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Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30471575     EISSN : 30471184     DOI : 10.61132
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi) memuat topik berkaitan dengan segala aspek manajemennamun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 168 Documents
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Kontribusi Inovasi Bisnis dalam Meningkatkan Repeat Order di Rumah Makan & Warkop OJF Khas Melayu Padang di Kota Medan Dimas Saragih; Febry Tarigan; Kezia Simbolon; Yosi Simbolon; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.875

Abstract

This study aims to analyze the forms of innovation implemented by Rumah Makan and Warkop OJF Khas Melayu Padang in Medan City and their impact on customer satisfaction and repeat purchases. A case study approach was employed using semi-structured interviews, field observations, and document analysis. Data were analyzed qualitatively using inductive and deductive coding techniques. The findings reveal that innovations encompass product, service, and process aspects. Product innovations include the development of new menu variations, value meal packages, and frozen rendang as souvenirs. Service innovations are reflected in online ordering systems, faster service, loyalty promotions, and a more comfortable dining atmosphere. Process innovations involve centralized kitchen management, efficient ingredient storage, and the use of eco-friendly packaging. Customers generally respond positively, appreciating menu variety, digital convenience, and environmental awareness while maintaining the restaurant’s authentic taste. Innovation has proven to enhance repeat purchases through consistent product quality, friendly service, and loyalty programs. Despite challenges such as limited capital, human resource readiness, and competition, digital service innovation combined with menu development is considered most effective in improving customer satisfaction and loyalty in MSME-based culinary businesses.
Peran Strategi Bisnis dalam Meningkatkan Revenue: (Studi Kasus Pedagang Bakso Kojek di Kota Medan) Cindy Amellia Putri; Aurick Mathias Danarya Purba; Luna Maya Sitepu; Novita Yanti Sari Aritonang; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.879

Abstract

This study aims to analyze the role of business strategies in increasing revenue for micro, small, and medium enterprises (MSMEs), using the case study of Bakso Kojek vendors in Medan City. The background of the research is based on the increasingly intense competition in the culinary business, which requires effective business strategies to maintain existence while driving revenue growth. The research method used is a qualitative approach with data collection techniques through direct observation, semi-structured interviews, and documentation. The results of the study show that the business strategies implemented by Bakso Kojek vendors include consistently maintaining product quality, providing friendly service, selecting strategic business locations, and creative promotion through social media. These strategies have proven effective in attracting new customers, retaining existing customers, and sustainably increasing revenue. It can be concluded that the success of Bakso Kojek vendors in Medan City is largely attributed to their ability to adapt to market demands and competition by implementing strategic business decisions. The study suggests that other MSMEs in similar industries may benefit from adopting these strategies to enhance their revenue growth and business sustainability.
Hedonic Shopping Value dan Shopping Lifestyle Sebagai Determinan Impulse Buying Melalui Positive Emotion pada Generasi Z Pengguna Tiktok Shop Putri Afiandian; Panji Ulum; Tarjo Tarjo; Widya Pratiwi
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.902

Abstract

This study aims to analyze the influence of Hedonic Shopping Value and Shopping Lifestyle on Impulse Buying with Positive Emotion as a mediating variable in Generation Z TikTok Shop users in Muara Bungo City. This study uses a quantitative approach with a causal associative method. Primary data were obtained through distributing online questionnaires to 170 respondents selected using accidental sampling techniques. Data analysis was carried out by validity and reliability tests, multiple linear regression analysis, partial tests (t-test), simultaneous tests (F-test), and coefficient of determination (R²) analysis using the SPSS version 26 program. The results showed that Hedonic Shopping Value, Shopping Lifestyle, and Positive Emotion had a positive and significant effect on Impulse Buying, both partially and simultaneously. The coefficient of determination (R²) value of 0.732 indicates that 73.2% of the variation in impulsive buying behavior can be explained by these three variables, while the rest is influenced by other factors outside the research model. Positive Emotion has been shown to act as a mediating variable, strengthening the influence of Hedonic Shopping Value and Shopping Lifestyle on Impulse Buying. This finding underscores the importance of emotional aspects and digital lifestyle in driving Generation Z's consumer behavior in the social commerce era.
Pengaruh Lokasi, Kualitas Pelayanan, dan Variasi Produk terhadap Loyalitas Konsumen di Kaki Empat Petcare Kediri Clarissa Viola Arshy; Taufik Akbar; Zulfia Rahmawati
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.914

