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Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30471575     EISSN : 30471184     DOI : 10.61132
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi) memuat topik berkaitan dengan segala aspek manajemennamun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 143 Documents
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Pengaruh Hedonic Shopping Value dan Shopping Lifestyle terhadap Impulse Buying Konsumen X di Cikarang Utara Ranuyoga Arsyiandi; Sarmin Sarmin
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.801

Abstract

This study empirically examines the influence of hedonic shopping value and shopping lifestyle on impulsive buying behavior among X app users in North Cikarang area using quantitative approach and associative research design. The respondents of this study were 103 people selected through purposive sampling technique, while primary data were obtained through questionnaire distribution and then analyzed using multiple linear regression method using IBM SPSS version 26 software. The results of the analysis show that the hedonic shopping value variable is proven to have a significant contribution in influencing impulsive buying behavior, as evidenced by the calculated t-value of 4.703 which is greater than the t-table of 1.984 with a significance level of 0.000, far below the threshold of 0.05. In addition, the shopping lifestyle variable also shows a significant influence on impulse buying with a calculated t-value of 12.013, exceeding the critical value of the t-table at the same significance level. When both variables were tested simultaneously, the calculated F-value was 106.621, which far exceeded the F-table value of 3.09, thus strengthening the conclusion that hedonic shopping value and shopping lifestyle together have a strong influence on the tendency for impulsive buying behavior. Based on these findings, it can be concluded that the higher the hedonic drive that appears in consumer shopping activities and the stronger the consumptive lifestyle they lead, the greater the likelihood of consumers making spontaneous purchases on e-commerce platforms such as X. The results of this study also provide an illustration that digital consumer behavior in the modern era is strongly influenced by emotional and lifestyle factors, so understanding these aspects is important for e-commerce companies in formulating effective marketing strategies and being able to encourage a sustainable increase in transactions.
Pengaruh Disiplin Kerja, Motivasi Kerja, dan Lingkungan Kerja terhadap Kinerja Karyawan: Studi pada Karyawan CV. Indomitra Cipta Pangan Ricky Putra Dwiyatsa; Setyani Dwi Lestari
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.800

Abstract

This study aims to determine the influence of Work Discipline (X1), Work Motivation (X2), and Work Environment (X3) on Employee Performance (Y) at CV. ABC. The sample in this study consisted of 51 employees of CV. ABC. Data were collected through questionnaires using a Likert scale, and the data were processed using Microsoft Excel 2019 and SPSS version 27 software. The sampling technique used was a saturated sampling method, where all employees in the company were selected as respondents. The research method applied in this study is multiple linear regression analysis, which allows for the identification of the relationships between independent variables (Work Discipline, Work Motivation, and Work Environment) and the dependent variable (Employee Performance). The results of the study indicate that the Work Discipline variable has a significant effect on Employee Performance, suggesting that employees who adhere to rules and regulations are likely to perform better. On the other hand, the Work Motivation variable does not have a significant effect on Employee Performance, indicating that motivation, in this case, may not play a major role in influencing performance. Furthermore, the Work Environment variable has a significant effect on Employee Performance, highlighting that a conducive and supportive work environment is crucial for improving employee performance. This study provides valuable insights into the factors that contribute to employee performance and can serve as a reference for improving human resource management strategies at CV. ABC.
Pengaruh Pelatihan Kerja, Motivasi dan Lingkungan Kerja terhadap Kinerja Karyawan: (Studi Kasus pada PT Anak Karya Cemerlang, Tangerang) Devina Nurasiahn; Qodariah Qodariah
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.806

Abstract

This research was conducted to examine the impact of competence development and employee-related factors on work performance at PT Anak Karya Cemerlang. The sample of this study consisted of all employees of the company, while the selection of respondents was carried out using a probability sampling method with Slovin’s formula to ensure representativeness. Data were processed through multiple linear regression analysis, which allowed the researcher to assess both the partial and simultaneous effects of the independent variables on the dependent variable, namely employee performance. The findings reveal that professional training does not have a significant impact on employee performance, even though it was initially expected to enhance technical skills and work capabilities. This may be due to the fact that most employees already possessed sufficient work experience, making additional training less influential. In contrast, work motivation shows a significant effect on performance, as internal and external encouragement are capable of increasing enthusiasm, loyalty, and productivity. The work environment also demonstrates a significant influence, both in terms of physical comfort and the social climate within the workplace, where supportive conditions enable employees to perform optimally. Furthermore, the analysis indicates that training, motivation, and work environment simultaneously have a substantial impact on employee performance, with a coefficient of determination (R²) of 54.2%. This means that more than half of the variation in employee performance can be explained by these three variables, while the remaining 45.8% is influenced by other factors not examined in this study, such as leadership style, compensation, organizational culture, and individual characteristics. These findings emphasize the importance of prioritizing motivation and workplace conditions as key strategies for improving employee performance.
Penerapan Gaya Kepemimpinan Birokrasi terhadap Kepuasan Kerja Pegawai Melalui Keterlibatan Pegawai Sebagai Variabel Intervening : Studi Kasus Dinas Perindustrian dan Perdagangan Provinsi Jambi Riyandi Nurhawari Ahmad; Zulfina Adriani; Hendriyaldi Hendriyaldi
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.928

