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Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30471575     EISSN : 30471184     DOI : 10.61132
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi) memuat topik berkaitan dengan segala aspek manajemennamun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 143 Documents
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Analisis Persepsi Kepuasan Kualitas Pelayanan Transportasi Masyarakat pada Bus Trans Siginjai Dinas Perhubungan Provinsi Jambi Pebri Nursani Sihombing; Sumarni Sumarni; Dwi Kurniawan
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.955

Abstract

The purpose of this study is to analyze public perceptions of the quality of the Trans Siginjai Bus service provided by the Jambi Provincial Transportation Agency, and to identify and analyze factors influencing public satisfaction with the Trans Siginjai Bus transportation service in Jambi City. This study used qualitative methods with data collection techniques including observation, interviews, and documentation. Based on the research results, public assessments of the Trans Siginjai Bus in Jambi City show two opposing sides. On the one hand, they are satisfied because the bus is affordable, practical, safe, and has strategic routes, so many continue to use it and recommend it. However, on the other hand, service issues are more prominent, such as dirty and damaged buses and bus stops, frequently late schedules, unfriendly drivers, and the lack of an easy way to complain. This makes people annoyed and less loyal in the long run. Their satisfaction depends on the balance between these advantages and disadvantages such as uncomfortable facilities, uncertain schedules, inadequate staff service, and a lack of attention to complaints. So, people appreciate the economic benefits but remain disappointed with the overall service quality.
Dampak Pelatihan dan Disiplin Kerja terhadap Kinerja Karyawan PT BPR Alicia Mercy Sitompul; Dewi Fadila; Paisal Paisal
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.956

Abstract

This study aims to analyze the effect of training and work discipline on employee performance at PT Bank Perekonomian Rakyat Sumatera Selatan (Perseroda). A quantitative approach with multiple linear regression analysis was applied, and data were obtained through questionnaires distributed to 50 employees who also represented the study population. The results indicate that both training and work discipline have a positive and significant effect on employee performance, either partially or simultaneously. Well-planned training programs enhance employees’ knowledge, technical abilities, and professionalism, enabling them to perform their duties more efficiently. Meanwhile, work discipline promotes responsibility, punctuality, adherence to company regulations, and consistency in task completion. Together, these variables explain 37.4% of the variation in employee performance, while the remaining percentage is influenced by other factors not examined in this study. The findings emphasize that structured and continuous training programs, combined with consistent discipline enforcement, play a strategic role in developing high-performing human resources. Therefore, organizations should prioritize improving employee competence and discipline to achieve optimal performance and effectively support the realization of organizational goals.
Peran Biaya Peluang dalam Pengambilan Keputusan Usaha Mahasiswa Politeknik Negeri Medan Natasya Amelya; Raihana Syahira; Rico Natanael Hagana Bangun
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.968

Abstract

This study focuses on analyzing students' business decisions at Medan State Polytechnic, considering the role of opportunity costs. The approach used is a descriptive quantitative method, with 32 active students taken as samples through purposive sampling. The researcher used a questionnaire with a Likert scale of 1-5 for Opportunity Cost (X) and Student Business Decision (Y) respectively. The Opportunity Cost obtained an average of 3.85 and Business Decision 4.01, which are in the high category. This indicates that students are rational and thorough in their business decisions. This supports students' understanding of opportunity costs and student business decision making, which suggests that opportunity costs have a positive influence.
Empathy: Superpower Tersembunyi Bagi Gen Z untuk Menembus Gerbang Dunia Kerja Diana Zumrotus Sa’adah; Nanda Puspitasari; Dewi Khayyirah Novrianti; M. Abdullah Azzam; Radiah Azzahrah; Wisma Niha
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.983