Abstract

This study aims to determine the effect of the independent variables Location, Service Quality, and Product Variety—on the dependent variable, namely Customer Loyalty, at Kakiempat Petcare Kaliombo, Kediri City. This research applies a quantitative method, utilizing multiple linear regression analysis with the aid of SPSS 26 software. The sampling technique employed was incidental sampling. Based on the results, it can be concluded that Location has a partial and positive influence on Customer Loyalty. Service Quality has a partial and positive influence on Customer Loyalty. Product Variety also has a partial and positive influence on Customer Loyalty. Furthermore, Location, Service Quality, and Product Variety simultaneously have a positive and significant effect on Customer Loyalty. It is expected that through this research, Kakiempat Petcare Kaliombo, Kediri City, can maintain its strategic and easily accessible location, continuously uphold high service quality, and regularly update product variations in line with market trends, so that customers feel they have many choices and are encouraged to make repeat purchases.
Pengaruh Motivasi dan Lingkungan Kerja terhadap Kinerja Pegawai pada Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Pemerintahan Kota Depok Rayhan Febrianto; Ratnawaty Marginingsih; Wiwit Rohaeni Yulianti
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.919

Abstract

This study aims to determine the influence of motivation and work environment on employee performance at the Investment and One-Stop Integrated Services Office of the Depok City Government. The background of this research is based on the importance of human resources in supporting organizational success, as well as the identified issues such as lack of work discipline and suboptimal work environment conditions at DPMPTSP Depok. This research employs a quantitative approach with data collected using a Likert scale-based questionnaire. The sample consisted of 59 respondents selected using a saturated sampling technique. The results show that motivation has a positive and significant effect on employee performance, with a t- value of 4.317 > t-table 2.002 and a significance level of 0.002 < 0.05. The work environment also has a positive and significant effect on employee performance, with a t-value of 6.718 > t-table 2.002 and a significance level of 0.001 < 0.05. Simultaneously, both variables significantly influence employee performance, as indicated by an F-value of 52.743 > F-table 3.16 and a significance level of 0.001 < 0.05. The coefficient of determination (R²) is 0.653, indicating that 65.3% of the variation in employee performance is explained by motivation and work environment, while the remaining 34.7% is influenced by other factors not examined in this study.
Konsep Dasar Mutu: Integrasi Nilai Spiritual, Manajerial, dan Profesional dalam Peningkatan Kualitas Pendidikan Abu Muhlis; Nur Fika Anjani; Mua’limin, Mua’limin
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.927

Abstract

This article discusses the basic concepts of education quality as an effort to comprehensively understand how quality principles are applied in various educational contexts, both general and religious. This study focuses on a conceptual analysis of the meaning, principles, and strategies for improving education quality based on relevant literature. This study uses a qualitative approach with a literature review method involving analysis of 26 scientific articles published between 2020 and 2025. These articles were obtained through Google Scholar and Publish or Perish using the keywords “education quality management,” “basic concepts of quality,” and “school quality improvement.” After screening and selection, five main articles were analyzed in depth to identify themes and interrelationships between concepts. The results of the study show that the concept of quality covers aspects of planning, implementation, supervision, and evaluation that are oriented towards the satisfaction of education customers—namely students, parents, and the community. The Total Quality Management (Hasnadi, 2021) and School-Based Management (Junindra et al., 2022) approaches have proven to be effective in creating a sustainable culture of quality. In addition, the integration of spiritual values and Kaizen principles (Latif & Sesmiarni, 2024; Zulkarnain, 2023) enriches the ethical dimension of educational quality management.
Pengaruh Penerapan Inovasi Pelayanan Publik Simpatti (Sistem Informasi Pajak dan Retribusi Terintegrasi ) terhadap Kualitas Pelayanan pada BPPRD Kota Jambi Imtiyaz Ragbah Fidini; Dahmiri Dahmiri; Maratun Saadah
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.931

Abstract

This study aims to analyze the effect of the implementation of the Integrated Tax and Retribution Information System (SIMPATTI) on the quality of public services at the Regional Tax and Retribution Management Agency (BPPRD) of Jambi City. The study used a quantitative approach involving 51 respondents who were active users of the SIMPATTI application. Research data were collected through the distribution of questionnaires and structured interviews, then analyzed using a simple linear regression method with the help of SPSS software version 31. The results of the analysis indicate that the implementation of SIMPATTI has a positive and significant effect on improving the quality of public services. This effect is evident in aspects of service speed, ease of access to information, and the level of taxpayer satisfaction with the services provided. These findings confirm that the digitalization of the regional tax system through SIMPATTI is able to create public service governance that is more efficient, transparent, and responsive to community needs, thereby supporting improved bureaucratic performance and public trust in local government.
Strategi Pemasaran Inovatif dalam Mempertahankan Eksistensi Usaha Kuliner: (Studi Kasus Warung Pecel Kediri Bu Mawar di Kota Pasuruan) Dias Sasana Eka Safitri; Rini Ratna Nafitasari
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.932