Abstract

This study aims to analyze the application of bureaucratic leadership styles on job satisfaction through employee involvement as an intervening variable (A Study of the Industry and Trade Office of Jambi Province). This research uses a quantitative method with data collection techniques by distributing questionnaires to 79 respondents selected using purposive sampling techniques. By using analysis techniques with SmartPLS version 4.0 and analyzing data using Structural Equation Modeling (SEM) techniques. The results of this study indicate that bureaucratic leadership style has a positive and significant influence on job satisfaction, Bureaucratic leadership style has a positive and significant influence on employee engagement, Employee involvement has a positive and significant impact on employee job satisfaction. Moreover, bureaucratic leadership style has a positive and significant influence on job satisfaction through employee engagement as an intervening variable at the Industry and Trade Office of Jambi Province. Testing the mediation effect shows that employee engagement can mediate the relationship between bureaucratic leadership style and job satisfaction, which means the higher the employee's engagement in taking responsibility for their work, the better the impact of bureaucratic leadership style on job satisfaction.
Optimalisasi Strategi Pemasaran Berbasis Analisis SWOT untuk Peningkatan Penjualan Koperasi Kelompok Usaha Petani Kopi Sridonoretno Bintang Permata Putri; Tri Yulistyawati Evelina; Eko Boedhi Santoso
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.850

Abstract

This research is motivated by the needs of Cooperative coffee farmers Sridonoretno Business Group located in the village of Purwosari to improve the effectiveness of marketing strategies in order to increase sales of coffee products produced by its members. Cooperatives as one of the member-based economic institutions require appropriate marketing strategies to be able to compete in an increasingly competitive market, while supporting business sustainability and member welfare. The main purpose of this study is to formulate a marketing strategy in accordance with the conditions and potential of the cooperative. The research method applied is a qualitative approach with data collection through in-depth interviews with three main informants who are considered to have important insights and experience related to cooperative operations and marketing. SWOT analysis is used to identify the strengths, weaknesses, opportunities, and threats facing the cooperative, while the Analytical Hierarchy Process (AHP) method is applied to determine the priorities of marketing strategies based on strategic factors that have been identified. The results showed that the internal conditions of cooperatives strongly support the implementation of aggressive growth policies in marketing, focusing on increasing product distribution, more intensive promotion, and development of superior products. The formulated strategy is expected to be a practical guide for cooperatives to increase competitiveness, expand market share, and maintain business sustainability. However, this study has limitations because it only focuses on marketing aspects, without considering other external factors such as global market conditions, consumer behavior, and government policies that also affect the performance of cooperatives. Therefore, further research is recommended to involve more cooperative members and consumers as informants so that the resulting marketing strategy is more comprehensive, realistic, and applicable in the long term.
Kontribusi Inovasi Bisnis dalam Meningkatkan Repeat Order di Rumah Makan & Warkop OJF Khas Melayu Padang di Kota Medan Dimas Saragih; Febry Tarigan; Kezia Simbolon; Yosi Simbolon; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.875

Abstract

This study aims to analyze the forms of innovation implemented by Rumah Makan and Warkop OJF Khas Melayu Padang in Medan City and their impact on customer satisfaction and repeat purchases. A case study approach was employed using semi-structured interviews, field observations, and document analysis. Data were analyzed qualitatively using inductive and deductive coding techniques. The findings reveal that innovations encompass product, service, and process aspects. Product innovations include the development of new menu variations, value meal packages, and frozen rendang as souvenirs. Service innovations are reflected in online ordering systems, faster service, loyalty promotions, and a more comfortable dining atmosphere. Process innovations involve centralized kitchen management, efficient ingredient storage, and the use of eco-friendly packaging. Customers generally respond positively, appreciating menu variety, digital convenience, and environmental awareness while maintaining the restaurant’s authentic taste. Innovation has proven to enhance repeat purchases through consistent product quality, friendly service, and loyalty programs. Despite challenges such as limited capital, human resource readiness, and competition, digital service innovation combined with menu development is considered most effective in improving customer satisfaction and loyalty in MSME-based culinary businesses.
Peran Strategi Bisnis dalam Meningkatkan Revenue: (Studi Kasus Pedagang Bakso Kojek di Kota Medan) Cindy Amellia Putri; Aurick Mathias Danarya Purba; Luna Maya Sitepu; Novita Yanti Sari Aritonang; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.879