Abstract

Generation Z is entering an increasingly dynamic and competitive workforce, where technical skills alone are no longer sufficient for achieving success. Social and emotional skills, particularly empathy, have become key to building effective and sustainable relationships. This article presents a literature review exploring empathy as a “hidden superpower” for Gen Z to navigate the gateway to the professional world. The research method employed is a systematic literature study, analyzing scholarly articles, journals, and recent publications related to empathy, leadership, emotional intelligence, and multigenerational interactions in the workplace. The analysis indicates that empathy strengthens interpersonal relationships, fosters trust, and supports effective communication, while also enhancing leadership effectiveness, emotional intelligence development, and organizational sustainability. Empathetic Gen Z individuals are better equipped to navigate cross-cultural interactions, handle work pressure, and balance digital and emotional intelligence, making it a unique social and competitive capital. These findings highlight the importance of developing empathy as a strategic competency in education and soft skills training to support career success and organizational resilience in the global work era.
Pengaruh Pengembangan Pegawai dan Motivasi Intrinsik Terhadap Kinerja Pegawai di Kantor Desa Sukaramai Kec. Muara Tembesi, Kab. Batanghari Asha Zabirra; Sumarni Sumarni; Fitri Widiastuti
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.984

Abstract

This study aims to examine and analyze the influence of employee development and intrinsic motivation on employee performance at the Sukaramai Village Office, Muara Tembesi District, Batanghari Regency. The research used is quantitative research with a descriptive-verificative approach. The sample consisted of 30 respondents who are employees of the Sukaramai Village Office. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the aid of SPSS version 27. The results indicate that, individually, employee development (X1) has a positive and significant effect on employee performance (Y) with a significance value < 0.05. Similarly, intrinsic motivation (X2) has a positive and significant effect on employee performance with a significance value < 0.05. Simultaneously, both variables have a significant effect on employee performance. The results of this study indicate that the better the employee development and the higher the intrinsic motivation possessed, the better the employee performance at Sukaramai Village Office will be.
Pengaruh Motivasi dan Disiplin Kerja terhadap Kinerja Karyawan pada Madira Skin & Beauty Care Nicken Amelania Widyaning Putri; Beny Mahyudi Saputra; Nur Hidayati
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.985

Abstract

The purpose of this study to determine the effect of motivation and work discipline on employee performance at Madira Skin & Beauty Care. This research applies quantitative approach. Sampling techniques apply non-probability sampling which means that the sample used is all employees of Madira Skin & Beauty Care. Data obtained from observations, interviews, and questionnaires. Using validity test analysis techniques, reliability test, classical assumption test, multiple linear regression test, coefficient of determination test, Partial Test (t), and simultaneous test (f). The results of data analysis showed that motivation has a significant effect partially on employee performance, work discipline does not have a significant effect partially on employee performance, motivation and work discipline have a significant effect simultaneously on employee performance. This can be seen from the results of correlation analysis, namely: the value of R square 0.525 or 52.5% and the remaining 47.5% are influenced by other variables that are not included in the study.
Pengaruh Keterlibatan Kerja, Budaya Organisasi dan Motivasi Kerja Terhadap Kepuasan Kerja Pegawai Pada Kantor Kecamatan Pesantren Dila Rizky Amanda; Zaenul Muttaqien; Agung Pambudi Mahaputra
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.989

Abstract

This study aims to analyze the influence of work involvement, organizational culture, and work motivation on employee job satisfaction at the Pesantren District Office, Kediri City. The type of research used is quantitative research with a survey method, using a questionnaire as the main instrument. The population in this study consists of all employees at the Pesantren District Office, totaling 30 people, with a saturated sampling technique so that the entire population was used as the research sample. Data analysis in this study was carried out using multiple linear regression, t-test, F-test, and the coefficient of determination (R²) to determine the partial and simultaneous effects of each independent variable on the dependent variable. The results of this study indicate that work involvement, organizational culture, and work motivation, both partially and simultaneously, have a positive and significant effect on employee job satisfaction. These findings emphasize the importance of enhancing employee involvement, building a conducive organizational culture, and strengthening work motivation to create a harmonious work environment and improve overall organizational performance.
Transformasi Pengelolaan Sumber Daya Manusia di Era AI: Peran Literasi Digital dan Budaya Organisasi di Universitas Galuh Ciamis Luffi Septian
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.996