Abstract

This study examines the innovative marketing strategies implemented by Warung Pecel Kediri Bu Mawar in Pasuruan City in an effort to maintain its existence amidst increasingly competitive culinary business. The main issue raised is how traditional culinary businesses can survive and thrive through adapting effective and sustainable marketing strategies. This study uses Kotler's 4P marketing mix theoretical framework (product, price, place, promotion) and the Theory of 9 Dimensions of Business Success as the basis for analysis. The research method used is a qualitative approach with data collection techniques through in-depth interviews, direct observation, and documentation. The results show that improving product and service quality, menu innovations that are responsive to health trends and consumer preferences, the use of digital media for promotion, competitive pricing, and strategic location selection are key factors in maintaining business sustainability. The integration of digital technology, such as the use of social media and online food ordering applications, has proven effective in expanding market reach, especially among young consumers. The study's conclusion confirms that the combination of product innovation, adaptive promotion, competitive pricing, and the right location is crucial for maintaining the competitiveness and existence of traditional culinary businesses. The practical implications of this research provide strategic guidance for culinary business actors in facing market dynamics and increasing business sustainability through continuous marketing innovation and adaptation.
Analisis CAMEL (Capital, Assets Quality, Management, Earning, Liquidity) untuk Menilai Tingkat Kesehatan Bank Perkreditan Rakyat pada PT BPR Artha Nugraha Tahun 2018–2020 Nadiah Safa Karimah; Kukuh Harianto; Taufik Akbar
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.938

Abstract

This study is meant to look at how financially strong PT. BPR Artha Nugraha, a rural bank, is. It uses the CAMEL method, which checks Capital, Assets, Management, Equity, and Liquidity, as required by Bank Indonesia's regulations, specifically BI DIR Decree Number 30/12/KEP/DIR from April 30, 1997. The research uses a descriptive quantitative approach to give a detailed look at the bank's performance. The data used comes from the bank's audited financial reports for the years 2018 to 2020, which were officially released by the Financial Services Authority (OJK). Also, the study gathered primary data by talking directly with people from the bank to learn more about the company's background, how it's run, and other important operational details.The CAMEL method was used tolcheck and look at the main performance indicators of the bank, which include capital adequacy, asset quality, management ability, profitability, and liquidity. Each of these areas was assessed using the standards set by BanklIndonesia to figure out how strong and stable the bank is overall. The study found that PT. BPR Artha Nugraha got alCAMEL score of 87.60 in 2018 and 2019, and 87.50 in 2020. These scores show that the bank kept a “healthy” condition for three straight years. So, it can be said that PT. BPR Artha Nugraha had good financial stability, strong management, and continued ability to operate well during the 2018–2020 period.
Pengaruh Lingkungan Kerja Fisik dan K3 (Keselamatan dan Kesehatan Kerja) terhadap Risiko Kecelakaan Kerja di Perkebunan Kelapa Sawit : Studi Kasus di PTPN III Kebun Cikasungka Pabrik Kelapa Sawit 2 Cigudeg, Bogor Anggi Nopita Firmansyah; Risza Putri Elburdah
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.939

Abstract

This research aims to determine the effect of the physical work environment and Occupational Safety and Health (K3) on the risk of work accidents among employees of PTPN III Kebun Cikasungka Pabrik Kelapa Sawit 2 Cigudeg Bogor. The research method used is associative quantitative with a survey technique through the distribution of questionnaires to 77 respondents. Data analysis was conducted using multiple linear regression with SPSS version 22. The results show that the physical work environment has a positive and significant effect on the risk of work accidents (tcount 5.893 > ttable 1.993; sig. 0.000 < 0.05). Occupational Safety and Health (K3) also has a positive and significant effect on the risk of work accidents (tcount 14.086 > ttable 1.993; sig. 0.000 < 0.05). Simultaneously, both variables significantly influence the risk of work accidents (Fcount 98.213 > Ftable 3.120; sig. 0.001 < 0.05), with a coefficient of determination (R²) of 0.726. This indicates that 72.6% of the variation in the risk of work accidents can be explained by the physical work environment and Occupational Safety and Health (K3), while the remaining 27.4% is influenced by other factors outside this research. Thus, the better the physical work environment conditions—including lighting, air circulation, cleanliness, and equipment layout—and the more optimal the implementation of Occupational Safety and Health (K3) through the use of personal protective equipment (PPE), K3 training, and supervision of procedures, the lower the risk of work accidents will be. Therefore, the company is advised to improve the quality of the physical work environment and strengthen the implementation of Occupational Safety and Health (K3) standards to create a safe, productive, and sustainable work environment.

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