Abstract

This study aims to analyze the role of business strategies in increasing revenue for micro, small, and medium enterprises (MSMEs), using the case study of Bakso Kojek vendors in Medan City. The background of the research is based on the increasingly intense competition in the culinary business, which requires effective business strategies to maintain existence while driving revenue growth. The research method used is a qualitative approach with data collection techniques through direct observation, semi-structured interviews, and documentation. The results of the study show that the business strategies implemented by Bakso Kojek vendors include consistently maintaining product quality, providing friendly service, selecting strategic business locations, and creative promotion through social media. These strategies have proven effective in attracting new customers, retaining existing customers, and sustainably increasing revenue. It can be concluded that the success of Bakso Kojek vendors in Medan City is largely attributed to their ability to adapt to market demands and competition by implementing strategic business decisions. The study suggests that other MSMEs in similar industries may benefit from adopting these strategies to enhance their revenue growth and business sustainability.
Hedonic Shopping Value dan Shopping Lifestyle Sebagai Determinan Impulse Buying Melalui Positive Emotion pada Generasi Z Pengguna Tiktok Shop Putri Afiandian; Panji Ulum; Tarjo Tarjo; Widya Pratiwi
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.902

Abstract

This study aims to analyze the influence of Hedonic Shopping Value and Shopping Lifestyle on Impulse Buying with Positive Emotion as a mediating variable in Generation Z TikTok Shop users in Muara Bungo City. This study uses a quantitative approach with a causal associative method. Primary data were obtained through distributing online questionnaires to 170 respondents selected using accidental sampling techniques. Data analysis was carried out by validity and reliability tests, multiple linear regression analysis, partial tests (t-test), simultaneous tests (F-test), and coefficient of determination (R²) analysis using the SPSS version 26 program. The results showed that Hedonic Shopping Value, Shopping Lifestyle, and Positive Emotion had a positive and significant effect on Impulse Buying, both partially and simultaneously. The coefficient of determination (R²) value of 0.732 indicates that 73.2% of the variation in impulsive buying behavior can be explained by these three variables, while the rest is influenced by other factors outside the research model. Positive Emotion has been shown to act as a mediating variable, strengthening the influence of Hedonic Shopping Value and Shopping Lifestyle on Impulse Buying. This finding underscores the importance of emotional aspects and digital lifestyle in driving Generation Z's consumer behavior in the social commerce era.
Pengaruh Lokasi, Kualitas Pelayanan, dan Variasi Produk terhadap Loyalitas Konsumen di Kaki Empat Petcare Kediri Clarissa Viola Arshy; Taufik Akbar; Zulfia Rahmawati
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.914

Abstract

This study aims to determine the effect of the independent variables Location, Service Quality, and Product Variety—on the dependent variable, namely Customer Loyalty, at Kakiempat Petcare Kaliombo, Kediri City. This research applies a quantitative method, utilizing multiple linear regression analysis with the aid of SPSS 26 software. The sampling technique employed was incidental sampling. Based on the results, it can be concluded that Location has a partial and positive influence on Customer Loyalty. Service Quality has a partial and positive influence on Customer Loyalty. Product Variety also has a partial and positive influence on Customer Loyalty. Furthermore, Location, Service Quality, and Product Variety simultaneously have a positive and significant effect on Customer Loyalty. It is expected that through this research, Kakiempat Petcare Kaliombo, Kediri City, can maintain its strategic and easily accessible location, continuously uphold high service quality, and regularly update product variations in line with market trends, so that customers feel they have many choices and are encouraged to make repeat purchases.
Pengaruh Motivasi dan Lingkungan Kerja terhadap Kinerja Pegawai pada Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Pemerintahan Kota Depok Rayhan Febrianto; Ratnawaty Marginingsih; Wiwit Rohaeni Yulianti
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.919

Abstract

This study aims to determine the influence of motivation and work environment on employee performance at the Investment and One-Stop Integrated Services Office of the Depok City Government. The background of this research is based on the importance of human resources in supporting organizational success, as well as the identified issues such as lack of work discipline and suboptimal work environment conditions at DPMPTSP Depok. This research employs a quantitative approach with data collected using a Likert scale-based questionnaire. The sample consisted of 59 respondents selected using a saturated sampling technique. The results show that motivation has a positive and significant effect on employee performance, with a t- value of 4.317 > t-table 2.002 and a significance level of 0.002 < 0.05. The work environment also has a positive and significant effect on employee performance, with a t-value of 6.718 > t-table 2.002 and a significance level of 0.001 < 0.05. Simultaneously, both variables significantly influence employee performance, as indicated by an F-value of 52.743 > F-table 3.16 and a significance level of 0.001 < 0.05. The coefficient of determination (R²) is 0.653, indicating that 65.3% of the variation in employee performance is explained by motivation and work environment, while the remaining 34.7% is influenced by other factors not examined in this study.

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