational leadership model as an effective driver of employee engagement and performance within the forestry industry context. Practically, the results suggest that PT. Rimba Hutani Mas should strengthen leadership practices that emphasize vision, motivation, and personal attention to foster a more engaged and productive workforce.
Analisis Persepsi Kepuasan Kualitas Pelayanan Transportasi Masyarakat pada Bus Trans Siginjai Dinas Perhubungan Provinsi Jambi Pebri Nursani Sihombing; Sumarni Sumarni; Dwi Kurniawan
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.955

Abstract

The purpose of this study is to analyze public perceptions of the quality of the Trans Siginjai Bus service provided by the Jambi Provincial Transportation Agency, and to identify and analyze factors influencing public satisfaction with the Trans Siginjai Bus transportation service in Jambi City. This study used qualitative methods with data collection techniques including observation, interviews, and documentation. Based on the research results, public assessments of the Trans Siginjai Bus in Jambi City show two opposing sides. On the one hand, they are satisfied because the bus is affordable, practical, safe, and has strategic routes, so many continue to use it and recommend it. However, on the other hand, service issues are more prominent, such as dirty and damaged buses and bus stops, frequently late schedules, unfriendly drivers, and the lack of an easy way to complain. This makes people annoyed and less loyal in the long run. Their satisfaction depends on the balance between these advantages and disadvantages such as uncomfortable facilities, uncertain schedules, inadequate staff service, and a lack of attention to complaints. So, people appreciate the economic benefits but remain disappointed with the overall service quality.
Dampak Pelatihan dan Disiplin Kerja terhadap Kinerja Karyawan PT BPR Alicia Mercy Sitompul; Dewi Fadila; Paisal Paisal
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.956

Abstract

This study aims to analyze the effect of training and work discipline on employee performance at PT Bank Perekonomian Rakyat Sumatera Selatan (Perseroda). A quantitative approach with multiple linear regression analysis was applied, and data were obtained through questionnaires distributed to 50 employees who also represented the study population. The results indicate that both training and work discipline have a positive and significant effect on employee performance, either partially or simultaneously. Well-planned training programs enhance employees’ knowledge, technical abilities, and professionalism, enabling them to perform their duties more efficiently. Meanwhile, work discipline promotes responsibility, punctuality, adherence to company regulations, and consistency in task completion. Together, these variables explain 37.4% of the variation in employee performance, while the remaining percentage is influenced by other factors not examined in this study. The findings emphasize that structured and continuous training programs, combined with consistent discipline enforcement, play a strategic role in developing high-performing human resources. Therefore, organizations should prioritize improving employee competence and discipline to achieve optimal performance and effectively support the realization of organizational goals.
Peran Biaya Peluang dalam Pengambilan Keputusan Usaha Mahasiswa Politeknik Negeri Medan Natasya Amelya; Raihana Syahira; Rico Natanael Hagana Bangun
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 2 (2025): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.968

Abstract

This study focuses on analyzing students' business decisions at Medan State Polytechnic, considering the role of opportunity costs. The approach used is a descriptive quantitative method, with 32 active students taken as samples through purposive sampling. The researcher used a questionnaire with a Likert scale of 1-5 for Opportunity Cost (X) and Student Business Decision (Y) respectively. The Opportunity Cost obtained an average of 3.85 and Business Decision 4.01, which are in the high category. This indicates that students are rational and thorough in their business decisions. This supports students' understanding of opportunity costs and student business decision making, which suggests that opportunity costs have a positive influence.
Empathy: Superpower Tersembunyi Bagi Gen Z untuk Menembus Gerbang Dunia Kerja Diana Zumrotus Sa’adah; Nanda Puspitasari; Dewi Khayyirah Novrianti; M. Abdullah Azzam; Radiah Azzahrah; Wisma Niha
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.983

Abstract

Generation Z is entering an increasingly dynamic and competitive workforce, where technical skills alone are no longer sufficient for achieving success. Social and emotional skills, particularly empathy, have become key to building effective and sustainable relationships. This article presents a literature review exploring empathy as a “hidden superpower” for Gen Z to navigate the gateway to the professional world. The research method employed is a systematic literature study, analyzing scholarly articles, journals, and recent publications related to empathy, leadership, emotional intelligence, and multigenerational interactions in the workplace. The analysis indicates that empathy strengthens interpersonal relationships, fosters trust, and supports effective communication, while also enhancing leadership effectiveness, emotional intelligence development, and organizational sustainability. Empathetic Gen Z individuals are better equipped to navigate cross-cultural interactions, handle work pressure, and balance digital and emotional intelligence, making it a unique social and competitive capital. These findings highlight the importance of developing empathy as a strategic competency in education and soft skills training to support career success and organizational resilience in the global work era.
Pengaruh Pengembangan Pegawai dan Motivasi Intrinsik Terhadap Kinerja Pegawai di Kantor Desa Sukaramai Kec. Muara Tembesi, Kab. Batanghari Asha Zabirra; Sumarni Sumarni; Fitri Widiastuti
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.984

Abstract

This study aims to examine and analyze the influence of employee development and intrinsic motivation on employee performance at the Sukaramai Village Office, Muara Tembesi District, Batanghari Regency. The research used is quantitative research with a descriptive-verificative approach. The sample consisted of 30 respondents who are employees of the Sukaramai Village Office. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the aid of SPSS version 27. The results indicate that, individually, employee development (X1) has a positive and significant effect on employee performance (Y) with a significance value < 0.05. Similarly, intrinsic motivation (X2) has a positive and significant effect on employee performance with a significance value < 0.05. Simultaneously, both variables have a significant effect on employee performance. The results of this study indicate that the better the employee development and the higher the intrinsic motivation possessed, the better the employee performance at Sukaramai Village Office will be.

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