Abstract

This study aims to analyze the influence of digital literacy and organizational culture on the transformation of human resource (HR) management in the era of artificial intelligence (AI), with a case study at Galuh University in Ciamis. The background of this research is based on the increasingly rapid development of digital technology that requires organizations, including universities, to adapt their HR management systems towards a more adaptive and data-driven model. The study used a quantitative approach with a survey method on 152 respondents consisting of lecturers and educational staff. Data analysis was conducted using the Structural Equation Modeling Partial Least Squares (SEM-PLS) technique to test the relationship between variables. The results show that digital literacy has a positive and significant effect on HR management transformation. Employees with high digital skills are able to utilize technology to increase efficiency, transparency, and work productivity. In addition, organizational culture has also been shown to have a positive influence on the success of digital transformation, where the values ​​of innovation, collaboration, and adaptation are strengthening factors in the application of AI technology in the workplace. Furthermore, organizational culture strengthens the relationship between digital literacy and HR transformation, indicating that digital competence will be more effective when supported by a work culture that is open to change. Overall, the results of this study confirm that the success of human resource management transformation at Galuh University in Ciamis depends on a balance between individual digital capabilities and organizational cultural values ​​that support innovation. The practical implications of this research are the importance of continuous digital literacy training and strengthening an adaptive organizational culture for universities to effectively transform in the era of artificial intelligence.
Pengaruh Strategi Pemasaran terhadap Meningkatkan Volume Penjualan Usaha Pabrik Roti Bhaiya Kelurahan Pasar Hilir Muhammad Husein; Muhammad Ardiansyah; Arwin Arwin
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.1000

Abstract

"The Influence of Marketing Strategy on Increasing the Sales Volume of the Bhaiya Bread Factory Business, Pasar Hilir Village, Panyabungan District, Mandailing Natal Regency" aims to find out the extent to which marketing strategies affect the increase in sales volume. The company was established to obtain maximum profit, so marketing effectiveness is an important component in attracting consumers and expanding market share. A good marketing strategy allows companies to build long-term relationships with customers, increase competitive advantages, and maintain business existence in the midst of increasingly fierce competition. In addition, implementing the right marketing strategy also helps companies understand consumer needs, position products more effectively, and adjust the marketing mix according to market dynamics. This study used a quantitative approach with the Accidental Sampling method on 96 respondents and simple linear regression analysis to test the influence of variables. The results of the study showed that marketing strategy had a positive and significant effect on sales volume with a significance value of 0.000 < 0.05. The value of the determination coefficient (R²) is 0.220, which means that 22% of the change in sales volume is explained by marketing strategy, while the remaining 78% is influenced by other factors such as product quality, price, location, consumer preferences, and the intensity of promotions carried out by competitors in the region.
Implementasi Linear Programming Untuk Efisiensi Biaya Operasional Produk Sayuran Hidroponik Di Kecamatan Semen Kediri Cindy Nuraini; Edwin Agus; Zaenul Muttaqien
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.1001

Abstract

This study aims to optimize hydroponic vegetable production strategies at KEA Farm through the application of the Linear Programming method using a quantitative descriptive approach. The main focus of the research is to determine the optimal production combination between lettuce and mint leaves by considering resource constraints, including working time (180 hours per month), land capacity (100 units), and production cost (Rp 110,000). Data were collected through observation, interviews, and documentation studies, and were then analyzed using the graphical method and validated with manual calculations. The results indicate two optimal production strategies. The first strategy involves the single production of 22 units of lettuce, generating a maximum profit of Rp 66,000 per cycle, with 100% cost utilization, 24% working time utilization, and 22% land utilization. The second strategy is product diversification, combining 16 units of lettuce and 5 units of mint leaves, resulting in a profit of Rp 53,000. However, this approach provides long-term strategic advantages through market expansion and reduced dependency on a single commodity. The implementation of the Linear Programming model proved effective in enhancing resource allocation efficiency and supporting production decision-making. This research offers practical contributions for micro agribusiness actors by providing an easily applicable analytical approach, as well as academic contributions through the integration of graphical visualization methods and mathematical precision in optimizing small-scale hydroponic production.

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