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Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30471575     EISSN : 30471184     DOI : 10.61132
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi) memuat topik berkaitan dengan segala aspek manajemennamun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 168 Documents
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Pengaruh Motivasi dan Disiplin Kerja terhadap Kinerja Karyawan pada Madira Skin & Beauty Care Nicken Amelania Widyaning Putri; Beny Mahyudi Saputra; Nur Hidayati
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.985

Abstract

The purpose of this study to determine the effect of motivation and work discipline on employee performance at Madira Skin & Beauty Care. This research applies quantitative approach. Sampling techniques apply non-probability sampling which means that the sample used is all employees of Madira Skin & Beauty Care. Data obtained from observations, interviews, and questionnaires. Using validity test analysis techniques, reliability test, classical assumption test, multiple linear regression test, coefficient of determination test, Partial Test (t), and simultaneous test (f). The results of data analysis showed that motivation has a significant effect partially on employee performance, work discipline does not have a significant effect partially on employee performance, motivation and work discipline have a significant effect simultaneously on employee performance. This can be seen from the results of correlation analysis, namely: the value of R square 0.525 or 52.5% and the remaining 47.5% are influenced by other variables that are not included in the study.
Pengaruh Keterlibatan Kerja, Budaya Organisasi dan Motivasi Kerja Terhadap Kepuasan Kerja Pegawai Pada Kantor Kecamatan Pesantren Dila Rizky Amanda; Zaenul Muttaqien; Agung Pambudi Mahaputra
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.989

Abstract

This study aims to analyze the influence of work involvement, organizational culture, and work motivation on employee job satisfaction at the Pesantren District Office, Kediri City. The type of research used is quantitative research with a survey method, using a questionnaire as the main instrument. The population in this study consists of all employees at the Pesantren District Office, totaling 30 people, with a saturated sampling technique so that the entire population was used as the research sample. Data analysis in this study was carried out using multiple linear regression, t-test, F-test, and the coefficient of determination (R²) to determine the partial and simultaneous effects of each independent variable on the dependent variable. The results of this study indicate that work involvement, organizational culture, and work motivation, both partially and simultaneously, have a positive and significant effect on employee job satisfaction. These findings emphasize the importance of enhancing employee involvement, building a conducive organizational culture, and strengthening work motivation to create a harmonious work environment and improve overall organizational performance.
Transformasi Pengelolaan Sumber Daya Manusia di Era AI: Peran Literasi Digital dan Budaya Organisasi di Universitas Galuh Ciamis Luffi Septian
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.996

Abstract

This study aims to analyze the influence of digital literacy and organizational culture on the transformation of human resource (HR) management in the era of artificial intelligence (AI), with a case study at Galuh University in Ciamis. The background of this research is based on the increasingly rapid development of digital technology that requires organizations, including universities, to adapt their HR management systems towards a more adaptive and data-driven model. The study used a quantitative approach with a survey method on 152 respondents consisting of lecturers and educational staff. Data analysis was conducted using the Structural Equation Modeling Partial Least Squares (SEM-PLS) technique to test the relationship between variables. The results show that digital literacy has a positive and significant effect on HR management transformation. Employees with high digital skills are able to utilize technology to increase efficiency, transparency, and work productivity. In addition, organizational culture has also been shown to have a positive influence on the success of digital transformation, where the values ​​of innovation, collaboration, and adaptation are strengthening factors in the application of AI technology in the workplace. Furthermore, organizational culture strengthens the relationship between digital literacy and HR transformation, indicating that digital competence will be more effective when supported by a work culture that is open to change. Overall, the results of this study confirm that the success of human resource management transformation at Galuh University in Ciamis depends on a balance between individual digital capabilities and organizational cultural values ​​that support innovation. The practical implications of this research are the importance of continuous digital literacy training and strengthening an adaptive organizational culture for universities to effectively transform in the era of artificial intelligence.
Pengaruh Strategi Pemasaran terhadap Meningkatkan Volume Penjualan Usaha Pabrik Roti Bhaiya Kelurahan Pasar Hilir Muhammad Husein; Muhammad Ardiansyah; Arwin Arwin
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 2 (2025): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.1000

Abstract

"The Influence of Marketing Strategy on Increasing the Sales Volume of the Bhaiya Bread Factory Business, Pasar Hilir Village, Panyabungan District, Mandailing Natal Regency" aims to find out the extent to which marketing strategies affect the increase in sales volume. The company was established to obtain maximum profit, so marketing effectiveness is an important component in attracting consumers and expanding market share. A good marketing strategy allows companies to build long-term relationships with customers, increase competitive advantages, and maintain business existence in the midst of increasingly fierce competition. In addition, implementing the right marketing strategy also helps companies understand consumer needs, position products more effectively, and adjust the marketing mix according to market dynamics. This study used a quantitative approach with the Accidental Sampling method on 96 respondents and simple linear regression analysis to test the influence of variables. The results of the study showed that marketing strategy had a positive and significant effect on sales volume with a significance value of 0.000 < 0.05. The value of the determination coefficient (R²) is 0.220, which means that 22% of the change in sales volume is explained by marketing strategy, while the remaining 78% is influenced by other factors such as product quality, price, location, consumer preferences, and the intensity of promotions carried out by competitors in the region.
Implementasi Linear Programming Untuk Efisiensi Biaya Operasional Produk Sayuran Hidroponik Di Kecamatan Semen Kediri Cindy Nuraini; Edwin Agus; Zaenul Muttaqien
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.1001

Abstract

This study aims to optimize hydroponic vegetable production strategies at KEA Farm through the application of the Linear Programming method using a quantitative descriptive approach. The main focus of the research is to determine the optimal production combination between lettuce and mint leaves by considering resource constraints, including working time (180 hours per month), land capacity (100 units), and production cost (Rp 110,000). Data were collected through observation, interviews, and documentation studies, and were then analyzed using the graphical method and validated with manual calculations. The results indicate two optimal production strategies. The first strategy involves the single production of 22 units of lettuce, generating a maximum profit of Rp 66,000 per cycle, with 100% cost utilization, 24% working time utilization, and 22% land utilization. The second strategy is product diversification, combining 16 units of lettuce and 5 units of mint leaves, resulting in a profit of Rp 53,000. However, this approach provides long-term strategic advantages through market expansion and reduced dependency on a single commodity. The implementation of the Linear Programming model proved effective in enhancing resource allocation efficiency and supporting production decision-making. This research offers practical contributions for micro agribusiness actors by providing an easily applicable analytical approach, as well as academic contributions through the integration of graphical visualization methods and mathematical precision in optimizing small-scale hydroponic production.
Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen pada Toko Aneka Bakery and Cake Shop Panyabungan Mandailing Natal Nur Khopipah; Andy Hakim; Muhlisah Lubis
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 2 (2025): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.1002

Abstract

This thesis discusses the influence of service quality on customer satisfaction at Aneka Bakery and Cake Shop. The purpose of this study is to determine the extent to which service quality affects customer satisfaction levels. The research employs a quantitative method with 97 respondents, determined using the Slovin formula with a 10% margin of error. Data were collected through questionnaires and analyzed using validity tests, reliability tests, normality tests, heteroscedasticity tests, partial tests (t-test), the coefficient of determination (R²), and simple linear regression analysis. The results indicate that service quality has a significant influence on customer satisfaction, as shown by a significance value of 0.00 < 0.05 and a t-count (23.525) > t-table (1.661). The coefficient of determination of 0.214 shows that 21.4% of the variation in customer satisfaction is influenced by service quality. The simple linear regression equation obtained is Y = 23.525 + 0.433X, meaning that every improvement in service quality will increase customer satisfaction at Aneka Bakery and Cake Shop.
Strategi Pengembangan Produk Tempe Berbasis Lokal pada UMKM di Desa Tanjung Tani Kecamatan Prambon Kabupaten Kediri Mohammad Febrianto; Bambang Suwarsono; Brahma Wahyu K
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 2 (2025): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.1014

Abstract

This study aims to analyze the development strategy of local-based tempeh products in MSMEs in Tanjung Tani Village, Prambon District, Nganjuk Regency. The focus of the research includes analyzing the internal and external conditions of the business and formulating strategies through the SWOT approach. The results showed that tempeh MSMEs have strengths in product quality and competitive prices, but face weaknesses in bookkeeping, digital marketing, and limited capital. Based on the Grand Strategy Matrix, MSMEs are in quadrant II, which indicates that development strategies need to be directed towards internal efficiency and adaptation to external challenges. Recommended strategies include utilizing local soybeans, improving HR skills, business legality, and product and packaging innovation. The analysis technique used in this research is descriptive qualitative analysis with the support of SWOT method, IFAS (Internal Factor Analysis Summary), EFAS (External Factor Analysis Summary), and Grand Strategy Matrix. Data were obtained through field observations, direct interviews with business actors, and distributing questionnaires to selected respondents. The IFAS and EFAS matrices were used to identify strengths, weaknesses, opportunities, and threats, which were then mapped in the Grand Strategy Matrix to determine the most appropriate development strategy direction for tempeh MSMEs in the study area.  
Implementasi Program Pelatihan Vokasi dan Produktivitas pada Dinas Tenaga Kerja dan Transmigrasi Provinsi Jambi Arya Mahendra
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 2 (2025): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.1017

Abstract

The purpose of this study was to identify the implementation of the Vocational Training and Productivity Program and to identify factors influencing its implementation at the Jambi Provincial Manpower and Transmigration Office. This study used qualitative methods with data collection techniques including observation, interviews, and documentation. Based on the results, the implementation of the Vocational Training and Productivity Program in Jambi Province is not optimal, with two Van Meter and Van Horn indicators not being fully met. These include resource and budget limitations leading to reduced practice intensity, limited and outdated equipment, an unbalanced trainer ratio, and a lack of post-training mentoring. In terms of communication between implementers, although internal coordination was effective, communication with participants relied solely on a single channel (WhatsApp), and evaluations were conducted only once a year, resulting in inadequate feedback. This resulted in the program being effective only for basic training, but failing to create a sustainable impact on participants.
Uji Coba Evaluasi Kinerja di PT Nikomas Gemilang Bagian Helper Divisi Nike Menggunakan Model Evaluasi Checklist Shela Handayani; Sela Devi; Syamsul Hidayat
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1220

Abstract

This study aims to conduct a trial of employee performance evaluation of helper employees in the Nike Division of PT Nikomas Gemilang using a weighted checklist evaluation model. The research method used is descriptive research with data collection through observation, interviews, documentation, and performance checklist sheets. The research sample consisted of 5 helper employees in the Nike Division. The assessment instrument included 10 company performance indicators. The results showed that all respondents obtained the same total score of 100, indicating that all performance indicators had been met. The evaluation checklist model was considered simple, efficient, and easy to implement as an employee performance assessment tool. In addition, these results provide an illustration that the evaluation model can be applied in various other divisions to improve overall performance. In the future, the implementation of this weighted evaluation is expected to strengthen a work culture oriented towards achieving optimal results. This evaluation can also serve as a basis for development, training, and improvement of system performance in the future.
Pengaruh Lapangan Pekerjaan, Daya Beli, Sumber Daya Alam terhadap Kesejahteraan Masyarakat Setelah Adanya Tambang Batubara di Desa Bukit Peranginan Farhandes Ramadhan; Bambang Kurniawan; M.Taufik Ridho
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1222

Abstract

This study aims to analyze the influence of mining employment, community purchasing power, and the coal sector on community welfare in Bukit Peranginan. Specifically, this study examines: (1) the influence of mining employment on community welfare, (2) the influence of community purchasing power on community welfare, and (3) the influence of the coal sector on community welfare in Bukit Peranginan. This study used a quantitative approach with a survey method. Data collection techniques were conducted through observation, interviews, and questionnaires distributed to community respondents. The data obtained were then analyzed using data quality testing, classical assumption testing, multiple linear regression analysis, coefficient of determination testing, and hypothesis testing to determine the effect of each independent variable on the dependent variable. The results indicate that mining employment does not have a significant influence on community welfare in Bukit Peranginan. Conversely, community purchasing power has been shown to have a significant influence on community welfare. Furthermore, the coal sector also has a significant influence on the level of community welfare in Bukit Peranginan. These findings indicate that improvements in community welfare are more influenced by economic capacity and coal sector activities than by the presence of mining employment itself.  

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